Introduction

First Author: Hardy J
Attributed to:  Branded Content Research Network funded by AHRC

Abstract

No abstract provided

Bibliographic Information

Digital Object Identifier: http://dx.doi.org/10.4324/9781315558646-1

Publication URI: http://dx.doi.org/10.4324/9781315558646-1

Type: Book Chapter

Book Title: The Advertising Handbook (2018)

Page Reference: xiii-xxi