Meeting the challenges of media and marketing convergence: revising critical political economy approaches

First Author: Hardy J
Attributed to:  Branded Content Research Network funded by AHRC

Abstract

No abstract provided

Bibliographic Information

Publication URI: https://www.routledge.com/The-Routledge-Companion-to-Media-Industries/McDonald/p/book/9780367225261

Type: Book Chapter

Edition: 1

Book Title: The Routledge Companion to Media Industries (2022)

Page Reference: 55-65

ISBN: 978-0-367-22526-1