The Smarter Travel Solution

Lead Participant: TELEFÓNICA UK LIMITED

Abstract

The Smarter Travel Solution (STS) is an ambitious integrated transport project to bring the entire management

and completion of a journey, or all your journey needs, under one umbrella, supporting and engaging with the

user from first thought through to arrival in a “one screen journey”. Using digital mobile/internet technology,

STS supports the use and combination of bus, rail, walking, cycling, taxi and car club, bringing the modes

together as a complete solution both in practical terms and, even more importantly, in the mind of the

traveller. By encouraging the user to see these shared/active modes of transport as one portfolio solution, it

can shift user perception so that sustainable, shared modes become the new default. STS provides

unprecedented integration of journey planning, booking/payment, in-journey information and entertainment,

and journey history to help the user manage their transport habits. STS is a digital mobile/internet solution

which takes existing and planned Local Authority solutions (bus & rail accessed by smartcard/phone) and

integrates them with private sector transport (taxi, car club) and active travel through all stages of a journey.

Lead Participant

Project Cost

Grant Offer

TELEFÓNICA UK LIMITED £704,767 £ 352,384
 

Participant

FIRSTGROUP PLC £6,322 £ 3,161
WEST YORKSHIRE COMBINED AUTHORITY £141,822 £ 70,911
FORUM FOR THE FUTURE £354,175 £ 354,175
OVE ARUP & PARTNERS LIMITED £16,068 £ 8,034
CITY CAR CLUB LIMITED £48,963 £ 24,482
STERNER AQUATECH UK LIMITED £1,464 £ 732
UNIVERSITY OF LEEDS £224,373 £ 224,373
LEEDS CITY COUNCIL £4,513 £ 2,257
INNOVATE UK
PELAMIS WAVE POWER LIMITED
C3UK LTD £1,583,431 £ 950,059

Publications

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