Developing an Action Plan for the Strategic Use of Design in the UK

Lead Research Organisation: Manchester Metropolitan University
Department Name: School of Art

Abstract

Design has a huge role to play in driving innovation that results in societal and economic benefit. In the UK this benefit is currently not being maximised as we do not have a consolidated action plan for design that that provides a compelling case for that assists decision-makers to employ design effectively. A growing number of European countries have developed action plans for design including Denmark, Estonia, Finland, Ireland and Latvia. The UK is not one of them.

This innovative research project synthesises for the first time, multi-stakeholder and user-led perspectives to generate original insights that go beyond existing approaches in the UK through the development of an integrated action plan to increase and enhance the strategic use of design as a driver for innovation and provides a roadmap to how that could be achieved.

Our research approach will: a) draw in multi-stakeholder views that hitherto have not been synthesised and combined together (synergising individual agendas into a compelling and coherent argument to maximise the impact of design), b) provide new insights that informs a high-level strategic understanding of the potential of design to drive societal and economic benefit in organisations (to foreground the capability of the strategic use design to drive innovation), and c) set out a series of integrated steps (the 'action plan') required to enable the operationalization of design through an actionable plan (with examples of potential application of design in the public and private sectors).

The plan will include key action lines for implementation which aim:

1) to increase the awareness of how design creates high-level societal and economic benefit resulting in increased competitiveness of, and wellbeing in, the UK;
2) to extend the understanding of design as a strategic tool as a driver for innovation in the suppliers (design sector), users (design buyers, commissioners and managers), and beneficiaries (end users of products and services);
3) to achieve economic benefit through an enhancing the strategic understanding of the economic value of design as a driver for innovation in targeted private sector user groups (e.g. R&D managers, brand managers, design buyers, etc.);
4) to provide a strong impetus for the effective application of design in the public sector resulting in improved services, enhanced experiences and quality of life; and
5) to transform the ability of the users of design to translate a strategic understanding of the value of design into operationalized activities.

As formal project partners, the Design Council provide opportunities for enhanced impact by supporting engagement with key stakeholders, policy makers and opinion-formers through:

- Active participation in the research through membership of the project Steering Group
- Promotion of the project and sharing of findings with policy audiences in particular, through Design for Europe platform and Design Council UK networks
- Support for online engagement with target audiences drawing on our existing networks
- Insights generated by the 2015 Design Economy research, which maps design businesses and their economic contribution at a local level across the UK
- Co-authoring an introductory text for the final project publication
- Hosting of a high-profile event at our offices in central London to launch the project research findings

Planned Impact

Building on the 5 identified impacts in our Pathways to Impact document, here we expand on who we envisage benefiting from this research and develop further how they might benefit:

i1) To increase the awareness of how design creates high-level societal and economic benefit resulting in increased competitiveness of, and wellbeing in, the UK. Provides stakeholders (policy makers, design buyers, design suppliers) with a compelling evidence base to support the endorsement of design in their respective contexts thus influence opinion-formers to maximise the value design generates. Mechanisms such as the steering group, thought leadership panels, online forum, social media, dissemination events (Houses of Parliament, Design Council HQ) and targeted workshops aim to extend awareness of design through peer-to-peer advocacy, exposure to exemplars and rich debate.

i2) To extend the understanding of design as a strategic tool as a driver for innovation in the suppliers (design sector), users (design buyers, commissioners and managers), and beneficiaries (end users of products and services) of design. Extending understanding of design-driven innovation in a tailored, context aware and nuanced manner provides beneficiaries with the knowledge to employ design (in the respective contexts/sectors/regions) effectively, efficiently and ultimately strategically. By foregrounding the link between design and innovation, there is opportunity for public and private sectors to access funding traditionally reserved for innovation and/or social innovation (Innovate UK, HLF) thus maximising societal (enhanced wellbeing, increased social cohesion) and economic (innovative products, efficiency gains) benefit.

i3) To achieve economic benefit through an enhancing the strategic understanding of the economic value of design as a driver for innovation in targeted private sector user groups (e.g. R&D managers, brand managers, design buyers, etc.). Private sector use of design (commissioned from external consultancies or via an in-house resource) is applied to styling, processes and to strategic considerations (Danish Design Ladder). The more strategic the use of design the better organisations perform - the DMI Design Value Index (2014) shows design-driven companies maintain significant stock market advantage, outperforming the S&P (the US stock market index) by 228%. This provides commissioners of design (R&D managers, marketing managers) with evidence recognising design as an investment rather than a cost resulting in an increases use of design (benefiting the design sector and freelancers).

i4) To provide a strong impetus for the effective application of design in the public sector resulting in improved services, enhanced experiences and quality of life. The public sector in the UK is recognising the value of design to address the complex challenges they face and when employed effectively, resulting in demonstrable benefits to both the users of design within the public sector (design managers, service leaders, innovation directors, etc.) and the ultimate beneficiaries who access these services. Through exposure to exemplars of the effective use of design to drive innovation via workshops, website and social media activity, thought leadership panels, etc. there is potential to give the public sector the ability to more in an efficient and targeted manner.

i5) To transform the ability of the users of design to translate a strategic understanding of the value of design into operationalized activities. While an understanding of the strategic value of design is critical, it is also imperative to enable users and beneficiaries of design (policy makers, design commissioners, innovation leaders, design sector, end users) to be able to translate this understanding into tangible activities and projects. This will provide benefits in terms of maximising the potential value of design and increasing its uses in effective, efficient and impactful ways.

Publications

10 25 50
 
Description Engagement with a range of stakeholders has identified the drivers, barriers and priorities for the strategic use of design in the UK. This approach has revealed a blueprint that can be used to support the development of design action plans. Importantly this is based on international and cross sectoral and understandings to ensure the effectiveness and robustness of the blueprint and as such has the potential to be appropriate to a range of settings and contexts (organisational, regional and national) to structure the development, implementation and monitoring of these plans. The Design Action Plan will be launched in 2020,
Exploitation Route - A blueprint for the development of design action plans
Sectors Communities and Social Services/Policy,Creative Economy,Digital/Communication/Information Technologies (including Software),Leisure Activities, including Sports, Recreation and Tourism,Government, Democracy and Justice,Culture, Heritage, Museums and Collections

URL http://designactionplan.org
 
Description We have engaged with non-academics to develop awareness of the strategic use of design that results in economic and societal benefit. Through a series of five regional interactive workshops with a range of stakeholders (n=100) in Glasgow, Cardiff, Manchester, Belfast and London, an in-depth understanding of the drivers, barriers and priorities with regard to the strategic use of design in the UK. There has also been traction regarding the policy dimensions of the research with engagement with, and citations to the project, in policy documentation (for example by the Design Council and Manchester City Council). We have also worked in collaboration stakeholders in Manchester, in particular the City Council and Design Manchester, supporting the development of a Design Manifesto for Manchester. This action-oriented activity seeks to position Manchester as a design-led city that employs design in effective and innovative ways to enhance the wellbeing of its citizens. Finally, international engagement has included discussion with the Korean Institute for Design Promotion (KIDP) towards international collaboration.
First Year Of Impact 2018
Sector Creative Economy,Digital/Communication/Information Technologies (including Software),Leisure Activities, including Sports, Recreation and Tourism,Government, Democracy and Justice,Culture, Heritage, Museums and Collections
Impact Types Societal,Economic,Policy & public services

 
Description Creating a Manchester Design Manifesto
Geographic Reach Local/Municipal/Regional 
Policy Influence Type Citation in other policy documents
Impact The Manifesto aims to is to kick start a dialogue regarding the more effective use of design in the city region as a 'horizontal' strategic resource that cross-cuts other sectors by driving innovation towards enhanced service delivery, integration of digital technologies, impact upon the future economy and improve wellbeing in the workplace. Design represents a significant opportunity for Manchester: a means to help deliver strategic objectives, set world-class standards and reinforce the distinctive imprint of the city on the global stage. To unlock that opportunity, the Manifesto recommends a consultation with stakeholders across a range of sectors and disciplines to form to a coordinated action plan. The Manifesto is not a conclusion but is a starting point. A call to action to designers and creative talents, to industry and academic institutions, to colleagues in the city and across the region and to the communities of Manchester. The aim is to work with partners, communities and designers to develop a design manifesto for the city: a tool to leverage the power of design and the input of all who use it, to make sure that our future is made in Manchester.
URL http://designmcr.com/downloads/Manifesto_Final_LO-RES.pdf
 
Description Design of Latvia 2020
Geographic Reach National 
Policy Influence Type Citation in other policy documents
Impact Based on my research on Design Ecosystems, the Latvian Ministries of Culture and Economy have mapped and analysed their Design Ecosystem and develop a Design Strategy for Latvia.
URL https://www.km.gov.lv/uploads/ckeditor/files/EN/Design/Design-of-Latvia-2020_WEB.pdf
 
Description Presentation and Provocation at the Design Council Director's Strategy Planning Meeting
Geographic Reach National 
Policy Influence Type Participation in a advisory committee
 
Description The Design Economy 2018: The state of design in the UK
Geographic Reach National 
Policy Influence Type Citation in other policy documents
Impact Design and design skills are at the heart of the fourth industrial revolution. They give the UK the tools to respond to these unprecedented challenges, and instigate the growth, innovation and jobs that will drive the UK's global future. Good design puts people first. It uses creativity to solve problems, challenge thinking and make lives better. Designers operate across the whole economy. They shape the built environment, the digital world and the products and services we use, creating better places, better products, better processes and better performance. This activity is defined as 'the design economy' - the value created by those who use design in a wide variety of industries. This includes designers in design industries (eg, digital design or animation), other roles in design industries (such as administration, finance and distribution on the basis they are supporting the main design function), as well as designers in other sectors of the economy, such as in banks, consultancies, automotive or aerospace companies.
URL https://www.designcouncil.org.uk/sites/default/files/asset/document/Design_Economy_2018_exec_summary...
 
Description Clwstwr Creadigol: Research and Development for a high performing creative cluster in Wales
Amount £5,385,951 (GBP)
Funding ID AH/S002790/1 
Organisation Arts & Humanities Research Council (AHRC) 
Sector Public
Country United Kingdom
Start 10/2018 
End 04/2023
 
Description Commercial funding - Design Policy Workshop
Amount £3,500 (GBP)
Organisation City of Design (Saint-Etienne) 
Sector Charity/Non Profit
Country France
Start 09/2017 
End 09/2017
 
Description Commercial funding - Design Policy Workshop
Amount £5,000 (GBP)
Organisation European Union 
Sector Public
Country European Union (EU)
Start 09/2017 
End 09/2017
 
Description Commercial funding - Design Policy Workshop
Amount £4,000 (GBP)
Organisation Wallonie Design 
Sector Charity/Non Profit
Country Belgium
Start 12/2017 
End 12/2017
 
Title Summary of Thematic Analysis of In-Depth Expert Interviews 
Description With the analysis of 13 expert interview data. The details include: • Design Community (DC): n=8 (Design Practitioners (e.g. Design Consultant, Industrial, Product, User Experience Designers: n=7, Design educator, n=1) • Design Users (DU): n=5 (Engineering: n=2, Fashion industry: n=1, Public Sectors: n=2) • Total references coded (n=587) With open coding and axial coding techniques for categorisation of datasets (Corbin & Strauss, 2015; Bryman & Bell, 2011), themes were drawn in relation to design comprehension, drivers of and barriers to the strategic use of design, different uses of design and design measurement. The finding presents It includes (n= number of respondents): PEST Context (n=6), Design Comprehension (n=9), Drivers & Barriers(n=13), Use of Design(n=9) and Design Measurement(n=10) 
Type Of Material Database/Collection of data 
Year Produced 2019 
Provided To Others? No  
Impact Analysis of the interview datasets develops the following implications that contribute to the development of UK design action plan. 1.Different design comprehensions amongst design stakeholders: Traditional vs. Comprehensive Interviews identified the concept of design is understood differently by stakeholder groups. But it can be broadly grouped into the two levels: One is design in traditional senses - product, industrial, engineering, graphic, fashion, etc. Design is only aimed for making deliverables (products or services), for example, only for commercial purposes. The other is a symbolic concept of design for complex problem solving relating to human inquiries. Design involves complex practices for creating better human experiences and solving complex problems. When it is used strategically, uses of design should be concerned with various institutional and infrastructural challenges and drivers such as design supply (e.g. education) and supports (e.g. financing from supportive bodies; and technical domains). 2. Different Uses of Design: Design as an Instrument vs. Strategic Asset Data analysis reveals that design has been used for varied purposes and by different preferences of stakeholders. But all of them have not completely understood design as a strategic asset or driver that can contribute to the prosperity of an organisation, society, or region/nation. However, design tends to be exploited (Andriopoulos & Lewis, 2010) though it is seemingly used for creating a better human experience with design relating activities (e.g. design thinking workshops in organisations). Or strategic use of design is only limited in a specific commercial purpose, recognising design as additional values on existing products for better market competition. 
 
Title Towards a Design Action Plan for Northern Ireland: Design Action Plan Workshop Series Internal Report 
Description A participatory workshop 'Towards a Design Action Plan for Scotland' was held on the 7 September 2018 at The Lab, MAC (Metropolitan Arts Centre) in Belfast, Northern Ireland. This workshop is part of a collaborative two-year research project funded by the Arts and Humanities Research Council (AHRC) and aimed to explore the current drivers and barriers to 'strategic use of design'- whether design is used as a central driver or determining element in a stakeholder's practices or the development of its strategy (Design Council, 2018) - and identify the priority action needed for Northern Ireland. Major objectives of the workshop are to contribute to (1) the development of an integrated action plan for design in the UK; and (2) to provide valuable insight into the current drivers and barriers of strategic use of design in Northern Ireland, and the priority actions required to enhance the use of design in Northern Ireland. To do so, this workshop explored a broad range of institutional factors that may interdependently affect design stakeholders' activities involving design actions in the real Northern Ireland context in accordance with perspectives of institutional failures theory (BIS,2010). We invited experts from design supporting bodies, design practice, design education, and government agencies who engage with and support design to the workshop in order to gain useful insights on key challenges and opportunities in the Northern Ireland context. This qualitative research approach can enable them to explore and exchange their knowledge and experiences and inform them insights relevant to the Northern Ireland context. It draws recommendations of the potentials of role of design and brings a new understanding of how to enhance the strategic use of design in Northern Ireland. 
Type Of Material Database/Collection of data 
Year Produced 2019 
Provided To Others? No  
Impact Findings of the analysis of the workshop data demonstrate that a wide range of tacit and instrumental elements constituting institutional environment of Northern Ireland affect design stakeholders' activities relating to the strategic use of design, as being enacted either as barriers or drivers. Based on this, this report suggests what priority actions can make a contribution to the strategic use of design in Northern Ireland. 
 
Title Towards a Design Action Plan for Scotland: Design Action Plan Workshop Series Internal Report 
Description A participatory workshop 'Towards a Design Action Plan for Scotland' was held in 2018 in Glasgow, Scotland. This internal report presents the data collected from the workshop and the outcome that provides recommendations that have the potential to enhance the strategic use of design in Scotland. The workshop, part of a collaborative research project funded by the Arts and Humanities Research Council (AHRC), aims to develop an integrated action plan for design in the UK. It aimed to provide valuable insight into the current drivers and barriers of strategic design use in Scotland, and the priority actions required to enhance the use of design in Scotland. The workshop participants were experts from design supporting bodies, design practice, design education, and government agencies who engage with and support design. A qualitative research approach enabled a rich exchange of knowledge and experiences with the experts, and thematic analysis was used to identify key challenges and opportunities which informed insights relevant to the Scottish context. A comprehensive ethical assessment was carried out by Manchester Metropolitan University and was approved prior to the workshop. 
Type Of Material Database/Collection of data 
Year Produced 2019 
Provided To Others? No  
Impact The workshop proposed that the benefits of the strategic use of design need to be adopted more widely by all stakeholder groups albeit requiring them to adopt different roles and responsibilities. The research, however, identified that the primary barrier to this was the difference in how the value of design is understood and, as a result, an undervaluing of the contribution it makes to economic and societal benefit. While Scotland has a significant design community, it lacks a unified voice that is able to advocate and lobby for design. By unifying different opinions and interests and creating a coherent focused voice to empower the design community, the design community has the potential to increase the perception of design and its wider role in Scottish society. A key outcome from the workshop from that the participants representing the design community, was agreement on the need for such a voice and are now calling for leadership to enable this. 
 
Title Towards a Design Action Plan for Wales Analysis Report: Design Action Plan Workshop Series Internal Report 
Description A participatory workshop 'Towards a Design Action Plan for Wales' is part of a collaborative two-year research project funded by the Arts and Humanities Research Council (AHRC). This is aimed to explore the current drivers and barriers to 'strategic use of design'- whether design is used as a central driver or determining element in a stakeholder's practices or the development of its strategy (Design Council, 2018) - and identify the priority action needed for Wales. Major objectives of the workshop are to contribute to (1) the development of an integrated action plan for design in the UK; and (2) to provide valuable insight into the current drivers and barriers of strategic use of design in Wales, and the priority actions required to enhance the use of design in Wales. To do so, this workshop explored a broad range of institutional factors that may interdependently affect design stakeholders' activities involving design actions in the real Wales context in accordance with perspectives of institutional failures theory (BIS,2010). We invited experts from design supporting bodies, design practice, design education, and government agencies who engage with and support design to the workshop in order to gain useful insights on key challenges and opportunities in the Wales context. This qualitative research approach can enable them to explore and exchange their knowledge and experiences and inform them insights relevant to the Wales context. It draws recommendations of the potentials of role of design and brings a new understanding of how to enhance the strategic use of design in Wales. Findings of this workshop demonstrate that a wide range of tacit and instrumental elements of Welsh institutions - organisation, system, culture etc.- have influenced design stakeholders' activities relating to the strategic use of design, as being enacted either as barriers or drivers. This report suggests what priority actions contribute to enhancing the strategic use of design in Wales. 
Type Of Material Database/Collection of data 
Year Produced 2019 
Provided To Others? No  
Impact Our analysis of the workshop shows that sets of drivers involving supportive institutional and instrumental elements will contribute to taking exploratory and experimental design actions and driving strategic use of a design that fits in the Welsh contexts. The five key priority actions drawn from the activities - (1) Supportive institutional framework, (2) Holistic design, (3) Organising approach to design, (4) Collaboration in Practice and (5) Evidence-based approach - show what factors are needed for strategic use of design and how this can be driven in the regional context. 
 
Title Towards a Design Action Plan for the North: A Manchester Perspective: Design Action Plan Workshop Series Internal Report 
Description A participatory workshop 'Towards a Design Action Plan for the North: A Manchester Perspective' was held in 2018 in Manchester. This internal report presents the data collected from the workshop and the outcome that provides recommendations that have the potential to enhance the strategic use of design in Manchester and the North. The workshop, part of a collaborative research project funded by the Arts and Humanities Research Council (AHRC), aims to develop an integrated action plan for design in the UK. It aimed to provide valuable insight into the current drivers and barriers of strategic design use in Manchester, and the priority actions required to enhance the use of design in Manchester. The workshop participants were experts from design supporting bodies, design practice, design education, and government agencies who engage with and support design. A qualitative research approach enabled a rich exchange of knowledge and experiences with the experts, and thematic analysis was used to identify key challenges and opportunities which informed insights relevant to Manchester context. A comprehensive ethical assessment was carried out by Manchester Metropolitan University and was approved prior to the workshop. 
Type Of Material Database/Collection of data 
Year Produced 2019 
Provided To Others? No  
Impact The workshop provided current perspectives of drivers and barriers to strategic use of design in the North, from Manchester perspective. The main barriers identified from the workshop were the lack of understanding and awareness of design, insufficient education pipeline, lack of communications and promotions, and lack of good case study examples. The desired drivers of design discussion concurred with the barriers where the discussion theme included better education for design as well as improving internal and external networking and collaboration for the design community. Manchester has been considered as one of the top creative city of the North. There is an annual design festival run by the Design Manchester to celebrate design in the city and the surrounding region, which aims to raise the profile of design. There is, however, continued desire for design promotion in Manchester according to the workshop result. The recommended actions include unifying the design voices through having a more prominent design leadership, supported by the council or the government. Another action suggested was to increase the design experience across the stakeholder group by providing more opportunities for design engagement through programmes such as an Afterschool Design Clubs, design awards, and public campaign. In 2018, Design Manchester has produced the Design Manifesto for Manchester City Council, which invites design action plans to manifest the power of design for economic and social benefits. The workshop, 'Towards a Design Action Plan for the North' provides a first step in identifying the needs of Manchester to come to consensus from various stakeholder groups on areas for action plan development. The Design Action Plan Research will continue to work with Design Manchester to develop the action plan to enhance the strategic use of design in Manchester and the North. 
 
Title Towards a Design Action Plan for the South East: A London Perspective: Design Action Plan Workshop Series Internal Report 
Description A participatory workshop 'Towards a Design Action Plan for the South East: A London Perspective' was held in 2018 in London. This internal report presents the data collected from the workshop and the outcome that provides recommendations that have the potential to enhance the strategic use of design in London and the South East. The workshop, part of a collaborative research project funded by the Arts and Humanities Research Council (AHRC), aims to develop an integrated action plan for design in the UK. It aimed to provide valuable insight into the current drivers and barriers of strategic design use in London, and the priority actions required to enhance the use of design in London. The workshop participants were experts from design supporting bodies, design practice, design education, and government agencies who engage with and support design. A qualitative research approach enabled a rich exchange of knowledge and experiences with the experts, and thematic analysis was used to identify key challenges and opportunities which informed insights relevant to the London context. A comprehensive ethical assessment was carried out by Manchester Metropolitan University and was approved prior to the workshop. 
Type Of Material Database/Collection of data 
Year Produced 2019 
Provided To Others? No  
Impact The workshop provided current perspectives of drivers and barriers to strategic use of design in South Ease, from a London perspective. The main barriers identified from the workshop were the lack of understanding and awareness of design, the lack of design promotion and case studies, design not being a priority for businesses and the government policy caused by a short term and risk-averse decision making, lack of design in education, and the lack of clear definition of design. The desired drivers of design discussion concurred with the barriers where the discussion theme included better understanding and perception of design, additional and easily accessible funding, more design events and better promotions, encouragement of collaboration with other sectors, and design pipeline improvements. 
 
Description AHRC Next Generation Design Research workshops 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Other audiences
Results and Impact The Next Generation Design Research workshops are half-day workshops that will explore the processes involved in applying for an AHRC grant. The workshop provided an opportunity to meet with past and present AHRC design research award holders and network with other researchers. The workshops was particularly helpful for researchers looking to secure their first AHRC funding grant and for other researchers looking to find out more about the funding schemes offered by the AHRC.
The project presentation and subsequent question and answer session have provided potential researchers a chance to understand the process of funding application and work involved in conducting a funded design research.
Year(s) Of Engagement Activity 2018
URL https://ahrc.ukri.org/newsevents/events/calendar/next-generation-design-research-workshops/
 
Description BEDA European Design Forum 2018 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Hosting a hands-on workshop to explore the next EU Design Action Plan as part of the BEDA European Design Forum 2018 with around 30 members of the Bureau of European Design Associations followed by a presentation at the InnovationID conference hosted by KEPA Business and Cultural Development Centre in Thessaloniki, Greece.
Year(s) Of Engagement Activity 2018
URL https://www.interregeurope.eu/design4innovation/news/news-article/3741/design-driven-innovation-is-e...
 
Description CHEAD Next Generation Design Leadership Forum 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact I was an invited keynote speaker at the Council for Higher Education in Art & Design (CHEAD) Next Generation Design Leadership Forum event in Derby. As part of CHEAD;s Research Alliance programme, this event discussed strategies for research funding and the Design Action Plan was used as the case study to illustrate the insights. As a result of this event I have been invited to undertake an additional presentation in Staffordshire University.
Year(s) Of Engagement Activity 2018
URL https://chead.ac.uk/event/next-generation-design-leadership/
 
Description DRS Annual General Meeting and Symposium 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Other audiences
Results and Impact The DRS AGM and Symposium was hosted by Manchester Metropolitan University on 15 January 2019. The symposium included presentations from design researchers while also providing an opportunity for a lively discussion of emerging design research debates chaired by Professor Rachel Cooper OBE, President of the Design Research Society. Professor Martyn Evans presented the development of a Design Action Plan including methodology and outcomes to date. Following debate and Q&A session provided an active participation from the members of DRS and led to the continued conversation after the event.
Year(s) Of Engagement Activity 2019
URL https://www.designresearchsociety.org/events/the-drs-agm-and-symposium-2018
 
Description Design Council and KIDP Meeting 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Policymakers/politicians
Results and Impact An invitation only meeting with Chef Executives of the Design Council and Korea Institute of Design Promotion (KIDP) and other delegates from both institutions around future collaboration around Design research and promotion in the UK and South Korea. The project was considered as a medium which to continue further conversations of collaboration.
Year(s) Of Engagement Activity 2019
 
Description Design in Action: Understanding the Drivers and Barriers to Strategic Use of Design for Innovation 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Other audiences
Results and Impact A presentation at Design Management Institute (DMI): Academic Design Management Conference about the development of an action plan for strategic use of design. The audience actively engaged in the Q&A and the conversation continued after the presentation.
Year(s) Of Engagement Activity 2018
URL https://www.dmi.org/page/ADMC2018Proceedings?&hhsearchterms=%22proceeding%22
 
Description Design in the UK Presentation 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Undergraduate students
Results and Impact A faculty-wide lecture, Design in the UK, was delivered to undergraduate students in Art and Design at Kyunghee University in South Korea. The university reported the presentation and subsequent Q&A increased the student's interest in UK design and design research.
Year(s) Of Engagement Activity 2018
URL http://and.khu.ac.kr/eng/02/05.php
 
Description EU Industry Day, Intangible value creation through design 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Policymakers/politicians
Results and Impact EU Industry Days, first organised by the European Commission in 2017, is a high level inivation only initiative to engage with big and small business from priority sectors across Europe to engage, inspire and collaborate. In our first appearance at EU Industry Days, BEDA facilitated an interactive workshop with 60 representation from industry, government and research organisations from across Europe - the only stakeholder session in the event organised by design and creative industries.
The plenary session was opened by the Commission President, Jean-Claude Junker, who focused on the Commission's economic ambitions until 2027.
Year(s) Of Engagement Activity 2018
URL https://www.beda.org/news/beda-at-high-level-eu-industry-days/
 
Description Innovation by Design Showcase, Valletta 2018 Capital of Culture 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Policymakers/politicians
Results and Impact A Showcase of where design has had an impact on policy instruments across the EU hosted as part of the Valletta Capital of Culture 2018.
Year(s) Of Engagement Activity 2018
URL https://www.interregeurope.eu/design4innovation/events/event/1621/innovation-by-design-event/
 
Description Innovative Design Strategies towards Sustainable Future, ALICE Conference, 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Undergraduate students
Results and Impact Innovative Design Strategies towards Sustainable Future, ALICE Conference, Ljubljana, Slovenia 17.10.18
Year(s) Of Engagement Activity 2018
URL http://www.fd.si/wp-content/uploads/2018/10/PROGRAMME-ALICE-CONFERENCE-2018.pdf
 
Description International Association of Societies of Design Research (IASDR) 2019 Conference Openning Speech 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Other audiences
Results and Impact As a chair and host of the conference, Professor Martyn Evans opened the conference with the introduction of the research as an example of the body of knowledge that is being produced by the Design Research community. This was further reinforced by the CEO of the Design Council, partner of the research, to demonstrate the applied nature of design research in businesses and society. This sparked further conversations about the project throughout the duration of four day conference and additional request for information was received from international audiences.
Year(s) Of Engagement Activity 2019
URL http://www.iasdr2019.org
 
Description International Design Policy Roundtable - Singapore 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact I was invited by the Government of Singapore as an expert for their International Design Policy Roundtable.
Year(s) Of Engagement Activity 2017
URL https://www.interregeurope.eu/design4innovation/news/news-article/2186/international-design-policy-r...
 
Description International Design Policy Roundtable 2018 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Policymakers/politicians
Results and Impact Follow on event to the International Design Policy Roundtable 2017 in Singapore bringing together practitioners from across Europe and Asia to explore good practices in developing, implementing and evaluating Design Policy. Brussels, Belgium, 20.11.18
Year(s) Of Engagement Activity 2018
URL http://pdronline.co.uk/blog/2018/11/next-practice-in-design-action-plans-part-1
 
Description Invited attendance at the All-Party Parliamentary Design and Innovation Group (APDIG) term meeting, March 2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Policymakers/politicians
Results and Impact Invited attendance at the All-Party Parliamentary Design and Innovation Group (APDIG) term meeting, Parliament, March 2019 including a formal presentation and associated Q&A on the development of an action plan for the strategic use of design in the UK. This has led to an invitation to engage with APDIG later in the year as part of the launch of the Design Action Plan
Year(s) Of Engagement Activity 2019
URL https://www.policyconnect.org.uk/
 
Description Journey Towards an Irish Design Strategy, DRS2018 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Other audiences
Results and Impact Presentation as part of DRS2018 to an audience of academics, practitioners and public sector leaders.
Year(s) Of Engagement Activity 2018
URL http://www.drs2018limerick.org/participation/proceedings
 
Description KIDP Design Collaboration Meeting 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Policymakers/politicians
Results and Impact Design collaboration meeting hosted by Korea Institute of Design Promotion (KIDP) included a presentation of the Design Action Plan (DAP) project and trend of design research in the UK. Subsequent discussion included the policy level engagement of KIDP with the South Korean Government and DAP project's proposed outcome in the UK, which led to an agreement to continue further conversations on collaboration between KIDP and the DAP project.
Year(s) Of Engagement Activity 2018
URL http://www.kidp.or.kr/?menuno=773
 
Description Malta Design Week 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Speaking at Malta Design Week about the changing face of design as a discipline. This drew on multiple projects in which I have been involved, including the AHRC funded Design Action Plan
Year(s) Of Engagement Activity 2018
URL http://designweek.com.mt/
 
Description Presentation World Design Summit Montreal 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Presentation World Design Summit Montreal as a Leadership activity.
Year(s) Of Engagement Activity 2017
URL http://pdronline.co.uk/blog/2017/10/world-design-summit-2017
 
Description Presentation and roundtable disucssion with Business Representatives hosted by the Design Council 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Business representatives from the Confederation of British Industry (CBI), the British Chamber of Commerce (BCC), McKinsey, etc. were presented with the Design Action Plan draft, which provided current drivers and barriers of the use of design and proposed actions to better utilise design in businesses to increase their prosperity and productivity. This led to further engagements with the participants, which represented one of the major stakeholder group for the research.
Year(s) Of Engagement Activity 2019
 
Description Riga Creativity Week (RADI) 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Policymakers/politicians
Results and Impact Presenting on trends in design policy at the Riga Creativity Week including a Q&A session with the Latvian Minister of Culture.
Year(s) Of Engagement Activity 2018
URL http://www.radilatvija.lv/en
 
Description SHIFT and Weave Symposium: Convergence 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact I was invited to participate in a 'conversation' (public interview) as part of the SHIFT and Weave Symposium: Convergence event in Macclesfield Town Hall on 13 February 2018 where I discussed the strategic role of design to drive societal and economic benefit. Participants were drawn from the practitioners and industry in the regional creative economy as well as policy makers and the general public. This event has generated significant interest in the project and relationships are now developing.
Year(s) Of Engagement Activity 2008
URL http://www.shift-digital.co.uk/?event=shift-symposium-convergence
 
Description TAFTIE Policy Forum: Design-driven Innovation; it's New Frontiers 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Policymakers/politicians
Results and Impact Presentation on trends in design policy for innovation agencies across Europe. TAFTIE is the European Association of leading national innovation agencies. TAFTIE Policy Forum: Design-driven Innovation; it's New Frontiers, Brussels, Belgium 21.11.18.
Year(s) Of Engagement Activity 2018
URL https://taftie.org/sites/default/files/TAFTIE%20programme%20-%20final.pdf
 
Description The 4th Design 3.0 Forum at the 2019 IASDR Conference 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Postgraduate students
Results and Impact As one of the panelists, I presented and discussed research outcomes of the development of the UK design action plan, entitled Design Action Planning as a Policy Design Process. More than 60 conference participants engaged in the talks and presentations which sparked a series of questions and discussion with regards to what's next for the implementation of national design policy and the UK's design landscape afterwards.
The forum organiser from KAIST, South Korea reported that the insights from the presentation and discussion afterwards contributed to raising attention to design policy studies and relevant design research.
Year(s) Of Engagement Activity 2019
URL https://iasdr2019.org/
 
Description Toward a Design Action Plan for Northern Ireland 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Professional Practitioners
Results and Impact On 7th September 2018, DAP Team and iLab hosted an exploratory workshop to look at the drivers and barriers to the more strategic use of design in Northern Ireland in order to gauge the appetite for a design action plan.

A number of ideas emerged from various activities in the workshop to encourage strategic use of design. The priorities identified are: (i) building a case for design to promote effectively to enterprises in NI, (ii) identifying and empowering design champions within the Northern Ireland Civil Service to embed service design approaches, (iii) implementing a series of capacity building initiatives for small businesses as well as the public sector in service design, and (iv) engaging a wider stakeholder group in exploring the Design Ecosystem and jointly developing a series of actions to enhance the use of design in NI.
Year(s) Of Engagement Activity 2018
URL http://designactionplan.org/toward-a-design-action-plan-for-northern-ireland/
 
Description Towards a Design Action Plan for Scotland 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Policymakers/politicians
Results and Impact In collaboration with the Office for the Design Economy (Scotland) we conducted a participatory, context specific workshop that identified the drivers and barriers to the strategic use of design in Scotland. Insights generated a range of challenges and opportunities that informed an initial framework for a Design Action Plan for Scotland. Significant interest from policy makers and regional support agencies was generated in how this will be developed and taken forward. We are continuing to be in dialogue with key stakeholders as part of the project development.
Year(s) Of Engagement Activity 2018
 
Description Towards a Design Action Plan for South East: A London Perspective 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Professional Practitioners
Results and Impact On 26 November 2018, Manchester School of Art, the Design Council and PDR hosted a participatory workshop to identify the drivers and barriers of strategic use of design in the South East, from a London perspective.

Activities from the workshop identified priorities in order to encourage strategic use of design. These priorities include: (I) design promotion, (ii) evidence, case studies and research, (iii) collaboration and unified voices of the design community, (iv) better involvement of design in education, and (v) increase and easier access to support and funding.
Year(s) Of Engagement Activity 2018
 
Description Towards a Design Action Plan for Wales 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Professional Practitioners
Results and Impact On 22 June, PDR, Satori Lab and Manchester School of Art hosted an exploratory workshop to look at the drivers and barriers to the more strategic use of design in Wales to work towards an action plan for the Welsh economy and the society.
A number of ideas to encourage strategic use of design emerged from various activities in the workshop. The priorities identified included: (i) building capacity for service design in Welsh Government and local authorities, (ii) ensuring that the public sector in Wales can procure design from small businesses, (iii) creating a pipeline of young service design in Wales, and (iv) promoting design in mainstream innovation and technology communities.
Year(s) Of Engagement Activity 2018
URL http://designactionplan.org/towards-a-design-action-plan-for-wales/
 
Description Towards a Design Action Plan for the North: A Manchester Perspective 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Professional Practitioners
Results and Impact On 18 June, Manchester School of Art, Design Manchester and PDR hosted a participatory workshop to identify the drivers and barriers of strategic use of design in the North, from a Manchester perspective. Raising the profile of design for both the public and other sectors was considered important at Manchester workshop. There were many actions discussed to achieve this which are aggregated into core themes including, (i) appointment of a recognisable and dedicated figure to push design agenda forward in government and for the public, (ii) better celebration of design in Manchester through awards and public campaign (iii) engage with the public through creating a Design Experience events and an afterschool design clubs, and (iv) support and fund local design-led innovation projects and ideas.
Year(s) Of Engagement Activity 2018
URL http://designactionplan.org/towards-a-design-action-plan-for-the-north-a-manchester-perspective/
 
Description Trends in UK Design and Design Research 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Seven key members of the Department of Design at Korea Advanced Institute of Science and Technology (KAIST) joined a talk by professor Martyn Evans on Trends in UK Design and Design Research and the Design Action Plan Project. A lively discussion about the project and design research in the UK and South Korea, which enhanced the understanding of the project and provided the chance to continue the conversation of collaborations in the future.
Year(s) Of Engagement Activity 2018
URL http://id.kaist.ac.kr/index.php?document_srl=33583&mid=rnews
 
Description Understanding How Design Action Plans Support the Strategic Use of Design, DRS 2018 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Other audiences
Results and Impact A presentation at Design Research Society (DRS) conference about the case study of current Design Action Plans in Europe. The audience actively engaged in the Q&A and following discussions continued after the conference.
Year(s) Of Engagement Activity 2018
URL http://www.drs2018limerick.org/participation/proceedings