Female Entrepreneurship in East Africa

Lead Research Organisation: Aston University
Department Name: Aston Business School

Abstract

This doctoral research project aims to establish both historical and contemporary reasons for the greater prevalence of female entrepreneurship in West Africa. It is important to understand this because a) entrepreneurship is an important driver of economic growth and job creation, and b) gender has been recognized as an important factor in driving social development, inclusive growth and intergenerational progress. However, entrepreneurship data essentially includes self-employment or necessity-driven entrepreneurship in the so-called 'informal sector', and can also be an important indicator of inequality and uneven access to opportunities in education and the 'formal' sectors of the economy. Hence it is important to avoid simplistic celebratory narratives and to identify instead the complex and varied reasons behind the predominance of women in West African entrepreneurship.
- Why do women in West Africa chose to become entrepreneurs more commonly than in other areas of the world?
- What drives these choices: necessity, cultural attitudes, lack of alternative opportunities, historical tradition, gender stereotypes?
Where the data allows, we aim to map educational access and attainment on to occupational choice as well as engaging with the substantial literature on the informal sector in Africa. The project will also generate new data, which would enable us to revisit historical interpretations of women's entrepreneurship and present-day categorisations of entrepreneurial activity. Such insight would contribute to research debates in entrepreneurship and African history.
Methodologically, the project can draw on a range of pre-existing data in addition to conducting new primary research. One source of long-run historical data is being collected by the Economic History of Christian Africa project (https://ehca.info/) which collects information from Anglican marriage registers of the Christian Missionary Service on the occupation of both spouses. This data offers unprecedented insight into the occupational choices of both men and women across Africa for the late 19th and large parts of the 20th century. In addition to this, the student will conduct qualitative research interviews in West Africa with female entrepreneurs to gain a sense of their motivations for going into business. These in-depth interviews will seek to establish the life trajectories of female entrepreneurs to understand the circumstances in which they first went into entrepreneurial activities and why they subsequently remained in them and how their activities evolved. Through this in-depth investigation the project will be able to contribute theoretical insight that is grounded in the data and that will complement larger scale surveys such as GEM or EHCA. The combination of secondary and primary data would allow the student to understand contemporary primary data in the broader context of historical trends and peculiarities. Importantly, it would allow a better-grounded analysis of the impact that the political and economic trajectory of African states in the twentieth century had on individual occupational choices, or whether historical roots and cultural factors are more important determinants. The student is expected to undertake overseas fieldwork in the region of West Africa.

Publications

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Studentship Projects

Project Reference Relationship Related To Start End Student Name
ES/P000711/1 01/10/2017 30/09/2027
1942994 Studentship ES/P000711/1 01/10/2017 24/09/2022 Julia Fernando
 
Description Though relatively young, the field of entrepreneurship has established dominant discourses which shape the way research is carried out. In particular, the prevailing metanarrative of economic growth is criticised for imposing a masculine norm on the study of female entrepreneurship. This discourse defines masculine attributes and norms as the benchmark that women entrepreneurs are measured against, which ultimately renders femininity a liability for business. Women therefore face challenges gaining legitimacy as entrepreneurs, constrained by a need to both satisfy multiple and competing female role identities (e.g. mother, wife, caregiver) whilst also aligning to masculine entrepreneurial attributes and norms. Scant research has sought to understand the strategies women entrepreneurs use to overcome such constraints, and fewer still have studied this in a sub-Saharan African (SSA) context.

The present research advances knowledge about the opportunities, constraints and strategies of women entrepreneurs operating in an SSA context. Life history interviews (N=30) reveal the opportunity (rather than liability) that femininity offers women entrepreneurs in Uganda. The women in this study leverage gendered stereotypes in order to build trust with key stakeholders of their businesses and achieve venture growth. Findings from semi-structured interviews with key stakeholders (N=12) gave context to this strategy. Women entrepreneurs are consistently described by stakeholders as more "reliable", "trustworthy" and "hardworking" than men entrepreneurs. By comparison, they associate masculine attributes as "corrupt", "inconsistent" and "poor quality". On the one hand, these findings are related to the growing awareness and celebration of women's rights, led by women's activism before, during and after Uganda's independence from British colonial rule in 1962. This is juxtaposed with Uganda's post-independence history of violence, conflict and war - events led almost exclusively by men.

Whereas mainstream entrepreneurship research continues to position femininity as a legitimacy challenge, this research demonstrates that feminine attributes also carry positive connotations for entrepreneurship in Uganda. While gendered norms exist, when leveraged appropriately, femininity becomes a resource for gaining legitimacy in business and sustaining venture growth. This finding highlights the importance of contextualising entrepreneurship theory, attending to not only the social, but also the historical construction of gender norms in entrepreneurship.
Exploitation Route Local government, NGOs and development organisations in Uganda would benefit from applying the findings from this research to the future design of women's economic empowerment initiatives. International development organisations operating in Sub-Saharan Africa (SSA) would benefit from applying a similar critical lens to the design of women's economic empowerment initiatives, considering regional differences in gender norms, attitudes and beliefs, and how these work to off both constraint and opportunity for SSA women entrepreneurs.
Sectors Communities and Social Services/Policy

 
Description Uganda Women's Entrepreneurship Association (UWEAL) is a network for women entrepreneurs in Uganda. Their headquarters are in Kampala, but UWEAL distributes support and resource to locally-led women's networks across regions of Uganda. The CEO at UWEAL hosted me and offered me opportunities to speak about my emerging findings at network breakfast meetings, policy briefings and workshops as a representative of UWEAL. One such meeting was a consultation meeting with the Bill and Melinda Gates Foundation, in which I was asked to share my thoughts on why a new centre for East African women's business excellence should be located in Uganda. Drawing on the findings from my research, I highlighted the ways in which Ugandan women entrepreneurs gain formal and informal institutional support and overcome structural gendered barriers to achieve business growth success. Whilst no specific actions were set and taken as a direct result of the findings I shared in this consultation, the findings were recorded in the minutes of the meeting and anonymously included in the final consultation report to the Bill and Melinda Gates Foundation. Towards the end of my data-collection in the field, I held two focus groups in the two regions I gathered data (Kampala and Arua) in which I shared with both participants and non-participations, the findings from my research. The purpose of the focus groups was to provoke discussion about ways in which the women's network could be improved to a) support network members and b) engage more women entrepreneurs in the community. In Arua, this activity significantly increased the attendance and engagement of existing network members, one-month post-event, as reported by Arua's network leader.
First Year Of Impact 2019
Sector Communities and Social Services/Policy,Other
Impact Types Societal,Policy & public services

 
Description Arua Women's Entrepreneurship Association Ltd 
Organisation Uganda Women Entrepreneur's Network
Country Uganda 
Sector Public 
PI Contribution Using the findings of my research, I held a network strategy re-design meeting in Arua. This meeting invited women entrepreneurs from Arua who had participated in my study to discuss the ways in which my research findings could help to improve the network for its members. Building on the discussions from this meeting, a new programme of events was developed for network members, and a revised engagement strategy has been rolled out.
Collaborator Contribution AWEA - in particular the network leader - was critical to gaining access to informants in Arua. The network leader was able to schedule meetings between local authorities, district officers and I. Being an actively outreaching network, AWEA was able to connect me to women from more remote parts of Arua town.
Impact tbc
Start Year 2019
 
Description Uganda Women's Entrepreneur Association Ltd (UWEAL) 
Organisation Uganda Women Entrepreneur's Network
Country Uganda 
Sector Public 
PI Contribution UWEAL are a network from women entrepreneurs in Uganda. They operate in Uganda's capital Kampala, but serve across the whole country. Once the data-collection period had come to an end, I organised a network meeting in which I shared the findings from my research with women from my study (UWEAL network members), the senior leaders of the organisation and two trustees of the charity.
Collaborator Contribution UWEAL granted me access to participants, allowed me to attend breakfast meetings, training and development workshops and policy briefing meetings as a UWEAL representative. I was able to book meetings with members of the senior leadership team / board of trustees to discuss my research and invite their participation. UWEAL were also key in introducing me to Arua Women's Entrepreneurship Association (AWEA), a sub-chapter of UWEAL, located in the West Nile, who later became a second research partner.
Impact UWEAL = advocacy, networking and capacity building organisation, supporting women entrepreneurs in Uganda
Start Year 2019
 
Description Women entrepreneur's network meeting 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Other audiences
Results and Impact Women entrepreneurs (both participants and non-participants) from Region 1 (N=12) and Region 2 (N=7) attended a 'network meeting' that I organised to share the findings from my research and invite discussion. The network leader from each region opened the session, who described the meeting as "an opportunity to learn about the ways we can help ourselves and other women entrepreneurs flourish and grow". While sharing my research, with network members, I invited reflections and feedback. This prompted a rich discussion. Before the session ended, I asked members to consider ways to take the discussion forward and resolve the issues that were raised. The network leader from Region 1 reported a greater degree of engagement among network members following our session, seen in higher participation/attendance and more collaboration among members.
Year(s) Of Engagement Activity 2019