A short-generation broccoli for urban and peri-urban horticultural production
Lead Research Organisation:
John Innes Centre
Department Name: Crop Genetics
Abstract
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Organisations
People |
ORCID iD |
| Judith Irwin (Principal Investigator) |
| Description | The Market research conducted under this study is guiding future plans to address how the short generation broccoli can be used in protected production. It has informed our discussions with representatives across the Brassica Horticultural Industry pipeline including Breeders, Growers, Distributors and Retailers. The focus group information is being ued in current interactions with students at Norwich Business School. |
| Exploitation Route | Various aspects of the supply chain from breeding to growing to retail are interested in potential of the short generation broccoli |
| Sectors | Agriculture Food and Drink |
| Description | The findings from this study have led to the development of a consortium across the industry that is discussing the potential for broccoli production under protected conditions |
| First Year Of Impact | 2016 |
| Sector | Agriculture, Food and Drink |
| Impact Types | Societal Economic |
| Description | Article published in the Times |
| Form Of Engagement Activity | A magazine, newsletter or online publication |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Public/other audiences |
| Results and Impact | Article reporting development of new short generation Broccoli |
| Year(s) Of Engagement Activity | 2017 |
| Description | Interview for BBC Radio 4 farming today |
| Form Of Engagement Activity | A press release, press conference or response to a media enquiry/interview |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Public/other audiences |
| Results and Impact | Radio interview discussimg new short generation broccoli |
| Year(s) Of Engagement Activity | 2017 |
| Description | Presentation at Brassica workshop, PAG 2019 |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Invited presentation in Brassica workshop at Plant and Animal Genome conference, 2019 entitled: Dissecting vernalisation: keeping the greens on your plate |
| Year(s) Of Engagement Activity | 2019 |
| Description | Talk at Eastern Agritech event |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Industry/Business |
| Results and Impact | Talk to a business audience on developing germplasm for 21st Century Horticultural production |
| Year(s) Of Engagement Activity | 2017 |