Orientations in the Development of Pan-Arab Television for Children

Lead Research Organisation: University of Westminster
Department Name: Faculty of Media Arts and Design

Abstract

This project investigates changes in the creation, commercialisation and reception of pan-Arab television content for children that have come about with the proliferation of Arab satellite television channels in recent years.

Vigorous expansion of pan-Arab television programming for children seems to have taken place as an afterthought to the main thrust of the Arab satellite explosion, with the result that research on pan-Arab children's TV is lacking in both quantity and quality. A lack of knowledge on this issue - and thus in international understanding - matters, because under-18s comprise nearly twice as big a proportion of the population in key Arab countries (39-40% in Egypt and Saudi Arabia) as they do in European countries (22% in Britain and France). Moreover, pan-Arab satellite channels are watched more than terrestrial television in most Arab households, with Eutelsat in 2010 recording satellite penetration rates of 64% in Egypt and 100% in Saudi Arabia. Recent political upheavals affecting Tunisia, Egypt, Yemen, Bahrain, Libya and Syria, largely driven by disaffected youth, make it increasingly urgent to gain a better understanding of children and young people.

In the pre-satellite era Arab governments relied on broadcast monopolies to disregard television viewers' real information and entertainment needs. Competition among privately-owned Arab satellite channels led to the introduction of new content in the 1990s and 2000s. In aiming at children, however, these channels relied heavily on imported cartoons. Indigenous production initiatives came later.

To grasp the nature of what is being produced and distributed it is necessary to examine pan-Arab broadcasters who provide for children, as well as the production houses and dubbing and animation services they rely on, to learn more about the practices and dynamics at work in these institutions and in Arab state regulation of children's content. Since Arab broadcasters buy foreign animation and formats and collaborate with non-Arab suppliers, sponsors, trainers and co-producers, there is also a need to evaluate the basis and longevity of such trade and collaboration, as well as ways in which trends in the global marketplace influence pan-Arab television for children. At the same time it is crucial to discover how children perceive and use pan-Arab satellite television content, both in Arab countries and in Arabic-speaking households in Europe.

Given these aims and objectives the research will adopt a three-pronged approach, which has proved effective in previous research on children's media culture, whereby institutions, texts and audiences are studied simultaneously. We will interview key personnel working for Arab broadcasters and the companies that supply them, while observing the processes by which children's programmes are commissioned, piloted and produced. Interviews and observations will be informed by critical analysis of relevant reports from companies and the trade press and of selected samples of indigenous children's programming. The research team will benefit from existing contacts and previous research in the region to organise audience research in households and among schoolchildren, in order to explore how they negotiate television output in developing self-identity and perceptions of otherness.

This three-pronged method will help build up a holistic picture of the commercial and non-commercial factors that underlie the evolving ecology of pan-Arab children's television and children's reception of it. It will enrich our understanding of childhood and media use in parts of the Arab region and inform creative industry players in the UK digital economy and UK export and service industries about the trajectories of development in a part of the world where societies are struggling to benefit from global integration and preserve their own separate national and pan-Arab identities all at the same time.

Planned Impact

Benefits beyond academia will materialise before the end of Yr 1, continuing for at least 7 years from the project's start.
WHO WILL BENEFIT FROM THIS RESEARCH?
1. TV/digital media companies (UK or other) producing/distributing content for children via Arab TV.
2. Companies (UK or other) supplying educational materials/consultancy to the Arab world.
3. Arab children and their families who might benefit from improved content as a result of the project's findings.
4. UK govt. depts. that promote creative industries/exports.
5. Export associations of UK TV companies/producers.
6. Members of the diplomatic service, foreign policy advisers, the UK Department for International Development (DfID) and its EU and US counterparts.
7. International educational/cultural organisations (British Council, Anna Lindh Foundation, Alliance for Civilizations), charities (Save the Children), UN agencies (UNICEF, UNESCO) and other funding bodies (EU).

HOW WILL THEY BENEFIT? Our research addresses issues of culture and communication that affect a statistically large and strategically important segment of the population in an unstable region bordering Europe. The stakes are high for future UK and European success in managing relations with Arab countries and navigating the uncertainties caused by decades of authoritarian rule and challenges posed to the old order by a new digitally literate generation. Since today's children are the voters and politicians of tomorrow the ways in which Arab children learn to make sense of the world around them can provide pointers to the future. Pan-Arab television is an important component in public communication between Arabic-speaking children and adults. By gaining insights into all aspects of this changing field of cultural production and related state interventions, our research will contribute to and inform greater knowledge/understanding by industry practitioners, policymakers and advocates/funders of educational initiatives for Arab children.

Several Gulf states are launching major cultural and educational developments, such as the Louvre in Abu Dhabi and 'education cities' in Qatar and the UAE, which depend heavily on non-Arab input. Linked to this growth is a decisive shift towards the use of English in Gulf education and thus an ever-widening market for UK-based publishers. An even newer shift lies in belated awakening of local elites' interest in developing 'culturally appropriate' material for Arabic-speaking children. Since Gulf investors are the main financiers of pan-Arab children's programming, pan-Arab television constitutes a key site for negotiation of competing pressures regarding what is considered culturally, politically and linguistically appropriate. Our study of these pressures and how they are negotiated will enhance/foster awareness/understanding and the potential performance of any institution with commercial, strategic or philanthropic interests in cultural/educational developments across the Arab world.

To ensure users benefit our research will necessitate sound relations with key personnel involved in Arab cultural production for children. Maintaining good contact with respondents is both a key component of the study and an integral part of the Pathways to Impact. The investigators will use their extensive industry contacts, forged through previous research to communicate findings formally and informally. For this the Arab Media Centre's June 2010 conference on 'Children's TV in the Arab World' has already served as a launch pad. The research project itself envisages
(a) An industry-academe workshop in the UK
(b) Expert roundtables in Lebanon and Morocco
(c) A final knowledge transfer conference in the UK.
All the above will involve a significant non-academic presence. A report and press releases on project findings will be released at the final conference in English and Arabic, with an Arabic summary distributed to Arabic-speaking research participants.

Publications

10 25 50
 
Description Findings can be categorized on the basis of: production and political economy fieldwork (conducted in Abu Dhabi, Doha, Dubai, the West Bank, independent producers and consultants in UK and Europe); textual analysis (conducted on Emirati animation series Mansour; Qatar's Jeem TV live studio programme Anbar; Beit Byoot live studio programme on Palestine TV; and Tuyur al-Jannah channel; ethnographic fieldwork with children aged 7-12. The latter consisted of creative workshops with groups of children, followed by family visits. Allowing for the fact that some children covered by family visits also took part in the workshops, the ethnographic fieldwork covered a total of 85 Arabic-speaking children through workshops and family visits in the UK in 2013-14 (10 in pilot, 24 in workshops and 4 in family visits) and Morocco in 2014 (21 children in workshops, 6 in family visits) and Lebanon in 2015 (24 Syrian and Lebanese children in workshops and 5 in family visits). Findings are also methodological, including researchers' own breakthroughs/reflections as well as data on local attitudes to child-friendly qualitative research methods collected during roundtables with Moroccan and Lebanese academics in September 2013 and February 2015.
Production and regulatory findings relate to: disruptions in building local children's TV production communities; lack of urgency attached to creating local content; missing links in supply chains; approaches to intercultural collaboration; personnel and decision-making bottlenecks affecting Gulf initiatives. Textual analysis findings relate to: dominance of didacticism; contradictions arising from emphasis on Arab-Islamic cultural heritage; conservatism in gender roles. Reception findings relate to: avenues to gaining trust and access; diversity and ingenuity of children's media use in terms of platform and content even among disadvantaged and refugee children; some children's liking for songs and children's singing. Variations in educational settings and outcomes emerged as the prime variable affecting children's worldview and identity formation in the three audience fieldwork sites. Methodological findings relate to: need for radical adaptation of viewing diaries in different countries because of different educational outcomes; eagerness among young Arab researchers to adopt hitherto unfamiliar qualitative methods; team researchers' positionality as both insiders and outsiders.
Exploitation Route Implications of the findings arise in terms of: raising the issue of children's media as more of a priority for local cultural policy makers; regulatory measures needed to stimulate local production of high quality screen content for children; reorienting the adult-centred approach of much local children's programming to make it more child-centred; developing qualitative research with child audiences; building holistic support communities for children's screen content, consisting not only of producers but funders, educationists, media monitors, etc.
The 2017-18 Follow-up Funding for Impact and Engagement enabled these avenues to be further explored with individuals in the fields of Arab media policy, regulation, advocacy, education, audience research and journalists/media commentators who can lead public debates. Together, the original research project and the Follow-up project have brought such individuals into the orbit of key international events in the children's media calendar, including the two-yearly Prix Jeunesse and the World Summit on Media for Children, due to be held in Dublin in May 2021. A particularly dedicated Arab practitioner who was made aware of the findings is seeking to organise a Gulf regional pre-summit in the run-up to the Dublin event in 2021. Two Danish bodies, an NGO and a Danish government-backed institute in Cairo, that are supporting children's media development in the Arab region, are also aware of the findings and are in touch with the research team.
Sectors Creative Economy,Education,Culture, Heritage, Museums and Collections

URL https://www.westminster.ac.uk/arab-media-centre/research
 
Description As the last stages of fieldwork were being completed during the second half of 2015, we pulled together a non-academic, highly summarised report of our preliminary findings under the title Orientations in the Development of Screen Content for Arabic-speaking Children (hereafter the Findings Report). This was a 22-page, 4,000-word illustrated document desktop-published in colour by the University of Westminster, divided into sections on: Dialogue and Outreach; Research Methods; Policy Findings; Production Findings; Textual Analysis Findings; and Audience Findings. It was released in hard copy in English at a knowledge transfer conference for practitioners and academics hosted by the University of Westminster as part of the research project on 4 September 2015. It was then posted online in Arabic and English, and circulated as a soft copy (pdf) in both languages to key informants, who then suggested other suitable recipients. Key informants were positive about the validity and relevance of the findings. The document has subsequently been distributed to, or personally brought to the attention of, numerous bodies working on children's media or with children and young people in the Arab region. These include, but are not limited to: Kalimat Foundation, IZI, Prix Jeunesse, Children's Media Foundation, Bidaya Media, Majid Entertainment, Blink Studios, Cartoon Network Arabia, Jordan Pioneers, British Council, Anna Lindh Foundation, Child Rights International Network, Media Diversity Institute, International Broadcasting Trust, Public Media Alliance, UNICEF, BBC Media Action, the European Broadcasting Union, and the Jordan Media Institute (JMI). JMI provided the venue for an event in Amman in June 2016 specifically to disseminate the findings to Arab creatives working in the field of children's media, with a view to thinking through the implications for innovations in screen content. The University of Westminster funded a London-based coordinator for this event, who used the Findings Report as a working document to devise the event subgroups and sessions and liaise with Jordanian and other Arab media to ensure that media coverage would take the issues forward. The University also funded participation of three research team members; participants from most institutions attending the event paid their own travel and accommodation to take part. Meetings held in Morocco and Lebanon in preparation for ethnographic fieldwork in these countries also provided other pathways to impact as they enabled research team members involved with audience research to share the methodological findings of their UK audience research with non-academic informants. In Morocco these included representatives of the country's audiovisual regulator and in Lebanon they included TV producers and NGO activists. Receipt of a British Academy International Partnership and Mobility Award for 2016-17 has now facilitated further interaction with Moroccan academics, broadcast regulators and politicians, leading to the drafting and dissemination of a policy paper on screen content for Moroccan children. Through contacts with the European Broadcasting Union's Young Audiences section, two members of the research team were invited to present findings from the research to television and Internet creatives and executives attending the 3rd Global Kids Media Congress in March 2017. Subsequent discussions at the GKMC with representatives of BBC Children's, IZI (part of Bavarian Broadcasting), the UK film production and media research company Tomorrow's Child, led to the BBC and IZI (and other bodies) writing supporting letters for an application to the AHRC for Follow-On Funding for Impact and Engagement. This was successful and the resulting one-year project, entitled 'Collaborative Development of Children's Screen Content in an Era of Forced Migration: Facilitating Euro-Arab Dialogue' and involving three workshops (Manchester, Copenhagen and Munich) and a symposium (London, Sept 2018) - as well as invitations to present at children's media industry roundtables in Sheffield, Brussels and Amsterdam - ended in November 2018 and has its own portfolio on Research Fish.
First Year Of Impact 2015
Sector Creative Economy
Impact Types Cultural,Policy & public services

 
Description Influenced Arab media practitioners perceptions of child audiences through workshop run by three research team members in Amman
Geographic Reach Asia 
Policy Influence Type Influenced training of practitioners or researchers
Impact 24 participants involved in various aspects of producing screen content for children took part in a one-and-a-half day workshop in Amman, Jordan, focused on participants' objectives and perceptions when creating content for children. The participants included 13 from Jordan, four from Palestine, four from the UAE, two from Lebanon and one from Saudi Arabia. Using results from the audience strand of the AHRC-funded research project as a basis for interactive discussions, three members of the research team discovered that even the most experienced participants were mostly unfamiliar with qualitative methods of audience research, seeing this field of enquiry as foreign to their professional activities and regarding the 'child audience' as a monolithic entity. Over the course of the workshop however, some began to see significance of getting closer to children's needs and wants through child-centred research approaches and indicated that these concerns would influence their future work. The participants included scriptwriters, composers, creative directors, animators, a puppeteer and an arts centre founder.
 
Description Institutional sponsorship for dialogue with media producers in UK, Germany and elsewhere in Europe
Geographic Reach Europe 
Policy Influence Type Influenced training of practitioners or researchers
Impact International children's broadcasters convened for the Global Kids Media Congress in Angouleme, France, in March 2017, were made aware of the media needs, wants and experiences of young children caught up in forced migration to Europe from Arab countries. Organisations at the Congress, including BBC Children's and the International Central Institute for Youth and Educational Television in Munich, agreed to co-host events that would promote dialogue about representations of and about refugee children among European stakeholders, including producers, commissioning editors, broadcasters, regulators, advocates and researchers.
URL https://www.prixjeunesse.de/index.php/main-001
 
Description Pre-summit workshop hosted by Commonwealth Broadcasting Association at World Summit on Media for Children in Kuala Lumpur, run by two research team members
Geographic Reach Multiple continents/international 
Policy Influence Type Influenced training of practitioners or researchers
Impact 40 participants in the workshop (entitled 'Children's Content at the Core of Public Service Broadcasting') acquired analytical tools to evaluate different models of public service broadcasting provision for children around the globe, compare the quality and originality of programme outputs, and assess the level of support received from regulators. Participants represented broadcasters and/or communications regulators in 19 different countries (Afghanistan, Australia, Bangladesh, China, India, Indonesia, Kiribati, Malaysia, Maldives, Morocco, Myanmar, New Zealand, Nigeria, Pakistan, Philippines, South Korea, Thailand, Timor Leste and Uganda). Feedback from participants indicated increased levels of awareness of factors involved in producing child-friendly content.
URL http://www.wsmc2014.org/
 
Description Rabat workshop on Regulating Moroccan Childrens Digital Media Content
Geographic Reach Africa 
Policy Influence Type Influenced training of practitioners or researchers
Impact Policy Workshop on Regulating Moroccan Children's Digital Media Content, co-organised with Mohamed V University, Rabat, Morocco, addressed issues of media provision for Moroccan children, including possible legal reforms, with impact on policies relating to child protection vis-a-vis internet use and child participation in policy development.
 
Description AHRC Follow-on Funding for Impact and Engagement
Amount £99,978 (GBP)
Funding ID AH/R001421/1 
Organisation Arts & Humanities Research Council (AHRC) 
Sector Public
Country United Kingdom
Start 09/2017 
End 11/2018
 
Description British Academy International Partnership and Mobility Scheme
Amount £9,965 (GBP)
Funding ID PM160054 
Organisation The British Academy 
Sector Academic/University
Country United Kingdom
Start 08/2016 
End 09/2017
 
Description University of Westminster Strategic Research Fund Phase 2 2015/16
Amount £13,958 (GBP)
Organisation University of Westminster 
Sector Academic/University
Country United Kingdom
Start 02/2016 
End 07/2016
 
Title Database of global academic research on Arab and Muslim children's media and media use 
Description An index of books, journal articles and book chapters in Arabic, French, German and English, published around the world, on the subject of Arab and Muslim children's media and media use. It has been compiled as the basis for a literature review to be published in a co-authored volume. Ideally the index would be annotated and searchable, and shared more widely, but this was not envisaged in the original grant application and requires additional funding. 
Type Of Material Database/Collection of data 
Year Produced 2020 
Provided To Others? Yes  
Impact This was the first time these titles, from across the Arab world and beyond, have been gathered together and compared. In 2020 the database was shared with the Association for Middle Eastern Children and Youth Studies (AMECYS) which has incorporated its contents into their own bibliographies ordered by language. 
URL https://amecys.wordpress.com/amecys-bibliographies/
 
Description Amman workshop to follow up implications of findings from research on screen content for Arabic-speaking children 
Organisation Jordan Media Institute
Country Jordan 
Sector Academic/University 
PI Contribution One member of research team stayed on at the University of Westminster after her AHRC-funded RA contract had ended in order to organise a short workshop at the Jordan Media Institute in Amman, Jordan. Funded through the University of Westminster's Strategic Research Fund (Phase 2, 2015/16), she designed the event, compiled the invitation list, circulated relevant communications and coordinated it on the ground. Two other research team members (a Co-I and PhD student) also ran the workshop itself, thanks to travel and accommodation costs covered by the UoW Strategic Research Fund,which also helped to subsidise the participation of 5 other workshop attendees.
Collaborator Contribution Jordan Media Institute in Amman provided a venue (cost JOD900) and patronage for the one-and-a-half-day workshop held there on 1-2 June 2016; invitations named JMI as co-host and senior JMI personnel advised on the participants list.
Impact The workshop was attended by 24 people involved in creating and sharing children's media content in the Arab world, including 13 from Jordan, four from Palestine, four from the UAE, two from Lebanon and one from Saudi Arabia, with the aim of finding out more about how the findings from the AHRC-funded research project could be relevant to their everyday practice. Through its focus on producers' objectives and their perceptions of children and child audiences, the workshop revealed that even the most prominent and senior practitioners mostly saw audience research as an activity foreign to their concerns and regarded the 'child audience' as a monolithic entity. Over the course of the workshop however, some participants began to see the significance of qualitative, child-centred, audience research in their field, including ethnographic research methods with which they were previously unfamiliar. Many expressed an intention to apply the knowledge and to stay in touch with each other.
Start Year 2015
 
Description Hosting one-day workshop in association with subsection of European Communication Research and Education Association (ECREA) 
Organisation ECREA Temporary Working Group on Children, Youth and Media
Country Belgium 
Sector Private 
PI Contribution Contribution produced one-day event entitled 'Accessing, Capturing and Interpreting Young People's Voices: A Reflexive Workshop on Creative, Visual and Ethically-Informed Methods and Approaches in a Connected World'. We contributed the venue, event administration and a research paper.
Collaborator Contribution Partners contributed intellectual framework for event, I.e. Call for Papers and selection of abstracts. They contributed keynote speakers and research papers.
Impact The event that came out of this collaboration focused on research methods drawn mainly from anthropology and sociology. Outcomes include networking among early career scholars, leading to joint panel submissions to conference/s in 2016.
Start Year 2014
 
Description Joint hosting of London symposium on Transnational Children's Television and Audiences with Deakin University, Melbourne, October 2014 
Organisation Deakin University
Country Australia 
Sector Academic/University 
PI Contribution Our research team arranged the symposium venue and catering, devised guest list, sent out invitations, obtained grant funding from Denmark's International Media Support for participation of one Danish broadcaster, and made 3 presentations of research findings.
Collaborator Contribution Our partner covered travel and hotel costs for 3 participants (from Australia, Indonesia and Japan), all of whom made presentations at the symposium. The Japanese participant, from broadcaster NHK, presented in two sessions.
Impact 1. Edited collection planned to come out of joint symposium. 2. Further multi-disciplinary collaboration planned for panel at 2015 conference of International Association for Communication and Media Research (IAMCR). Disciplines are anthropology, sociology, political economy and film studies. 3. Further collaboration planned for September 2015 conference to be organised in London by research team.
Start Year 2013
 
Description One-day roundtable on 'Moroccan Children and the Media' held jointly with Sociology Dept of Mohammed V University, Rabat 
Organisation Mohamed V University
Country Morocco 
Sector Academic/University 
PI Contribution As described in our grant application, our research team needed an opportunity to engage with Moroccan experts from academia, media, government and education in preparation for conducting ethnographic research into media use among Moroccan children. The two research team members responsible for this research presented their proposed methodology at the roundtable and took questions on it from interested academics and other participants, including the head of Morocco's broadcast regulator, HACA.
Collaborator Contribution Professor Rahma Bourqia, head of the Sociology Dept, arranged for the venue, administration and refreshments. She selected and invited participants (in consultation with our research team), liaised with the head of Morocco's broadcast regulator over his attendance and that of his assistant, and chaired proceedings. Mohamed V Sociology Dept covered the participation costs (travel and hotel) of at least two attendees from outside Rabat.
Impact 1. Collaboration provided our research team with moral support for their ethnographic fieldwork, as well as offers of technical support. 2. Engagement with Moroccan audiovisual regulator remains active as part of an application for a research network grant. 3. Prof. Bourqia and our research team's PI applied jointly (unsuccessfully) for a British Academy International Partnerships and Mobility (IPM)grant to extend the collaboration. They will apply again elsewhere. 4. Our research team is drafting a research paper to dissect the encounter of different approaches to research methods that emerged at the roundtable.
Start Year 2013
 
Description One-day roundtable on 'Researching children's media worlds in a politically charged environment' (Beirut) 
Organisation American University of Beirut
Department Department of Sociology, Anthropology and Media Studies
Country Lebanon 
Sector Academic/University 
PI Contribution Our research team initiated the roundtable, providing the title, proposed list of participants and contributing to hospitality costs. The two team members who took part each gave a paper, which opened windows for Lebanese participants onto qualitative research methods that they rarely, if ever, use.
Collaborator Contribution Our partners, from the Media Digital Literacy Academy of Beirut (part of AUB's Department of Sociology, Anthropology and Media Studies), provided the venue and presented papers at the event. They also arranged publicity: the event, held on 13 February 2015, was covered by Al-Jazeera Arabic news bulletin.
Impact The purpose of the invitation-only roundtable was to establish links with local experts prior to the conduct of project research with children and families in Beirut. The roundtable focus was framed in terms of concerns about media responsibility toward child audiences in times of conflict. The event brought together 25 people, including media practitioners, children's rights advocates and academics from Lebanese universities, to foster collaboration and knowledge exchange between scholars in Lebanon and the UK on issues related to child audiences and research methods. Seven research papers were presented, followed by a roundtable discussion with academics and media practitioners. One producer of children's programmes and two practitioners in the field of child's rights said they benefited from the discussion.
Start Year 2014
 
Description One-day workshop commissioned by Commonwealth Broadcasting Association (now Public Media Alliance) at World Summit on Media for Children in Kuala Lumpur 
Organisation Commonwealth Broadcasting Association
Country United Kingdom 
Sector Charity/Non Profit 
PI Contribution Two members of research team designed and ran a 5-session interactive pre-summit workshop for broadcasters and regulators under the title 'Children's Media at the Core of Public Service Media'. The workshop explored the contribution public service broadcasting values and practices make to effective content creation for children. It looked at issues around education, innovation, 'quality' and feedback, and considered regulatory requirements in respect of gender, ethnicity and other forms of social diversity.
Collaborator Contribution The CBA hosted the workshop in collaboration with the 2014 World Summit on Media for Children organisers, and did the publicity for it. They covered the team members' airfares to Kuala Lumpur, hotel costs for 4 nights, subsistence and airport transfers.
Impact The team members gathered data from the workshop which (1) has informed the writing of a book chapter on children's TV formats (submitted 22 October 2014); (2) will inform a commentary that has been commissioned by the Journal of Children and Media for a special anniversary issue; and (3) will inform a journal article to be co-authored by the two team members comparing outcomes for children's TV content production in different regulatory contexts. The collaboration is multi-disciplinary, covering political economy, sociology and international relations.
Start Year 2013
 
Description Series of workshops with Mohamed V University on Regulating Screen Content for Children: Policy Comparisons for Morocco and the UK 
Organisation Mohamed V University
Country Morocco 
Sector Academic/University 
PI Contribution As part of a one-year (2017) project funded by the British Academy under its International Partnerships and Mobility (IPM) scheme, members of the research team involved in the (2013-16) AHRC-funded project on screen content for Arabic-speaking children are working with colleagues from Mohamed V University Sociology Department in Rabat and other institutions in Morocco to research and draft one or more policy papers on approaches to regulating screen content for children in Morocco. The project envisages a series of three workshops, two of them hosted by the University of Westminster in London, which research team members will coordinate, both administratively and in terms of intellectual content.
Collaborator Contribution Mohamed V University Sociology Department is contributing staff time, key contacts and a venue for joint research and drafting of one or more policy papers as outlined above. The papers are being compiled and presented at three workshops (London, Feb 2017; Rabat, June 2017; London October 2017). Mohamed V enabled the participation of two senior researchers: Professor Mokhtar El-Harras and Dr Hicham Ait Mansour in the first workshop in London, which in turn facilitated participation in the same event by Dr Bouchra Bourara, a specialist in media regulation who previously worked with Morocco's audiovisual regulatory body, HACA. Mohamed V will host the Rabat meeting and facilitate exchanges with audiovisual regulators and policy-makers in Morocco.
Impact The first output of this collaboration was a 2-day interactive workshop (Feb 16-17) for researchers from Morocco and the UK working on the subject of Arab children and screen media. The workshop, which also included a former media regulator from HACA (the Moroccan audiovisual media regulator), a cultural policy expert from the University of Westminster and a former children's content producer from ITV, explored different contexts for researching children's screen media content in Morocco. By providing a grounding for thinking about the digital media challenges facing both Moroccan and UK media regulators, the workshop established a basis for drafting a policy paper.
Start Year 2017
 
Description Article for Voice of Listener and Viewer Bulletin No 116, Spring 2015 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Public/other audiences
Results and Impact Article entitled CHILDREN'S CONTENT - CRUCIAL FOR ANY PUBLIC SERVICE BROADCASTER, reflecting outcomes of pre-summit workshop at Malaysia World Summit on Media for Children, which was led by researchers, and intended to contribute to debate on sources of funding and commissioning for children's screen content.
Year(s) Of Engagement Activity 2015
URL http://www.vlv.org.uk/information/vlvbulletin-update.html
 
Description Conference paper entitled "'Dark arts' or 'international understanding'? The branding of Qatar through Al-Jazeera and Al-Jazeera Children's Channel' presented in Aarhus 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact The paper was presented at a colloquium on Nation Branding and the Creative Industries held at the University of Aarhus in Denmark on 22-23 September 2016. Those attending the event were a mix of academic researchers from several countries, including Singapore, as well as media practitioners, Danish businesses etc, reflecting the joint sponsorship of the Danish Council for Independent Research and Aarhus University Dept of Business Communication as well as other university departments. Discussions after the presentation reflected a change in audience perceptions of topics and players analysed in the paper.
Year(s) Of Engagement Activity 2016
URL http://www.nordicom.gu.se/en/medieforskning/events/international-colloquium-nation-branding-and-crea...
 
Description Conference paper: "'Smarter, stronger, kinder?': Interests at stake in the remake of Iftah ya Simsim for Gulf children 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Postgraduate students
Results and Impact Findings from the AHRC-funded research were presented to members of the International Communication Working Group at a session entitled 'Global Media, Cultural Agendas and Diplomacy', dealing with issues of soft power and representation, at the annual conference of the International Association for Media and Communication Research in Leicester.
Year(s) Of Engagement Activity 2016
URL https://iamcr.org/sites/default/files/INC-abstracts-2016.pdf
 
Description Conference paper: Rethinking child audiences in changing Arab contexts: A phenomenological approach 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Postgraduate students
Results and Impact Research findings from AHRC-funded project were relayed to members of the Audiences Working Group at a session on Audience Activity and Interpretation as part of the annual conference of the International Association for Media and Communication Research.
Year(s) Of Engagement Activity 2016
URL http://iamcr.org/sites/default/files/AUD-abstracts-2016.pdf
 
Description Conference paper: Situated Screen Learning and the Cultural Production of Arabic-Speaking Children 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Postgraduate students
Results and Impact Findings from the AHRC-funded research were presented to members of the Audiences Working Group, as part of a session entitled Audience Approaches to Memory, held during the annual conference of the International Association for Media and Communication Research.
Year(s) Of Engagement Activity 2016
URL http://iamcr.org/sites/default/files/AUD-abstracts-2016.pdf
 
Description Hosting a symposium for industry and academics on New Horizons in Pan-Arab Children's Television, London 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Type Of Presentation workshop facilitator
Geographic Reach International
Primary Audience Study participants or study members
Results and Impact 21 people, including media practitioners and academics from Denmark, Egypt, Germany, Lebanon, Netherlands and Qatar as well as the UK, attended an invitation-only one-day symposium to share research and industry knowledge about changes in children's TV in the Arab world. Six research papers were presented, followed by a roundtable discussion with TV production and audience research professionals. Key children's media institutions (Prix Jeunesse, Children's Media Foundation) were represented, as well as BBC Media Action and UK companies that have worked with Al-Jazeera Children's Channel in Qatar.

Two Egyptian media specialists, an Egyptian TV producer and the director of the Egypt Media Development Programme, whose presence at the event was funded through an existing grant from Open Society Institute to the University of Westminster Arab Media Centre, benefited from contacts and ideas.
Year(s) Of Engagement Activity 2013
 
Description Hosting a symposium for industry and academics on Transnational Children's Television and Audiences, London 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Type Of Presentation workshop facilitator
Geographic Reach International
Primary Audience Study participants or study members
Results and Impact Event helped to firm up plans for an edited collection additional to the one already planned as part of the AHRC-funded project.

Prominent industry practitioner urged academics present to provide evidence, through research, of the cultural value of original children's programming to support interactions with commissioning editors and others with financial power in television.
Senior academic called for UN Convention on the Rights of the Child to be referred to much more regularly in discussion of children's media.
Year(s) Of Engagement Activity 2014
URL http://www.thechildrensmediafoundation.org/archives/3267/event-transnational-childrens-tv-audiences
 
Description Hosting knowledge transfer conference: Comparing Children's Media around the World: Policies, Texts and Audiences, Sept 2015 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Other audiences
Results and Impact One-day conference held at University of Westminster Marylebone Campus with the title 'Comparing Children's Media Around the World: Policies, Texts and Audiences', bringing together media practitioners, children's media advocates and academics (established and early career). It provided a forum for release of the Findings Report relating to the AHRC-project 'Orientations in the Development of Pan-Arab Television for Children', which was presented by a panel of research team members in the final conference session. Participants received the report in hard copy and discussed the findings in a Q&A after the panel presentation.
Year(s) Of Engagement Activity 2015
URL https://www.westminster.ac.uk/news-and-events/events/comparing-children%E2%80%99s-media-around-the-w...
 
Description Invited guest lecture (IEMed, Barcelona) 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Lecture entitled 'Experiments in Euro-Med Collaboration in Children's Screen Media' given in Barcelona, 2 December 2015, at the invitation of IEMed (European Institute of the Mediterranean), as part of their "Aula Mediterrània" series of guest conferences, open to the public but also co-organized with several MA programmes at the Universita Autonoma of Barcelona, including their Erasmus Mundus degree in Inter-Mediterranean mediation. This was the first time for some students to be introduced to issues around children's media. A summary of the lecture was published by IEMed at the URL given below.
Year(s) Of Engagement Activity 2015
URL http://www.iemed.org/dossiers/dossiers-iemed/mon-arab-i-mediterrani/aula-mediterrania-2015-2016
 
Description Invited guest lecture, Untold Stories? Arab Media Provision for Children, to Birmingham University Islamic Studies seminar 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Postgraduate students
Results and Impact Invited guest lecture as part of weekly research seminar series among teaching staff and postgraduate students of religion and theology, who all had their own experiences of children's TV but had never previously given thought to the political economy of children's screen content in the areas they were studying. They said the talk helped them see things in a new light.
Year(s) Of Engagement Activity 2018
URL https://www.birmingham.ac.uk/schools/ptr/departments/theologyandreligion/events/2018/islamic2901.asp...
 
Description Invited guest lecture: "Untold stories: Arab media provision for children" 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Postgraduate students
Results and Impact The lecture was delivered as part of the well-attended autumn series of weekly Islamic & Middle Eastern Studies Research seminars at Edinburgh University, and thus to researchers who would not necessarily have given any prior thought to issues of children's media. There was considerable discussion afterwards around questions of what might stimulate more local production for Arabic-speaking children.
Year(s) Of Engagement Activity 2016
URL http://www.ed.ac.uk/literatures-languages-cultures/islamic-middle-eastern/events/seminar-series-autu...
 
Description Invited lecture on research methods (Essex University) 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Other audiences
Results and Impact Invited guest lecture to the Department of Literature, Film, and Theatre Studies at the University of Essex, Jan 12 2016. It provided an opportunity to present the research project Findings Report (see Publications), in the context of discussing approaches to researching Arab children's media use for the benefit of an audience not specialised in Middle East studies.
Year(s) Of Engagement Activity 2016
 
Description Paper entitled 'Children of Palestine: Definitions and Implications for Screen-Based Media' presented to World Congress for Middle Eastern Studies, Ankara 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Other academic audiences (collaborators, peers etc.)
Results and Impact An international group attended and discussed the presentation as part of a panel on Images of Children and Women in Middle Eastern Literature held on 18 August at the World Congress for Middle Eastern Studies at the Middle East Technical University, Ankara.

The presenter received a request for collaboration from a scholar working on Palestinian children's literature at the Al-Qasemi Academy in Israel.
Year(s) Of Engagement Activity 2014
URL http://www.wocmes2014.org/scientific_program
 
Description Paper entitled 'Defining Value in Children's Media: Building a Case for Domestically-Produced Children's Television Content', Dublin 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Other academic audiences (collaborators, peers etc.)
Results and Impact A group of researchers specialising in children's and youth media from Europe and the Middle East attended and discussed the presentation as part of a panel on 'Redefining children's and young people's media: Pan-Arab and European perspectives on policy, production and cultures', held on 28 June at the 2013 conference of the International Association for Communication and Media.


The paper triggered discussion on the relative importance to children of content that tells them about cultures immediately surrounding them and content reflecting other cultures and experiences.
Year(s) Of Engagement Activity 2013
URL http://www.iamcr2013dublin.org/content/defining-value-children%E2%80%99s-media-building-case-domesti...
 
Description Paper entitled 'Ethnography as a site for re-negotiating the subjectivities of researcher and research' (ECREA workshop) 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Postgraduate students
Results and Impact Paper presented as part of workshop on methods used in research with children; discussion of experience in Arab settings sparked interest in project Findings Report.
Year(s) Of Engagement Activity 2015
 
Description Paper entitled 'Findings from Pilot Audience Research Among Arabic-speaking Families in London' presented at symposium in London 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact The talk, at symposium entitled New Horizons in Pan-Arab Children's TV, highlighted unexpected findings and methodological issues, which were discussed with practitioners present.

Media specialists present gained rare insight into media use among Arabic-speaking families in London.
Year(s) Of Engagement Activity 2013
 
Description Paper entitled 'How Children's TV Producers define "national": Comparing the UK and the Gulf', presented at University of West of England conference 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Other audiences
Results and Impact Paper presented at University of West of England conference about 'New Directions in Film and Television Production Studies', held at the Watershed, Bristol, 14 April; paper added to awareness of international dimensions of topic.
Year(s) Of Engagement Activity 2015
URL http://mecetes.co.uk/new-directions-in-film-and-tv-production-studies/
 
Description Paper entitled 'Reading Transcultural Audiences: The Case of Arabic-speaking Children in London' presented in Dublin 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Other academic audiences (collaborators, peers etc.)
Results and Impact Specialist researchers in children's and youth media from several countries in Europe and the Middle East attended and discussed the presentation as part of a panel on 'Redefining children's and young people's media: Pan-Arab and European perspectives on policy, production and cultures of reception', held on 28 June at the 2013 annual conference of the International Association for Media and Communication Research (IAMCR) in Dublin.


The presentation stimulated discussion about the relative value of locally-produced vs international content for child audiences.
Year(s) Of Engagement Activity 2013
URL http://www.iamcr2013dublin.org/content/reading-transcultural-audiences-case-arabic-speaking-children...
 
Description Paper entitled 'Recreating the magic? The 1970s Iftah ya Simsim in light of its contemporary relaunch', April 2015 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Other audiences
Results and Impact Presentation made as part of University of Westminster Arab Media Centre annual conference on 'History in the Making: Arab Media and Processes of Remembering', which brought together scholars, film-makers and archivists.
Year(s) Of Engagement Activity 2015
 
Description Paper entitled 'Recreating the magic? The story of Sesame Street's Gulf co-productions' presented at University of Warwick conference on The Story of Children's Television 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Talk sparked questions and discussion

Collaboration and information exchange initiated with Danish scholar of Sesame Street history
Year(s) Of Engagement Activity 2015
URL http://www2.warwick.ac.uk/fac/arts/film/research/childrenstv/
 
Description Paper entitled 'Screen media and Arab children in Lebanon, Morocco and the UK' (IEMed, Barcelona) 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Other audiences
Results and Impact The presentation was made during a two-day conference in which 100 people, including academics, policy makers and NGO representatives discussed academic and policy issues in different Mediterranean countries. The conference was intended to respond to concerns about researching conflict, radicalisation and terrorism. The talk sparked questions from representatives of the Moroccan Ministry of Education, which led to discussion about the research project Findings Report (see Publications).
Year(s) Of Engagement Activity 2016
URL http://www.iemed.org/actualitat-en/noticies/la-recerca-academica-sacosta-a-temes-claus-de-la-mediter...
 
Description Paper entitled Children of Islam: Historic and Contemporary Definitions, presented at symposium on New Horizons in Pan-Arab Children's TV, London 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Paper offered an account of how childhood has been viewed historically in the Arab world, which differed somewhat from the assumptions of symposium participants.

Chapter was developed for co-edited volume entitled 'Children's TV and Digital Media in the Arab World: Childhood, Screen Culture and Education' to be published in London by I B Tauris.
Year(s) Of Engagement Activity 2013
 
Description Paper entitled Co-Producing Content for Pan-Arab Children's TV: State, Business and the Workplace, presented at London symposium 2014 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Other academic audiences (collaborators, peers etc.)
Results and Impact The talk, at symposium on Transnational Children's Television and Audiences, analysed UK-Arab collaboration at Al-Jazeera Children's Channel (JCCTV) from 2009 to 2013 in the context of management changes at the channel. This led to discussion about the realities of co-production.

Practitioners present in the audience who had contacts with JCCTV said they would see these in a different light.
Year(s) Of Engagement Activity 2014
 
Description Paper entitled Methodological challenges and the relevance of context in researching children's media use, presented at roundtable on Moroccan Children and Media, Rabat 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Other academic audiences (collaborators, peers etc.)
Results and Impact The talk was key element of the team's collaboration with Mohamed V University ahead of ethnographic fieldwork in Morocco in 2014. It gave other participants the opportunity to comment on the proposed fieldwork methods and consider these methods' suitability for their own research.

Several participants expressed interest in applying the methods themselves.
Year(s) Of Engagement Activity 2013
 
Description Paper entitled Palestinian Children's Media presented at London symposium on Transnational Children's Television and Audiences, 2014 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Other academic audiences (collaborators, peers etc.)
Results and Impact Talk presented findings from interviews with local scriptwriters and producers and foreign NGOs involved in Palestinian media scene, showing abundance of content about children but a lack of content for children

Presence of Ragdoll Productions Founder Ann Wood prompted discussion of Palestinian episode in Ragdoll's series What Makes Me Happy. Discussion focused on (non-)viability of creating high-quality content under similar formula and posting it online.
Year(s) Of Engagement Activity 2014
URL http://www.thechildrensmediafoundation.org/archives/3267/event-transnational-childrens-tv-audiences
 
Description Paper entitled Reading Children as Diasporic Audiences: Ethnographic Research among Young Arab Viewers in London, presented at London symposium 2014 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Other academic audiences (collaborators, peers etc.)
Results and Impact The talk, at symposium on Transnational Children's Television and Audiences, engaged with issues of trust and access in research with families in London and the researchers' own positionality as insiders and outsiders vis-à-vis Arabic-speaking communities in London.

Commonwealth Broadcasting Association (CBA) asked for further information for dissemination via CBA website.
Year(s) Of Engagement Activity 2014
URL http://www.thechildrensmediafoundation.org/archives/3267/event-transnational-childrens-tv-audiences
 
Description Plenary lecture entitled 'National and Local: Comparing the Children's audiovisual sector in the UK and the Gulf', University of Roehampton 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Other audiences
Results and Impact Plenary presentation at University of Roehampton international conference on 'TV in the Age of Transnationalisation and Transmedialisation', 22 June, 2015; added to awareness of developments in children's media production in Arab world as well as UK.
Year(s) Of Engagement Activity 2015
URL http://roehampton.ac.uk/Courses/Media-Culture-and-Language/Calendar---MCL/TV-in-the-age-of-transnati...
 
Description Presentation as part of panel on 'Policy, Research, Regulations' at Ajyal Youth Film Festival Industry Forum, Doha 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact The panel contribution on 'Approaches to Policy and Regulation on Children's TV' was the only one relating regulatory issues to the Arab context, for the benefit of 70 film professionals and youth-media experts from countries around the world, who had been invited by Qatar's Doha Film Institute to take part in the first ever Ajyal Youth Film Festival and its associated Industry Forum.

Audience members noted points about the principles of public service media for children as a way to mitigate effects of market pressures.
Year(s) Of Engagement Activity 2013
URL http://www.dohafilminstitute.com/blog/best-of-ajyal-13
 
Description Presentation at Childrens Global Media Summit, Manchester 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Joint presentation on 'Policy Communities Seeking to Empower Children through Media: A Comparative Case Study' made on 7 December 2017 as part of panel at the Children's Global Media Summit in Manchester, for the benefit of children's media advocates from around the world, including the US, Latin America and the Far East. Audience members said the analysis helped them to see their situations in perspective and a US TV producer asked for more information about Morocco, which was included in the analysis.
Year(s) Of Engagement Activity 2017
URL http://cgms17.com/programme/
 
Description Presentation at London symposium on Invisible Children 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Former team member Feryal Awan drew on her research for the project to present on 'Palestinian children's media treatment of Palestinian refugees' in a panel entitled 'Arab perspectives on media, children, forced migration and diversity' as part of the September 14 symposium, 'Invisible Children: Children's Media, Diversity and Forced Migration' at Kings College London, which concluded the project's 2017-18 Follow-On/Impact sequel (see separate portfolio). Feedback forms from the event, attended by 62 people of whom the majority create, commission or evaluate children's media, showed that two-thirds of respondents felt their knowledge had 'improved a lot' and two-thirds had been able to network with other stakeholders.
Year(s) Of Engagement Activity 2018
URL https://euroarabchildrensmedia.org/programme/
 
Description Presentation on Syrian refugees, childrens screen media and the political economy of fear, at panel on Dynamics of Fear in Contemporary Culture, Cartagena, Colombia 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Postgraduate students
Results and Impact The presentation analysed findings from ethnographic work conducted with Syrian refugee children in Lebanon, offering insights into media use by children whose literacy and other educational attainment has been affected by lack of schooling due to war and conflict and potentially influencing research methods adopted by others working with similar groups.
Year(s) Of Engagement Activity 2017
URL https://iamcr.org/final-abstracts-2017
 
Description Presentation on The Political Economy of Fear: Syrian Child Refugees and Screen Media, at Lund University, Sweden 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Postgraduate students
Results and Impact Keynote panel talk contextualising ethnographic work with Syrian refugee children in Beirut, around their everyday lives and media use, presented to internationals scholars and postgraduate students specialising in audience research, who gained new insights into working in the MENA region.
Year(s) Of Engagement Activity 2017
 
Description Presentation on ethnography with Moroccan children at conference on Personalised Media and Participatory Culture, Middle East Centre, LSE 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Postgraduate students
Results and Impact Presentation to gathering of researchers interested in achieving a fresh perspective on concepts such as the 'digital age', 'empowerment', 'networks' and 'participation' in relation to use of face-to-face and old-media forms of participation by young people in the MENA region. The presentation introduced the concept of 'thrownness' into the search for a fresh perspective.
Year(s) Of Engagement Activity 2017
URL http://citizenmediaseries.org/2017/01/23/cfp-personalised-media-and-participatory-culture/
 
Description Presentation on practicalities of qualitative research methods with children (Beirut, February 2013) 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact 40-minute presentation entitled 'Arabic-speaking children, screen media and method as a 'care-structure': field notes from London, Beirut and Casablanca' given at roundtable on 'Researching children's media worlds in a politically charged environment' held at American University in Beirut on 13 February 2015. Participants included media practitioners and children's rights advocates as well as academics, who were unfamiliar with the research methods discussed in the presentation and wanted to know more.
Year(s) Of Engagement Activity 2015
 
Description Presentation to Global Kids Media Congress, March 6-8, Angouleme 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Media (as a channel to the public)
Results and Impact PI and Co-I were invited to present overview of findings to children's tv practitioners and executives attending the 3rd Global Kids Media Congress, organised by Pole Image Magelis in Angouleme, France, in order to provide insights into how the forced migration of thousands of Arab families to destinations outside the Arab world will impact diversification of child audiences, especially those in Europe. The overview looked at perspectives on child audiences and children's media that the research team had seen or heard expressed by Arab creatives, executives, parents and children. It stirred some discussion behind the scenes about the balance between education and entertainment in children's screen content.
Year(s) Of Engagement Activity 2017
URL http://www.global-kids-media-congress.com/program/
 
Description Public lecture on pan-Arab children's media at Centre d'Etudes Sociales, Economiques et Managériales (CESEM), Rabat, Morocco 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Around 20 people from Morocco and other Mediterranean countries (Tunisia, Algeria, France, Italy), including one of Morocco's best known sociologists (Fatima Mernissi) and editors (Dris Ksikes), attended the lecture entitled 'Pan-Arab Media for Children: Challenging or Promoting US Market Dominance?', which sparked questions about policy and regulation affecting children's television in Morocco and other parts of the Arab world.


CESEM, the hosting institution, published an interview in its journal Economia on the general political economy of Arab satellite TV
Year(s) Of Engagement Activity 2014