Relative Values

Lead Research Organisation: Queen Mary University of London
Department Name: Drama

Abstract

Recent research suggests that small-scale cultural activities may be of particular value to communities because of their ability to develop social capital and "engaged citizenship". Small-scale organisations also stimulate the creative economy when they act as "hubs" or incubators where networks can grow, tools and specialist services can be shared, and innovation is inspired. It is thought that small-scale cultural activities can generate these effects without leading to displacement of local residents and cultural production activities, as regeneration projects relying on large-scale arts infrastructure have been shown to do.

This project will undertake a comparative evaluation of four local arts organisations whose work seeks to engage with their territory to produce social capital and positive social impacts. The aim is to create a reference model for these effects. Each of the partner cultural organisations and their directors already has a deep and extensive knowledge of the territories in which they operate, which has been enhanced by the research undertaken and knowledge and skills exchange structures established by The Art of Cultural Exchange. This new follow-on phase of the project will enable them to turn their expertise and learning into a tool that guides public policy: a model for identifying how small arts resources incubate arts and culture resources, providing ways to evidence the value for individuals and communities.

Valiati and his team at CEGOV will train a key staff member from each of the four local partners to implement creative economy evaluation methodologies that they have developed for Brazil's Ministry of Culture in other contexts. The four partner arts organisations will be protagonists in identifying indicators to measure the ways in which the creative economy operates and is incubated within fragile communities. The project team will establish a common set of components that enables each organisation to map and narrate their own territories which will include indicators of local development priorities; social vulnerability and the creative economy; recognized incubators, accelerators and social development initiatives; evidence of culture and urban development.

The project aims to discover effective ways to build the capability of small-scale arts organisations to measure and raise their own cultural value in relation to the specifics of their own local creative economy; to create a manual for the referential model, together with documentation/learning from the pilot project; to disseminate the bilingual toolkit/model through public events in Manchester, London and Rio de Janeiro; and to share these results with cultural funders and stakeholders who were engaged in the original research, 'The Art of Cultural Exchange'.

Each of the arts organisations that will participate in this follow-on phase is recognised for their success in developing the cultural value of arts initiatives that have a significant and measurable impact on individuals and their communities in fragile urban territories. They have also demonstrated through collaborations on previous research projects that they can learn from and develop new practices and perspectives through international artistic exchange. This follow-on phase will now enable them to work together with Heritage and Valiati to co-produce and test a model based on their experience and expertise that becomes a reference for policy makers and the wider cultural sector as they seek to stimulate social and economic development in fragile and peripheral territories. The respect that each of the organisations already commands within their respective communities, territories and countries - together with the network of partners that Heritage and Valiati bring to this collaboration - ensures that the learning from the original research will achieve greater reach and impact as well as serving a wider purpose.

Planned Impact

This follow-on phase will:
- provide evidence of the ways in which small-scale arts assets (cultural organisations) create conditions for incubating creative economy initiatives in fragile urban communities subject to multiple stress-factors (socio-economic exclusion, high levels of violence, limited access to cultural networks and institutions, etc)
- increase the protagonism of arts organisations in calibrating their role in bringing economic benefits and social development to marginal communities
- strengthen cultural policy and strategy development in the creative economy in relation to fragile urban communities
- Develop an international network (UK/Brazil) that continues to monitor impacts from the original research after the follow-on phase has been complete
- improve communication between academic researchers and the wider arts sector, in particular with arts organisations that seek new opportunities to explore how best to develop the communities and territories in which they are working
- engage and collaborate with the general public, cultural industries, government and charitable organisations (e.g. Trusts and Foundations)

It will benefit researchers, the wider arts community and policy makers working in this area by providing a tested toolkit for evaluation of the value of arts organisations in bringing economic benefits and social development to urban communities under high stress.

It will benefit the four partner arts organisations and individuals working within them by developing their evaluation skills, supporting them to learn new methodologies, and increasing their understanding and knowledge about the social impacts of their work among their local communities, developing an information bank which they will be able to use for future planning as well as to demonstrate to stakeholders the value of their work.
 
Description Data from all four participant organisations has been gathered, analysed and fed back to the partners. The project's final report is published on a new site created in 2020: https://culturalvalue.org/our-stories/our-practice/

Key findings from the research include evidence of the ways in which small-scale arts assets (cultural organisations) create conditions for incubating creative economy initiatives in fragile urban communities subject to multiple stress-factors (socio-economic exclusion, high levels of violence, limited access to cultural networks and institutions, etc). The data produced by each of the organisations has been presented by each of them at cultural policy forums and will enable them to inform and shape debates about how vulnerable urban communities need to be included and referenced in strategic development for the creative economy. Relative Values is already proving itself an effective tool to engage the general public, cultural industries, government and charitable organisations (e.g. Trusts and Foundations) in debates about cultural value. By piloting a reference model for evaluating how creative economy initiatives encourage socio-economic empowerment within territories that are outside the traditional reach of the cultural industries, this research has attracted interest for further development in both Brazil and the UK.

Initial findings have shown that, despite their radical differences from the practices observed in the traditional cultural industries sector, the impacts of arts practices in vulnerable territories are characterized by keywords normally associated with rapid growth start-ups: innovation, entrepreneurship, resilience, networking, social capital, sustainability and agency. The research has devised and tested a methodology for defining the social and economic value of cultural organisations that are genuinely grassroots-based incubators of innovation, and also demonstrated the strategies they are developing to break their isolation from other makers/practitioners with whom they can share ideas, resources and practices (e.g. The Agency/Agência). Relative Values demonstrates how peripheral, vulnerable urban communities use creativity as a positive value that is a counter-model to resource-intensive businesses. The research opens ways for arts organisations to identify the factors that raise their cultural value. When the methodology is tested with a larger sample of organisations, the indicators that have originated from work with these four organizations will become less associated with the specific circumstances and contexts of each, allowing a picture to emerge that can be understood as representative.

Following the successful development and application of the methodologies, the research team created and published the Relative Values Toolkit, which is publicly available from the Cultural Value website: https://culturalvalue.org/our-stories/our-practice/. The tool kit was devised in collaboration with the four partner arts organisations (BAC, Contact Theatre, Maré Development Networks and Agência) and is intended for use by other arts organisations interested in understanding and evidencing the socio-economic impact of their work in vulnerable territories.
Exploitation Route The 'Relative Values Toolkit' is publicly available enabling other arts organisations to use and adapt the research methodology developed and undertake their own socio-economic evaluation of their impacts on surrounding territories and communities.

The research team also took learnings from this project forward, testing the ways in which the methodologies/toolkit could be adopted in different contexts - by young people living in vulnerable territories and arts organisations supported by a national arts funding programme in Brazil - refining the research instruments to make them more accessible and functional.
Sectors Communities and Social Services/Policy,Creative Economy,Government, Democracy and Justice,Culture, Heritage, Museums and Collections

URL https://culturalvalue.org/our-stories/our-practice/
 
Description Centro Cultural Itau, one of Brazil's largest cultural funders, has commissioned an evaluation of five of its funded projects across Brazil using a specially-tailored version of the research methodology developed during Relative Values. The methodology has been further developed as part of new research project 'Beyond Exchange' which worked with forty young cultural producers in Rio de Janeiro. A second stage of the Centro Cultural Itau project is currently being commissioned with 20 organisations across Brazil as at the date of ResearchFish submission. There is also interest from the Donmar Warehouse to apply the methodology in their current community work, as well as a new course to be promoted within QMUL for 10 east London organisations by the end of 2022.
First Year Of Impact 2018
Sector Creative Economy,Education,Leisure Activities, including Sports, Recreation and Tourism,Culture, Heritage, Museums and Collections
Impact Types Cultural,Societal,Economic,Policy & public services

 
Description Active Ingredients - Agency: developing a sense of agency through social action
Amount £44,533 (GBP)
Organisation Wellcome Trust 
Sector Charity/Non Profit
Country United Kingdom
Start 07/2021 
End 11/2021
 
Description Beyond exchange: raising the value, increasing flow and ensuring socio-economic impact of arts & cultural resources in peripheral territories
Amount £90,223 (GBP)
Funding ID AH/S00582X/1 
Organisation Arts & Humanities Research Council (AHRC) 
Sector Public
Country United Kingdom
Start 02/2019 
End 02/2020
 
Description Beyond exchange: raising the value, increasing flow and ensuring socio-economic impact of arts & cultural resources in peripheral territories (Brazil)
Amount £90,954 (GBP)
Funding ID AH/S00582X/1 
Organisation Arts & Humanities Research Council (AHRC) 
Sector Public
Country United Kingdom
Start 02/2019 
End 01/2020
 
Description Build Back Better: a participatory approach to mapping, measuring and mobilising cultural heritage in Brazil's Iron Quadrangle
Amount £129,814 (GBP)
Funding ID AH/V006355/1 
Organisation Arts & Humanities Research Council (AHRC) 
Sector Public
Country United Kingdom
Start 12/2020 
End 11/2021
 
Description Contribution to Creative Economy Networks 2 day conference
Amount £6,342 (GBP)
Organisation British Council 
Sector Charity/Non Profit
Country United Kingdom
Start 04/2018 
End 05/2018
 
Description Counting Culture: What Do We Need to Know About How the Creative Industries Can Deliver Equitable, Just and Sustainable Development in Brazil and the UK?
Amount £67,704 (GBP)
Funding ID NAFR1180095 
Organisation The British Academy 
Sector Academic/University
Country United Kingdom
Start 09/2018 
End 09/2020
 
Description Counting Culture: What Do We Need to Know About How the Creative Industries Can Deliver Equitable, Just and Sustainable Development in Brazil and the UK? (Universidade Federal do Rio Grande do Sul - Queen Mary University of London).
Amount £67,704 (GBP)
Organisation The British Academy 
Sector Academic/University
Country United Kingdom
Start 09/2018 
End 06/2021
 
Description Cultural Value symposium grant
Amount £23,954 (GBP)
Organisation British Council 
Sector Charity/Non Profit
Country United Kingdom
Start 06/2018 
End 07/2018
 
Description Cultural value: towards new narratives
Amount R$ 140,000 (BRL)
Organisation Itaú Cultural 
Sector Charity/Non Profit
Country Brazil
Start 10/2018 
End 07/2019
 
Description National Lottery Community Fund award to BAC and Contact for The Agency UK, 2021-26
Amount £1,255,618 (GBP)
Organisation Big Lottery Fund 
Sector Public
Country United Kingdom
Start 07/2021 
End 07/2026
 
Description National Portfolio 2023-26
Amount £403,728 (GBP)
Organisation Arts Council England 
Sector Public
Country United Kingdom
Start 04/2023 
End 03/2026
 
Description Roots of Resilience: building secure societies through preserving cultural heritage (Follow-On to Build Back Better AH/V006355/1)
Amount £129,987 (GBP)
Funding ID AH/W006979/1 
Organisation Arts & Humanities Research Council (AHRC) 
Sector Public
Country United Kingdom
Start 11/2021 
End 10/2022
 
Description The Agency project: commission to conduct a Community-Based Research (CBR) project: Building Capacity and Leadership among Young People in South London and North Manchester
Amount £10,000 (GBP)
Organisation National Lottery 
Sector Private
Country United Kingdom
Start 11/2021 
End 09/2022
 
Description The Currency of Cultural Exchange: re-thinking models of indigenous development
Amount £86,852 (GBP)
Funding ID AH/P007708/1 
Organisation Arts & Humanities Research Council (AHRC) 
Sector Public
Country United Kingdom
Start 11/2016 
End 07/2018
 
Title Questionnaires 
Description A questionnaire was devised for the four organisations. The Relative Values methodology combined quantitative [statistical] and qualitative research methods, and involved direct and active participation from the partner organisations. For the quantitative side, representatives of the four organisations worked with the research team to define a set of indicators that shaped the data from surveys applied with organisations' participants and audiences. Semi-structured interviews (qualitative) were used to inform and nuance the analysis. Indicators are mechanisms which establish ways to measure reality, usually by using quantitative data (such as statistics), providing information about aspects or changes in social reality. Such systems are formed by: 1. Identifying a particular social theme of interest (abstract concept) 2. Deriving a set of different dimensions observed within the theme of interest or different ways of operationally interpreting the abstract concept 3. Identifying related data 4. Building indicators to provide an analysis of the data through the perspective by which the concept is understood. The data collection worked on three different axes: i. Axis one gathered publicly available secondary data for socioeconomic indicators that characterise each territory; ii. the second axis aimed at collecting information about the organisations, and was gathered in the form of structured questionnaires; iii. finally, the third axis consisted of a survey for participants, tailored to the four participating organisations, and produced a questionnaire of approximately 40 questions. The organisations had between 2 to 4 weeks to apply the questionnaire to 90-100 of their project's participants. Relative Values' system of indicators has three interconnected axes, aiming to capture different aspects related to each organisation's practices and effects: (i) Context; (ii) Operations; (iii) Impact. The first and second axes have a more descriptive purpose, presenting the features and vulnerabilities in the territory where the organisations deliver projects and their own organisational profile, in terms of type and capacity of cultural production and social action. The core of our analysis is the third axis, which aims to identify and measure the effects of the organisations' practices, again in three dimensions: (a) on the individual; (b) on the territory; (c) on local networks. The three axes and their corresponding indicators are detailed below. I. Context: indicators of local development This axis depicts the reality of the territories where the organisations are located through indicators of local development and social vulnerability. It systematizes key features in a direct and objective way, so that both policymakers and stakeholders can clearly understand the socio-economic realities of each territory. II. Operation of organisations This set of indicators reflects the image the organisations have of themselves. It studies the profile of the organisations, focusing on the relationship between activities and the territories where they happen, taking into account the formulation and implementation of projects, audience profiles and economic results. The underlying idea here is to allow readers to understand the organisations' operations and missions in a systematized way. III. Impact The third strand of analysis seeks to capture the organisational impact or, in the words of Draibe (2001) , the most enduring results generated by the transformation of social reality. Based on the literature review and on the meetings with partner organisations, three main lines of analysis were defined: (a) impacts on participants, with a focus on the agency of individuals and their relationship with arts and creativity; (b) territorial impacts; (c) impacts on local creative networks. The first set of impacts focuses on three dimensions: individual capacity for agency; the individual's relationships to arts and creativity; and the individual's relationship to territory. These dimensions result from each organisation's artistic activities and their capacity to bring about change in the territories based on an institutional mission to promote social transformation. The delivery of any organisation's activity relies to a large degree on the mobilization of other partners - from organisations that financially support the project, to various service providers. These indicators aim at demonstrating how the organisation's activity and existence impacts on the generation and strengthening of local creative networks. Finally, the last set of indicators concentrates on empirical changes promoted by the organisations to the territories. Ten different aspects of these changes were analysed: • infrastructure; • new businesses; • re-purposing unused spaces; • improved use of public spaces (streets, common areas, etc.); • people feel more comfortable using/accessing projects' venues and spaces; • community engagement; • creation of new social spaces; • safety in public spaces; • residents have a more positive perception of the area; • more positive description of the territory. 
Type Of Material Improvements to research infrastructure 
Year Produced 2019 
Provided To Others? Yes  
Impact Relative Values creates the opportunity for arts organisations to look at themselves as a whole, enabling them to build and/or rethink their narratives but also to make sense of the significance of their effectiveness in relation to specific territories as a core factor in determining their value. The methodology created during this research project has already been further developed and applied with 40 young cultural producers in the city of Rio de Janeiro, in 'Beyond Exchange'; and with Itau Cultural, to pilot a new methodology for understanding the value and socio-economic impact of its funded cultural projects across Brazil. 
 
Title Dataset: results from 4 organisations participating in Relative Values 
Description The datasets collected are as follows: * 4 responses to a set of organisational questions * (4x100) responses to a set of 50 questions applied to participants of the projects in each organisation These are analysed in the final report on the project. 
Type Of Material Database/Collection of data 
Year Produced 2018 
Provided To Others? No  
Impact The research has devised and tested a methodology for defining the social and economic value of cultural organisations that are genuinely grassroots-based incubators of innovation, and also demonstrated the strategies they are developing to break their isolation from other makers/practitioners with whom they can share ideas, resources and practices (e.g. The Agency/Agência). Relative Values demonstrates how peripheral, vulnerable urban communities use creativity as a positive value that is a counter-model to resource-intensive businesses. The research opens ways for arts organisations to identify the factors that raise their cultural value. When the methodology is tested with a larger sample of organisations, the indicators that have originated from work with these four organizations will become less associated with the specific circumstances and contexts of each, allowing a picture to emerge that can be understood as representative. Relative Values creates the opportunity for arts organisations to look at themselves as a whole, enabling them to build and/or rethink their narratives but also to make sense of the significance of their effectiveness in relation to specific territories as a core factor in determining their value. 
 
Description Collaboration between Eliana Sousa Silva/Instituto Maria e Joao Aleixo and The Interuniversity Institute for Research and Development (INURED) 
Organisation Coventry University
Department Centre for Trust, Peace and Social Relations
Country United Kingdom 
Sector Academic/University 
PI Contribution Through the research relationships built during The Art of Cultural Exchange, Paul Heritage was able to support and broker the entry of a new Brazil research partner to the MIDEQ Migration for Development and Equality research partnership (South-South Migration Corridor: Haiti-Brazil). Paul Heritage and PPPdoBrasil will continue to support IMJA's participation in the research and exchange with international partners throughout the course of the project.
Collaborator Contribution IMJA will conduct 3.5 years of research including large scale fieldwork to contribute comparator studies in Brazil as part of this large international study.
Impact Accession agreement. Multi-disciplinary collaboration: - Migration studies - Social science/Human Geography - Practice-based arts research.
Start Year 2021
 
Description Collaboration between Eliana Sousa Silva/Instituto Maria e Joao Aleixo and The Interuniversity Institute for Research and Development (INURED) 
Organisation Institute Maria and João Aleixo
Country Brazil 
Sector Charity/Non Profit 
PI Contribution Through the research relationships built during The Art of Cultural Exchange, Paul Heritage was able to support and broker the entry of a new Brazil research partner to the MIDEQ Migration for Development and Equality research partnership (South-South Migration Corridor: Haiti-Brazil). Paul Heritage and PPPdoBrasil will continue to support IMJA's participation in the research and exchange with international partners throughout the course of the project.
Collaborator Contribution IMJA will conduct 3.5 years of research including large scale fieldwork to contribute comparator studies in Brazil as part of this large international study.
Impact Accession agreement. Multi-disciplinary collaboration: - Migration studies - Social science/Human Geography - Practice-based arts research.
Start Year 2021
 
Description Collaboration between Eliana Sousa Silva/Instituto Maria e Joao Aleixo and The Interuniversity Institute for Research and Development (INURED) 
Organisation The Interuniversity Institute for Research and Development
Country Haiti 
Sector Charity/Non Profit 
PI Contribution Through the research relationships built during The Art of Cultural Exchange, Paul Heritage was able to support and broker the entry of a new Brazil research partner to the MIDEQ Migration for Development and Equality research partnership (South-South Migration Corridor: Haiti-Brazil). Paul Heritage and PPPdoBrasil will continue to support IMJA's participation in the research and exchange with international partners throughout the course of the project.
Collaborator Contribution IMJA will conduct 3.5 years of research including large scale fieldwork to contribute comparator studies in Brazil as part of this large international study.
Impact Accession agreement. Multi-disciplinary collaboration: - Migration studies - Social science/Human Geography - Practice-based arts research.
Start Year 2021
 
Description Collaboration with Centro de Artes da Maré 
Organisation Redes da Maré
Department Centro de Artes da Maré
Country Brazil 
Sector Charity/Non Profit 
PI Contribution The collaboration with Centro de Artes da Maré (Maré Arts Centre) took place within a larger collaboration with Maré Networks (Redes da Maré), one of the four partner organisations in the research. The research team defined together with the Centre's team a list of community artists, local leaders and creative entrepreneurs that would be interviewed for the research.
Collaborator Contribution Centro de Artes da Maré (Maré Arts Centre) contributed to the organisation of the agenda of interviews and with space and infrastructure to host them. It also has had a crucial role in identifying potential individuals to be interviewed.
Impact Interviews with community leaders, artists and creative entrepreneurs.
Start Year 2017
 
Description Collaboration with QMUL Network, British Council Brazil, British Council Cultural Skills Unit, and Creative Wick to present 2 Creative Economy seminars 
Organisation British Council
Country United Kingdom 
Sector Charity/Non Profit 
PI Contribution Research team contributed to the organisation of the two-day public event on the Creative Economy, held 30 April-1 May.
Collaborator Contribution Partners contributed by leading the organisation of the event, including defining the programme, inviting speakers and guests. The first day of the event took place at Stour Space and the second one at QMUL Graduate Centre.
Impact 1. Pre-Conference Creative Economy Networks Venue: Stour Space Date: 30-04-2018 Time: 09:30 2. Conference - Creative Economy Networks: research, policy and exchange Venue: Graduate Centre, Mile End Campus, QMUL Date: 01-05-2018 Time: 09:30 Creative Economy Networks: research, policy and exchange (UK-Brazil) brings together research, policy and industry perspectives to explore the role of exchange in creative economy businesses and its impact on the sector. Particular focus will be given to new research and policy drawn from recent UK-Brazil collaboration and exchanges led or facilitated by the British Council, Network and People's Palace Projects.
Start Year 2018
 
Description Collaboration with QMUL Network, British Council Brazil, British Council Cultural Skills Unit, and Creative Wick to present 2 Creative Economy seminars 
Organisation Federal University of Rio Grande do Sul
Country Brazil 
Sector Academic/University 
PI Contribution Research team contributed to the organisation of the two-day public event on the Creative Economy, held 30 April-1 May.
Collaborator Contribution Partners contributed by leading the organisation of the event, including defining the programme, inviting speakers and guests. The first day of the event took place at Stour Space and the second one at QMUL Graduate Centre.
Impact 1. Pre-Conference Creative Economy Networks Venue: Stour Space Date: 30-04-2018 Time: 09:30 2. Conference - Creative Economy Networks: research, policy and exchange Venue: Graduate Centre, Mile End Campus, QMUL Date: 01-05-2018 Time: 09:30 Creative Economy Networks: research, policy and exchange (UK-Brazil) brings together research, policy and industry perspectives to explore the role of exchange in creative economy businesses and its impact on the sector. Particular focus will be given to new research and policy drawn from recent UK-Brazil collaboration and exchanges led or facilitated by the British Council, Network and People's Palace Projects.
Start Year 2018
 
Description Collaboration with QMUL Network, British Council Brazil, British Council Cultural Skills Unit, and Creative Wick to present 2 Creative Economy seminars 
Organisation Hackney Wick Cultural Interest Group
Country United Kingdom 
Sector Learned Society 
PI Contribution Research team contributed to the organisation of the two-day public event on the Creative Economy, held 30 April-1 May.
Collaborator Contribution Partners contributed by leading the organisation of the event, including defining the programme, inviting speakers and guests. The first day of the event took place at Stour Space and the second one at QMUL Graduate Centre.
Impact 1. Pre-Conference Creative Economy Networks Venue: Stour Space Date: 30-04-2018 Time: 09:30 2. Conference - Creative Economy Networks: research, policy and exchange Venue: Graduate Centre, Mile End Campus, QMUL Date: 01-05-2018 Time: 09:30 Creative Economy Networks: research, policy and exchange (UK-Brazil) brings together research, policy and industry perspectives to explore the role of exchange in creative economy businesses and its impact on the sector. Particular focus will be given to new research and policy drawn from recent UK-Brazil collaboration and exchanges led or facilitated by the British Council, Network and People's Palace Projects.
Start Year 2018
 
Description Collaboration with QMUL Network, British Council Brazil, British Council Cultural Skills Unit, and Creative Wick to present 2 Creative Economy seminars 
Organisation Queen Mary University of London
Country United Kingdom 
Sector Academic/University 
PI Contribution Research team contributed to the organisation of the two-day public event on the Creative Economy, held 30 April-1 May.
Collaborator Contribution Partners contributed by leading the organisation of the event, including defining the programme, inviting speakers and guests. The first day of the event took place at Stour Space and the second one at QMUL Graduate Centre.
Impact 1. Pre-Conference Creative Economy Networks Venue: Stour Space Date: 30-04-2018 Time: 09:30 2. Conference - Creative Economy Networks: research, policy and exchange Venue: Graduate Centre, Mile End Campus, QMUL Date: 01-05-2018 Time: 09:30 Creative Economy Networks: research, policy and exchange (UK-Brazil) brings together research, policy and industry perspectives to explore the role of exchange in creative economy businesses and its impact on the sector. Particular focus will be given to new research and policy drawn from recent UK-Brazil collaboration and exchanges led or facilitated by the British Council, Network and People's Palace Projects.
Start Year 2018
 
Description Collaboration with University of Manchester Drama Department 
Organisation University of Manchester
Country United Kingdom 
Sector Academic/University 
PI Contribution The research team organised one of the project's final seminars at the University of Manchester, bringing diverse and highly recognised speakers and audience to debate the value of culture.
Collaborator Contribution University of Manchester Drama Department contributed by supporting the organisation of the seminar, offering facilities and promoting the event for the academic and local community.
Impact Organisation of one of the final research seminars.
Start Year 2018
 
Description Collaborative research partnership 
Organisation Agency for Youth Networks
Country Brazil 
Sector Public 
PI Contribution The research team has organised the training programme and provided training in tools and methodologies to enable the 40 young cultural producers recruited to develop bespoke tools to evaluate the socio-economic impact of their own work in peripheral territories of Rio de Janeiro.
Collaborator Contribution The partners have recruited participants for the research and provided coordination and supervision for their individual fieldwork programmes. Redes da Mare has in addition provided a venue for research team meetings and workshops.
Impact 40 young cultural producers have each developed and applied a new research tool - a bespoke questionnaire to collect data about the impacts of their own practice.
Start Year 2019
 
Description Collaborative research partnership 
Organisation Maré Networks
Country Brazil 
Sector Charity/Non Profit 
PI Contribution The research team has organised the training programme and provided training in tools and methodologies to enable the 40 young cultural producers recruited to develop bespoke tools to evaluate the socio-economic impact of their own work in peripheral territories of Rio de Janeiro.
Collaborator Contribution The partners have recruited participants for the research and provided coordination and supervision for their individual fieldwork programmes. Redes da Mare has in addition provided a venue for research team meetings and workshops.
Impact 40 young cultural producers have each developed and applied a new research tool - a bespoke questionnaire to collect data about the impacts of their own practice.
Start Year 2019
 
Description Itau Cultural 
Organisation Itaú Cultural
Country Brazil 
Sector Charity/Non Profit 
PI Contribution Paul Heritage and Leandro Valiati, working with Research Assistant Mariana Steffen, devised a pilot for the managers of Rumos (one of Brazil's largest privately-funded regular investments in culture) to explore the value created by their funding. The research team worked with five selected projects, ranging across Brazilian states, to prepare and administer questionnaires and surveys to the organisations' management, participants and members of the surrounding community in order to reveal the impact and value of their work.
Collaborator Contribution Itau Cultural assisted with funding and information to enable the research team to select five organisations to pilot the research with. It contributed travel expenses to ensure that its managers and funded organisations could attend meetings and feedback sessions.
Impact Five sets of surveys were prepared and administered and data analysed to present a picture of the value/impact of each organisation's work. The results were shared at a meeting of Itau's managers for the Rumos scheme. Subsequent to the pilot phase, Itau Cultural has indicated its intention to commission a second phase of work.
Start Year 2018
 
Description NECCULT - Núcleo de Estudos em Economia Criativa e da Cultura (Federal University of Rio Grande do Sul) 
Organisation Federal University of Rio Grande do Sul
Country Brazil 
Sector Academic/University 
PI Contribution People's Palace Projects has worked in collaboration with NECCULT (UFRGS, Federal University of Rio Grande do Sul), former CEGOV - Centre for International Studies on Government, to construct a framework for the mapping exercise and the case studies proposed by the research. People's Palace Projects has offered the opportunity to a young anthropologist from NECCULT to engage in the residency programme to coordinate the monitoring, documentation and evaluation of the exchange.
Collaborator Contribution NECCULT has applied two sets of questionnaires that have been completed by the resident artists before and after the visit to Xingu, in order to evaluate a series of indicators that will be analysed at a later stage on the research. NECCULT has also recorded six in-depth interviews with the four directors: Gringo Cardia (Spectaculu), Jailson de Souza e Silva (Favela Observatory), Marcus Vinicius Faustini (The Agency for Youth Networks) and Batman Zavareze (Multiplicidade Festival), and with the anthropologists Ilana Strozemberg (Federal University of Rio de Janeiro) and Mercio Pereira Gomes, former president of FUNAI (National Foundation for the Indigenous People). One anthropology young anthropologist from NECCULT travelled to Xingu with the artists from Rio to lead the documentation of the residency in September 2017.
Impact The outputs of the collaboration with NECCULT will be detailed at the end of the research project.
Start Year 2016
 
Description Research collaboration with NECCULT, Agencia de Redes para Juventude, Battersea Arts Centre, Contact Theatre and Redes da Mare 
Organisation Agency for Youth Networks
Country Brazil 
Sector Public 
PI Contribution Paul Heritage is PI on the research project and oversees/strategically guides the research, also increasing its dissemination among networks of arts organisations, academics and policy makers.
Collaborator Contribution Leandro Valiati is Co-I on the research project and together with his team at NECCULT he defines the methodology of the social survey research. The four arts organisations (2 in UK, 2 in Rio de Janeiro) are research partners and each has contributed to the shaping of the survey questions to ensure the results are as valuable as possible for their organisation. They conducted the survey fieldwork, participated in final seminars and attended workshops where the research team introduced the methodology and discussed survey questions.
Impact The final report was finalised and published in December 2020. Outputs in terms of data can be summarised as follows: 1. Performance of +15 semistructured interviews 2. Application of +380 surveys 3. Database containing survey results 4. Organisation of 3 events open to the public with the partner organisations
Start Year 2017
 
Description Research collaboration with NECCULT, Agencia de Redes para Juventude, Battersea Arts Centre, Contact Theatre and Redes da Mare 
Organisation Battersea Arts Centre
Country United Kingdom 
Sector Multiple 
PI Contribution Paul Heritage is PI on the research project and oversees/strategically guides the research, also increasing its dissemination among networks of arts organisations, academics and policy makers.
Collaborator Contribution Leandro Valiati is Co-I on the research project and together with his team at NECCULT he defines the methodology of the social survey research. The four arts organisations (2 in UK, 2 in Rio de Janeiro) are research partners and each has contributed to the shaping of the survey questions to ensure the results are as valuable as possible for their organisation. They conducted the survey fieldwork, participated in final seminars and attended workshops where the research team introduced the methodology and discussed survey questions.
Impact The final report was finalised and published in December 2020. Outputs in terms of data can be summarised as follows: 1. Performance of +15 semistructured interviews 2. Application of +380 surveys 3. Database containing survey results 4. Organisation of 3 events open to the public with the partner organisations
Start Year 2017
 
Description Research collaboration with NECCULT, Agencia de Redes para Juventude, Battersea Arts Centre, Contact Theatre and Redes da Mare 
Organisation Contact Theatre
Country United Kingdom 
Sector Private 
PI Contribution Paul Heritage is PI on the research project and oversees/strategically guides the research, also increasing its dissemination among networks of arts organisations, academics and policy makers.
Collaborator Contribution Leandro Valiati is Co-I on the research project and together with his team at NECCULT he defines the methodology of the social survey research. The four arts organisations (2 in UK, 2 in Rio de Janeiro) are research partners and each has contributed to the shaping of the survey questions to ensure the results are as valuable as possible for their organisation. They conducted the survey fieldwork, participated in final seminars and attended workshops where the research team introduced the methodology and discussed survey questions.
Impact The final report was finalised and published in December 2020. Outputs in terms of data can be summarised as follows: 1. Performance of +15 semistructured interviews 2. Application of +380 surveys 3. Database containing survey results 4. Organisation of 3 events open to the public with the partner organisations
Start Year 2017
 
Description Research collaboration with NECCULT, Agencia de Redes para Juventude, Battersea Arts Centre, Contact Theatre and Redes da Mare 
Organisation Federal University of Rio Grande do Sul
Country Brazil 
Sector Academic/University 
PI Contribution Paul Heritage is PI on the research project and oversees/strategically guides the research, also increasing its dissemination among networks of arts organisations, academics and policy makers.
Collaborator Contribution Leandro Valiati is Co-I on the research project and together with his team at NECCULT he defines the methodology of the social survey research. The four arts organisations (2 in UK, 2 in Rio de Janeiro) are research partners and each has contributed to the shaping of the survey questions to ensure the results are as valuable as possible for their organisation. They conducted the survey fieldwork, participated in final seminars and attended workshops where the research team introduced the methodology and discussed survey questions.
Impact The final report was finalised and published in December 2020. Outputs in terms of data can be summarised as follows: 1. Performance of +15 semistructured interviews 2. Application of +380 surveys 3. Database containing survey results 4. Organisation of 3 events open to the public with the partner organisations
Start Year 2017
 
Description Research collaboration with NECCULT, Agencia de Redes para Juventude, Battersea Arts Centre, Contact Theatre and Redes da Mare 
Organisation Maré Development Networks
Country Brazil 
Sector Charity/Non Profit 
PI Contribution Paul Heritage is PI on the research project and oversees/strategically guides the research, also increasing its dissemination among networks of arts organisations, academics and policy makers.
Collaborator Contribution Leandro Valiati is Co-I on the research project and together with his team at NECCULT he defines the methodology of the social survey research. The four arts organisations (2 in UK, 2 in Rio de Janeiro) are research partners and each has contributed to the shaping of the survey questions to ensure the results are as valuable as possible for their organisation. They conducted the survey fieldwork, participated in final seminars and attended workshops where the research team introduced the methodology and discussed survey questions.
Impact The final report was finalised and published in December 2020. Outputs in terms of data can be summarised as follows: 1. Performance of +15 semistructured interviews 2. Application of +380 surveys 3. Database containing survey results 4. Organisation of 3 events open to the public with the partner organisations
Start Year 2017
 
Description Rio de Janeiro Museum of Art (MAR) 
Organisation Rio de Janeiro Museum of Art
Country Brazil 
Sector Charity/Non Profit 
PI Contribution The research team invited MAR to receive one of the project's seminar, bringing representatives of the partner organisations to the Museum, in an open and broad discussion about the value of culture and the ways it can be measured.
Collaborator Contribution MAR hosted one of the main public events produced by Relative Values, in May 2018, offering the project's team space and infrastructure necessary for the Seminar.
Impact 1. "The Relative Values Seminar" was held at the Rio de Janeiro Museum of Art.
Start Year 2018
 
Description 05/06/2019 - Lecture "Relative Values: Evidências em Políticas Públicas de Arte e Cultura" at Federal University of Rio Grande do Sul (Porto Alegre/Brazil) 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Undergraduate students
Results and Impact Paul Heritage and Leandro Valiati gave a talk about the "Relative Values" research programme followed by a discussion.
Year(s) Of Engagement Activity 2019
 
Description Conference - Creative Economy Networks: research, policy and exchange 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Public/other audiences
Results and Impact Creative Economy Networks: research, policy and exchange (UK-Brazil) brings together research, policy and industry perspectives to explore the role of exchange in creative economy businesses and its impact on the sector. The research team participated in different talks, discussing the value of culture and presenting preliminary results from the research.
Year(s) Of Engagement Activity 2018
 
Description Data analysis training 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Study participants or study members
Results and Impact 20 October 2019 - HERITAGE/Valiati led 2nd follow-up training meeting, to review fieldwork data collected by the 40 research collaborators and to train participants for data analysis
Year(s) Of Engagement Activity 2019
 
Description First follow-up training 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Study participants or study members
Results and Impact 14 and 15 September 2019 - HERITAGE/Valiati led first follow-up meeting with research participants to organise their questionnaires and data collection processes prior to the 40 participants undertaking their field research.
Year(s) Of Engagement Activity 2019
 
Description First partnership meeting 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Third sector organisations
Results and Impact 22 February 2019: Paul Heritage (PI) and Leandro Valiati (Co-I) led a first meeting with "Beyond Exchange" partner organisations Agência de Redes para a Juventude and Redes da Maré. The research plan was discussed, priorities set and engagement and recruitment plans agreed for recruiting participants in the research.
Year(s) Of Engagement Activity 2019
 
Description First training 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Study participants or study members
Results and Impact 18 to 21 July 2019 - HERITAGE/Valiati led residential training immersion at Petrópolis, Rio de Janeiro (Brazil) with 40 cultural agents selected for the programme, based in favelas and other peripheral communities from Rio de Janeiro
Year(s) Of Engagement Activity 2019
 
Description LV to meeting in Beirut 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Third sector organisations
Results and Impact 16-21 January 2020: Leandro Valiati was invited to speak at an event in Beirut, Lebanon on Arts and Cultural Entrepreneurship funded by the Arab Fund for Culture. He presented the 'Relative Values' methodology and an enthusiastic discussion resulted. A Lebanese organisation has requested to be considered as a partner for future research of this type.
Year(s) Of Engagement Activity 2020
 
Description Meeting with research partners 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Professional Practitioners
Results and Impact The group debated guidelines for the project, working schedule and main operational decisions about data collection. Each organisation present (Maré Networks and Agência) shared its thoughts and insights regarding impact generation, and a long debate was held regarding the main dimensions of the value the organisations can generate. Attended this meeting Eliana Souza e Silva and Maira Anhorn (Maré Networks), Marcus Faustini and Veruska Delfino (The Agency), Leandro Valiati and Mariana Steffen (NECCULT) and the project's PI, Paul Heritage.
Year(s) Of Engagement Activity 2017
 
Description PH and LV participating in Cultural Value workshop in Manchester 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Third sector organisations
Results and Impact Paul Heritage and Leandro Valiati (PI and Co-I) spoke at 2 sessions during a seminar event on 2nd April 2019 on 'Assessing Cultural Value' at HOME in Manchester. Discussion of the Relative Values methodology was followed up by Greater Manchester Combined Authority to discuss the structuring of their impact evaluation of arts funding in the area.
Year(s) Of Engagement Activity 2018
 
Description Participation in Creative Economy Dialogues Conference 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Public/other audiences
Results and Impact Creative Economy Dialogues is a conference organised by Neccult, the research centre for the creative and cultural economy at the Federal University of Rio Grande do Sul. PI Paul Heritage has attended the event on three different occasions, debating on the value of culture and mediating talks with colleague Prof. Morag Schiach.
Year(s) Of Engagement Activity 2016,2017,2018
URL http://www.ufrgs.br/obec/neccult/noticia.php?id=21&titulo=EVENTO%20-%20V%20EDI%C3%87%C3%83O%20DO%20D...
 
Description Relative Values Seminar 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Public/other audiences
Results and Impact Relative Values conference at the Rio de Janeiro Museum of Art.
Year(s) Of Engagement Activity 2018
 
Description Relative Values local seminar 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Public/other audiences
Results and Impact Relative Values conference at the University of Manchester.
Year(s) Of Engagement Activity 2018
 
Description Workshop at Battersea Arts Centre 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Professional Practitioners
Results and Impact Visit to partner organisation Battersea Arts Centre at London, meeting its facilities and history. The research team held a workshop introducing the organisation's staff to the methodology developed for the research, discussing theoretical concepts and operational questions related to survey application.
Year(s) Of Engagement Activity 2017
 
Description Workshop at Contact Theatre 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Professional Practitioners
Results and Impact Visit to partner organisation Contact Theatre at Manchester, meeting its facilities and history. The research team held a workshop introducing the organisation's staff to the methodology developed for the research, discussing theoretical concepts and operational questions related to survey application.
Year(s) Of Engagement Activity 2017
 
Description Workshop to share preliminary results 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Study participants or study members
Results and Impact 24 November 2019 - HERITAGE/Valiati led final follow-up meeting with the 40 research collaborators to share preliminary results and define strategies for data analysis in preparation for a final seminar to be held in 2020. The feedback from the 40 participants, mainly young cultural producers who make their work in favelas or other peripheral areas of the city of Rio de Janeiro, was extremely positive, saying that the methodology for measuring the value of their work in socio-economic terms had raised their awareness of the contribution they make and increased their confidence in their own work.
Year(s) Of Engagement Activity 2019
 
Description Workshop with partner organisations from Rio de Janeiro 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Professional Practitioners
Results and Impact The research team conducted a workshop about the project's methodologies and key theoretical concepts. The survey tool was broadly discussed and refined with the partners present at the workshop.
Year(s) Of Engagement Activity 2017