Beyond the Multiplex: Audiences for Specialised Film in English Regions

Lead Research Organisation: University of Glasgow
Department Name: College of Social Sciences

Abstract

The aim of the project is to understand firstly how to enable a wider range of audiences to participate in a more diverse film culture that embraces the wealth of films beyond the mainstream; and secondly how to optimise the cultural value of engaging with those less familiar films, identified here as 'specialised' films. We will do this by investigating how audiences engage with and form around specialised films in four English regions. Audience formation is here understood as the processes of engagement with films that generate audience experiences. Drawing on industry definitions, specialised films are understood as films outside the mainstream, including small scale UK films, foreign language, documentary, archive and hard-to-pigeonhole films, and films with unconventional narratives, themes or cinematic techniques. Provision of mainstream film is good across England; however, provision of specialised films is low across the English regions outside London, which limits the opportunities for people to experience a more diverse film culture. We need to know more about the provision of specialised films in those regions, and how audiences form in relation to specialised film provision. Although audience reception studies have made audiences increasingly visible within academic debate and although the industry and policy makers also gather intelligence about audiences, little attention has been paid to the specific contextual relationships and interactions between media and people that generate and sustain audiences in English regions. Audience policy for specialised films takes a regional approach in attempting to improve provision and create a more diverse film culture. Our project aims to provide a firm evidence base for such policy developments by establishing a detailed understanding of how audiences form in their engagement with specialised films, the extent to which they are committed to film cultural diversity and the role that regional identity plays in that process. To achieve these aims requires an holistic approach that addresses the details of consumption and the opportunities to consume, namely the provision of film at a regional level, including online. The goal is both to advance scholarship and to provide concrete recommendations about how UK audience policies can be improved.

This focused, comprehensive and impactful project will explore the relationship between audiences and specialised films by examining the practices of venue-based and online film consumption, how different audiences experience specialised films, and the value of venues in the regional provision of film. It will also address the provision of specialised film by examining the industry processes of funding, production, distribution and exhibition (including online) of specialised films in four English regions. The audience research will involve a multilevel comparative study of audience formation in relation to specialised films in four English regions, collecting data that is in depth and at scale and using innovative digital humanities analytical methods. Following an earlier pilot study (http://www.hrionline.ac.uk/fhn), we have developed a highly experienced interdisciplinary team to undertake this project, comprised of academic experts in film studies, sociology, cultural policy, digital humanities and partners from film policy and the film industry. Through a partnership with the British Film Institute's (BFI) Film Audience Network and the Film Hubs (which organise provision of specialised film and foster audience participation regionally), the project is designed to have direct impact on the BFI's efforts to improve regional audience figures, widen film choice, and enhance the cultural benefits of specialised film. The project will therefore establish a strong relationship between the scholarly understanding of audiences and the development of official audience policies and industry practices in the context of regional provision.

Planned Impact

We aim to achieve impact within the British film industry through a programme of research that directly supports the work of the British Film Institute (BFI) Film Audience Network (FAN). FAN is composed of the nine Film Hubs which cover the whole of the UK. The aim of FAN is to position 'specialised film' as a recognisable, valued and important part of people's cultural lives. FAN seeks to achieve this by a) developing a larger, more diverse and sustainable audience for specialised film and b) creating a more confident sector for the distribution and exhibition of specialised film. Our project will help FAN and the industry sector address these two objectives by providing evidence (raw data and research outputs), tools for conducting their own analysis of the data (the online interface), and a methodology for conducting similar audience studies involving quantitative and qualitative data (the ontology). If funded, the project is timely because its findings will feed in to the BFI's next round of planning for the continuation of FAN beyond 2017. Our pathway to impact is targeted at the strategic level and the applied level.

The project is thus designed to have a direct impact on the BFI's efforts to improve regional audience figures, widen film choice, and enhance the cultural benefits of specialised film. More generally, the project is designed to inform and influence the specialised film sector, industry leaders and stakeholders through a series of impact activities that make use of the audience data and the search and visualisation tools and assist them with their decision making processes at regional and national levels. One aspect of the impact plan will be to run a series of workshops that use the project's digital deliverables as part of a Delphi Methodology to influence policy development. The project will thus establish a strong relationship between the scholarly understanding of audiences and the development of official audience policies and industry practices in the context of regional provision.

Related Projects

Project Reference Relationship Related To Start End Award Value
AH/P005780/1 31/05/2017 29/06/2018 £725,449
AH/P005780/2 Transfer AH/P005780/1 30/06/2018 30/05/2021 £498,125
 
Description New theory of Audiences: audiences are seen as a process in how they develop relationships with film. This involves: personal film journeys, geographies of film provision, audience types, mixed economy of film provision and exhibition, and lived film culture.

Personal film journeys are the ways in which a person develops his or her relationship with film over time. Such journeys vary, but their key characteristics are: (1) they are personal, both subjective and intersubjective, uniquely felt by an individual but, through the audience experience, situate the individual within wider societal discourses, culture, and society. (2) The personal journey with film develops throughout a person's lifecourse, which vary in relation to a person's resources, life experiences and circumstances, interests, socio-cultural context, and friends and family within their linked lives network. (3) Film becomes a companion for people through this journey and in their lives.

Types of film audiences: there are five types of audiences, which are: individualised, group, venue-specific, global, and digital audiences.

Five different geographies of film provision: (1) diverse film cities with a broad range of venue types, providing a variety of films; (2) mainstream multiplex cities with commercial multiplex provision, with limited range of non-mainstream film; (3) diverse film towns, which have independent film exhibition, but no multiplex provision; (4) mainstream film towns, which often have a multiplex cinema but only limited levels of independent provision; and (5) limited underserved areas, where there is little or no film provision of any kind.

Mixed economy of film provision: the mixed - and uneven - economy of cultural or independent and commercial film exhibition create the characteristics of film provision. The degree to which these types of venues vary in scale and scope across and within regions affects levels of participation in certain types of film audiences. Cultural cinema supports critical engagement with film, which widens horizons and facilitate understandings of different perspectives, situations, and places.

Lived film culture: the ways in which people engage with film culture transforms it into culture that is lived and experienced, meaning that it is extended and adapted into lived film culture. Lived film culture identifies the ways in which film is part of people's everyday lives, ordinary cultural practices, and special events. It includes how film feed into and are part of the ways in which people talk about films in their everyday lives, as well as how the narratives, topics and representations in films that are part of public and everyday discourse.

The social and cultural value of film: films have social and cultural value for people, cultural groups and communities, as well as for institutions. Film is meaningful for people in particular ways across the lifecourse, supporting them at a very personal level through their changing life circumstances but, beyond that, also supporting wider social and cultural sensibilities.
Exploitation Route The project's open access data platform with its open access tools is being used by the BFI, the BFI Film Hubs, the BFI Film audience Network in the development of policy. It is also being used by exhibitors and allied groups in film audience development in growing and developing audiences. It is also being used by academics in film and audience studies in their research as well as in their teaching - the open access data platform is being used by their students. The open access data platform is also being used by those teaching methodology in the social sciences.

The forthcoming book (to be published in June/July 2022) will also provide new theory and concepts about audiences and their formation based on robust empirical research. The new theory of audiences will enable research to address audiences in contemporary society.
Sectors Creative Economy,Digital/Communication/Information Technologies (including Software),Leisure Activities, including Sports, Recreation and Tourism,Culture, Heritage, Museums and Collections

URL https://www.beyondthemultiplex.org
 
Description The project's data, findings and recommendations have been used in 2021 and 2022 to inform the BFI next 10 year policy strategy. The PI, Wessels participated in the BFI consultation process in developing its next 10 year strategy and the project's final report was also cited in the consultation report. The findings and recommendations have been used and taken up by the BFI Film Hubs in their audience development programmes, and insights from the project are informing the ICO's distribution policy and Into Film's development of young audiences strategy. Wessels in conversation with Mark Cosgrove gave the opening keynote about the the project's findings and recommendations the This Way Up conference in Bristol in 2021, which is the major film sector conference in the UK. The projects's film of the findings is also distributed nationally to those working in the sector and has been well received. Individual exhibitors across the regions of the UK, including those across Scotland and Wales are using the findings in developing their audiences. The project has developed impact through supporting the independent British film exhibition sector with a programme of research, events, conference presentations, workshops and policy recommendations. This has directly supported the British Film Institute (BFI) Film Audience Network (FAN) in their work to develop a larger, more diverse and sustainable audience for specialised film and worked towards creating a more confident sector for the distribution and exhibition of specialised film. This has been achieved by providing a new methodology for conducting audience studies through mixed methods research and the use of an ontology. Using this methodology, the project has provided evidence in the form of data, findings, and research outputs including data visualisation and search tools. This evidence of a new understanding of film audiences, has been shared with the sector to inform their practice through engagement activities, including workshops and conferences, and using the research findings to create policy recommendations in collaboration with industry partners. Impact through engagement has included presentations at the annual film exhibition innovation conference, This Way Up in 2018 (at FACT in Liverpool) and 2019 (at the Broadway in Nottingham); organising a panel for the BECTU Freelancers' Fair in 2018; speaking at annual Film Hub South West events; presenting research internationally at the Diagonale (Festival of Austrian Film) in 2018 and the Europa Cinema Network conference in Lisbon in 2019; presenting the research to national film bodies including the BFI in London and Creative Scotland / Screen Scotland in Edinburgh; and continual engagement throughout the project with Film Hub North and Film Hub South West at regular update and discussion meetings. In addition to events and presentations, we have developed a social media presence to reach and inform a broad audience about the research on Twitter (with 633 followers) and a email newsletter (with over 100 subscribers) where we regularly shared updates on the research, findings, events and activities with those working in film exhibition (such as film programmers, marketing managers, cinema mangers). The project's final conference 'Audiences beyond the multiplex: understanding the value of a diverse film culture' (2nd and 3rd March 2021) brought together 40 academic and industry speakers with 215 delegates, made up of people working in independent film exhibition, from film festivals and cinemas to distributors and film clubs. The conference shared the project's findings and policy recommendations for film audience development and brought together a range of academics and film industry experts to discuss the future of film audiences and the value of a diverse film culture. The conference created impact by supporting the cultural leadership of the BFI Film Hub's with Mark Cosgrove (Film Hub South West and Cinema Curator, Watershed, Bristol) presenting a keynote address and Sally Folkard (Strategic Manager, Film Hub North) chairing a panel on audience development. The conference also supported BFI Film Hub members to consider development activities and services based on the research through two sessions presented by the research team on the project's key findings. Overall, this supported organisations in the creative industries and digital economy by informing their understanding of film audiences and the significance of developing a diverse film culture, as well as providing them with data and evidence to support the development of new activities and practices. To inform policy developments within the UK film sector with a specific focus on the BFI's next 10-year strategy (currently under development for 2023) is currently working towards producing a set of policy recommendations based on the research findings. A draft set of policy recommendations was developed through a series of Delphi methodology questionnaires and workshops with film exhibitors from the Film Hub North and South West networks in 2020. These will be further refined through a series of workshops in 2021 working in close collaboration with Film Hub North and Film Hub South West as well as other film audience development agencies such as INTO Film.
First Year Of Impact 2021
Sector Creative Economy,Leisure Activities, including Sports, Recreation and Tourism,Culture, Heritage, Museums and Collections,Other
Impact Types Cultural,Societal,Policy & public services

 
Description Collaboration with the BFI regional film hubs
Geographic Reach Local/Municipal/Regional 
Policy Influence Type Participation in a advisory committee
Impact Informed post-covid recovery of independent film sector and audience development for specialised film
 
Description Impact Workshop - led by Michael Pidd
Geographic Reach National 
Policy Influence Type Influenced training of practitioners or researchers
Impact It has improved the knowledge and skills of key people within key UK film industry and policy organisations
 
Description Influence on Creative Scotland film audience development policy
Geographic Reach National 
Policy Influence Type Participation in a advisory committee
Impact Ongoing conclusion with Creative Scotland about developing film audiences in areas with low provision and with least engaged groups.
 
Description Informing national BFI strategy (10 year plan)
Geographic Reach National 
Policy Influence Type Participation in a advisory committee
Impact Met with BFI to discuss their 10-year strategy (from 2023 onwards)
 
Description "XR Stories: Innovations in Storytelling in the Age of Interactivity and Immersion" is a a multi-million-pound project funded through the AHRC's Creative Industries Clusters Partnership programme, with core partners (BFI and Screen Yorkshire)
Amount £15,000,000 (GBP)
Organisation Arts & Humanities Research Council (AHRC) 
Sector Public
Country United Kingdom
Start 05/2018 
End 05/2023
 
Description European Cinema Audiences: Entangled Histories and Shared Memories
Amount £706,840 (GBP)
Funding ID AH/R006326/1 
Organisation Arts & Humanities Research Council (AHRC) 
Sector Public
Country United Kingdom
Start 03/2018 
End 09/2021
 
Description Me and my big data - developing citizens' data literacies
Amount £346,882 (GBP)
Organisation Nuffield Foundation 
Sector Charity/Non Profit
Country United Kingdom
Start 03/2019 
End 03/2021
 
Description Productivity Institute
Amount £32,000,000 (GBP)
Organisation Economic and Social Research Council 
Sector Public
Country United Kingdom
Start 08/2020 
End 09/2025
 
Description Screen Industries Growth Network (SIGN)
Amount £6,400,000 (GBP)
Organisation Arts & Humanities Research Council (AHRC) 
Sector Public
Country United Kingdom
Start 08/2020 
End 03/2023
 
Title Beyond the Multiplex Film Audiences Data Platform 
Description The Data Platform is an online resource that provides end users (academic and industry researchers, students, policy experts, the general public) with access to the project's data outputs as well as tools for interrogating the data. The data is encoded using the project's data ontology in order to support detailed search and analysis at a conceptual level. Data includes: -- Coded transcripts of 200 interviews with audience members -- Coded transcripts of 27 interviews with film policy and industry experts -- Coded transcripts of 16 film-elicitation focus groups -- Coded survey responses from a three-wave survey of 5,000+ respondents -- 114 film policy and industry documents Tools include: -- A large data ontology of film audience concepts,. to support navigation, searching and visualisation of the data -- Advanced searching across all the data -- Data visualisations -- Information sheets -- Background information e.g. descriptions of the data and collection methodology -- Summaries of the project's research findings. 
Type Of Material Improvements to research infrastructure 
Year Produced 2021 
Provided To Others? Yes  
Impact The Film Audience Data Platform is used by the project team and it underpins many of the research publications produced by the project. It is also being used by the BFI and their network of film hubs, policy advisors and researchers to inform future public engagement and audience development strategies. Anecdotally it is being used by lecturers in film, media and the creative industries to support teaching at undergraduate and postgraduate levels. 
URL https://www.beyondthemultiplex.org
 
Title Computational ontology using mixed methods research 
Description We have developed a computational ontology based on data we have collected in the field (interviews, film elicitation groups, and surveys). In computational terms, an ontology is a data model that describes the components, characteristics and interrelationships of a particular knowledge domain. Our ontology describes the domain of film, audience and film industry policy through three classes of information: entities, entity characteristics, and relationships between them. The data that contributes to our development of the ontology comes from our coding and analysis of: - 200 semi-structured interviews (50 in each region), encompassing people with all levels of film engagement. The interviews cover what people value about their cinema experiences and what influenced their choice when deciding what and where to watch. - Secondary survey data (DCMS 'Taking Part' survey 2016/2017 and BFI 'Opening Our Eyes' survey, 2011) and our own longitudinal survey (three waves, 5071 people followed by 547 followed by 317) in the four regions to understand patterns of film consumption through time. - 16 film-elicitation groups to explore how audiences made sense of films. - Policy documents and reports and 28 'elite' interviews with film policy makers, regional exhibitors, and distributors to understand the concerns and approaches to regional film provision, programming, funding and marketing. We are developing our computational ontology to bring these data together, and to map the complex interrelationships between the constituent elements in a new way. The ontology and data are then implemented as a graph database for querying and analysis. Further details are available here: https://talkinghumanities.blogs.sas.ac.uk/2018/10/18/why-use-an-ontology-mixed-methods-produce-mixed-data/ 
Type Of Material Improvements to research infrastructure 
Year Produced 2019 
Provided To Others? No  
Impact This approach enables us to develop a holistic account as it enables us to model, interrelate, and therefore interrogate consistently all our data, irrespective of its original format or type. By allowing us to directly compare various datasets, and to expand on relationships between them, the ontology provides a means of analysing our data in greater depth than a traditional mixed-methods approach would, and at to do so at various scales. It allows us to query the data, in order to identify patterns in the ways that audiences form, and to delve deeply into the richness and diversity of audience experiences. 
 
Title Data visualisations for film policy development 
Description The project has completed the development of two groups of data visualisations which were requested by the project's policy stakeholders, Film Audience Network / BFI, in order to enable them to better understand the project's data from an audience development perspective. The first group is called "Engagement with film over the life-course"; the second group is called "Audience Types". The data visualisations have been developed as part of the project's overall graph data interface which will enable a range of stakeholders from academics to film policy and industry professionals to interrogate the project's data in line with ontology. The data visualisations will be published for use by the project's stakeholders in mid-April after testing has completed. 
Type Of Material Improvements to research infrastructure 
Year Produced 2020 
Provided To Others? No  
Impact The data visualisations have not been released for general use by the project's policy stakeholders yet. We envisage this happening mid-April 2020 during a project methodology workshop. 
 
Title Beyond the Multiplex - Audience Member Interviews 
Description The questions/topic guide, anonymised transcripts, classification sheet, and NVivo coding scheme for 200 semi-structured interviews with audience members carried out for work package 4. 
Type Of Material Database/Collection of data 
Year Produced 2019 
Provided To Others? Yes  
Impact The dataset has been used in several of our project publications, with impacts expended to arise as result of later impact working group activities, e.g. workshops and the Delphi review. 
URL http://researchdata.gla.ac.uk/id/eprint/883
 
Title Beyond the Multiplex - Expert interviews 
Description The interview questions, NVivo coding scheme, and anonymised trasncripts (where permissions were given via a consent form) from 27 interviews with industry and policy experts (work package 6) 
Type Of Material Database/Collection of data 
Year Produced 2020 
Provided To Others? Yes  
Impact The dataset has been used in several of our project publications, with impacts expended to arise as result of later impact working group activities, e.g. workshops and the Delphi review. 
URL http://researchdata.gla.ac.uk/id/eprint/945
 
Title Beyond the Multiplex - Film Elicitation groups 
Description The anonymised transcripts, classification sheet, and NVivo coding scheme of 16 x film-elcitation focus groups carried out for work package 6 
Type Of Material Database/Collection of data 
Year Produced 2019 
Provided To Others? Yes  
Impact The dataset has been used in several of our project publications, with impacts expended to arise as result of later impact working group activities, e.g. workshops and the Delphi review. 
URL http://eprints.gla.ac.uk/id/eprint/209972
 
Title Beyond the Multiplex - Interim Findings Report - October 2019 
Description  
Type Of Material Database/Collection of data 
Year Produced 2020 
Provided To Others? Yes  
URL http://researchdata.gla.ac.uk/id/eprint/985
 
Title Beyond the Multiplex - Policy and Industry document analysis 
Description The list of 115 key policy and industry documents and NVivo coding scheme generated through their analysis in work package 2. 
Type Of Material Database/Collection of data 
Year Produced 2020 
Provided To Others? Yes  
Impact The dataset has been used in several of our project publications, with impacts expended to arise as result of later impact working group activities, e.g. workshops and the Delphi review. 
URL http://researchdata.gla.ac.uk/id/eprint/942
 
Title Beyond the Multiplex - Three-wave survey 
Description A set of spreasheest containing the questions, responses, and socio-demographic composition of respodents to waves one, two, and three of the three-wave (longitudinal) survey carried our for work package 5. 
Type Of Material Database/Collection of data 
Year Produced 2019 
Provided To Others? Yes  
Impact The dataset has been used in several of our project publications, with impacts expended to arise as result of later impact working group activities, e.g. workshops and the Delphi review. 
URL http://researchdata.gla.ac.uk/id/eprint/884
 
Title Beyond the Multiplex: R script for Latent Class Analyses 
Description A document setting out the script and specfic packages (for R - the statistical programming language) to install/call in order to generate the latent class analysis used on BFI and DCMS data in work package 3. 
Type Of Material Database/Collection of data 
Year Produced 2019 
Provided To Others? Yes  
Impact The dataset has been used in several of our project publications, with impacts expended to arise as result of later impact working group activities, e.g. workshops and the Delphi review. 
URL http://researchdata.gla.ac.uk/id/eprint/879
 
Title Film Audience Interviews 
Description Fulltext transcriptions of 200 interviews with audience members which explore people's personal film journeys and how film features within people's lives. Anonymised XML transcripts coded using the project's data ontology. 
Type Of Material Database/Collection of data 
Year Produced 2021 
Provided To Others? Yes  
Impact The data underpins the project's research publications and the Film Audience Data Platform at https://www.beyondthemultiplex.org. The data is available on the DHI Data Service for sharing and re-use at https://www.dhi.ac.uk/data/download/beyondthemultiplex. 
URL https://www.dhi.ac.uk/data/download/beyondthemultiplex
 
Title Film Audience Survey 
Description A three-wave survey (5,071 responses in the first wave, 547 in the second, and 317 in the third) which captures patterns of film watching across the four English regions over time. Anonymised data with questions and answers structured in line with the project's data ontology. 
Type Of Material Database/Collection of data 
Year Produced 2021 
Provided To Others? Yes  
Impact The data underpins the project's research publications and the Film Audience Data Platform at https://www.beyondthemultiplex.org. The data is available on the DHI Data Service for sharing and re-use at https://www.dhi.ac.uk/data/download/beyondthemultiplex. 
URL https://www.dhi.ac.uk/data/download/beyondthemultiplex
 
Title Film Elicitation Groups 
Description Fulltext transcriptions of 16 film-elicitation groups which examine the narratives and thematic components of specialised films to better understand the interpretative resources audiences bring to watching film. Anonymised XML transcripts coded using the project's data ontology. 
Type Of Material Database/Collection of data 
Year Produced 2021 
Provided To Others? Yes  
Impact The data underpins the project's research publications and the Film Audience Data Platform at https://www.beyondthemultiplex.org. The data is available on the DHI Data Service for sharing and re-use at https://www.dhi.ac.uk/data/download/beyondthemultiplex. 
URL https://www.dhi.ac.uk/data/download/beyondthemultiplex
 
Title Film Policy and Industry Documents 
Description Over 100 key film policy and industry documents relating to specialised films. The dataset includes a QRS NVivo project with documents coded in line with the project's data ontology. 
Type Of Material Database/Collection of data 
Year Produced 2021 
Provided To Others? Yes  
Impact The data underpins the project's research publications and the Film Audience Data Platform at https://www.beyondthemultiplex.org. The data is available on the DHI Data Service for sharing and re-use at https://www.dhi.ac.uk/data/download/beyondthemultiplex. 
URL https://www.dhi.ac.uk/data/download/beyondthemultiplex
 
Title Film Policy and Industry Expert Interviews 
Description Fulltext transcriptions of 27 interviews with film industry and policy experts which examine the challenges and concerns of people working within specialised film exhibition, distribution and investment. Anonymised XML transcripts coded using the project's data ontology. 
Type Of Material Database/Collection of data 
Year Produced 2021 
Provided To Others? Yes  
Impact The data underpins the project's research publications and the Film Audience Data Platform at https://www.beyondthemultiplex.org. The data is available on the DHI Data Service for sharing and re-use at https://www.dhi.ac.uk/data/download/beyondthemultiplex. 
URL https://www.dhi.ac.uk/data/download/beyondthemultiplex
 
Title Socio-Cultural Index 
Description Combined analysis of two secondary datasets: 'Taking Part' (Department of Digital, Culture, Media and Sport, 2017) and 'Opening Our Eyes' (British Film Institute, 2011). The data files include the R script for a hierarchical cluster analysis and a latent class analysis. 
Type Of Material Database/Collection of data 
Year Produced 2021 
Provided To Others? Yes  
Impact The data underpins the project's research publications and the Film Audience Data Platform at https://www.beyondthemultiplex.org. The data is available on the DHI Data Service for sharing and re-use at https://www.dhi.ac.uk/data/download/beyondthemultiplex. 
URL https://www.dhi.ac.uk/data/download/beyondthemultiplex
 
Description Continually working with the British Film Institute (BFI) Research and Statistics Unit (2018 - Still Active) 
Organisation British Film Institute (BFI)
Country United Kingdom 
Sector Charity/Non Profit 
PI Contribution We have met with the team in London and presnted our findings to gain feedback, and to find out how we can best inform their future research through our own analyses and reports.
Collaborator Contribution They have assessed our findings and fed abck yo us, comparing them with their own research.
Impact Discussion with the unit informed our interim findings report.
Start Year 2019
 
Description Continually working with the British Film Institute (BFI) funded Film Audience Network (FAN) 
Organisation British Film Institute (BFI)
Country United Kingdom 
Sector Charity/Non Profit 
PI Contribution The project continues to work with the BFI funded Film Audience Network (FAN)
Collaborator Contribution We feed back our research findings and information about the new audience studies research to FAN and the Film Hubs, and in turn, they provide discussioj about their future needs for analysis and reports.
Impact Improved understanding about the profiles of audiences and the ways in which audiences form around venues and types of film
Start Year 2018
 
Description Continually working with the British Film Institute (BFI) funded Film Hub North 
Organisation British Film Institute (BFI)
Country United Kingdom 
Sector Charity/Non Profit 
PI Contribution The project continues to work with the BFI funded Film Hub North.We feed back our research findings and information about the new audience studies research to FAN and the Film Hubs. We feed back the data visualisation and search tools that we are developing to FAN and the Film Hubs. Responding to their feedback enables us to make sure that we deliver tools that are accessible and appropriate to their needs.. We provide them with rich findings about audience experiences, which they find helpful in terms of marketing. We feed back our research findings to the film hub's working group, which it then shares with their members. We undertake feedback sessions and meetings with the film hub to gain input about about any analyses or reports
Collaborator Contribution We present data visualisation and search tools that we are developing to FAN and the Film Hubs. Responding to their feedback enables us to make sure that we deliver tools that are accessible and appropriate to their needs. We provide them with rich findings about audience experiences, and undertake feedback sessions and meetings with the film hub to gain input about about any analyses or its off of in which It provides meeting slots and speaker and discussion slots at it's events and it provides lunches while at these events. Their input helps us to assess which areas to focus on in our analyses and reporting. This Film Hub supported the launch of the project by giving us a venue and photographer, it has provided contacts in the film and film policy sector, it arranges public engagement events and it supported and funded two project sessions at the This Way Up Exhibition in Liverpool in 2018 and Nottingham 2019. This BFI Hub is continuing to support us in this way
Impact Improved understanding about the profiles of audiences and the ways in which audiences form around venues and types of film, Improved understanding of audience experiences and how they engage with film. Information about new audience methodologies Better understanding about how audiences form New insights in how to market film experience Better understanding of how people relate to venue
Start Year 2018
 
Description Continually working with the British Film Institute (BFI) funded Film Hub South West (2018 - Still Active) 
Organisation British Film Institute (BFI)
Country United Kingdom 
Sector Charity/Non Profit 
PI Contribution The project continues to work with the BFI funded Film Hub North.We feed back our research findings and information about the new audience studies research to FAN and the Film Hubs. We feed back the data visualisation and search tools that we are developing to FAN and the Film Hubs. Responding to their feedback enables us to make sure that we deliver tools that are accessible and appropriate to their needs.. We provide them with rich findings about audience experiences, which they find helpful in terms of marketing. We feed back our research findings to the film hub's working group, which it then shares with their members. We undertake feedback sessions and meetings with the film hub to gain input about about any analyses or reports
Collaborator Contribution We are feeding back research findings and insights about methodology to FAN It provides meeting slots and speaker and discussion slots at it's events and it provides lunches while at these events It supported the launch of the project by giving us a venue and photographer, it has provided contacts in the film and film policy sector, it arranges public engagement events and it supported and funded two project sessions at the This Way Up Exhibition in Liverpool in 2018 and Nottingham 2019. It is continuing to support us in this way
Impact Improved understanding about the profiles of audiences and the ways in which audiences form around venues and types of film, Improved understanding of audience experiences and how they engage with film. Information about new audience methodologies Better understanding about how audiences form New insights in how to market film experience Better understanding of how people relate to venue
Start Year 2018
 
Description INTO Film 
Organisation Into Film
Country United Kingdom 
Sector Charity/Non Profit 
PI Contribution We have developed an open access tool and set of data visualisations.
Collaborator Contribution INTO films will test and feeback on our open access tool and set of data visualisations with a focus on their applicability for developing young audiences.
Impact An open access tool and set of data visualisations.
Start Year 2019
 
Description Scottish film exhibition development 
Organisation Creative Scotland
Department Screen Scotland
Country United Kingdom 
Sector Public 
PI Contribution The project has developed a working relationship with Glasgow Film Theatre, Creative Scotland, Screen Scotland and Film Hub Scotland. We feed back our research findings and information about the new audience studies research to these organisations. We provide them with rich findings about audience experiences, which they find helpful in terms of marketing and audience development. We undertake feedback sessions and meetings with these organisations to gain input about about any analyses or reports.
Collaborator Contribution We are sharing our research findings and insights about methodology to Glasgow Film Theatre, Creative Scotland, Screen Scotland and Film Hub Scotland - they have contributed with feedback on our research through a number of meetings.
Impact Improved understanding about the profiles of audiences and the ways in which audiences form around venues and types of film. Improved understanding of audience experiences and how they engage with film. Information about new audience methodologies. Better understanding about how audiences form. New insights in how to market film experience. Better understanding of how people relate to venue.
Start Year 2019
 
Description Scottish film exhibition development 
Organisation Creative Scotland
Country United Kingdom 
Sector Charity/Non Profit 
PI Contribution The project has developed a working relationship with Glasgow Film Theatre, Creative Scotland, Screen Scotland and Film Hub Scotland. We feed back our research findings and information about the new audience studies research to these organisations. We provide them with rich findings about audience experiences, which they find helpful in terms of marketing and audience development. We undertake feedback sessions and meetings with these organisations to gain input about about any analyses or reports.
Collaborator Contribution We are sharing our research findings and insights about methodology to Glasgow Film Theatre, Creative Scotland, Screen Scotland and Film Hub Scotland - they have contributed with feedback on our research through a number of meetings.
Impact Improved understanding about the profiles of audiences and the ways in which audiences form around venues and types of film. Improved understanding of audience experiences and how they engage with film. Information about new audience methodologies. Better understanding about how audiences form. New insights in how to market film experience. Better understanding of how people relate to venue.
Start Year 2019
 
Description Scottish film exhibition development 
Organisation Film Hub Scotland
Country United Kingdom 
Sector Charity/Non Profit 
PI Contribution The project has developed a working relationship with Glasgow Film Theatre, Creative Scotland, Screen Scotland and Film Hub Scotland. We feed back our research findings and information about the new audience studies research to these organisations. We provide them with rich findings about audience experiences, which they find helpful in terms of marketing and audience development. We undertake feedback sessions and meetings with these organisations to gain input about about any analyses or reports.
Collaborator Contribution We are sharing our research findings and insights about methodology to Glasgow Film Theatre, Creative Scotland, Screen Scotland and Film Hub Scotland - they have contributed with feedback on our research through a number of meetings.
Impact Improved understanding about the profiles of audiences and the ways in which audiences form around venues and types of film. Improved understanding of audience experiences and how they engage with film. Information about new audience methodologies. Better understanding about how audiences form. New insights in how to market film experience. Better understanding of how people relate to venue.
Start Year 2019
 
Description Scottish film exhibition development 
Organisation Glasgow Film Theatre
Country United Kingdom 
Sector Private 
PI Contribution The project has developed a working relationship with Glasgow Film Theatre, Creative Scotland, Screen Scotland and Film Hub Scotland. We feed back our research findings and information about the new audience studies research to these organisations. We provide them with rich findings about audience experiences, which they find helpful in terms of marketing and audience development. We undertake feedback sessions and meetings with these organisations to gain input about about any analyses or reports.
Collaborator Contribution We are sharing our research findings and insights about methodology to Glasgow Film Theatre, Creative Scotland, Screen Scotland and Film Hub Scotland - they have contributed with feedback on our research through a number of meetings.
Impact Improved understanding about the profiles of audiences and the ways in which audiences form around venues and types of film. Improved understanding of audience experiences and how they engage with film. Information about new audience methodologies. Better understanding about how audiences form. New insights in how to market film experience. Better understanding of how people relate to venue.
Start Year 2019
 
Description Workshop: research findings, conclusions and recommendations and website Demo with the British Film Institute 6th September 2020 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Policymakers/politicians
Results and Impact This was a workshop with representatives of the British Film Institute workshop that presented and discussed research findings, conclusions and recommendations and it included a demonstration of the project's open access data platform and tools. The BFI found this very useful and insightful especially in relation to developing audiences in English regions: the personal journey with film and regional inequalities insights were very useful here. They found the open data platform very easy to use and an excellent resource for them in developing policy. They asked Bridgette Wessels to participate in the BFI consultation process for its next 10 year strategy.
Year(s) Of Engagement Activity 2021
 
Description Workshop: research findings, conclusions and recommendations and website Demo with the Independent Cinema Office ON 31st August 2021 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact This was a workshop that presented and discussed the research findings, conclusions and recommendations of the project and gave a demonstration of the project's open access data platform and tool with representatives from the Independent Cinema Office, which is the UK distributor of specialised film. This generated new thoughts about film distribution policy in terms of fostering new audiences and developing existing ones
Year(s) Of Engagement Activity 2021
 
Description Beyond the Multiplex Data platform demonstation with Into Film 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Third sector organisations
Results and Impact This was a demonstration of the project's open access data platform and tool
Year(s) Of Engagement Activity 2021
 
Description Conference panel - Audience development policy recommendations 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Presentation by Prof. Bridgette Wessels and Dr Peter Merrington (University of Glasgow) at the conference Audiences beyond the multiplex: understanding the value of a diverse film culture.
Year(s) Of Engagement Activity 2021
 
Description Conference panel - Beyond the Multiplex findings - regional comparisons and socio-cultural profiles 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Presentation by Prof. Simeon Yates (University of Liverpool) and Dr. Matthew Hanchard (University of Glasgow) at the conference Audiences beyond the multiplex: understanding the value of a diverse film culture.
Year(s) Of Engagement Activity 2021
 
Description Conference panel - Beyond the Multiplex website, search tools, data visualisations demo 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Presentation by Michael Pidd (University of Sheffield) at the conference Audiences beyond the multiplex: understanding the value of a diverse film culture.
Year(s) Of Engagement Activity 2021
 
Description Conference panel - Film audience policy findings 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Presentation by Prof. Andrew Higson (University of York) at the conference Audiences beyond the multiplex: understanding the value of a diverse film culture
Year(s) Of Engagement Activity 2021
 
Description Conference panel - Film audiences experiences 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Presentation by Dr. Matthew Hanchard (University of Glasgow) at the conference Audiences beyond the multiplex: understanding the value of a diverse film culture
Year(s) Of Engagement Activity 2021
 
Description Conference panel - Film elicitation 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Presentation by Dr. David Forrest (University of Sheffield) at the conference Audiences beyond the multiplex: understanding the value of a diverse film culture
Year(s) Of Engagement Activity 2021
 
Description Conference panel - Geographies of film provision 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Presentation by Dr Peter Merrington (University of Glasgow) at the conference Audiences beyond the multiplex: understanding the value of a diverse film culture
Year(s) Of Engagement Activity 2021
 
Description Conference panel - Personal film journeys 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact A panel led by Prof. Bridgette Wessels, Dr. Matthew Hanchard, Dr Peter Merrington (University of Glasgow) presenting findings from Beyond the Multiplex at the conference Audiences beyond the multiplex: understanding the value of a diverse film culture.
Year(s) Of Engagement Activity 2021
 
Description Delphi workshop 1 - Sheffield 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact A Delphi workshop composed of experts from the stakeholder group and key exhibitors in the north of England (covering North East, North West, and Yorkshire and the Humber regions). We presented findings and discussed key themes to collaboratively generate policy recommendations.
Year(s) Of Engagement Activity 2020
 
Description Impact and dissemination meeting with Creative Scotland, Film Hub Scotland, and Screen Scotland 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact In April 2019 we were invited to meet with members of Creative Scotland, Film Hub Scotland, and Screen Scotland - both as an impact activiy to disseminate our researh and as poing of discussion for future collaboration in a possible follow-on funded project.
Year(s) Of Engagement Activity 2019
 
Description Impact workshop with British Film Institute (BFI) Film Hubs in Birmingham 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact In October 2019 we met with representatives of the British Film Institute's regional Film Hubs to discuss our findings and demonstrate an early iteration of our data visualisation tools. This sparked discussion about the tools needed by individual cinemas (the film hub network members) to imporove audience development and programming strategies.
Year(s) Of Engagement Activity 2019
 
Description Impact workshop with British Film Institute (BFI) Research and Statsitics Unit in London 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact In October 2019 we met with the British Film Institute (BFI) Research and Statsitics Unit in London to present and discuss our research. This sparked discussion and further questions about audience development and methods for forecasting/predicting future film audiences.
Year(s) Of Engagement Activity 2019
 
Description Keynote Bridgette Wessels in conversation with Mark Cosgrove: 'Personal Journeys with Film: findings from the Beyond the Multiplex project' at 'This Way Up' conference 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact This was a Keynote talk by Bridgette Wessels in conversation with Mark Cosgrove: 'Personal Journeys with Film: findings from the Beyond the Multiplex: audiences for specialised film in English Regions project' This Way Up (the national specialised film conference in the UK) . 2nd December 2021 Bristol
Year(s) Of Engagement Activity 2021
 
Description Meeting with Film Hub North (key film marketing experts) 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact We met with Film Hub North (key film marketing experts) to find out what they needed from the research in order to make better informed film audence development policy. We also presented our interim findings. This sparked several questions which required further analyses and reponses.
Year(s) Of Engagement Activity 2019
 
Description Participation in the BFI consultation to inform its next 10 year policy strategy 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Policymakers/politicians
Results and Impact Bridgette Wessels took part in the consultation process to inform the next 10 year policy strategy for the BFI. The project's Final Report was also cited in the final consultation report.
Year(s) Of Engagement Activity 2021
 
Description Presentation at 'Diagonale: festival des österreichischen films' 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact We were invited to present ur research at the festival, which sparked questiosn and debate about current issues for regional film exhibition in a European context, and to interrogate ideas around audience development
Year(s) Of Engagement Activity 2019
URL https://www.diagonale.at/film-meeting-19
 
Description Presentation at Europa Cinemas annual conference 2019 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact In November 2018 we preseneted our research at a major cinema industry conference which sparked debate amongst film industry experts, practitioners, and polycmakers about the future direction of audience development practices and policy - espcially for young audiences
Year(s) Of Engagement Activity 2019
URL https://europa-cinemas-blog.org/2019/11/24/day-2-session-4-the-future-of-independent-film-in-the-str...
 
Description Presentation at ThisWayUp! 2019 (Nottingham Broaday Cinema) 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact We presented findinsg and held a panel discussion abot our research which sparked several questions about audience journeys into fim, and possible directions for film audience development
Year(s) Of Engagement Activity 2019
URL https://thiswayupcon.com/news/fullprogrammetwu19
 
Description Presentation at the British association of film, television, and screen studies (BAFTSS) annual conference 2019 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact The paper was titled "Through falling in love, it's like he's seeing this landscape, seeing that beauty..." :The film worlds of 'God's Own Country'. It presented finding from our film elicitation focus groups (work package 6), focussing on intersectionality in audiences' interpretation of non-mainstream film. The presntation sparked questions and further interest in the way people make sense of film narratives.
Year(s) Of Engagement Activity 2019
URL https://screeningsex.com/2019/04/17/sex-baftss-2019/
 
Description Workshop: research findings, conclusions and recommendations and Website demonstration with the British Film Institute Regional Film Hubs and Film Audience Network 9th September 2021 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact This was a workshop with representatives from the BFI regional film hubs and from the BFI Film audience network. It covered the research findings, conclusions and recommendations and it undertook a demonstration of the project's open access data platform and tools. The participants welcomed and saw real benefit of the project's findings and conclusion and of the open data platform in supporting them in developing audiences.
Year(s) Of Engagement Activity 2021
 
Description Workshop: research findings, conclusions and recommendations with 'Into Film' 18th August 2021 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Third sector organisations
Results and Impact This was a workshop with Into Film, which seeks to develop audiences for specialised film and to develop young audiences. The workshop involved a presentation of the project's findings, conclusions and recommendations. This was followed by discussion about the findings and how to develop the findings into practical activities. The resulted in identifying how to engage young people with film through school film events and programmes and it raised the question about how to develop measures for assessing levels og young people's confidence in engaging with film.
Year(s) Of Engagement Activity 2021