Branded Content: Rupture, rapture and reflections (2017)
Attributed to:
Branded Content Research Network
funded by
AHRC
Abstract
No abstract provided
Bibliographic Information
Publication URI: http://www.promotionalcommunications.org/index.php/pc/article/download/109/118
Type: Journal Article/Review
Volume: 5
Parent Publication: Journal of Promotional Communications
Issue: 3