Radical Innovation Across Nations: The Preeminence of Corporate Culture (2009)

First Author: Tellis G
Attributed to:  Off-shoring and Outsourcing Innovation? The New Challenge for Multinationals funded by ESRC

Abstract

No abstract provided

Bibliographic Information

Digital Object Identifier: http://dx.doi.org/10.1509/jmkg.73.1.3

Publication URI: http://dx.doi.org/10.1509/jmkg.73.1.3

Type: Journal Article/Review

Parent Publication: Journal of Marketing

Issue: 1