Meeting the challenges of media and marketing convergence: revising critical political economy approaches
Attributed to:
Branded Content Research Network
funded by
AHRC
Abstract
No abstract provided
Bibliographic Information
Publication URI: https://www.routledge.com/The-Routledge-Companion-to-Media-Industries/McDonald/p/book/9780367225261
Type: Book Chapter
Edition: 1
Book Title: The Routledge Companion to Media Industries (2022)
Page Reference: 55-65
ISBN: 978-0-367-22526-1