Is social norms marketing effective? A case study in domestic electricity consumption (2013)
Attributed to:
Sandpit: CHARM: Digital technology: shaping consumer behaviour by informing conceptions of 'normal' practice.
funded by
EPSRC
Abstract
No abstract provided
Bibliographic Information
Digital Object Identifier: http://dx.doi.org/10.1108/ejm-10-2011-0568
Publication URI: http://dx.doi.org/10.1108/ejm-10-2011-0568
Type: Journal Article/Review
Parent Publication: European Journal of Marketing
Issue: 9