Extreme Imagination in Mind, Brain and Culture

Lead Research Organisation: UNIVERSITY OF EXETER
Department Name: University of Exeter Medical School

Abstract

Imagination, the capacity to detach ourselves from the here and now, to recollect the past, anticipate the future and enter the worlds of art and science, is a key human capacity. For most of us the ability to visualise is a conspicuous component of imagination, but the vividness of visual imagery turns out to vary greatly between individuals. In previous work we have described individuals with lifelong lack of a 'mind's eye' - or 'aphantasia' - which affects around 2% of the population; conversely, some individuals have exceptionally vivid imagery, or 'hyperphantasia'. During the life of our AHRC-funded project 'The eye's mind - a study of the neural basis of visual imagination and of its role in culture', which ran from 1.1.15 - 31.5.16, world-wide publicity surrounding the description of aphantasia led to over 10,000 spontaneous contacts from individuals with 'extreme imagination', including a substantial number of aphantasic artists, writers and architects. Many of our contacts rejoiced that we had named and were investigating a central but elusive characteristic of their inner lives. This project responds to their enthusiasm and strongly expressed desire for more extensive information, and will be developed in collaboration with those who have contacted us.

Our project aims to help individuals whose imagery lies at the extreme of the vividness spectrum to interact and build supportive communities. It will publicise and celebrate creative work produced by individuals at these extremes, and enable researchers working on aspects of imagery to communicate recent discoveries about the experience, psychological function and neural basis of imagery in visual and other domains. It will provide an opportunity to explore the relevance of extreme imagery to education, therapy and creative endeavour. Finally it will provide a springboard for future work on topics considered important by those in these communities.

To realise these aims, we will work with people with aphantasia and hyperphantasia who have contacted us to design, for the first time ever, a major conference, intended as an opportunity for people with 'extreme imagination' to build a community and exchange experiences and ideas with imagery researchers. A touring exhibition and illustrated catalogue (Phantasia: art and science) will celebrate the creative work of individuals with extreme imagery, outline current understanding of how the brain enables imagery, and reflect on the complex relationship between imagery and imagination. There will be educational and cultural events at each of the exhibition venues in Norwich, Exeter and Glasgow, the centres involved in the Eye's Mind project. The project will be overseen by the original Eye's Mind team, and material from the conference, exhibition and local events will be made widely available through our website http://medicine.exeter.ac.uk/research/neuroscience/theeyesmind/.

The remarkable response to date to the Eye's Mind project, with over 10,000 email contacts, has demonstrated that individuals with aphantasia and hyperphantasia are delighted that a distinctive feature of their experience has been recognised, named and investigated. Most of our participants have expressed a wish to learn more about the nature and basis of their experience and about imagery in general; many have specifically expressed interest in a conference. This project will satisfy this appetite and disseminate knowledge of these extreme forms of imagery experience more widely. It will enable people with aphantasia and hyperphantasia to build communities, and begin to explore the implications of these imagery extremes in practical contexts, especially in education and therapy. More generally, it will contribute to the public appreciation of the diversity of our inner lives, of the many routes to creativity, and of a fascinating area of interdisciplinary research.

Planned Impact

The primary beneficiaries of this research will be individuals with aphantasia and hyperphantasia whose imagery experience lies at the extremes of the vividness spectrum. 10,000 such individuals have already been in touch with us: their responses overwhelmingly indicate relief and delight that a distinctive but poorly understood feature of their experience has been recognised, named and investigated. Our conference will enable a substantial group of such individuals to meet, share experiences and interact with imagery researchers. Through this project, we will help our delegates, and individuals with extreme imagery generally, to build a supportive and informative community. Publicity surrounding the conference, including advance information and subsequent podcasts on our website, will disseminate knowledge of extreme imagery beyond our current contacts and participants. The associated exhibition will reveal that aphantasia is no bar to creativity, and celebrate the creative achievements of individuals whose experience lies at each extreme of the vividness spectrum.

We have been contacted by numerous practitioners, working as teachers, lecturers and therapists, who have become aware of the impact of extreme imagery on their pupils, students and clients. This project will raise awareness of aphantasia and hyperphantasia among such practitioners, with eventual benefits to educational and therapeutic techniques.

There is wide interest among the general public in the diversity of human experience, the origins of creativity and the neural basis of imagination, all of which are major themes of our conference, exhibition and associated events. The project will entertain, interest and educate this wider audience.

Finally, while this project is not primarily directed at an academic audience, researchers in the humanities (literary criticism, art history, philosophy, theology), the sciences (psychology, cognitive neuroscience, clinical psychology) and educational theory have signalled interest in our work and will benefit from the maintenance and development of our data base and website which will support the primary, public-facing, objectives of this project.

Publications

10 25 50
publication icon
Adam Zeman (2018) Extreme Imagination

publication icon
Dance CJ (2021) What is the relationship between Aphantasia, Synaesthesia and Autism? in Consciousness and cognition

publication icon
MacKisack M (2022) Plural Imagination: Diversity in Mind and Making in Art Journal

publication icon
Zeman A (2021) Blind Mind's Eye in American Scientist

 
Description This grant was primarily for outreach work, but it has nevertheless enabled us both to develop and share our findings. Our original observation was that a substantial minority of the population - around 3% - lack a mind's eye entirely. We christened this phenomenon 'aphantasia' in 2015. Since then I have been contacted personally by over 14,000 people with extreme imagery vividness, both aphantasia and its converse, hyperphantasia. People with aphantasia prove to be more likely than otherwise to work in scientific and mathematical professions. Aphantasia is associated with difficulties with face recognition and autobiographical memory. The majority of people with aphantasia nevertheless dream visually, pointing to an intriguing dissociation between dreaming and wakeful imagery. Imagery in other sense modalities is variably affected. Aphantasia appears to run in families. Hyperphantasia, imagery 'as vivid as real seeing', occurs more commonly than aphantasia, and is associated with a tendency to work in creative professions and with synaesthesia, the merging of the senses. Our conference enabled us to create a Research Partnership Group of people with extreme imagery who will give us their advice on our future research plans, and has contributed to several collaborations with researchers in London, Sussex and Sydney. One of our original aphantasic participants in Canada, Tom Ebeyer, has created a much visited website, aphantasia.com and is hoping to coordinate a second Extreme Imagination conference in North America next year.
Exploitation Route Researchers at the Universities of Westminster, Sussex and New South Wales in Syndey are pursuing lines of research inspired by our description of aphantasia: several resulting papers are published or in press. Three PhD students are working on aphantasia, two in other centres. Our work has inspired at least one published novel and work by philosophers. As mentioned above one of our original research partcipants has created a related website and is organising a second international conferecne in North America.
Sectors Creative Economy,Education,Healthcare,Culture, Heritage, Museums and Collections

URL http://medicine.exeter.ac.uk/research/neuroscience/theeyesmind/
 
Description This award was primarily made for dissemination. Our exhibition of aphantasic and hyperphantasic art, which included exhibits on the science of visualisation, was launched at Tramway in Glasgow in January 2019, moving to RAMM in Exeter in March 2019, where its official opening coincided with our conference for people with extreme imagery which took place between 5th and 7th April 2019.. The exhibition at RAMM was visited by 17,315 people between 30.3.19 and 2.6.19. Thus our findings have been used to inform and entertain those with extreme imagery and the general public. There has been very extensive associated publicity for the project, associated with altmetric scores of 517 and 869 (2015 and 2020 publications linked to our two AHRC projects), placing the project in the top 1% of scientific activities for its public interest.
First Year Of Impact 2019
Sector Creative Economy,Healthcare,Leisure Activities, including Sports, Recreation and Tourism,Culture, Heritage, Museums and Collections
Impact Types Cultural,Societal

 
Title Aphantasia/hyperphantasia data base 
Description Following the extensive publicity resulting from our paper on apantasia on the Summer of 2015 (Aphantasia - lives without imagery. Zeman et al Cortex 2015; 73:378-380; Reflections on Aphantasia. Zeman et al Cortex; 2016; 74:336-337 ) we have been contacted by over 12000 people, the great majority of whom wished to share their experience of aphantasia or hyperphantasia. We have received completed questionnaires from around 3000 participants. A research data base has been created on the basis of the information received from these questionnaires, which are now available on-line. we are currently analysing the data with a view to a publication later this year. 
Type Of Material Database/Collection of data 
Year Produced 2017 
Provided To Others? No  
Impact The resulting data are providing a rich archive of data on the characteristics and associations of aphantasia and hpyerphantasia. This will be highly informative in itself but will also provide the basis for further neuropsychological and brain imaging studies, on UK-based participants, which we will start over the next few months. Update 27.2.17: these studies are now underway (neuropsychological + brain imaging study of 20 people with aphnatasia, 20 with hpyerphantasia, 20 intermediate). 
 
Description Extreme Imagination Exhibition at Tramway, Glasgow 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Public/other audiences
Results and Impact an exhibition of aphantasic and hyperphantasic art, open to the public from 10th Jan - 3rd March 2019
Year(s) Of Engagement Activity 2019
URL http://sites.exeter.ac.uk/eyesmind/2018/12/12/extreme-imagination-inside-the-minds-eye/
 
Description Extreme Imagination conference 
Form Of Engagement Activity Participation in an open day or visit at my research institution
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Study participants or study members
Results and Impact This was the world's first conference for people with extreme imagery vividness, aphantasia and hyperphantasia. It took place from 5-7.4.19, coinciding with the formal local opening and private view of the linked exhibtion, 'Extreme imagination - inside the mind's eye', which travelled from Glasgows' Tramway to Exeter's Royal Albert Memorial Museum. The conference provided an opportunity for members of the aphantasic/hyperhantasic communities who had travelled to the conference from around the world to meet one another, interact in the conference workshops and hear talks from all members of the Eye's Mind team about our research findings. Two other international experts on imagery travelled to the meeting, from Sydney and Stockholm, to speak. The conference close with an extended discussion of future research priorities, and the meeting led to the creation of a Research Partnership Group which will enable people with extreme imagery to contribute actively to our future work.
Year(s) Of Engagement Activity Pre-2006,2019
 
Description Extreme Imagnation Exhibtion - Royal Albert Memorial Museum (RAMM), Exeter - 30.3.19 - 2.6.19 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Public/other audiences
Results and Impact 17,315 people attended trhis exhibtion of art created by people with extreme imagery vividness. There were a number of linked educational events.
Year(s) Of Engagement Activity 2019
 
Description Publicity linked to Eye's Mind Project and specifically our Extreme Imagination conference and travelling exhibition 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Our work in this area has attracted a very high level of publicity, leading to an Altmetric score for our main linked paper of 407, placing it in the top 1% of scientific outputs for public interest. Publicity linked to the activities funded by this grant include a 'package' on the One Show, piece on the Today Programme, interview on All in the Mind, entire documentary on Canadian Broadcasting Corporation and numerous additional podcasts and articles (see http://sites.exeter.ac.uk/eyesmind/related-links/ for examples). These activities have in turn fuelled our research, as most of the 14,000 people who have contacted me directly since 2015, almost all with extreme imagery vividness, have done so after hearing of our work via publicity of this kind.
Year(s) Of Engagement Activity 2019
URL http://sites.exeter.ac.uk/eyesmind/related-links/