Birmingham City University and GlaxoSmithKline plc
Lead Participant:
BIRMINGHAM CITY UNIVERSITY
Abstract
To transform both the depth and quality of consumer driven insights into brand perception, captured by the Shopper Science Laboratory, using a suite of novel interactive Augmented Reality technologies, leading to new product creation and a wider market share.
Lead Participant | Project Cost | Grant Offer |
|---|---|---|
| BIRMINGHAM CITY UNIVERSITY | £166,696 | £ 83,348 |
Participant |
||
| GLAXOSMITHKLINE PLC |
People |
ORCID iD |