Screen Encounters with Britain: What do young Europeans make of Britain and its digital screen culture?
Lead Research Organisation:
King's College London
Department Name: Culture Media and Creative Industries
Abstract
Screen encounters across borders are transforming. Transnational video-on-demand services like Netflix and YouTube fundamentally change viewing patterns and affect the nature and extent of overseas audiences' digital encounters with the UK. But we do not know how. This project seeks to fill this knowledge gap by applying overlapping and integrated analyses of: (1) How young Europeans define, find, access, value and experience screen content (fiction & non-fiction) from the UK, and what motivates them to do so; and (2) how they understand the UK and British culture based on their screen consumption and wider UK-related experiences, and how this impacts their attitudes about the UK.
The project's intervention is timely and important, culturally and economically: Popular culture plays a decisive role in circulating representations, which viewers use to make sense of the world. As radically different mediascapes (Appadurai 1996) emerge, it is vital that we comprehend how they reshape viewing communities, and impact UK content distribution and by extension the production and 'modes of cultural reproduction' (Vertovec 1999) that inform and shape how people perceive the UK. The country's departure from the EU lends additional urgency and makes Europe a particularly important site of investigation now.
The research focuses on young, digital audiences (aged 16-34) in four case study markets, Denmark, Germany, Italy and the Netherlands-chosen for feasibility, variety in market size, different levels of English-proficiency and perceived cultural proximity to the UK. Six questions guide the research across three work packages: markets, cultural intermediaries and young audiences. The mixed-methods approach combines document analysis to assess market trends with quantitative and qualitative methods (survey, digital activities, online interviews, workshops) to illuminate viewing behaviours, preferences for and views about UK screen content, and the role that cultural intermediaries from industry, education and social media play in in shaping these behaviours.
Academically, the research is of relevance to the fields of media, film, TV and cultural studies, audience research, intercultural communication and cultural policy. Alongside its significant and important empirical contribution, the project makes a theoretical intervention by advancing our understanding of (1) the complex interaction of personal, demographic, local, national and transnational forces that determine the consumption and reception of screen content; and (2) how digital encounters with other cultures impact opinions and behaviour towards these cultures, with implications for international relations. Methodologically the project makes a vital contribution by adopting and promoting a transnational research framework, and by developing an innovative mixed methods approach for researching digital, transnational screen audiences in context.
Outside academia, screen practitioners will benefit from a better understanding of how young European audiences find British content and what they like and value about it. UK political institutions and cultural policy makers will benefit from insights about how young Europeans perceive the UK and the role screen content plays in shaping perceptions. Non-academic project partners include the BBC, BBC Studios, the British Council, the BFI, All3Media, HMR International, and the Producers' Alliance for Cinema and Television (Pact).
Research findings will be shared widely with industry, policy and academic communities in the form of 4 open access interim country reports, 2 webinars, an edited book with papers from practitioners and academics attending 5 knowledge exchange roundtables, and an end of project symposium and report. Academic dissemination further includes conference papers, 3 journal articles, two ECR/PGR methods workshops and a co-authored book (post-award).
The project's intervention is timely and important, culturally and economically: Popular culture plays a decisive role in circulating representations, which viewers use to make sense of the world. As radically different mediascapes (Appadurai 1996) emerge, it is vital that we comprehend how they reshape viewing communities, and impact UK content distribution and by extension the production and 'modes of cultural reproduction' (Vertovec 1999) that inform and shape how people perceive the UK. The country's departure from the EU lends additional urgency and makes Europe a particularly important site of investigation now.
The research focuses on young, digital audiences (aged 16-34) in four case study markets, Denmark, Germany, Italy and the Netherlands-chosen for feasibility, variety in market size, different levels of English-proficiency and perceived cultural proximity to the UK. Six questions guide the research across three work packages: markets, cultural intermediaries and young audiences. The mixed-methods approach combines document analysis to assess market trends with quantitative and qualitative methods (survey, digital activities, online interviews, workshops) to illuminate viewing behaviours, preferences for and views about UK screen content, and the role that cultural intermediaries from industry, education and social media play in in shaping these behaviours.
Academically, the research is of relevance to the fields of media, film, TV and cultural studies, audience research, intercultural communication and cultural policy. Alongside its significant and important empirical contribution, the project makes a theoretical intervention by advancing our understanding of (1) the complex interaction of personal, demographic, local, national and transnational forces that determine the consumption and reception of screen content; and (2) how digital encounters with other cultures impact opinions and behaviour towards these cultures, with implications for international relations. Methodologically the project makes a vital contribution by adopting and promoting a transnational research framework, and by developing an innovative mixed methods approach for researching digital, transnational screen audiences in context.
Outside academia, screen practitioners will benefit from a better understanding of how young European audiences find British content and what they like and value about it. UK political institutions and cultural policy makers will benefit from insights about how young Europeans perceive the UK and the role screen content plays in shaping perceptions. Non-academic project partners include the BBC, BBC Studios, the British Council, the BFI, All3Media, HMR International, and the Producers' Alliance for Cinema and Television (Pact).
Research findings will be shared widely with industry, policy and academic communities in the form of 4 open access interim country reports, 2 webinars, an edited book with papers from practitioners and academics attending 5 knowledge exchange roundtables, and an end of project symposium and report. Academic dissemination further includes conference papers, 3 journal articles, two ECR/PGR methods workshops and a co-authored book (post-award).
Organisations
- King's College London (Lead Research Organisation)
- University of Copenhagen (Collaboration, Project Partner)
- University of Oslo (Collaboration)
- Film University Babelsberg (Collaboration)
- University of Groningen (Collaboration, Project Partner)
- Aarhus University (Collaboration, Project Partner)
- HMRC HM Revenue & Customs (Collaboration)
- University of Bologna (Collaboration, Project Partner)
- British Film Institute (BFI) (Collaboration)
- All3Media International (Collaboration, Project Partner)
- British Broadcasting Corporation (BBC) (Collaboration)
- PACT (Collaboration, Project Partner)
- British Council (Collaboration, Project Partner)
- British Film Institute (Project Partner)
- HMR International (Project Partner)
- The British Broadcasting Corporation (BBC) (Project Partner)
Publications
Bengesser C
(2022)
Researching transnational audiences in the streaming era: Designing, piloting and refining a mixed methods approach
in Participations: Journal of Audience and Reception Studies
Esser A
(2024)
Switching off: Young audiences, streaming and public media
in Public Media Alliance: Research Insights
Bengesser C
(2024)
Comparative VOD catalogue research: Circulation, presence and prominence of British content in Europe
in Convergence: The International Journal of Research into New Media Technologies
| Description | The award's most significant achievement has been to document what young Europeans, aged 16-34, think of Britain and its digital screen culture, expressed through the UK's TV shows and films in a video-on-demand environment dominated by global players like Netflix. The research has generated extensive new empirical findings from audience surveys (n=1813), digital diaries (n=102), audience interviews (n=86), and cultural intermediary interviews (n=56 sales executives, teachers, programme buyers, social media and film festival representatives). These findings demonstrate how young Europeans define, find, access, value, and experience British screen content and what motivates them to do so. The research confirms the UK's ranking in second place after the US as the top country of origin among all survey respondents (18% vs 55%) and digital diarists (17% vs 58%). The BBC's Sherlock was the most frequently mentioned and remembered British TV show. Sex Education, The Crown, Peaky Blinders, and Doctor Who followed in the top five. Favourite films are largely dominated by older film franchises like Harry Potter and James Bond, as well as classic romantic comedies like Notting Hill and Love Actually. Streamer recommendations are the most important source of discovery for 16-34s (65%); social media clips (62%) are most important for 16-24s. The research revealed how humour-driven social media posts are key for the discovery of British shows among 16-19-year-olds, who are drawn to niche shows like Northern Ireland sitcom Derry Girls and mockumentary Cunk on Earth by user-created memes that create a buzz. Ease of watching in English is the top reason for choosing UK shows across all four countries (66%). In two countries, the Netherlands and Denmark, British humour came out top (70% and 68% respectively). In Germany, it came second (64%). Interviewees in all countries consistently appreciate British humour in all types of fiction, not just comedy, and see this as a missing ingredient in home-grown productions. The idea that humour doesn't travel due to cultural differences does not hold true for many young audiences who crave humour and increasingly watch with the original English-language soundtrack to 'get the joke'. There is clear evidence that British screen content furthers interest in Britain and positively influences attitudes towards it. Film 'classics' (e.g. Harry Potter, Notting Hill) contribute to knowledge and perceptions of the UK and increase the desire to visit the UK, including specific locations and film settings. This influence extends to youth-oriented series on streaming platforms (e.g. Heartstopper, Sex Education). The power of screen content lies in how pictures are interpreted. People know that what they are watching is 'not real' but subconsciously they process these pictures as representations of reality. Around half of survey respondents in the Netherlands, Denmark, and Germany changed their views on the UK because of Brexit. In Italy, this was only 29%. Although Brexit has not impacted viewing of British films and TV shows, teachers in all four countries reported that school trips have been affected by Brexit because of passport requirements. Interest in and positive attitudes towards the UK involve a mix of first-hand experiences (travel, meeting people), teacher influence, and mediated encounters. It remains to be seen whether film and TV can halt declining interest in Britain as a result of declining first-hand travel and work experiences. The research goes beyond the longstanding paradigm that asserts audience preferences for national content over English-language content. It demonstrates the diversity and complexity of young audiences' preferences, including a growing preference for viewing in English, even in dubbing countries like Germany and Italy. This suggests that previous ideas about the 'home advantage' of domestic platforms need rethinking. The research has also contributed to developments in audience research by testing, developing, and re-evaluating a mixed methods approach that considers the broader viewing context, including the availability of English-language content in catalogues, historical trade relations, English-language skills, perceived cultural proximity, and interest in the UK. |
| Exploitation Route | In terms of academic routes, we envisage the research methodology being used to inform other studies of how audiences define, find, access, value, and experience UK and other screen content on a variety of platforms and what motivates them to do so. We are already working with other academics to extend the methods to other countries. The survey, anonymised interviews and catalogue databases will be made open access allowing other researchers to use the research data to generate new findings. In terms of non-academic routes, 5 reports have been circulated via our industry partners (BBC, BBC Studios, Pact, BFI, British Council, All3Media) to their staff and contacts and we have also promoted findings in the media. The report was released in February 2025 just before the London Screenings and MIP London, allowing media companies and buyers to use the market information ahead of these events. Ongoing discussions with industry and third sector partners and contacts suggest that the research will be used for training, market intelligence and to inform policy particularly as it relates to ongoing discussions about public service media and production in the UK (Ofcom, DCMS, Parliament). |
| Sectors | Creative Economy Digital/Communication/Information Technologies (including Software) Education Leisure Activities including Sports Recreation and Tourism Government Democracy and Justice Culture Heritage Museums and Collections Other |
| URL | https://www.kcl.ac.uk/research/screen-encounters-with-britain |
| Description | As the project only concluded at the end of January 2025, impacts are still emerging, and these will be followed up with beneficiaries. Post event surveys among industry participants (buyers and distributors) suggests that reports are being used for training and market intelligence to inform decision-making. Engagement with policy-makers including regulators (Ofcom), ministries (DCMS), and third sector bodies (BFI, British Council, Pact) suggests that reports are being used to inform policy. This will be followed up with beneficiaries as policies on public service media, production and distribution emerge. |
| First Year Of Impact | 2025 |
| Sector | Communities and Social Services/Policy,Creative Economy,Digital/Communication/Information Technologies (including Software),Education,Leisure Activities, including Sports, Recreation and Tourism,Government, Democracy and Justice,Culture, Heritage, Museums and Collections |
| Impact Types | Cultural Economic Policy & public services |
| Description | Reports - influence training of project partners |
| Geographic Reach | Europe |
| Policy Influence Type | Influenced training of practitioners or researchers |
| Impact | The evidence comes from surveys instigated after each country report and the final project report. More qualitative details is required on this and will be pursued in beneficiary interviews. |
| Title | Data supporting AHRC Project "Screen Encounters with Britain. What do young Europeans make of Britain and its digital screen culture? |
| Description | The data set includes:WP1 the catalogue & landing page research database - 1. the main catalogue database, which combines the Lumiere database , plus columns to indicate which titles were found during the Landing page research; 2. a list with titles found during the landing page research; 3. a list with findings from the JustWatch research; and 4 UK Titles mentioned by survey respondents, interviewees and in digital diariesWP2 Excerpts from buyer interviews, fully pseudonymised and consolidated within 1 document -WP2 Excerpts from cultural intermediary interviews, fully pseudonymised and consolidated within 1 documentWP3 fully pseudonymised and shortened individidual audience interviewsWP3 fully pseudonymised and shortened focus group interviews with 16-19 year oldsWP3 the survey for 4 countries with three sheets: 1. raw data as downloaded from Qualtrics; 2. the cleaned/translated and weighted database; 3. the weighting table - |
| Type Of Material | Database/Collection of data |
| Year Produced | 2023 |
| Provided To Others? | Yes |
| Impact | It is too early to report this yet as the project only concluded on 31 January 2025 |
| URL | https://kcl.figshare.com/articles/dataset/Data_supporting_the_report_Screen_Encounters_with_Britain_... |
| Title | Data supporting the report "Screen Encounters with Britain. What do young Europeans make of Britain and its digital screen culture? Interim Report Denmark" |
| Description | The data set includes: WP1 the catalogue & landing page research database - with 3 sheets: 1. the main catalogue database, which combines the Lumiere database with the titles added in from the JustWatch research, plus colums to indicate which titles were found during the LPR; 2. a list with titles found during the landing page research; 3. a list with findings from the JustWatch research; (See Catalogue and Landing Page Research- this is ongoing - and we will add new countries) WP2 Excerpts from 3 buyers interviews, fully pseudonymised and consolidated within 1 document - WP2 Excerpts from 3 cultural intermediary interviews, fully pseudonymised and consolidated within 1 document WP3 12 fully pseudonymised and shortened audience interviews WP3 the survey with three sheets: 1. raw data as downloaded from Qualtrics; 2. the cleaned/translated and weighted database; 3. the weighting table - |
| Type Of Material | Database/Collection of data |
| Year Produced | 2023 |
| Provided To Others? | Yes |
| Impact | Still under development |
| URL | https://kcl.figshare.com/articles/dataset/Data_supporting_the_report_Screen_Encounters_with_Britain_... |
| Title | Data supporting the report "Screen Encounters with Britain. What do young Europeans make of Britain and its digital screen culture? Interim Report Denmark" |
| Description | The data set includes: WP1 the catalogue & landing page research database - with 3 sheets: 1. the main catalogue database, which combines the Lumiere database with the titles added in from the JustWatch research, plus colums to indicate which titles were found during the LPR; 2. a list with titles found during the landing page research; 3. a list with findings from the JustWatch research; (See Catalogue and Landing Page Research- this is ongoing - and we will add new countries) WP2 Excerpts from 3 buyers interviews, fully pseudonymised and consolidated within 1 document - WP2 Excerpts from 3 cultural intermediary interviews, fully pseudonymised and consolidated within 1 document WP3 12 fully pseudonymised and shortened audience interviews WP3 the survey with three sheets: 1. raw data as downloaded from Qualtrics; 2. the cleaned/translated and weighted database; 3. the weighting table - |
| Type Of Material | Database/Collection of data |
| Year Produced | 2023 |
| Provided To Others? | Yes |
| Impact | This research data in this dataset is currently embargoed until September 2025 to allow the researchers to fully anonymise the data. |
| URL | https://kcl.figshare.com/articles/dataset/Data_supporting_the_report_Screen_Encounters_with_Britain_... |
| Description | All3Media |
| Organisation | All3Media International |
| Country | United Kingdom |
| Sector | Private |
| PI Contribution | We shared our expertise and findings at 5 online Roundtables which representatives attended, and also in 4 country reports and the end of project report. We gave an in person presentation on the research findings to the sales and research team in London on 5th February 2025 |
| Collaborator Contribution | All3Media provided an executive to join the project steering committee and they advised the research team on how to approach the four case study markets and key streaming services, providing feedback on research design and findings. They helped evaluate progress and outputs. They provided assistence in connecting the project team with buyers and sellers of UK screen content. They have also shared relevant data on both the UK and overseas markets. They have taken part in all 5 online project roundtables. They provided a speaker to participate in the "Industry Roundtable Discussion - Issues and opportunities for UK Screen Content in Europe " reflecting on project findings at the end of project symposium on 10th January. They facilitated for the project team to present to their sales staff on 5th February 2025. |
| Impact | 1 Scoping roundtable 4 Country Report Roundtables 4 Country reports 1 end of project report 1 end of project symposium - 10th January 2025 |
| Start Year | 2022 |
| Description | BBC Policy |
| Organisation | British Broadcasting Corporation (BBC) |
| Country | United Kingdom |
| Sector | Public |
| PI Contribution | We have shared our findings from the research with the BBC - in report form and in 5 online roundtables and at the end of Project symposium |
| Collaborator Contribution | The BBC has been a project partner, providing advice and feedback and attending all 5 of our project workshops and the final symposium. A member of the BBC International Policy team joined the project steering committee, and advised on relevant documents. They connected the team with relevant policy- makers or programme buyers i, and with key people within the BBC. They participated in the first online scoping roundtable at the start of the project, in the 4 country roundtables, and end of project symposium. At the Symposium on 10 January 2025 a BBC representative participated in the Industry Roundtable discussion on Issues and opportunities for UK Screen Content in Europe, reflecting on the research findings and on challenges. They helped raise awareness of the project. |
| Impact | Project Workshops 1-5 - General, Denmark, Germany, the Netherlands, Italy End of Project Symposium - 10 January 2025 Participation in Industry Roundtable Discussion - Issues and opportunities for UK Screen Content in Europe as a panel member on 10th January 2025 |
| Start Year | 2022 |
| Description | BBC Studios |
| Organisation | British Broadcasting Corporation (BBC) |
| Department | BBC Monitoring |
| Country | United Kingdom |
| Sector | Public |
| PI Contribution | We have shared our findings and 5 research reports with the BBC Studios team. We have invited BBC Studio participation to all 5 online workshops and the end of project Symposium. |
| Collaborator Contribution | BBC Studios provided an executive to attend all 5 project roundtables as a member of the steering committee. They advised the research team on how to approach the four case study markets and provided feedback on research findings. They provided assistance in connecting the project team with BBC Studios sales team for interviews, both in the UK and Germany , and also connected us with buyers. They shared insights and data from their own research. They helped raise awareness of the project, its dissemination events and outputs among colleagues and international contacts. They provided a speaker for the end of project symposium Industry :Roundtable Discussion - Issues and opportunities for UK Screen Content in Europe ' to reflect on the research findings on 10 January 2025 |
| Impact | 5 Academic - Industry Roundtables to disseminate research findings and 4 associated country reports on Denmark, Germany, Italy and the Netherlands and the end of project report. Participation in the end of project symposium on 10 January 2025 including Industry Roundtable Discussion - Issues and opportunities for UK Screen Content in Europe |
| Start Year | 2022 |
| Description | BFI |
| Organisation | British Film Institute (BFI) |
| Country | United Kingdom |
| Sector | Charity/Non Profit |
| PI Contribution | We have shared our ongoing research findings, country reports and end of project report with the BFI. |
| Collaborator Contribution | A BFI executive has sat on the projects steering committee and attended 5 project roundtables including 4 on the release of the draft country reports on Denmark, Italy, the Netherlands and Germany, offering advice and feedback on project planning, findings, outcomes and outputs. It has provided assistance in connecting with industry contacts in the four case study markets, t. It has provided assistance in promoting the project's roundtables and final symposium, as well as project publications through its informal network. As a member of the steering committee they attended all 5 online Roundtables and the end of project roundtable. They provided a speaker for the end of project sympoisum on 10th January 2025, who participated in the panel "Industry Roundtable Discussion - Issues and opportunities for UK Screen Content in Europe " - reflecting on findings with other industry participants. |
| Impact | BFI representatives have attended 5 online Roundtables including the 4 country reports on Italy, Germany, the Netherlands and Denmark. They attended the end of Project symposium on 10 January 2025 and provided a speaker for the 'Industry Roundtable Discussion - Issues and opportunities for UK Screen Content in Europe . |
| Start Year | 2022 |
| Description | Babelsberg Berlin |
| Organisation | Film University Babelsberg |
| Country | Germany |
| Sector | Academic/University |
| PI Contribution | On 9th June 2023 we hosted a research workshop at King's College London on Screen Encounters with Britain. Workshop presenters included Jeanette Steemers and Matt Hilborn from King's, Dr Cathrin Bengesser from the University of Aarhus; Dr Rui Xu from the University of Aarhus and Prof. Suzanne Eichner, Professor of Analysis and Aesthetics of Audiovisual Media. Professor Eichner brought 10 students from her MA course in Berlin to participate in the event and present their research on British content. We presented our research findings on Germany and explained our methodology and using our expertise gave feedback to the Babelsberg students on their work on how British TV content is perceived in Germany. We also facilitated a discussion and brainstorming session on What could the UK do to sell their content better? |
| Collaborator Contribution | Professor Eichner from Babelsberg University has joined our steering committee and is one of our academic advisors and has attended all our ONline Roundtables and provided feedback on our research and methods as we have progressed. Babelsberg has assisted with our German field research (Jan 2023-July 2023) by assisting with survey circulation, and recommending a German assistant to help with translations, locate respondents and undertake landing page research. Professor Eichner also facilitated the additional methods workshop with academic colleagues from King's and Aarhus and also Master students from Berlin (see above). |
| Impact | 9 June 2023 - Methods Workshop, "Screen Encounters with Britain" King's College London 10.00am-16.30 |
| Start Year | 2022 |
| Description | British Council |
| Organisation | British Council |
| Country | United Kingdom |
| Sector | Charity/Non Profit |
| PI Contribution | We have shared our research with the team at the British Council, who have attended all 5 of the project roundtables and also the end of project symposium. OnJanuary 28th 2025 we gave a bespoke online presentation to the British Council's international team around the world - too 122 invitees. |
| Collaborator Contribution | A British Council Executive sat on on the project's steering committee to offer advice and feedback on project planning, findings, outcomes and outputs. They shared relevant research on film audiences and international markets and provided assistance in connecting the team with Film Festival contacts They participate in the online scoping roundtable at the start of the project and in the 4 country roundtables, and in the in-person symposium in January 2025. They have provided assistance in promoting and marketing the project's roundtables, interim reports and final symposium and report. We are in discussions to submit a further funding bid to extend the research methodology to other countries. On 10 January 2025 the British Council provided a speaker to participate in the "Industry Roundtable Discussion - Issues and opportunities for UK Screen Content in Europe" to reflect on research findings as part of the end of project symposium. |
| Impact | 4 Country Roundtables to discuss report findings on Italy, Germany, Denmark, Netherlands The final project symposium 10 January 2025 British Council Screen Encounters with Britain Webinar for 122 British Council Employees - 28 January 2025 |
| Start Year | 2022 |
| Description | Department of Communication University of Copenhagen - Academic Advisor |
| Organisation | University of Copenhagen |
| Country | Denmark |
| Sector | Academic/University |
| PI Contribution | We have collaborated in person and online with the Denmark-based research team of Reaching Young Audiences: Serial Fiction and Cross-Media Storyworlds for Children and Young Audiences (RYA) https://comm.ku.dk/research/film-science-and-creative-media-industries/rya/ attending meetings in Oslo, hosted by the University of Oslo on 28th April 2022, where we exchanged information on Methods; and also on 25 January 2023, also hosted by University of Oslo where we further worked on methodological issues. We attended a research workshop hosted by the University of Copenhagen on 8th May 2023 to present our Denmark Interim Report and shared our Danish findings with the Reaching Young Audiences Team, the Global Natives Team from Oslo University and Early Career researchers who also presented. We gave two papers, the first an overview of the Screen Encounters with Britain Project and its methods, and the second a more in-depth overview of "The Consumption of 'longform' screen content of 16-19 year olds in Denmark" sharing our experiences and insights with Danish colleagues who also gave feedback. We also participated in a joint Research/ Industry Workshop and roundtable on 9 May 2023 "Keeping up with young audiences' where we were able to share our Danish findings with and receive feedback from industry representatives from DR, the Danish Broadcaster, The Danish Film Institute, TV2 the commercial broadcaster, the Cross-media school of children's fiction, Buster Film Festival and Will & Agency and receive feedback. We offered a summary of our research on on the Danish marketplace with a particular focus on the 16-19 year age group. We also contributed a paper "The consumption of 'longform' screen content by 16-19 year-olds in Denmark and Germany" to the Copenhagen team's conference on "Reaching Young Audiences: Investigating Media Content for Children and Young People in a Multi-Platform Era' on 9-10 November 2023 in Copenhagen. Jeanette Steemers was an invited speaker alongside other academics on the panel "Current Trends and Challenges in film and television for children and young audiences" on 9 November. |
| Collaborator Contribution | Dr Eva Novrup Redvall from Copenhagen university is a partner on the project and a project advisor. She attended all project roundtables. Our Copenhagen partners have assisted in the online circulation of our survey, helped us recruit research assistants and provided feedback on our approach and findings. They have also assisted by inviting us to events in Copenhagen including with industry where we have been able to share our expertise, findings and methodologies and have benefited both from academic and industry feedback (see above) |
| Impact | 8 May 2023 Research Workshop: Presented "The consumption of 'longform' screen content of 16-19 year-olds in Denmark", Department of Communication, University of Copenhagen (10.00-17.00); 9 May 2023 Research/Industry Workshop: Presented "Screen Encounters with Britain. What do young Europeans make of Britain and its digital screen culture. Interim Report Denmark ", Department of Communication, University of Copenhagen (9.00-14.30); |
| Start Year | 2022 |
| Description | HMR International |
| Organisation | HMRC HM Revenue & Customs |
| Country | United Kingdom |
| Sector | Public |
| PI Contribution | We have shared project reports and findings with the partner. |
| Collaborator Contribution | The contact at HMR introduced us to German buyers of screen content and cultural intermediaries. They helped us to identify young ambassadors to help distribute the survey among young Germans. They participated in early roundtables on German findings. |
| Impact | They participated in early workshops related to the project which have led to country reports on Germany, Italy, the Netherlands and Denmark |
| Start Year | 2022 |
| Description | Pact |
| Organisation | Pact |
| Country | United Kingdom |
| Sector | Private |
| PI Contribution | We have shared findings and all 4 country reports on Denmark, Germany, Italy and the Netherlands. We invited Pact team to all 5 Roundtables and the end of project consortium. We gave a bespoke Webinar to Pact members on 22nd January 2025 |
| Collaborator Contribution | A Pact member has sat on the Steering committee throughout. They helped scope the project, introduce it to stakeholders, cement contacts and establish a dialogue. They advised the research team on how to approach the four case study markets and key transnational streaming services and provided feedback on research design and findings. They provided assistance in connecting the project team with buyers and sellers of British screen content for expert interviews and with relevant industry and policy contacts. They shared relevant industry data, reports and market intelligence on exports including data from its annual survey of UK exports. They provided a speaker for our Industry panel at the project symposium, on 10th January 2025 to reflect on the findings and reflect on the status of the industry. The panel was called "Industry Roundtable Discussion - Issues and opportunities for UK Screen Content in Europe ". They have provided assistance in marketing the project and outputs through their mailing list, website and Twitter accounts. They faciliated a bespoke online webinar for Pact members on 22nd january 2025 |
| Impact | 5 online industry Roundtables as part of the Steering committee. Participation in Industry panel at the end of project symposium on 10 January 2025 Pact - bespoke webinar with Pact members on project findings 22 January 2025 |
| Start Year | 2022 |
| Description | University of Aarhus Collaboration |
| Organisation | Aarhus University |
| Country | Denmark |
| Sector | Academic/University |
| PI Contribution | We have collaborated in person with Dr Cathrin Bengesser, who worked on the original pilot for the project, contributing to two research outputs associated with this project (one published; one about to be submitted). We are also collaborating with Dr Pia Jensen. As specified in the original application we have delivered methods workshops and other events to the department of communication at Aarhus which is one of the planned activities of the Screen Encounters with Britain project. On 10th May 2023 Jeanette Steemers and Matt Hilborn took part in an Aarhus-organised Workshop on "Questions & Approaches to VoD catalogue research" presenting a paper on our research to date and this has formed the foundation of a Journal Article which we have co-written with Dr Bengesser for the journal Convergence (see below). On 11 May 2023 Andrea Esser, Matt Hilborn and Jeanette Steemers delivered a Methods Workshop at Aarhus to researchers, including Early career researchers, called "Researching young, transnational screen audiences:Methodological lessons from the 'Screen Encounters with Britain: What do young Europeans make of Britain and its digital screen culture?' (AHRC, 2022-2024)" This was an occasion to share methodological experiences with other researchers, including ECRS who also presented their work. On 12 May 2023 Jeanette Steemers and Matt Hilborn delivered a lecture to Postgraduate students at Aarhus University on the Danish fieldwork entitled "Screen Encounters with Britain: What do young Danes make of Britain and its digital screen culture?" Jeanette Steemers from the Screen Encounters with Britain Team [SEWB] has organised and is chairing a panel for the Media Industries conference at King's College London on "Screen Entertainment Among New Generations: Audiences Preferences and Industry Responses" in April 24. The University of Aarhus team led by Dr Pia Jensen is contributing a paper on "The audience turn in screen production: Changing audience behavior and new audience-centric production methods in fictional screen content for adolescents" . The Panel with 4 papers will form part of a Special Journal Issue on "Screen Entertainment Among New Generations" for the Journal Critical Studies in Television, which SEWB team member Jeanette Steemers is editing. |
| Collaborator Contribution | Dr Bengesser and Dr Jensen sit on our project steering committee and participate in all project Roundtables, providing feedback and advice. Working with Dr Bengesser, who is principal investigator on the Horizon Project EUVOD which investigates the development of the EU VoD Market since 2012, we have managed to bring together findings from both projects particularly focusing on the circulation and prominence of British screen content in video-on-demand catalogues in Europe. We gave a joint presentation (Bengesser, Steemers, Hilborn) on 12 October 2023 to the Ecrea Conference on Methods in Cultural Production and Media Industries Research, organised by the University of Oslo. The paper entitled " A four pronged approach to catalogue research" has formed the basis for further collaboration, utilising Landing Page Data generated by the SeWB project on Video on Demand Streamers in Italy, Netherlands, Germany and Denmark. This was published as a jointly written Journal article on "VOD Catalogue Research as a Comparative Tool for Understanding the Circulation, Presence and Prominence of British Film and TV in Europe" for the journal Convergence in late 2024 (see publications). We collaborated on a 2022 article for Participations on Methodology (under publications) with Dr Bengesser Aarhus has contributed to our Danish field research (September 2022-March 2023) by assisting with survey circulation, and recommending a Danish assistant to help with translations, locate respondents and undertake landing page research. |
| Impact | Researching transnational audiences in the streaming era : Designing, piloting and refining a mixed methods approach . / Bengesser, Cathrin; Esser, Andrea; Steemers, Jeanette. In: Participations: International Journal of Audience Research, Vol. 19, No. 1, 11.2022. 10 May 2023 - Methods Workshop: Questions & Approaches to VOD Catalogue Research, "Screen Encounters with Britain: Approaches to VOD Catalogue Research in Denmark and Germany", Centre for Transnational Media Research, University of Aarhus (13.00-16.00) 11 May 2023 - Research Workshop: Researching transnational patterns in the media consumptions of young Danish Audiences, " Researching young transnational screen audiences: methodological lessons from the "Screen Encounters with Britain" Project". Centre for Transnational Media Research, University of Aarhus (9.00-12.30) 12 May 2023 - "Screen Encounters with Britain: What do young Danes make of Britain and its digital screen culture?" Centre for Transnational Media Research, University of Aarhus (14.00-16.00) Bengesser, C., Hilborn, M., & Steemers, J. (2024). Comparative VOD catalogue research: Circulation, presence and prominence of British content in Europe. Convergence: The International Journal of Research into New Media Technologies. Advance online publication. https://doi.org/10.1177/13548565241268057 |
| Start Year | 2022 |
| Description | University of Bologna |
| Organisation | University of Bologna |
| Country | Italy |
| Sector | Academic/University |
| PI Contribution | In November 2023 Professor Steemers undertook a short field trip to Bologna to set up the field research for focus group interviews and the survey. As specified in the original application Professor Steemers delivered a 2 hour methods workshop to academics and ECRs within the department of communication at Bologna. The workshop also included academics from other institutions. The topic of the 28 November 2023 event was "How can you research engagement with Screen Entertainment? Screen Encounters with Britain." She also delivered a 2 hour lecture to MA Students on 30 November 2023. On 5th December 2024, Jeanette Steemers gave a two-hour presentation to circa 100 staff and students on at the University of Bologna on the Italian Interim report. |
| Collaborator Contribution | Following delivery of the events in 2023, the team was invited by Researchers at the Universities of Bologna, Rome and Urbino to contribute a paper on "British Screen Content in Europe: Circulation, discovery, role and appeal for young audiences in Denmark, Germany and the Netherlands" at a workshop (20 participants) on "Popular audiences, populist narratives in contemporary European film and TV series. Methods, contexts, case studies" as part of the Screening European Populisms (2008-2020) Project In Paris March 10-11 2024 organised by Constructive Advanced Thinking. Cat . Professor Luca Barra is one of our academic advisors sits on our project steering committee and has participated in all project Roundtables, providing feedback and advice. Our Bologna partners have assisted in the online circulation of our survey, helped us recruit research assistants for the Italian fieldwork and provided feedback on our approach and findings. They also hosted us in November 2023 for a week with a methodology workshop on 28th November for staff, early career researchers and postgraduates (see above). Jeanette Steemers from the Screen Encounters with Britain Team [SEWB] has organised and is chairing a panel for the Media Industries conference at King's College London on "Screen Entertainment Among New Generations: Audiences Preferences and Industry Responses" in April 2024. The University of Bologna team is contributing a paper on "Young, Wild and Free? Industrial Outtakes from Contemporary Italian Teen Content: the case of RAI " alongside the King's Paper " On Transnational Encounters with British Screen Entertainment" . The Panel with 4 papers will form part of a Special Journal Issue on "Screen Entertainment Among New Generations" for the Journal Critical Studies in Television, which SEWB team members Jeanette Steemers and Andrea Esser are currently editing for publication in 2025. The deadline for submission to the special journal issue is November 2024. |
| Impact | 28 November 2023 - Methods Workshop, "How can you research engagement with screen entertainment" University of Bologna 17.00-19.00 University of Bologna, Italy 5 December 2024 - Presentation of findings on 'Screen Encounters with Britain: Italian Interim Report" |
| Start Year | 2022 |
| Description | University of Groningen |
| Organisation | University of Groningen |
| Country | Netherlands |
| Sector | Academic/University |
| PI Contribution | We are currently (March 24) have shared Data from our Dutch field research (survey, audience interviews, teachers interviews, digital diaries) with 2 colleagues from Groningen to enable them to work on their own research article on Dutch audiences. |
| Collaborator Contribution | Dr Berber Hagedorn from Groningen University is one of our academic advisors and has attended all our ONline Roundtables and provided feedback on our research and methods as we have progressed. Groningen has assisted with our Dutch field research (September 2023-March 2004) by assisting with survey circulation, and recommending a Dutch assistant to help with translations, locate respondents and undertake landing page research. Dr Hagedoorn was attended our end of project symposium on 10th January 2025 and was a panellist on the "Academic Roundtable Discussion - New insights on young audiences in Europe" which reflected on our research and its significance for the Netherlands. |
| Impact | Participation in all 5 academia-industry roundtables Panellist on "Academic Roundtable Discussion - New insights on young audiences in Europe" at the end of project symposium on 10th January 2025 |
| Start Year | 2022 |
| Description | University of Oslo - Collaboration |
| Organisation | University of Oslo |
| Country | Norway |
| Sector | Academic/University |
| PI Contribution | The PI is a co-I on the Global natives? Serving young audiences on global media platforms, led by the Department of Media and Communication at the University of Oslo and Oslomet has collaborated online and in person with this project https://www.hf.uio.no/imk/english/research/projects/global-natives/ attending meetings in Oslo, hosted by the University of Oslo on 28th April 2022, where we exchanged information on Methods; and also on 25 January 2023, also hosted by University of Oslo where we further worked on methodological issues. A meeting in February 2024 in Oslo was used to present findings on our Catalogue research, which was later published as an article in Convergence. A further meeting on 31 October to 1 November 2024 in Oslo was used to present findings from the Screen Encounters project relating to public service broadcasting. The resulting chapter is currently under consideration by the Euromedia Research Group and Nordicom for an edited collection. Jeanette Steemers from the Screen Encounters with Britain Team [SEWB] has organised and chaired a panel for the Media Industries conference at King's College London on "Screen Entertainment Among New Generations: Audiences Preferences and Industry Responses". The University of Oslo team contributed a paper on "Exploring Screen Entertainment from a Combined Industry Youth Perspective" alongside the King's Paper " On Transnational Encounters with British Screen Entertainment" . The Panel with 4 papers including the Oslo and King's College contribution forms part of a Special Journal Issue on "Screen Entertainment Among New Generations" for the Journal Critical Studies in Television, which SEWB team member Jeanette Steemers is co-editing with a colleague from the University of Oslo Team. This will be published late 2025. |
| Collaborator Contribution | Our Oslo partners have assisted in the online circulation of our survey, and provided feedback on our approach and findings. They contribute to our Media Industries Conference Panel in London in April 2024 and have also contributed to a Special Journal issue we are currently editing on Screen Entertainment Among New Generations: Audience preferences and Industry Responses for Critical Studies in Television (Submission November 2024 and publication in 2025). |
| Impact | Participation in Media Industries Conference panel in April 2024 - chaired by Jeanette Steemers on " Screen Entertainment Among New Generations: Audience preferences and Industry Responses" with participation from University of Bologna, University of Oslo and Oslomet, King's College London, and Aarhus University Development of "Public Service Media and Entertainment: The Challenge of Engaging Younger Audiences " authored by A. D'Arma, A. Esser, M.Hilborn and J. Steemers. Currently under consideration for the Euromedia Research group publication "Power, Policies, and Governance of Digital Platforms " under consideration by Nordicom |
| Start Year | 2022 |
| Description | 10 May 2023 - Methods Workshop: Questions & Approaches to VOD Catalogue Research, Aarhus University |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Postgraduate students |
| Results and Impact | As specified in the original application we have delivered methods workshops and other events to the department of communication at Aarhus which is one of the planned activities of the Screen Encounters with Britain project. On 10th May 2023 Jeanette Steemers and Matt Hilborn took part in an Aarhus-organised Workshop on "Questions & Approaches to VoD catalogue research" presenting a paper on our research to date (Landing page research) and this has formed the foundation of a Journal Article which which we are co-writing with Dr Bengesser at Aarhus University. 10 May 2023 - Methods Workshop: Questions & Approaches to VOD Catalogue Research, "Screen Encounters with Britain: Approaches to VOD Catalogue Research in Denmark and Germany", Centre for Transnational Media Research, University of Aarhus (13.00-16.00) |
| Year(s) Of Engagement Activity | 2023 |
| Description | 11 May 2023 Methods Workshop Researching transnational patterns in the media consumptions of young Danish Audiences Aarhus |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Postgraduate students |
| Results and Impact | On 11 May 2023 Andrea Esser, Matt Hilborn and Jeanette Steemers delivered a Methods Workshop at Aarhus to researchers, including Early career researchers, called "Researching young, transnational screen audiences:Methodological lessons from the 'Screen Encounters with Britain: What do young Europeans make of Britain and its digital screen culture?' (AHRC, 2022-2024)" This was an occasion to share methodological experiences with other researchers, including ECRS who also presented their work. 11 May 2023 - Research Workshop: Researching transnational patterns in the media consumptions of young Danish Audiences, " Researching young transnational screen audiences: methodological lessons from the "Screen Encounters with Britain" Project". Centre for Transnational Media Research, University of Aarhus (9.00-12.30) |
| Year(s) Of Engagement Activity | 2023 |
| Description | 12 May 2023 Lecture to Postgraduates Aarhus University |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Postgraduate students |
| Results and Impact | On 12 May 2023 Jeanette Steemers and Matt Hilborn delivered a lecture to Postgraduate students at Aarhus University on the Danish fieldwork entitled "Screen Encounters with Britain: What do young Danes make of Britain and its digital screen culture?" 12 May 2023 - "Screen Encounters with Britain: What do young Danes make of Britain and its digital screen culture?" Centre for Transnational Media Research, University of Aarhus (14.00-16.00) |
| Year(s) Of Engagement Activity | 2023 |
| Description | End of Project Symposium for Screen Encounters with Britain - 10 January 2025 |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | This was the final scheduled event of the project, a full day Symposium at King's College London on 10th January 2025 used to present comparative findings from 4 territories in our draft report "Screen Encounters with Britain - Final Report: What do young Europeans (16-34) make of Britain and its Digital Screen Culture " (92 pages). Team members Andrea Esser and Jeanette Steemers were responsible for writing the report based on our field research involving 4 surveys (1813 respondents); 102 digital diaries; and interviews with 86 respondents aged 16-34. We also interviewed 9 sales executives, 15 buyers, 14 teachers and 18 cultural representatives for the final report. Cultural intermediary interviews (13). The report which was launched on 19th February had 416 downloads by 7 March. Investigators Andrea Esser and Jeanette Steemers presented findings in two sessions. • Screen Encounters with Britain. How do young audiences in Denmark, Germany, the Netherlands and Italy find, access and experience British TV shows and films? • Screen Encounters with Britain. How do young audiences in Denmark, Germany, the Netherlands and Italy perceive the UK and British culture based on what they watch? Jeanette Steemers moderated the "Industry Roundtable Discussion - Issues and opportunities for UK Screen Content in Europe" on project findings featuring project partners as speakers from the BFI, British Council, Pact, All3Media, the BBC and BBC Studios. We also moderated the "Academic Roundtable Discussion - New insights on young audiences in Europe" featuring contributions from our academic partners and their reflections on the findings - from OsloMet, Aarhus University, Film University Babelsberg, the University of Groningen and the University of Bologna. The Final report around which the symposium was based has since been published on 18th February. A press release (https://www.kcl.ac.uk/news/british-sense-of-humour-draws-young-europeans-to-uk-shows-and-films ) on 18h February generated national coverage from The Times, the Western Daily Press, The Daily Star, Metro, the Daily Mirror and Chortle in the UK and Senal News (Spain), MSN/ETX studio and La Depeche du Midi (France). It also generated press coverage in the trade press including Advanced Television, C21 Media, Broadband TV News The report was mentioned in radio bulletins (Times Radio, LBC News, Heart London, Capital Radio, Capital Extra Radio, Virgin Radio, Hallam FM Sheffield; Greatest Hits London; Greatest Hits Leeds) Outcomes from the Symposium included requests from attendees for bespoke presentations for their teams (DCMS, All3Media, ITV, BBC Studios). A short survey was taken afterwards and industry representatives responded that they would use the information to inform sales, for staff training, and for planning and strategy. Academic respondents said they would share findings with students, other academics and for their own research. There is strong interest in the research data, with academic colleagues using it for their own research, and industry attendees using it for business purposes and for circulating among their contacts. The report has increased interest in the research both from those involved in public policy (Ofcom, DCMS, British Council, BFI, Pact, Parliament) and those interested in using it for their business activities (UK distributors, UK broadcasters, UK producers) who attended the event. This will be followed up by the researchers in a series of impact interviews. |
| Year(s) Of Engagement Activity | 2025 |
| URL | https://kclpure.kcl.ac.uk/ws/portalfiles/portal/322938157/Final_Report_20250211.pdf |
| Description | In person presentation to executives at All3Media International 5 February 2025 |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Project partner All3 media International asked the researcher. Jeanette Steemers to give a presentation to the companies sales and research team ahead of the MIP and London Screenings in February 2025 when international buyers come to London to view and purchase UK programmes. A presentation of key findings was followed by a discussion of the results including the importance of social media /memes in raising awareness of the research. A short survey was circulated after the presentation and All3Media executives including the research lead have agreed to talk about the impact of the research. We have also discussed extending the research to other countries, notably China. |
| Year(s) Of Engagement Activity | 2025 |
| URL | https://kclpure.kcl.ac.uk/ws/portalfiles/portal/322938157/Final_Report_20250211.pdf |
| Description | Industry/Academic Workshop 9 May 2023 University of Copenhagen |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | We participated in a joint Research/ Industry Workshop and roundtable on 9 May 2023 "Keeping up with young audiences' where we were able to share our Danish findings with and receive feedback from industry representatives from DR, the Danish Broadcaster, The Danish Film Institute, TV2 the commercial broadcaster, the Cross-media school of children's fiction, Buster Film Festival and Will & Agency and receive feedback. We offered a summary of our research on the Danish marketplace with a particular focus on the 16-19 year age group: 9 May 2023 Research/Industry Workshop: Presented "Screen Encounters with Britain. What do young Europeans make of Britain and its digital screen culture. Interim Report Denmark ", Department of Communication, University of Copenhagen (9.00-14.30); After attending the workshop and having read our Danish report a major platfrom in Denmark wrote to us and informed us: "We read your report with great interest. I then used some of the most interesting points, to us, in an internal presentation alongside some of the points from the Danish DFI report. It involved the title lists and some of the quotes regarding the love for Jeremy Clarkson and Gordon Ramsey. The qualitative quotes are very interesting to us as we don't see that very often. We were also surprised by the interest in consuming long format content on YouTube." |
| Year(s) Of Engagement Activity | 2023 |
| Description | Methods Workshop 28 November 2023 University of Bologna |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Postgraduate students |
| Results and Impact | As specified in the original application Professor Steemers delivered a 2 hour methods workshop to academics and ECRs within the department of communication at Bologna. The workshop also included academics from other institutions. The topic of the 28 November 2023 event was "How can you research engagement with Screen Entertainment? Screen Encounters with Britain." |
| Year(s) Of Engagement Activity | 2023 |
| Description | Methods workshop 9 June 2023 at King's College London with Students from Babelsberg Film University |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Postgraduate students |
| Results and Impact | On 9th June 2023 we hosted a research workshop at King's College London (10-16.30) on Screen Encounters with Britain. Workshop presenters included Jeanette Steemers and Matt Hilborn from King's, Dr Cathrin Bengesser from the University of Aarhus; Dr Rui Xu from the University of Aarhus and Prof. Suzanne Eichner, one of our academic advisors and Professor of Analysis and Aesthetics of Audiovisual Media. Professor Eichner brought 10 students from her MA course in Berlin to participate in the event and present their research on British content. We presented our research findings on Germany and explained our methodology and using our expertise gave feedback to the Babelsberg students on their work on how British TV content is perceived in Germany. We also facilitated a discussion and brainstorming session on What could the UK do to sell their content better? |
| Year(s) Of Engagement Activity | 2023 |
| Description | Ofcom Webinar 16th September 2024 |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Policymakers/politicians |
| Results and Impact | 15 executives from Ofcom attended a Webinar and question and answer session on the research on 16th September and a further 15-20 watched the recording. Andrea Esser and Jeanette Steemers presented a summary of findings to the assembled audience who were interested in the performance of public service media in Europe and UK exports to Europe as part of the ongoing Ofcom Public Service Broadcasting Review. One outcome of the presentation was that Ofcom sent a team of researchers to the end of Project Symposium on 10th January. The presentation sparked questions and discussion and a post- presentation survey revealed interest in the findings. The invitation from Ofcom was sparked by a blogpost we wrote for the Public Media Alliance in June 2024. |
| Year(s) Of Engagement Activity | 2024 |
| URL | https://www.publicmediaalliance.org/switching-off-young-audiences-streaming-and-public-media/ |
| Description | Online Scoping Roundtable 1 |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Industry/Business |
| Results and Impact | 14 people attended the online launch meeting to present the research project, and its methods. This included representatives from BBC Studios, BBC, All 3 Media, British Council, BFI, HMR International and PACT - as well as academic representatives from the University of Aarhus and Copenhagen. The event sparked questions and discussion about the research approach and participants gave advice on how best to approach each market. |
| Year(s) Of Engagement Activity | 2022 |
| Description | Presentation - University of Bologna 5 December 2024 |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Postgraduate students |
| Results and Impact | Jeanette Steemers gave a presentation on the Italian Interim report to postgraduate students at our Partner institution, the University of Bologna. Outcomes from the engagement activity included discussion which showed increased interest in research. |
| Year(s) Of Engagement Activity | 2024 |
| URL | https://kclpure.kcl.ac.uk/ws/portalfiles/portal/322559897/Final_Italy_Interim_Report_20250207_Revd.p... |
| Description | Press Release King's College London February 2025 |
| Form Of Engagement Activity | A press release, press conference or response to a media enquiry/interview |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Public/other audiences |
| Results and Impact | King's College London released a press release on 18th February 2025 for the Launch of the Final Screen Encounters with Britain Report. This resulted in coverage in the national press (The Times, The Daily Star, The Daily Mirror, Western Daily Press, Metro, La Dépêche du Midi ), the trade press (C21, Chortle, Broadband TV News, Advanced Television) and radio clips (LBC News, Capital, Greatest Hits London, Times Radio, Capital Xtra, ETX) and social media coverage. As of 9 March 4,793 industry reports had been downloaded. |
| Year(s) Of Engagement Activity | 2025 |
| URL | https://www.kcl.ac.uk/news/british-sense-of-humour-draws-young-europeans-to-uk-shows-and-films |
| Description | Press Release University of Westminster February 2025 |
| Form Of Engagement Activity | A press release, press conference or response to a media enquiry/interview |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Public/other audiences |
| Results and Impact | The University of Westminster released a press release on 18th February 2025 for the Launch of the Final Screen Encounters with Britain Report. This resulted in coverage in the national press (The Times, The Daily Star, The Daily Mirror, Western Daily Press, Metro, La Dépêche du Midi ), the trade press (C21, Chortle, Broadband TV News, Advanced Television) and radio clips (LBC News, Capital, Greatest Hits London, Times Radio, Capital Xtra, ETX) and social media coverage. As of 9 March 4,793 industry reports had been downloaded. |
| Year(s) Of Engagement Activity | 2025 |
| URL | https://www.westminster.ac.uk/news/westminster-researcher-collaborates-with-kings-college-london-to-... |
| Description | Project Web pages Screen Encounters with Britain |
| Form Of Engagement Activity | Engagement focused website, blog or social media channel |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | The project webpages provide information about the project and also access to all outputs. |
| Year(s) Of Engagement Activity | 2022 |
| URL | https://www.kcl.ac.uk/research/screen-encounters-with-britain |
| Description | Roundtable 2 - Presentation of the Denmark Interim Report |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | This was our second scheduled Roundtable on 3 March 2023 used to present findings from our draft report "Screen Encounters with Britain - Interim Report Denmark.: What do young Europeans (16-34) make of Britain and its Digital Screen Culture " (79 pages). Team members Andrea Esser, Matt Hilborn and Jeanette Steemers were responsible for writing the report based on German field research involving a survey (423); digital diaries (20) Audience interviews (22), Cultural intermediary interviews (10). Outcomes from the engagement activity included feedback on the report from project partners who distributed the report which has been widely downloaded in industry circles (587 downloads) . Attendees included industry partners from All3Media, the BFI, BBC, BBC Studios, Pact the Producers Association, the British Council, and representatives from TV2 Denmark and Banijay International; and academic partners from the Universities of Aarhus, Copenhagen, Babelsberg, Groningen and Bologna. A short survey was taken afterwards and industry representatives responded that they would use the information to inform interactions with Government and regulators and with colleagues in Policy and the UK Global Screen Fund; Others wanted to share with journalists. Those involved in buying or acquiring UK content, will use the report to inform their own territory research and for staff training. There is strong interest in the research data, with academic colleagues using it for their own research, and industry attendees using it for business purposes and for circulating among their contacts. Academic participants told us they will use the research to inform their teaching and academic research. Attendees were most interested in the findings on how Danish respondents use English language content, and how they discover British content. |
| Year(s) Of Engagement Activity | 2023 |
| URL | https://kclpure.kcl.ac.uk/portal/files/198657902/Denmark_Interim_Report_Feb_24_Final.pdf |
| Description | Roundtable 3 - Presentation of the Screen Encounters with Britain - German Interim Report |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | This was our third scheduled Roundtable on 20 July 2023 used to present findings from our draft report "Screen Encounters with Britain - Interim Report Germany.: What do young Europeans (16-34) make of Britain and its Digital Screen Culture " (89 pages). Team members Andrea Esser, Matt Hilborn and Jeanette Steemers were responsible for writing the report based on German field research involving a survey (426); digital diaries (26) Audience interviews (20), Cultural intermediary interviews (10). Outcomes from the engagement activity included feedback on the report from project partners who distributed the report which has been widely downloaded in industry circles (397 downloads) . Attendees included industry partners from All3Media, the BFI, BBC, BBC Studios, Pact the Producers Association, the British Council, and representatives from ProSiebenSat1, Deutsche Telekom and BBC Studios; and academic partners from the Universities of Aarhus, Copenhagen, Babelsberg, Groningen and Bologna. A short survey was taken afterwards and industry representatives responded that they would use the information to inform acquisitions from the UK, inform their own research and use it for staff training in acquisitions. From the after event survey industry representatives informed us that they would share the report and findings with global acquisitions, their local production department and with other buyers, and use it for training sales staff. There is strong interest in the research data, with academic colleagues using it for their own research, and industry attendees using it for business purposes and for circulating among their contacts. |
| Year(s) Of Engagement Activity | 2023 |
| URL | https://kclpure.kcl.ac.uk/ws/portalfiles/portal/229064486/FINAL_Germany_Interim_Report_Sept_4_2023.p... |
| Description | Roundtable 4 - Presentation of the Netherlands Interim Report |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | TThis was our fourth scheduled Roundtable on 7 March 2024 used to present findings from our draft report "Screen Encounters with Britain - Interim Report Netherlands.: What do young Europeans (16-34) make of Britain and its Digital Screen Culture " (95 pages). Team members Andrea Esser, Matt Hilborn and Jeanette Steemers were responsible for writing the report based on Dutch field research involving a survey (409); digital diaries (28) Audience interviews (22), Cultural intermediary interviews (15). After taking on board the feedback from attendees (n.23) we will distribute the report publicly as an Open access publication at the end of March. Outcomes from the engagement activity included feedback on the report from project partners who will distribute the report) . Attendees came from industry including All3Media, the BFI, BBC, BBC Studios, Pact the Producers Association, the British Council, Dutch broadcaster NPO/VPRO and Banijay;; and academic partners from the Universities of Aarhus, Copenhagen, Babelsberg, Groningen and Bologna. A short survey was taken afterwards and industry representatives responded that they would use the information to inform acquisitions from the UK or sales to the Netherlands , for staff training in acquisitions/sales; and for planning and strategy. Academic respondents said they would share findings with students, other academics and for their own research. There is strong interest in the research data, with academic colleagues using it for their own research, and industry attendees using it for business purposes and for circulating among their contacts. As we move to our final territory there is a strong demand to compare and contrast territories. |
| Year(s) Of Engagement Activity | 2024 |
| Description | Roundtable 5 - Presentation of the Italy Interim Report 12 September 2024 |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | This was our fifth scheduled Roundtable on 12 September 2024 used to present findings from our draft report "Screen Encounters with Britain - Interim Report Italy.: What do young Europeans (16-34) make of Britain and its Digital Screen Culture " (92 pages). Team members Andrea Esser, Matt Hilborn and Jeanette Steemers were responsible for writing the report based on Italian field research involving a survey (555 responses); digital diaries (28) Audience interviews (22), Cultural intermediary interviews (13). After taking on board the feedback from attendees (n.23) we distributed the report publicly as an Open access publication at the end of September - as of 7 March there had been 738 downloads of the report. Outcomes from the engagement activity included feedback on the report from project partners who will distribute the report. There were 24 attendees including industry from All3Media, the BFI, BBC, BBC Studios, Pact the Producers Association, the British Council, Ofcom, Italian broadcasters Rai and Mediaset;; and academic partners from the Universities of Aarhus, Copenhagen, Babelsberg, Groningen and Bologna. A short survey was taken afterwards and industry representatives responded that they would use the information to inform acquisitions from the UK or sales to Italy , for staff training in acquisitions/sales; and for planning and strategy. Academic respondents said they would share findings with students, other academics and for their own research. There is strong interest in the research data, with academic colleagues using it for their own research, and industry attendees using it for business purposes and for circulating among their contacts. |
| Year(s) Of Engagement Activity | 2024 |
| URL | https://kclpure.kcl.ac.uk/ws/portalfiles/portal/322559897/Final_Italy_Interim_Report_20250207_Revd.p... |
| Description | Webinar Presentation to PACT, Producers Association on 22nd January 2025 |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Industry/Business |
| Results and Impact | We gave a webinar to project partner, Pact the producers association as promised in our bid. Andrea Esser and Jeanette Steemers gave a short presentation to explain the research followed by questions. The webinar benefits screen industry executives through insights and critical reflection on how young audiences find UK content, what they value about it, and what this means for UK production and distribution. The presentation has stimulated increased interest in research to with Pact agreeing to speak more fully with the researchers on the degree of impact. |
| Year(s) Of Engagement Activity | 2025 |
| URL | https://kclpure.kcl.ac.uk/ws/portalfiles/portal/322938157/Final_Report_20250211.pdf |
| Description | Webinar presentation and discussion for the British Council on 28 January 2025 |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Third sector organisations |
| Results and Impact | About 120 British Council participants were invited from around the world to hear a short online presentation on the projects findings and ask questions about the research. This was a planned webinar as detailed in the application. Andrea Esser and Jeanette Steemers gave the presentation focused on how young Euro-peans see the UK, and the role that screen content plays in shaping international cultural relations. Initial feedback including a post project survey suggests that there could be cultural and political benefits. The presentation increased interest in research and we have discussed how we might extend the research methodology to other territories, notably China. Our contact at the British Council has agreed to a post project impact interview to articulate the influence of the project on BC Activities. |
| Year(s) Of Engagement Activity | 2025 |
| URL | https://kclpure.kcl.ac.uk/ws/portalfiles/portal/322938157/Final_Report_20250211.pdf |
| Description | Workshop, University of Copenhagen, 8 May 2023 |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Postgraduate students |
| Results and Impact | We attended a research workshop hosted by the University of Copenhagen on 8th May 2023 to present our Denmark Interim Report and shared our Danish findings with the Reaching Young Audiences Team, the Global Natives Team from Oslo University and Early Career researchers who also presented. We gave two papers, the first an overview of the Screen Encounters with Britain Project and its methods, and the second a more indepth overview of "The Consumption of 'longform' screen content of 16-19 year olds in Denmark" sharing our experiences and insights with Danish colleagues who also gave feedback. 8 May 2023 Research Workshop: Presented "The consumption of 'longform' screen content of 16-19 year-olds in Denmark", Department of Communication, University of Copenhagen (10.00-17.00); |
| Year(s) Of Engagement Activity | 2023 |