Birmingham City University And The Warwickshire County Cricket Club Limited
Lead Participant:
BIRMINGHAM CITY UNIVERSITY
Abstract
To develop, implement and embed a sustainable strategic marketing capability that will realise new non-cricket revenues from both existing and new market sectors.
Lead Participant | Project Cost | Grant Offer |
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BIRMINGHAM CITY UNIVERSITY | £126,672 | £ 42,435 |
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Participant |
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INNOVATE UK |
People |
ORCID iD |