International Franchising Relationships
Attributed to:
Best in Class International Franchise Model: Optimizing Performance for UK retailers
funded by
ESRC
Abstract
No abstract provided
Bibliographic Information
Digital Object Identifier: http://dx.doi.org/10.1007/978-3-319-61385-7_17
Publication URI: http://dx.doi.org/10.1007/978-3-319-61385-7_17
Type: Book Chapter
Book Title: Advances in Global Marketing (2018)
Page Reference: 427-446
ISSN: 2193-9616