"Hacking marketing": how do firms develop marketers' expertise and practices in a digital era? (2023)
Attributed to:
The Second Most Important Pitch: How Digital Start-Ups Must Navigate the Endorsement Economy To Scale
funded by
ESRC
Abstract
No abstract provided
Bibliographic Information
Publication URI: https://www.emerald.com/insight/content/doi/10.1108/JEIM-12-2021-0530/full/html
Type: Journal Article/Review
Parent Publication: Journal of Enterprise Information Management