From marketing to performing the market: the emerging role of digital data
Attributed to:
Creative Industries Scotland: Capitalising on Creativity
funded by
ESRC
Abstract
No abstract provided
Bibliographic Information
Publication URI: https://he.palgrave.com/page/detail/film-marketing-into-the-twenty-first-century-nolwenn-mingant/?sf1=barcode&st1=9781844578382
Type: Book Chapter
Book Title: Film Marketing into the 21st Century (2015)
ISBN: 9781844578382