Bundle entropy as an optimized measure of consumers' systematic product choice combinations in mass transactional data (2022)
Attributed to:
Neo-demographics: Opening Developing World Markets by Using Personal Data and Collaboration
funded by
EPSRC
Abstract
No abstract provided
Bibliographic Information
Digital Object Identifier: http://dx.doi.org/10.1109/bigdata55660.2022.10021062
Publication URI: https://api.elsevier.com/content/abstract/scopus_id/85147957099
Type: Conference/Paper/Proceeding/Abstract