The Salvation Army: How to improve a best-of-breed donor recruitment campaign (2011)
Attributed to:
Grid PP2 extension & Grid PP3
funded by
STFC
Abstract
No abstract provided
Bibliographic Information
Digital Object Identifier: http://dx.doi.org/10.1057/dddmp.2011.7
Publication URI: http://dx.doi.org/10.1057/dddmp.2011.7
Type: Journal Article/Review
Parent Publication: Journal of Direct, Data and Digital Marketing Practice
Issue: 4