Creative Media Labs: Innovations in Screen Storytelling in the Age of Interactivity and Immersion

Lead Research Organisation: University of York
Department Name: Electronics

Abstract

Storytelling is central to human activity, one of the ways in which we make sense of the world. The screen industries are the latest in a long line of technologies and cultural practices committed to the creation of stories. Film, TV, video, computer games and other interactive media now tell stories digitally. But digital technologies are changing rapidly, enabling new modes of creation, new approaches to storytelling, new experiences for audiences and users. How can the screen industries keep pace with such change? How can they make the most of the new opportunities available to them? How can they develop the skills necessary to engage with these new technologies? How can they create with those technologies in ways that are exciting, commercially viable and capable of generating significant economic growth? These are some of the questions that Creative Media Labs (CML) seeks to answer, as it enables innovations in screen storytelling in the age of interactivity and immersion.

The focus of CML is the considerable cluster of screen industry enterprises in the Yorkshire and Humber (Y&H) region. The partnership aims to enable this regional cluster to become the UK centre of excellence for the next generation of digital storytelling. This is an established creative industries cluster that has been earmarked for significant support through Screen Yorkshire's (SY) Growth Plan, backed by the British Film Institute's (BFI) Creative Clusters Challenge Fund, and showcased in the Creative Industries Sector Deal document as one of five "prominent creative industries cluster projects". SY, the BFI and University of York (UoY) have come together in a collaboration that blends world-leading research on digital storytelling with national strategic vision and unparalleled regional industry nous.

Clustering is key to the development of the contemporary screen industries, and clusters come in many shapes and sizes. With key initiatives across its five major cities, the Y&H region saw the fastest rate of screen industry growth in the UK in 2009-2015. It is home to one of only three ITV production centres, producing around 500 hours of TV annually; True North, the biggest factual producer in the North of England, now owned by Sky; Warp Films, probably the most important out-of-London film company in the UK, and winners of multiple BAFTAs; Rockstar, one of the largest games developers in the world; Sumo Digital, one of the fastest growing games companies in the UK with over 300 staff; Revolution Software, developers of the hugely successful Broken Sword series; Viridian FX, one of the largest VFX houses in the North of England; and Church Fenton Yorkshire Studios, a major production facility used by Mammoth Screen for ITV's Victoria. There is also a wealth of micro businesses working in the sector.

Creative Media Labs will build a sustainable, collaborative R&D partnership around this regional screen industries cluster, its numerous MSMEs and branches of large creative enterprises. Its core delivery partners are UoY, SY and the BFI; the key local authorities, enterprise partnerships and universities in the region are on board; so too are investors and several leading national trade associations, organisations and creative enterprises. Co-creation and collaborative working will be at the core of what we do.

UoY has an excellent track record in multi-disciplinary research, with huge investment in creativity, across the arts, humanities and sciences - a combination reflected in the multi-million pound Digital Creativity Labs. There is an extensive pool of research expertise in digital storytelling, from writing, through media embodiment, to development of underpinning technologies. By identifying industry-led challenges, this expertise will be shared with the Y&H screen industries cluster in ways that will enable us to fulfil our ambition to establish the region as the UK centre of excellence for digital storytelling.

Planned Impact

The Creative Media Labs (CML) Partnership will act as a regional hub through which to invest strategically in R&D that is capable of having a transformational impact to grow the screen industries economy in Yorkshire and the Humber. Our goal is for the Y&H cluster to become the UK centre of excellence for immersive and interactive storytelling, and for that cluster to be economically sustainable and financially healthy. Given the nature of this AHRC programme, CML is all about impact, and we have established a number of pathways to achieving, measuring and demonstrating that impact.

In order to ensure that the products, services and experiences produced through our R&D programme are thoroughly innovative and capable of commercialisation, we have devised a series of funds to support different types of R&D activity in different ways. These will enable the development of both small and large projects, working with specific companies on specific R&D challenges, ranging from student internships, through three-year PhD projects, to collaborations between teams of academic researchers and industry practitioners. Our funds are also designed to enable both slow-burn, extensive R&D developments, and ones that require immediate and swift intervention.

One fund will support industry partners who identify collaborative R&D challenges on which they want to work; another will support post-doctoral research and knowledge exchange; a third will enable the flexible deployment of researchers to projects that will benefit from their skills and expertise. Some of these funds will come from the AHRC grant, some from the University of York contribution, and some from CML partners. We have not committed large sums of money to long-term Co-Is, preferring a more flexible and dynamic model that can match researchers to challenges as they arise.

The BFI and UoY will also fund economic and policy analysis and business modelling, and the development of the creative and technical skills necessary for the production of high-quality digital storytelling. The criteria we will apply when evaluating the viability of any proposed partnership activities are designed to ensure that such activities have the capacity to generate both creative innovations and economic growth. That growth potential will be defined in particular in terms of the creation of new skills, jobs and businesses, and the scaling up of existing businesses.

We have developed robust systems for gathering evidence about partnership activities, and monitoring, understanding and evaluating the impact of those activities. We will continue the work of mapping the screen industries economy and analysing the market in the Y&H region begun by our key partner Screen Yorkshire. This work will be led by the 0.2 FTE Co-I based at the BFI, our other key partner. One key task will be to define what we mean by the 'screen industries' (film, TV, games and other digital media), a term in wide use in industry and policy circles, but one that does not map easily onto Standard Industrial Classifications of industrial sectors. In terms of measuring growth, we will develop a bespoke Customer Relationship Management system to track business interactions and company information.

In terms of measuring success, our overall goal will be to demonstrate the impact of partnership activities on the strength of the screen industries economy in the Y&H region. To do this, we will draw on the analytical categories and reporting processes developed by Nesta et al., to establish a set of Objectives and Key Results (OKRs) for each individual R&D project and the CML Partnership overall. Working with a bundle of OKRs will enable us to measure success in a flexible and balanced manner and make investment decisions based on robust evidence. In terms of reporting, monitoring and evaluation, we have developed a rigorous set of processes involving our Executive Board, Delivery Team and Partnership Steering Board.

Publications

10 25 50
 
Description XR Stories (Creative Media Labs) have started to leverage this award and the activities we are engaging with to generate impact that extends beyond the original remit of the project. We have been able to secure additional direct funding to support our research and industry engagement with the creative industries in our city, region and nationally. This includes an additional £5.75m of direct investment from diverse sources including BBC R&D, regional European Structural and Investment Funds, the Higher Education Infrastructure Fund, AHRC and Research England (see Further Funding). We have conducted research into our regional creative industries that is now being used as an evidence base to leverage further investment for our activities in this area, for both the University of York and our regional LEP (York and North Yorkshire). This evidence is also being developed further as a case study to evidence the impact of the Creative Industries Cluster Partnership investment in our region by the UKRI Creative Industries Advisory Group to DCMS. We are further using the leverage of XR Stories and related ESIF and Research England funding to build influence and engagement with our other local authorities and regional LEPs through our core R&D activity, as well as our related skills development and business support agendas, and building links to other key regional activities and initiatives through our partner Screen Yorkshire. XR Stories has been used as a flagship project for the City of York as part of its UNESCO designation as a City of Media Arts in its report to the UNESCO Creative Cities Network Secretariat demonstrating how York has used its cultural and creative assets towards the global objective of sustainable urban development. We are networking across and engaging with the creative screen industries sector across our region and nationally (See Engagement Activities) and so developing capacity and demand for R&D within our creative industries cluster. This has resulted in a number of key collaborative partnership projects across our region (see Collaborations and Partnerships), which will in turn result in a series of both academic and creative outputs to be reported on in future years. Our impact is helping to reshape the creative sector in our city through the development of the XR Stories R&D Hub, a space for creative industries engagement, research, development and collaboration and this will help to drive economic growth and jobs, directly through the coordinated investment secured to date, and indirectly through the activities that will be supported in this space. XR Stories is beginning to gain wider international traction, through the AHRC Global Partners initiative and through our own activities, including, to date, one international internship. XR Stories is a founding partner of the newly reformed ImmerseUK and the Director sits on the advisory board, and has, in addition been invited to join the AHRC Infrastructure Advisory Group.
First Year Of Impact 2019
Sector Creative Economy,Digital/Communication/Information Technologies (including Software),Culture, Heritage, Museums and Collections
Impact Types Societal,Economic

 
Description Creative affordances of orchestrated devices for immersive and interactive audio and audio-visual experiences
Amount £28,300 (GBP)
Organisation British Broadcasting Corporation (BBC) 
Department BBC Research & Development
Sector Public
Country United Kingdom
Start 10/2020 
End 09/2024
 
Description SuperCharging Audio Storytelling
Amount £99,441 (GBP)
Organisation Arts & Humanities Research Council (AHRC) 
Sector Public
Country United Kingdom
Start 05/2020 
End 07/2021
 
Description XR Stories Engagement Activities
Amount £50,000 (GBP)
Organisation Higher Education Innovation Funding (HEIF) 
Sector Public
Country United Kingdom
Start 01/2020 
End 07/2020
 
Description Masters supervision with Betajester 
Organisation BetaJester
Country United Kingdom 
Sector Private 
PI Contribution Advice and guidance in defining the project scope and focus
Collaborator Contribution Industry supervision to Masters by Research Student; regular meetings with Academic supervisor. Academic partner is Colleen Morgan from University of York.
Impact None yet.
Start Year 2019
 
Description Masters supervision with Digifish 
Organisation Digifish
Country United Kingdom 
Sector Private 
PI Contribution Funding to support academic supervisor time; advice and guidance in defining the project scope and focus.
Collaborator Contribution Industry supervision to Masters by Research Student; regular meetings with Academic supervisor. Academic partner is Guy Schofield from University of York.
Impact None yet.
Start Year 2019
 
Description Masters supervision with New Moon Studios 
Organisation New Moon Studios
Country United Kingdom 
Sector Public 
PI Contribution Advice and guidance in defining the project scope and focus
Collaborator Contribution Industry supervision to Masters by Research Student; regular meetings with Academic supervisor. Academic partner is Helena Daffern from University of York.
Impact None yet.
Start Year 2019
 
Description Masters supervisor with Thunkd Games Ltd 
Organisation Thunkd
Sector Private 
PI Contribution Advice and guidance in defining the project scope and focus.
Collaborator Contribution Industry supervision to Masters by Research Student; regular meetings with Academic supervisor. Academic partner is Jenna Ng from University of York.
Impact None yet.
Start Year 2019
 
Description Research and development partnership with BetaJester Ltd 
Organisation BetaJester
Country United Kingdom 
Sector Private 
PI Contribution Funding to support academic supervisor time; advice and guidance in defining the project scope and focus.
Collaborator Contribution Lead partner in XR Stories R&D project. Academic partner is Steward Moltram from University of Hull.
Impact None yet.
Start Year 2019
 
Description Research and development partnership with Duck Soup Films 
Organisation Duck Soup Films
Country United Kingdom 
Sector Private 
PI Contribution Funding to support academic supervisor time; advice and guidance in defining the project scope and focus.
Collaborator Contribution Lead partner in XR Stories R&D project. Academic partner is Marian Ursu.
Impact None yet.
Start Year 2019
 
Description Research and development partnership with Freedom Studios 
Organisation Freedom Studios
Country United Kingdom 
Sector Charity/Non Profit 
PI Contribution Funding to support academic supervisor time; advice and guidance in defining the project scope and focus.
Collaborator Contribution Lead partner in XR Stories R&D project. Academic partner is Simon Popple from University of Leeds.
Impact None yet.
Start Year 2019
 
Description Research and development partnership with IOU Theatre 
Organisation I O U Theatre
Country United Kingdom 
Sector Charity/Non Profit 
PI Contribution Funding to support academic supervisor time; advice and guidance in defining the project scope and focus.
Collaborator Contribution Lead partner in XR Stories R&D project. Academic partner is Patrick Ingham from Leeds Beckett University.
Impact None yet.
Start Year 2019
 
Description Research and development partnership with KMA 
Organisation Kirklareli University
Country Turkey 
Sector Academic/University 
PI Contribution Funding to support academic supervisor time; advice and guidance in defining the project scope and focus.
Collaborator Contribution Lead partner in XR Stories R&D project. Academic partner is John Mateer from University of York.
Impact None yet.
Start Year 2019
 
Description Research and development partnership with Live Cinema UK 
Organisation Live Cinema UK
Sector Charity/Non Profit 
PI Contribution Funding to support academic supervisor time; advice and guidance in defining the project scope and focus.
Collaborator Contribution Lead partner in XR Stories R&D project. Academic partner is Tom Jackson from University of Leeds.
Impact None yet.
Start Year 2019
 
Description Research and development partnership with Revolution Software Limited 
Organisation Revolution Software Ltd
Country United Kingdom 
Sector Private 
PI Contribution Funding to support academic supervisor time; advice and guidance in defining the project scope and focus.
Collaborator Contribution Lead partner in XR Stories R&D project. Academic partner is James Walker from University of York.
Impact None yet.
Start Year 2019
 
Description Research and development partnership with Vanitas Arts 
Organisation Vanitas Arts
Country United Kingdom 
Sector Charity/Non Profit 
PI Contribution Funding to support academic supervisor time; advice and guidance in defining the project scope and focus.
Collaborator Contribution Lead partner in XR Stories R&D project. Academic partner is Colin Pons from Sheffield Hallam University.
Impact None yet.
Start Year 2019
 
Description Research and development partnership with Vidaveo 
Organisation Vidaveo
Country United Kingdom 
Sector Private 
PI Contribution Funding to support academic supervisor time; advice and guidance in defining the project scope and focus.
Collaborator Contribution Lead partner in XR Stories R&D project. Academic partner is Jon Hook from University of York.
Impact None yet.
Start Year 2019
 
Description Research and development partnership with York Mediale 
Organisation York Media Arts Festival Community Interest Company
Country United Kingdom 
Sector Charity/Non Profit 
PI Contribution Funding to support academic supervisor time; advice and guidance in defining the project scope and focus.
Collaborator Contribution Lead partner in XR Stories R&D project. Academic partner is Dr Jez Wella from University of York.
Impact None yet.
Start Year 2019
 
Description Research and development project with Bellyfeel Media Limited 
Organisation Bellyfeel Media Limited
Country United Kingdom 
Sector Private 
PI Contribution Funding to support academic supervisor time; advice and guidance in defining the project scope and focus.
Collaborator Contribution Lead partner in XR Stories R&D project. Academic partner is Dr Anna Zaluczkowska from Leeds Beckett University.
Impact None yet.
Start Year 2019
 
Description Research and development project with Fierce Kaiju 
Organisation Fierce Kaiju
Country United Kingdom 
Sector Private 
PI Contribution Funding to support academic supervisor time; advice and guidance in defining the project scope and focus.
Collaborator Contribution Lead partner in XR Stories R&D project. Academic partner is Sebastian Deterding from University of York.
Impact None yet.
Start Year 2019
 
Description Research and development project with Opera North 
Organisation Opera North
Country United Kingdom 
Sector Private 
PI Contribution Funding to support academic supervisor time; advice and guidance in defining the project scope and focus.
Collaborator Contribution Lead partner in XR Stories R&D project. Academic partner is Helena Daffern from University of York.
Impact None yet.
Start Year 2019
 
Description Research and development project with Pilot Theatre 
Organisation Pilot Theatre
Country United Kingdom 
Sector Charity/Non Profit 
PI Contribution Funding to support academic supervisor time; advice and guidance in defining the project scope and focus.
Collaborator Contribution Lead partner in XR Stories R&D project. Academic partner is Guy Schofield from University of York.
Impact None yet.
Start Year 2019
 
Description XR Stories Core Delivery Partner - BFI 
Organisation British Film Institute (BFI)
Country United Kingdom 
Sector Charity/Non Profit 
PI Contribution The XR Stories core deliver team are engaging with the BFI in multiple ways, supporting activities and events and contributing to horizon scanning research in the sector.
Collaborator Contribution The BFI are a core delivery partner on XR Stories (Creative Media Labs), with a role on our Executive Board and Partnership Steering Board as well as contributing to our broader research into the screen industries and their adoption of immersive and interactive technology/media content.
Impact Nothing to report here as yet.
Start Year 2018
 
Description XR Stories Core Delivery Partner - Screen Yorkshire 
Organisation Screen Yorkshire
Country United Kingdom 
Sector Private 
PI Contribution XR Stories (Creative Media Labs) provide an additional pillar of support to the Screen Yorkshire Growth plan to enable the Yorkshire and Humber Screen Industries to develop through a planned programme of investment in R&D for SMEs in the region via collaboration with Yorkshire Universities.
Collaborator Contribution Screen Yorkshire sit on both the XR Stories Executive Board and Partnership Steering Board. They play an executive production role in the development of our SME collaborations and R&D projects. They provide a link to key companies and organisations both nationally and regionally and are helping to shape the strategic direction of our project.
Impact Nothing to report as yet.
Start Year 2018
 
Description Nathan Townsend - Back to Ours Interview 5/3/2020 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Industry/Business
Results and Impact Conducted a research interview with Back To Ours, which provided insight into immersive sector SME operations in the Yorkshire & Humber Region.
Year(s) Of Engagement Activity 2020
 
Description AHRC Immersive Mission to the US and SXSW 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Invited as part of the AHRC Immersive Mission to the US and SXSW to engage with leading US West-Coast technology companies to promote UK Creative Industries research, and was part of DIT/British Council representation at the SXSW festival.
Year(s) Of Engagement Activity 2019
 
Description Aesthetica Film Festival networking 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Attended a talks and demonstrations at the Aesthetica Film Festival event. Led to discussions about potential future involvement in XR Stories projects.
Year(s) Of Engagement Activity 2019
 
Description Aesthetica Short Film Festival Soiree 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Hosted a networking event at Aesthetica Short Film Festival, which disseminated informations about XR Stories projects, facilitated networking, and showcased VR products and research collaborations. Made plans for future collaboration with Sky VR.
Year(s) Of Engagement Activity 2019
URL https://xrstories.co.uk/aesthetica-short-film-festival-presents-xr-stories-vr-soiree/
 
Description BBC Teen Tech 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Schools
Results and Impact Pilot test for a project aiming to engage children in technology and make the industry more aware of children in creative processes. Event was a collaboration between XR stories and BBC R&D. Decision made regarding project.
Year(s) Of Engagement Activity 2019
 
Description Beyond Conference 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact XR Stories had a stand, gave demonstrations of work, and networked. Resulted in discussions of potential future projects.
Year(s) Of Engagement Activity 2019
URL https://beyondconference.org/
 
Description Beyond Research Symposium: On Creativity 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Other audiences
Results and Impact Presentation about new method for mapping creative industries. Led to requests for more information on the mapping methodology and potential research collaboration. Members involved: Jon Swords.
Year(s) Of Engagement Activity 2019
 
Description Caroline White - BFI Horizon Scanning 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Discussed future of film industry storytelling. IPSOS Mori hosted roundtable event. Led to requests for further information on the future of the film industry.
Year(s) Of Engagement Activity 2019
 
Description Caroline White - BIMA Immersive Council meeting 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Made plans to be a member on BIMA Immersive Council's quarterly calls.
Year(s) Of Engagement Activity 2020
 
Description Caroline White - Betajester meeting 21/10/2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Discussed an idea for future funding.
Year(s) Of Engagement Activity 2019
 
Description Caroline White - Big media group meeting 17/12/2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Discussed managing a national funding programme with creative cluster programme.
Year(s) Of Engagement Activity 2019
 
Description Caroline White - Bright White Mulled Wine VR 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Tested VR product with people in industry. Event facilitated networking.
Year(s) Of Engagement Activity 2019
 
Description Caroline White - Cooperative Innovations meeting 19/11/2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Discussed future research & development projects about a online safety for children, a storytelling platform for children, and a content creation platform for TV industry.
Year(s) Of Engagement Activity 2019
 
Description Caroline White - Dialogue with Channel 4 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Professional Practitioners
Results and Impact Met with educators for a presentation of Channel 4's plans for the region and to discuss potential collaboration.
Year(s) Of Engagement Activity 2019
 
Description Caroline White - Flat-E Meeting 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Discussed idea for future funding.
Year(s) Of Engagement Activity 2019
 
Description Caroline White - Future of Digital Storytelling for young audiences. 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Launched Young XR fund. Talked about women in VR and how research can collaborate with industry. Led to requests for information on active researchers and funding.
Year(s) Of Engagement Activity 2019
 
Description Caroline White - Game Republic call 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Discussed how to access 150 games companies in network. Led to plans for XR Stories to speak at events and promote XR stories.
Year(s) Of Engagement Activity 2019
 
Description Caroline White - Games Republic business event October 2019 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Provided advice for games companies on publishing and funding for VR games. Afterwards was approached by people interested in XR Stories projects.
Year(s) Of Engagement Activity 2019
 
Description Caroline White - Grange consulting meeting 30/10/2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Discussed potential future funding.
Year(s) Of Engagement Activity 2019
 
Description Caroline White - Human VR 21/10/2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Met to discuss XR Stories funding and redraft a project.
Year(s) Of Engagement Activity 2019
 
Description Caroline White - Human VR PhD interview 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Participated in an interview about the future of immersive storytelling as part of someone's PhD.
Year(s) Of Engagement Activity 2019
 
Description Caroline White - InGAME Meeting, December 2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Discussed collaboration on a national project and plans to advertise to businesses.
Year(s) Of Engagement Activity 2019
 
Description Caroline White - Jaywing meeting January 2020 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Discussed a project involving big media group. Jaywing have invented data segmenting tool which shows who is looking at brand.
Year(s) Of Engagement Activity 2020
 
Description Caroline White - JoiPolloi business meeting 26/11/2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Discussed TV related projects, including a project about audio stories for TV.
Year(s) Of Engagement Activity 2020
 
Description Caroline White - Lunar Animation meeting 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Discussion about what XR Stories do and potential of Lunar Animation applying for funding.
Year(s) Of Engagement Activity 2020
 
Description Caroline White - Meeting with Digish December 2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Discussed potential project involving a platform for education.
Year(s) Of Engagement Activity 2019
 
Description Caroline White - Meeting with James Walker 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Industry/Business
Results and Impact Walker is an AI researcher who will support creation of an interactive game aimed at young girls.
Year(s) Of Engagement Activity 2020
 
Description Caroline White - Meeting with Jessica Bradley 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Planned a project about language in cities with Jessica Bradley from University of Sheffield.
Year(s) Of Engagement Activity 2020
 
Description Caroline White - Meeting with Leeds LEP 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Other audiences
Results and Impact Discussed a funding scheme and how to provide people with information on the funding.
Year(s) Of Engagement Activity 2019
 
Description Caroline White - Meeting with Playground 14/01/2020 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Discussed plans for a collaboration between researchers and business on a project involving "All creatures great and small" TV show.
Year(s) Of Engagement Activity 2020
 
Description Caroline White - Meeting with University of York academics 07/01/2020 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Other audiences
Results and Impact Met with Daniel Johnstone and Gavin Carney to discuss plans for research about VR and autism.
Year(s) Of Engagement Activity 2020
 
Description Caroline White - Meeting with Yorkshire Games Festival 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Made plans for XR stories to have a presence at the Yorkshire Games Festival.
Year(s) Of Engagement Activity 2019
 
Description Caroline White - Meeting with big media group 14/02/2020 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Finalised brief.
Year(s) Of Engagement Activity 2020
 
Description Caroline White - Meeting with big media group 19/02/2020 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Finalised brief and discussed development of creative industries.
Year(s) Of Engagement Activity 2020
 
Description Caroline White - Parallax meeting 15/01/2020 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Discussed plans for working with a big media group.
Year(s) Of Engagement Activity 2020
 
Description Caroline White - Prox Reverie meeting 29/01/2020 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Discussed setting up a studio, VR training, and lab in Doncaster. Received requests for information about XR Stories' funding and future collaboration.
Year(s) Of Engagement Activity 2020
 
Description Caroline White - Redstar meeting 03/12/2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Discussed and idea the theme park design company wanted funding for.
Year(s) Of Engagement Activity 2019
 
Description Caroline White - Reform Radio's Corporate Podcasting Event 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Attended Reform Radio's Corporate Podcasting Event in Manchester. Met people/groups such as Spotify to discuss the future of audio and podcasting. Led to requests for information on XR Stories research funding.
Year(s) Of Engagement Activity 2020
 
Description Caroline White - SUMO Digital meeting 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Discussed SUMO Digital's interest in skills and apprenticeships on SIGN.
Year(s) Of Engagement Activity 2020
 
Description Caroline White - Sky VR meeting 04/02/2020 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Discussed funding to support sporting TV events.
Year(s) Of Engagement Activity 2020
 
Description Caroline White - VFI Young Audiences Meeting 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Discussed how to manage a young audience fund. Led to planning a young audience fund.
Year(s) Of Engagement Activity 2019
 
Description Caroline White - Women in TV and Film in Leeds 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact This was a networking events for women in TV and Film, which featured a talk by Sally Wainwright. Outcomes were making contacts and promoting XR stories.
Year(s) Of Engagement Activity 2019
 
Description Caroline White - XR 4 all webinar 
Form Of Engagement Activity A broadcast e.g. TV/radio/film/podcast (other than news/press)
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Gave a webinar about funding opportunities for XR funding in Europe.
Year(s) Of Engagement Activity 2019
 
Description Caroline White - XR Games business meeting 06/11/2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Discussed research and development project collaborations. One potential project involved XR Games working with an AI researcher to create a children's game. Another potential project involved a Hollywood studio working with a child psychology researcher to create a book.
Year(s) Of Engagement Activity 2019
 
Description Caroline White - XR Games meeting 22/01/2020 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Discussed plans for a strategic fund and research needs for a book.
Year(s) Of Engagement Activity 2020
 
Description Creative Skills Workshop Career Pathway Event 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Policymakers/politicians
Results and Impact Presentation as part of a workshop about creative industries in Yorkshire. Increased awareness of research projects and facilitated networking within the sector. Led to creation of a blog published by Yorkshire Universities. Members involved: Jon Swords.
Year(s) Of Engagement Activity 2020
URL https://yorkshireuniversities.ac.uk/2020/02/17/creative-industries-in-yorkshire-and-the-humber/
 
Description Demonstration of businesses to Andrew Chitty 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Demonstration of 3 businesses to Andrew Chitty (head of creative economy programme) as part of a delegation to South by South West in Texas.
Year(s) Of Engagement Activity 2020
 
Description Game Republic business event 23/01/2020 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Attended a Game Republic business event. Led to requests for information on research partnerships and XR Stories' funding scheme.
Year(s) Of Engagement Activity 2020
 
Description Games Republic event 27/11/2019 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Caroline and Jon spoke at event about XR stories funding.
Year(s) Of Engagement Activity 2019
 
Description Joe Rees-Jones - Surroundscapes blog 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Created a blog about Digital Catapult's Surroundscapes workshop, which aims to inform audience about the role of audio in immersive experiences.
Year(s) Of Engagement Activity 2019
URL https://xrstories.co.uk/digital-catapult-surroundscapes/
 
Description Joe Rees-Jones - Talk at Digital Catapult Surroundscapes event 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Gave a talk about audio in immersive industries, and informed attendees of XR stories funding. Led to discussions with Digital Catapult and people asking about the funding.
Year(s) Of Engagement Activity 2019
 
Description John Rose-Adam - Meeting with IOU Theatre 07/11/2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Had an advice and guidance meeting for a funded project with IOU Theatre.
Year(s) Of Engagement Activity 2019
 
Description John Rose-Adam - Meeting with Opera North 31/10/2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Had an advice and guidance meeting for a funded project with Opera North.
Year(s) Of Engagement Activity 2019
 
Description John Rose-Adams - Dock10 Meeting 04/09/2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Met with Dock10 to explore partnerships and development of R&D project applications. Allowed project application to progress.
Year(s) Of Engagement Activity 2019
 
Description John Rose-Adams - Meeting with 501 Arts 25/07/2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Meeting to explore partnerships and development of R&D project applications with 501 Arts. Allowed project application to progress.
Year(s) Of Engagement Activity 2019
 
Description John Rose-Adams - Meeting with Betajester 07/11/2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Had an advice and guidance meeting for a funded project with Betajester.
Year(s) Of Engagement Activity 2019
 
Description John Rose-Adams - Meeting with Bright White 31/20/2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Had an advice and guidance meeting for a funded project with Bright White.
Year(s) Of Engagement Activity 2019
 
Description John Rose-Adams - Meeting with Carbon Imagineering 06/09/2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Had an advice and guidance meeting for a funded project with Carbon Imagineering. Allowed research and development project to commence.
Year(s) Of Engagement Activity 2019
 
Description John Rose-Adams - Meeting with Cooperative Innovations 13/09/2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Met with Cooperative Innovations to explore partnerships and development of R&D project applications. Allowed 3 project applications to progress.
Year(s) Of Engagement Activity 2019
 
Description John Rose-Adams - Meeting with Diva Creative 16/10/2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Had an advice and guidance meeting for a funded project with Diva Creative. Confirmed project progress.
Year(s) Of Engagement Activity 2019
 
Description John Rose-Adams - Meeting with Duck Soup 06/09/2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Had an advice and guidance meeting for a funded project with Duck Soup. Allowed research and development project to commence.
Year(s) Of Engagement Activity 2019
 
Description John Rose-Adams - Meeting with Free Ice Cream 04/07/2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Meeting to explore partnerships and development of R&D project applications with Free Ice Cream. Allowed project application to progress.
Year(s) Of Engagement Activity 2019
 
Description John Rose-Adams - Meeting with Freedom Studios 12/09/2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Had an advice and guidance meeting for a funded project with Freedom Studios. Allowed research and development project to commence.
Year(s) Of Engagement Activity 2019
 
Description John Rose-Adams - Meeting with Gazelle Twin and York Mediale 06/11/2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Had an advice and guidance meeting for a funded project with Gazelle Twin and York Mediale.
Year(s) Of Engagement Activity 2019
 
Description John Rose-Adams - Meeting with Graham Mellanby 10/07/2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Meeting to explore partnerships and development of R&D project applications with Graham Mellanby. Allowed project application to progress.
Year(s) Of Engagement Activity 2019
 
Description John Rose-Adams - Meeting with Hive IT 11/09/2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Had an advice and guidance meeting for a funded project with Hive IT. Allowed research and development project to commence.
Year(s) Of Engagement Activity 2019
 
Description John Rose-Adams - Meeting with IOU Theatre 12/09/2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Had an advice and guidance meeting for a funded project with IOU Theatre. Allowed research and development project to commence.
Year(s) Of Engagement Activity 2019
 
Description John Rose-Adams - Meeting with IOU Theatre 25/07/2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Meeting to explore partnerships and development of R&D project applications with IOU Theatre. Allowed project application to progress.
Year(s) Of Engagement Activity 2019
 
Description John Rose-Adams - Meeting with Leeds Beckett University 04/07/2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Meeting to explore partnerships and development of R&D project applications with Leeds Beckett University. Allowed project application to progress.
Year(s) Of Engagement Activity 2019
 
Description John Rose-Adams - Meeting with Live Cinema 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Had an advice and guidance meeting for a funded project with Live Cinema. Allowed research and development project to commence.
Year(s) Of Engagement Activity 2019
 
Description John Rose-Adams - Meeting with Meridian Line Films 13/09/2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Met with Meridian Line Films to explore partnerships and development of R&D project applications. Allowed project application to progress.
Year(s) Of Engagement Activity 2019
 
Description John Rose-Adams - Meeting with Mowbray Partners 04/09/2020 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Met with Mowbray Partners to explore partnerships and development of R&D project applications. Allowed project application to progress.
Year(s) Of Engagement Activity 2019
 
Description John Rose-Adams - Meeting with Open Cinema 25/07/2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Meeting to explore partnerships and development of R&D project applications with Open Cinema. Allowed project application to progress.
Year(s) Of Engagement Activity 2019
 
Description John Rose-Adams - Meeting with Opera North 12/09/2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Had an advice and guidance meeting for a funded project with Opera North. Allowed research and development project to commence.
Year(s) Of Engagement Activity 2019
 
Description John Rose-Adams - Meeting with Pilot Theatre 05/11/2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Had an advice and guidance meeting for a funded project with Pilot Theatre.
Year(s) Of Engagement Activity 2019
 
Description John Rose-Adams - Meeting with Pilot Theatre 13/09/2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Had an advice and guidance meeting for a funded project with Pilot Theatre. Allowed research and development project to commence.
Year(s) Of Engagement Activity 2019
 
Description John Rose-Adams - Meeting with Revolution Software 16/09/2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Had an advice and guidance meeting for a funded project with Revolution Software. Allowed research and development project to commence.
Year(s) Of Engagement Activity 2019
 
Description John Rose-Adams - Meeting with Symbolism Studios 25/10/2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Advice and Guidance meeting for funded project with Viridian FX. Project progress confirmed.
Year(s) Of Engagement Activity 2019
 
Description John Rose-Adams - Meeting with The Next Big Film 10/10/2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Met with The Next Big Film to explore partnerships and development of R&D project applications. Allowed project application to progress.
Year(s) Of Engagement Activity 2019
 
Description John Rose-Adams - Meeting with University of Sheffield 28/08/2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Other audiences
Results and Impact Met with University of Sheffield to explore partnerships and development of R&D project applications. Allowed project application to progress.
Year(s) Of Engagement Activity 2019
 
Description John Rose-Adams - Meeting with Vidaveo 05/07/2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Meeting to explore partnerships and development of R&D project applications with Vidaveo. Allowed project application to progress.
Year(s) Of Engagement Activity 2019
 
Description John Rose-Adams - Meeting with Vidaveo 10/09/2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Had an advice and guidance meeting for a funded project with Vidaveo. Allowed research and development project to commence.
Year(s) Of Engagement Activity 2019
 
Description John Rose-Adams - Meeting with Viridian FX 22/10/2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Advice and Guidance meeting for funded project with Viridian FX. Project progress confirmed.
Year(s) Of Engagement Activity 2019
 
Description John Rose-Adams - Meeting with Visioning Lab 04/07/2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Meeting to explore partnerships and development of R&D project applications with Visioning Lab. Allowed project application to progress.
Year(s) Of Engagement Activity 2019
 
Description John Rose-Adams - Meeting with Warner Media 07/02/2020 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Met to explore research and development partnership with Warner Media, which allowed partnership to progress.
Year(s) Of Engagement Activity 2020
 
Description John Rose-Adams - Meeting with Warner Media 17/12/2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Met with Warner Media to explore research & development partnership, which allowed partnership to progress.
Year(s) Of Engagement Activity 2019
 
Description John Rose-Adams - Meeting with York Archaeological Trust 18/10/2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Met with York Archaeological Trust to explore partnerships and development of R&D project applications. Allowed project application to progress.
Year(s) Of Engagement Activity 2019
 
Description John Rose-Adams - Meeting with York Mediale 11/09/2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Had an advice and guidance meeting for a funded project with York Mediale. Allowed research and development project to commence.
Year(s) Of Engagement Activity 2019
 
Description John Rose-Adams - Meeting with York Mediale 19/07/2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Meeting to explore partnerships and development of R&D project applications with York Mediale. Allowed project application to progress.
Year(s) Of Engagement Activity 2019
 
Description John Rose-Adams - Meeting with York Theatre Royal 02/20/2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Met with York Theatre Royal to explore partnerships and development of R&D project applications. Allowed project application to progress.
Year(s) Of Engagement Activity 2019
 
Description John Rose-Adams - Meeting with York Theatre Royale 13/09/2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Met with York Theatre Royal to explore partnerships and development of R&D project applications. Allowed project application to progress.
Year(s) Of Engagement Activity 2019
 
Description John Rose-Adams - Meeting with Zone Me Audio 19/11/2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Met with Zone Me Audio to explore partnerships and development of research & development project applications. Allowed project application to progress.
Year(s) Of Engagement Activity 2019
 
Description John Rose-Adams - R&D Funding for Digital Storytelling, Hull 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Shared information about immersive storytelling and raised awareness about XR Stories funding. Led to application for funding from 2 audience members.
Year(s) Of Engagement Activity 2019
 
Description John Rose-Adams - R&D Funding for Digital Storytelling, Sheffield 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Shared information about immersive storytelling and to raised awareness about XR Stories funding. Led to applications for funding from 2 audience members.
Year(s) Of Engagement Activity 2019
 
Description John Rose-Adams - R&D Funding for Digital Storytelling, supported by the Northern Film School 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Shared information about immersive storytelling and raised awareness about XR Stories funding. Led to applications for funding from 4 audience members.
Year(s) Of Engagement Activity 2019
 
Description John Rose-Adams - XR Stories demonstration 10/10/2019 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Supporters
Results and Impact Demonstrated Yorkshire SMEs for potential selection for SXSW Immersive Futures Show. Three of the demonstrated companies were selected for feature at SXSW Immersive Futures Show.
Year(s) Of Engagement Activity 2019
 
Description John Rose-Adams - York Mediale Meeting 19/07/2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Meeting to explore partnerships and development of R&D project applications with York Mediale. Allowed project application to progress.
Year(s) Of Engagement Activity 2019
 
Description John Rose-Adams, Marian Ursu - XR Stories Workshop: Engaging Younger Audiences 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact XR Stories collaborated with BBC and Teentech on an event to work with young people to develop new content concepts and ideas. Strengthened relationships with national and regional partners.
Year(s) Of Engagement Activity 2019
 
Description John-Rose Adams - Meeting with Bright White 12/09/2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Had an advice and guidance meeting for a funded project with Bright White. Allowed research and development project to commence.
Year(s) Of Engagement Activity 2019
 
Description Jon Swords - New Trajectories in Curatorial Experience Design 
Form Of Engagement Activity A broadcast e.g. TV/radio/film/podcast (other than news/press)
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Jon Swords in interviewed for an episode of the Designing Heritage Experiences podcast by Colin Sterling. The interview informs the audience of Jon's research on creation of immersive experiences in storytelling and community engagement
Year(s) Of Engagement Activity 2020
URL https://www.spreaker.com/show/designing-heritage-experiences
 
Description Jon Swords - Creative Skills Workshop planning 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Policymakers/politicians
Results and Impact Wrote the agenda and activities for Creative Skills Workshop Career Pathway Event in 2020.
Year(s) Of Engagement Activity 2019
 
Description Jon Swords - Meeting with Creative Industries Policy and Evidence Centre 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Policymakers/politicians
Results and Impact Had a meeting with Creative Industries Policy and Evidence Centre. Led to being invited to write a discussion paper and to seminar participation. Creative Industries Policy and Evidence Centre agreed to bring representatives to Yorkshire and to be potentially involved in future research and development projects in creative industries.
Year(s) Of Engagement Activity 2020
 
Description Jon Swords - Meeting with Director of Yorkshire Universities 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Policymakers/politicians
Results and Impact Met to discuss creative industries research projects and the potential role for universities in those projects. Led to a blog published on University of York's website.
Year(s) Of Engagement Activity 2020
URL https://yorkshireuniversities.ac.uk/2020/02/17/creative-industries-in-yorkshire-and-the-humber/
 
Description Jon Swords - Research meeting about creative industries methodologies 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Policymakers/politicians
Results and Impact Strategic research meeting to discuss methods for researching creative industries and how this research can inform policy. Shared draft reports and agreed to liaise on future mapping activity.
Year(s) Of Engagement Activity 2020
 
Description Jon Swords - VFI animation steering group meeting 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Policymakers/politicians
Results and Impact Discussed draft of consultant's report for an animation mapping project. Finalsed methodology and definitions for the final report, and identified potential areas for research in stage 2 of the project.
Year(s) Of Engagement Activity 2020
 
Description Lightforge Academy visit 
Form Of Engagement Activity Participation in an open day or visit at my research institution
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Lightforge Academy visited XR Stories. Discussed future collaboration and Lightforge Academy met researchers.
Year(s) Of Engagement Activity 2020
 
Description Make It York 05/02/2020 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Industry/Business
Results and Impact Presented XR Stories activities to industry representatives and defined the future for York's creative industries. Facilitated development of local networks.
Year(s) Of Engagement Activity 2020
 
Description Manchester Animation Festival 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Had a stand promoting XR stories and its funding to animators. Some attendees expressed interest in XR Stories funding.
Year(s) Of Engagement Activity 2019
 
Description Manimation, November 2019 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact The event involved talks about the animation industry and networking.Discussion with animators led to future funding bids.
Year(s) Of Engagement Activity 2019
 
Description Nathan Townsend - BFI Meeting: Wider World of Film Meeting 06/11/2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Policymakers/politicians
Results and Impact Met with BFI to gain insight into the BFI audience research process.
Year(s) Of Engagement Activity 2019
 
Description Nathan Townsend - BFI Meeting: Wider World of Film Meeting 31/12/2019 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Policymakers/politicians
Results and Impact Met with BFI to gain insight into the BFI audience research process.
Year(s) Of Engagement Activity 2019
 
Description Nathan Townsend - Bellyfeel Interview 17/2/2020 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Industry/Business
Results and Impact Conducted a research interview with Bellyfeel, which provided insight into immersive sector SME operations in the Yorkshire & Humber Region.
Year(s) Of Engagement Activity 2020
 
Description Nathan Townsend - IOU Theatre Interview 26/2/2020 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Industry/Business
Results and Impact Conducted a research interview with IOU Theatre, which provided insight into immersive sector SME operations in the Yorkshire & Humber Region.
Year(s) Of Engagement Activity 2020
 
Description Nathan Townsend - Live Cinema Interview 17/2/2020 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Industry/Business
Results and Impact Conducted a research interview with Live Cinema, which provided insight into immersive sector SME operations in the Yorkshire & Humber Region.
Year(s) Of Engagement Activity 2020
 
Description Nathan Townsend - Screen Yorkshire Interview 14/1/2020 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Industry/Business
Results and Impact Conducted a research interview with Screen Yorkshire, which provided insight into screen sector SME operations in the Yorkshire & Humber Region.
Year(s) Of Engagement Activity 2020
 
Description Nathan Townsend - Vidaveo Interview 17/2/2020 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Industry/Business
Results and Impact Conducted a research interview with Vidaveo, which provided insight into immersive sector SME operations in the Yorkshire & Humber Region.
Year(s) Of Engagement Activity 2020
 
Description Official XR Stories launch 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Officially launched XR stories at King's Manor. The event included speeches from leading thinkers in immersive media, demonstrations from partners, and launch of funding calls. Led to plans for future XR stories projects and applications for XR stories funding.
Year(s) Of Engagement Activity 2019
URL https://xrstories.co.uk/500-2/
 
Description Presenting to the AHRC/InnovateUK Creative Industries Advisory Council 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Policymakers/politicians
Results and Impact The event was a presentation for policymakers about how XR Stories project was going. The outcome was that the presentation helped secure funding.
Year(s) Of Engagement Activity 2019
 
Description Promoting XR Stories at Visual Media Conference, Leeds 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact XR Stories attended the Visual Media Conference in Leeds to promote the project and build connections with industry in the region.
Year(s) Of Engagement Activity 2019
 
Description Promoting XR Stories to Game Republic event, 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Industry/Business
Results and Impact XR Stories attended Game Republic event at York St John University to promote the XR Stories project and build connections with industry.
Year(s) Of Engagement Activity 2019
 
Description Reflex Arc visit 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Demonstrated work and discussed how Reflex Arc could use a researcher in a future project.
Year(s) Of Engagement Activity 2020
 
Description The Immersive Economy in the UK and Beyond 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Catapult and Immerse UK gave a report called The immersive economy in the UK 2019 about developments in the immersive technology sector.
Year(s) Of Engagement Activity 2019
URL https://www.immerseuk.org/resources/immersive-economy-report-2019/
 
Description Wired for Sound: Engineering future audio experiences and new sound worlds through creative digital technology 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact An invited seminar as part of a regular series at KTH Royal Institute of Technology, Stockholm, Sweden, for an audience of academics, students and industry colleagues, disseminating recent audio and acoustics research and related to trends in immersive audio content.
Year(s) Of Engagement Activity 2019
URL https://www.kth.se/en/2.81829/calendar/seminars/wired-for-sound-engineering-future-audio-experiences...
 
Description XR Stories Introduces Ready Player One 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Public/other audiences
Results and Impact Presented a talk named XR Stories Introduces Ready Player One at the Science and Media Museum Widescreen Weekend, Bradford. This introduced XR stories to a broader audience in context of the film "Ready Player One".
Year(s) Of Engagement Activity 2019
 
Description XR Stories R&D Funding Opportunities at Leeds Beckett University 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Promoted specific funding activities for potential projects. Resulted in planning for funding projects.
Year(s) Of Engagement Activity 2019
 
Description XR Stories R&D Funding Opportunities at Sheffield Region 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Promoted specific funding activities for potential projects. Resulted in planning for funding projects.
Year(s) Of Engagement Activity 2019
 
Description XR Stories Soft Launch 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Informed audience of XR stories mission plan through discussion and demos. Allowed XR Stories to start networking.
Year(s) Of Engagement Activity 2018
 
Description XR Stories at Night of Ideas 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Gave a visibility presentation at Night of Ideas hosted at Institut français du Royaume-Uni, London. Connected with other groups present to make plans for future activity.
Year(s) Of Engagement Activity 2020
 
Description Yorkshire Games Festival: Talk about XR Stories 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Caroline White spoke about future of XR Stories at Yorkshire Games Festival. Led to requests for information about future events and funding.
Year(s) Of Engagement Activity 2020
 
Description Yorkshire Games Festival: careers surgeries 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Undergraduate students
Results and Impact Discussed future careers in immersive media with students at Yorkshire Games Festival.
Year(s) Of Engagement Activity 2020