Examining the efficacy of non-market and market driving activities of B2B international firms (2023)
Attributed to:
Key factors in the international market driving process: The role of internal competencies and external network actors
funded by
ESRC
Abstract
No abstract provided
Bibliographic Information
Digital Object Identifier: http://dx.doi.org/10.1016/j.indmarman.2023.03.006
Publication URI: https://api.elsevier.com/content/abstract/scopus_id/85152667484
Type: Journal Article/Review
Parent Publication: Industrial Marketing Management