Market-driving strategy implementation through global supplier relationships (2012)
Attributed to:
Key factors in the international market driving process: The role of internal competencies and external network actors
funded by
ESRC
Abstract
No abstract provided
Bibliographic Information
Digital Object Identifier: http://dx.doi.org/10.1016/j.indmarman.2011.11.001
Publication URI: http://dx.doi.org/10.1016/j.indmarman.2011.11.001
Type: Journal Article/Review
Parent Publication: Industrial Marketing Management
Issue: 6