University of Hull (The) and Reckitt Benckiser Group plc

Lead Participant: UNIVERSITY OF HULL

Abstract

To use Artificial Intelligence to facilitate the optimisation and evaluation of new product formulations and accelerate the launch of new products, or enhancement of existing ones. This will save time and enhance the capacity to react to customer feedback and reviews on products.

Lead Participant

Project Cost

Grant Offer

UNIVERSITY OF HULL £161,510 £ 80,755
 

Participant

RECKITT BENCKISER GROUP PLC
THE UNIVERSITY OF HULL

People

ORCID iD

Publications

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