The Salvation Army: How to improve a best-of-breed donor recruitment campaign (2011)

First Author: Colling M
Attributed to:  GridPP4: The UK Grid for Particle Physics funded by STFC

Abstract

No abstract provided

Bibliographic Information

Digital Object Identifier: http://dx.doi.org/10.1057/dddmp.2011.7

Publication URI: http://dx.doi.org/10.1057/dddmp.2011.7

Type: Journal Article/Review

Parent Publication: Journal of Direct, Data and Digital Marketing Practice

Issue: 4