Figuring out IT markets: How and why industry analysts launch, adjust and abandon categories (2022)
Attributed to:
The Second Most Important Pitch: How Digital Start-Ups Must Navigate the Endorsement Economy To Scale
funded by
ESRC
Abstract
No abstract provided
Bibliographic Information
Publication URI: https://www.sciencedirect.com/science/article/pii/S1471772722000021?via%3Dihub
Type: Journal Article/Review
Parent Publication: Information and Organization