This study investigates how firms can influence political actors on emerging markets through their network partners in order to support a market-driving strategy. On emerging markets, political actors typically play a more central role than is the case on mature western markets. However, most firms do not have the understanding of or influence upon political actors in emerging markets that is required to interact with them directly. Consequently, gaining the support of different network partner
Attributed to:
Key factors in the international market driving process: The role of internal competencies and external network actors
funded by
ESRC
Abstract
No abstract provided
Bibliographic Information
Type: Book Chapter
Book Title: Business, Society and Politics: Multinationals in Emerging Markets (2012)
Page Reference: 133-153
ISBN: 9781780529905