Trading Music Memorabilia in the Metaverse

Lead Participant: MUSIC ARCHIVE GALLERY LTD

Abstract

As a music fan, imagine entering a photo-realistic immersive digital environment, being greeted by a digital version of your favourite music artist, who interacts with you and guides you (and your friends) through their content in an immersive and personalised way - where you are educated as to the history, context and personal meaning. Imagine being able to interact with highly realistic 3D representations of memorabilia/collectibles, being able to bid for/purchase or licence them whilst being assured of their provenance.

Imagine no more, as TM3 seeks to evaluate the degree to which this vision can be achieved. The project: develops a realistic demonstrator (using a major name band and their memorabilia for context); robustly evaluates the experience (e.g., for ease-of-use, engagement and customer behaviour) for consumer and commercial audiences; explores the key challenges faced in bringing together the necessary technologies for a commercial platform; and conducts a thorough market analysis. The project seeks to disrupt the ways that we experience, trade and licence music-related memorabilia/collectibles in the context of a highly valuable and growing market.

Lead Participant

Project Cost

Grant Offer

MUSIC ARCHIVE GALLERY LTD £86,483 £ 60,538
 

Participant

INNOVATE UK
INNOVATE UK
THIRD LIGHTER LTD
ELECTRIC SKIES LTD £262,722 £ 183,905
ROYAL HOLLOWAY UNIV OF LONDON £141,774 £ 141,774

Publications

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