Digital advertising spillover, online-exclusive product launches, and manufacturer-remanufacturer competition (2024)

Abstract

No abstract provided

Bibliographic Information

Digital Object Identifier: http://dx.doi.org/10.1016/j.ejor.2023.08.045

Publication URI: http://dx.doi.org/10.1016/j.ejor.2023.08.045

Type: Journal Article/Review

Parent Publication: European Journal of Operational Research

Issue: 2