Resisting the Brand, Resisting the Platform? Digital Genres and The Contestation of Corporate Powers in Belén Gache'

First Author: Taylor C

Abstract

No abstract provided

Bibliographic Information

Publication URI: https://rowman.com/ISBN/9781498568289/Branding-Latin-America-Strategies-Aims-Resistance

Type: Book Chapter

Book Title: Branding Latin America (2018)

Page Reference: 20

ISBN: 1498568270