Kingston University Higher Education Corporation and Promoveritas Limited KTP 21_22 R2

Lead Participant: KINGSTON UNIVERSITY

Abstract

To establish an innovative consumer behavioural intelligence capability, that will assist client companies deliver significantly more effective data driven promotional campaigns. The new capability will be transformational for the business, powering their growth strategy by using insights to target lucrative larger clients, plus improve business processes, skills and leadership.

Lead Participant

Project Cost

Grant Offer

KINGSTON UNIVERSITY £140,176 £ 93,918
 

Participant

INNOVATE UK
PROMOVERITAS LIMITED

People

ORCID iD

Publications

10 25 50