From brand congruence to the 'virtuous circle': branding and the commercialization of public service broadcasting (2013)

First Author: Johnson C.

Attributed to: Branding Television funded by AHRC

Abstract

No abstract provided

Bibliographic Information

Publication URI: http://mcs.sagepub.com/content/35/3/314

Type: Journal Article/Review

Volume: 35

Parent Publication: Media, Culture & Society

Issue: 3