Eco-Tub, The Edible Ice Cream Tub.

Lead Participant: WAFER ENTERPRISES LTD.

Abstract

**The Brand:** Eco-tub is a 'purpose-led' brand designed to reduce waste and positively impact the environment whilst providing an improved eating experience to the consumer.

**The Product**: The world's first edible branded ice cream tub.

**What is it?** An edible ice cream tub made of gluten free wafer, wrapped in a compostable, fully customisable paper sleeve. It can be eaten or else discarded like a regular ice cream tub. A fully compostable ice cream tub, we believe to be one of the fastest biodegradable tubs in the world.

**Target market:** The product is aimed at ice cream parlours, frozen treat kiosks and all vendors currently using plastic or 'wax' (PE) carboard ice cream tubs for takeaway ice cream. With Covid-19 social distancing rules, there has been an increase use in takeaway packaging.

Lead Participant

Project Cost

Grant Offer

WAFER ENTERPRISES LTD. £98,989 £ 98,989
 

Participant

ENVAQUA RESEARCH LTD

Publications

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