The role of proximity in business model design: Making business models work for those at the bottom of the pyramid (2017)

First Author: Mason K
Attributed to:  Business Models: Fasttracking Competitive Advantage funded by ESRC

Abstract

No abstract provided

Bibliographic Information

Digital Object Identifier: http://dx.doi.org/10.1016/j.indmarman.2016.08.005

Publication URI: http://dx.doi.org/10.1016/j.indmarman.2016.08.005

Type: Journal Article/Review

Parent Publication: Industrial Marketing Management

ISSN: 0019-8501