Deriving age and gender from forenames for consumer analytics (2016)
Attributed to:
Retail Business Datasafe
funded by
ESRC
Abstract
No abstract provided
Bibliographic Information
Digital Object Identifier: http://dx.doi.org/10.1016/j.jretconser.2016.02.007
Publication URI: http://dx.doi.org/10.1016/j.jretconser.2016.02.007
Type: Journal Article/Review
Parent Publication: Journal of Retailing and Consumer Services