Figuring out IT markets: How and why industry analysts launch, adjust and abandon categories (2022)
Attributed to:
The Second Most Important Pitch: How Digital Start-Ups Must Navigate the Endorsement Economy To Scale
funded by
ESRC
Abstract
No abstract provided
Bibliographic Information
Digital Object Identifier: http://dx.doi.org/10.1016/j.infoorg.2022.100389
Publication URI: http://dx.doi.org/10.1016/j.infoorg.2022.100389
Type: Journal Article/Review
Volume: 32
Parent Publication: INFORMATION AND ORGANIZATION
Issue: 1
ISSN: 1471-7727