'Great Latin American Women'. Follow-on Funding for 'The Billiken Magazine Centenary Project'

Lead Research Organisation: University of Sheffield
Department Name: Sch of Language and Culture

Abstract

The Great Latin American Women project follows on from The Billiken Magazine Centenary Project: Children's Literature and Childhood in Argentina, 1919-2019 (AHRC Leadership Fellowship with Billiken's publisher, Editorial Atlántida, as project partner). Billiken has been published continuously in Argentina for a hundred years and had historic circulation in many Latin American countries. A pioneer of what is now called 'edutainment', for decades it influenced Argentine schooling as teachers would set homework based on the magazine's educational content. The research findings of the original archival project included an analysis of the traditional representations of gender roles throughout the history of the magazine, coupled with the long-standing focus on Great Men (independence heroes, politicians, scientists) as role models for boy readers (the magazine's 'men of tomorrow'). In response to this, the PI worked alongside Billiken, leading an international team of creative industries professionals, to create the illustrated children's book, 100 Grandes Mujeres Latinoamericanas [100 Great Latin American Women], as the flagship commemorative product for the Billiken centenary, signalling a new era for the magazine with a new, more inclusive, narrative. This book showcases the diversity of experience of Latin America's leading women from the pre-conquest to the present day, and their contributions to fields including politics, human rights, sport, the arts, science, engineering and conservation. The Follow-on project will extend the reach and impact of this book by supporting the development of freely available audio-visual and digital educational resources based on the lives and achievements of the women featured in the book, for use both inside and outside of the classroom. The educational resources will promote knowledge of historical women who played key roles in nation-building and subsequent political events to encourage greater integration of these women's histories into national curricula. The visibility of today's leading women will be increased by developing material in line with the contemporary Great Women's diverse spheres of influence. The short animated films developed as part of this project will tell twenty of the Great Women's stories in a fun way as the entertainment-focussed companion to the educational resources. The funding will also support engagement activities with key stakeholders in Argentina, Uruguay and Paraguay: teachers, through training workshops and children, through 'Great Latin American Women' art workshops. The project coincides with Billiken entering a new phase as it consolidates its identity as a multiplatform children's content producer. The support of the Follow-on Funding will ensure that the Great Women project takes centre stage in this new era. In the long-term, the project is a pathway to impact on national curricula throughout Latin America with the ultimate goal of contributing to the advancement of gender equality in the region.

Publications

10 25 50
 
Title Andrea Gamarnik 
Description Three-minute animation with original score based on an interview with Andrea Gamarnik 
Type Of Art Film/Video/Animation 
Year Produced 2021 
Impact Part of the Great Latin American Women project. 21 short animated films made as the audiovisual complement to the educational resources on grandesmujeres.lat The animations were hosted on the YouTube channel of Pakapaka, the children's TV channel operated by the Ministry of Education of Argentina, during March 2022 for International Women's Day. 
URL https://grandesmujeres.lat/mujeres/andrea-gamarnik/
 
Title Bartolina Sisa 
Description Three-minute animation with original song and score 
Type Of Art Film/Video/Animation 
Year Produced 2021 
Impact Part of the Great Latin American Women project. 21 short animated films made as the audiovisual complement to the educational resources on grandesmujeres.lat The animations were hosted on the YouTube channel of Pakapaka, the children's TV channel operated by the Ministry of Education of Argentina, during March 2022 for International Women's Day. 
URL https://grandesmujeres.lat/mujeres/bartolina-sisa/
 
Title Carolina Contreras 
Description Three-minute animation with original score based on an interview with Carolina Contreras 
Type Of Art Film/Video/Animation 
Year Produced 2021 
Impact Part of the Great Latin American Women project. 21 short animated films made as the audiovisual complement to the educational resources on grandesmujeres.lat The animations were hosted on the YouTube channel of Pakapaka, the children's TV channel operated by the Ministry of Education of Argentina, during March 2022 for International Women's Day. 
URL https://grandesmujeres.lat/mujeres/carolina-contreras/
 
Title Ellen Ochoa 
Description Three-minute animation with original song and score 
Type Of Art Film/Video/Animation 
Year Produced 2021 
Impact Part of the Great Latin American Women project. 21 short animated films made as the audiovisual complement to the educational resources on grandesmujeres.lat The animations were hosted on the YouTube channel of Pakapaka, the children's TV channel operated by the Ministry of Education of Argentina, during March 2022 for International Women's Day. 
URL https://grandesmujeres.lat/mujeres/ellen-ochoa/
 
Title Evita 
Description Three-minute animation with original script and score 
Type Of Art Film/Video/Animation 
Year Produced 2021 
Impact Part of the Great Latin American Women project. 21 short animated films made as the audiovisual complement to the educational resources on grandesmujeres.lat The animations were hosted on the YouTube channel of Pakapaka, the children's TV channel operated by the Ministry of Education of Argentina, during March 2022 for International Women's Day. 
URL https://grandesmujeres.lat/mujeres/eva-duarte-de-peron/
 
Title Gabriela Mistral 
Description Three-minute animation with original script and score 
Type Of Art Film/Video/Animation 
Year Produced 2021 
Impact Part of the Great Latin American Women project. 21 short animated films made as the audiovisual complement to the educational resources on grandesmujeres.lat The animations were hosted on the YouTube channel of Pakapaka, the children's TV channel operated by the Ministry of Education of Argentina, during March 2022 for International Women's Day. 
URL https://grandesmujeres.lat/mujeres/gabriela-mistral/
 
Title Helia Bravo Hollis 
Description Three-minute animation with original script and score 
Type Of Art Film/Video/Animation 
Year Produced 2021 
Impact Part of the Great Latin American Women project. 21 short animated films made as the audiovisual complement to the educational resources on grandesmujeres.lat The animations were hosted on the YouTube channel of Pakapaka, the children's TV channel operated by the Ministry of Education of Argentina, during March 2022 for International Women's Day. 
URL https://grandesmujeres.lat/mujeres/helia-bravo-hollis/
 
Title Hermelinda Urbina 
Description Three-minute animation with original song and score 
Type Of Art Film/Video/Animation 
Year Produced 2021 
Impact Part of the Great Latin American Women project. 21 short animated films made as the audiovisual complement to the educational resources on grandesmujeres.lat The animations were hosted on the YouTube channel of Pakapaka, the children's TV channel operated by the Ministry of Education of Argentina, during March 2022 for International Women's Day. 
URL https://grandesmujeres.lat/mujeres/hermelinda-urbina/
 
Title Ida Holz Bard 
Description Three-minute animation with original script and score 
Type Of Art Film/Video/Animation 
Year Produced 2021 
Impact Part of the Great Latin American Women project. 21 short animated films made as the audiovisual complement to the educational resources on grandesmujeres.lat The animations were hosted on the YouTube channel of Pakapaka, the children's TV channel operated by the Ministry of Education of Argentina, during March 2022 for International Women's Day. 
URL https://grandesmujeres.lat/mujeres/ida-holz-bard/
 
Title Lola Mora 
Description Three-minute animation with original song and score 
Type Of Art Film/Video/Animation 
Year Produced 2021 
Impact Part of the Great Latin American Women project. 21 short animated films made as the audiovisual complement to the educational resources on grandesmujeres.lat The animations were hosted on the YouTube channel of Pakapaka, the children's TV channel operated by the Ministry of Education of Argentina, during March 2022 for International Women's Day. 
URL https://grandesmujeres.lat/mujeres/lola-mora/
 
Title Marta 
Description Three-minute animation with original song and score 
Type Of Art Film/Video/Animation 
Year Produced 2021 
Impact Part of the Great Latin American Women project. 21 short animated films made as the audiovisual complement to the educational resources on grandesmujeres.lat The animations were hosted on the YouTube channel of Pakapaka, the children's TV channel operated by the Ministry of Education of Argentina, during March 2022 for International Women's Day. 
URL https://grandesmujeres.lat/mujeres/marta/
 
Title María Remedios del Valle 
Description Three-minute animation with original script and score 
Type Of Art Film/Video/Animation 
Year Produced 2021 
Impact Part of the Great Latin American Women project. 21 short animated films made as the audiovisual complement to the educational resources on grandesmujeres.lat The animations were hosted on the YouTube channel of Pakapaka, the children's TV channel operated by the Ministry of Education of Argentina, during March 2022 for International Women's Day. 
URL https://grandesmujeres.lat/mujeres/maria-remedios-del-valle/
 
Title María del Carmen Fleytas 
Description Three-minute animation with original script and score 
Type Of Art Film/Video/Animation 
Year Produced 2021 
Impact Part of the Great Latin American Women project. 21 short animated films made as the audiovisual complement to the educational resources on grandesmujeres.lat The animations were hosted on the YouTube channel of Pakapaka, the children's TV channel operated by the Ministry of Education of Argentina, during March 2022 for International Women's Day. 
URL https://grandesmujeres.lat/mujeres/maria-del-carmen-fleytas/
 
Title Mirta Toledo 
Description Three-minute animation with original score based on an interview with Mirta Toledo 
Type Of Art Film/Video/Animation 
Year Produced 2021 
Impact Part of the Great Latin American Women project. 21 short animated films made as the audiovisual complement to the educational resources on grandesmujeres.lat The animations were hosted on the YouTube channel of Pakapaka, the children's TV channel operated by the Ministry of Education of Argentina, during March 2022 for International Women's Day. 
URL https://grandesmujeres.lat/mujeres/mirta-toledo/
 
Title Naomi Soazo 
Description Three-minute animation based on an interview with Naomi Soazo 
Type Of Art Film/Video/Animation 
Year Produced 2021 
Impact Part of the Great Latin American Women project. 21 short animated films made as the audiovisual complement to the educational resources on grandesmujeres.lat The animations were hosted on the YouTube channel of Pakapaka, the children's TV channel operated by the Ministry of Education of Argentina, during March 2022 for International Women's Day. 
URL https://grandesmujeres.lat/mujeres/naomi-soazo/
 
Title Policarpa Salavarrieta 
Description Three-minute animation with original song and score 
Type Of Art Film/Video/Animation 
Year Produced 2021 
Impact Part of the Great Latin American Women project. 21 short animated films made as the audiovisual complement to the educational resources on grandesmujeres.lat The animations were hosted on the YouTube channel of Pakapaka, the children's TV channel operated by the Ministry of Education, of Argentina during March 2022 for International Women's Day. 
URL https://grandesmujeres.lat/mujeres/policarpa-salavarrieta/
 
Title Prudencia Ayala 
Description Three-minute animation with original song and score 
Type Of Art Film/Video/Animation 
Year Produced 2021 
Impact Part of the Great Latin American Women project. 21 short animated films made as the audiovisual complement to the educational resources on grandesmujeres.lat The animations were hosted on the YouTube channel of Pakapaka, the children's TV channel operated by the Ministry of Education of Argentina, during March 2022 for International Women's Day. 
URL https://grandesmujeres.lat/mujeres/prudencia-ayala/
 
Title Rebeca Lane 
Description Three-minute animation with original script based on Rebeca Lane's song "Volar" 
Type Of Art Film/Video/Animation 
Year Produced 2021 
Impact Part of the Great Latin American Women project. 21 short animated films made as the audiovisual complement to the educational resources on grandesmujeres.lat The animations were hosted on the YouTube channel of Pakapaka, the children's TV channel operated by the Ministry of Education of Argentina, during March 2022 for International Women's Day. 
URL https://grandesmujeres.lat/mujeres/rebeca-lane/
 
Title Rigoberta Menchú 
Description Three-minute animation with original script and song 
Type Of Art Film/Video/Animation 
Year Produced 2021 
Impact Part of the Great Latin American Women project. 21 short animated films made as the audiovisual complement to the educational resources on grandesmujeres.lat The animations were hosted on the YouTube channel of Pakapaka, the children's TV channel operated by the Ministry of Education of Argentina, during March 2022 for International Women's Day. 
URL https://grandesmujeres.lat/mujeres/rigoberta-menchu-tum/
 
Title Sofía Mulánovich 
Description Three-minute animation with original script and score 
Type Of Art Film/Video/Animation 
Year Produced 2021 
Impact Part of the Great Latin American Women project. 21 short animated films made as the audiovisual complement to the educational resources on grandesmujeres.lat The animations were hosted on the YouTube channel of Pakapaka, the children's TV channel operated by the Ministry of Education of Argentina, during March 2022 for International Women's Day. 
URL https://grandesmujeres.lat/mujeres/sofia-mulanovich/
 
Title Sor Juana Inés de la Cruz 
Description Three-minute animation with original script and score 
Type Of Art Film/Video/Animation 
Year Produced 2021 
Impact Part of the Great Latin American Women project. 21 short animated films made as the audiovisual complement to the educational resources on grandesmujeres.lat The animations were hosted on the YouTube channel of Pakapaka, the children's TV channel operated by the Ministry of Education of Argentina, during March 2022 for International Women's Day. 
URL https://grandesmujeres.lat/mujeres/sor-juana-ines-de-la-cruz/
 
Description This is emerging. We are working on the dissemination of the project which was launched in 2021 close to the Christmas holidays. Many schools in the region only returned from the holidays in March. We are gathering feedback from teachers to see the way in which they are using the resources in their classrooms. We are also engaging in work with policy makers with a view to further adoption of the resources.
First Year Of Impact 2022
Sector Education
Impact Types Cultural,Societal

 
Description Research England QR-Policy Support Fund
Amount £11,897 (GBP)
Organisation United Kingdom Research and Innovation 
Sector Public
Country United Kingdom
Start 01/2022 
End 03/2022
 
Description Editorial Atlantida 
Organisation Editorial Atlantida
Country Argentina 
Sector Private 
PI Contribution My research into the one hundred years of Billiken magazine led to me working with the publishing house to shape the discourse around the commemoration of the magazine's centenary of Billiken children's magazine. This took the form of a number of activities including providing background and talking points for industry presentations and radio interviews, giving internal talks to current Atlántida staff on the legacy of Billiken, and writing articles for publication in Billiken and Atlántida's other magazines. I acted as historical consultant and lead contributor for Billiken's centenary issue (5143) and led on the institutional narrative for commemoration of Billiken centenary, curating an exhibition on the 100 years of Billiken at the Argentina National Congress. During the period of funding for the Leadership Fellowship I organised the visit of Billiken's director Euhen Matarozzo, to the UK. We spoke at events at University of Edinburgh, Queen's University Belfast, UCL (in a symposium which I co-organised), the Residence of the Argentine Ambassador to the UK, and participated in the Children's Media Conference. The outputs of the partnership, in response to my research findings, were: Coordination (and contribution of prologue) of a bilingual parallel text edition of Horacio Quiroga's Jungle Tales/Cuentos de la selva for the Biblioteca Billiken book series Co-coordination (with Euhen Matarozzo), co-authorship (with Regina Solis and Ariela Kreimer) of 100 Grandes Mujeres Latinoamericanas [100 Great Latin American Women] illustrated children's book, the flagship product to commemorate the Billiken centenary. The latter was created in recognition of the imbalance of gender representations previously found in the magazine's archives and as a first step towards Billiken creating new narratives to tackle that imbalance. This led to the follow-on funding application, the output of which is the website grandesmujeres.lat which hosts 21 animated films and over 400 downloadable educational resources for primary school children in Latin America, based on the lives of leading women, past and present. In parallel, my research and the work on the Great Latin American Women project has contributed to Billiken's new post-print direction. The blueprint for educational resources which I created for the Great Latin American Women which has been adopted as Billiken's current (free) educational offering. My research and expertise continues to inform Billiken's transition to a multi-platform product.
Collaborator Contribution Access granted to the private archives of Billiken magazine. Permission granted to digitise the collection for research use. Permission granted to publish images in scholarly articles. Director of Billiken travelled to UK to participate in academic, commercial and public engagement talks and activities. Full participation of the partner in all activities and outputs. Significant in-kind contribution to the outputs created during the Fellowship, and to the Great Latin American Women project (Follow-on funding).
Impact Co-coordination (with Euhen Matarozzo), co-authorship (with Regina Solis and Ariela Kreimer) of 100 Grandes Mujeres Latinoamericanas [100 Great Latin American Women] illustrated children's book, the flagship product to commemorate the Billiken centenary C-coordination (and contribution of prologue) of bilingual parallel text edition of Horacio Quiroga's Jungle Tales/Cuentos de la selva for the Biblioteca Billiken book series Articles for Billiken magazine and Gente magazine. Historical consultant and lead contributor for Billiken's centenary issue (5143) Consulting on institutional narrative for commemoration of Billiken centenary, including curation of an exhibition on the 100 years of Billiken at the Argentina National Congress Creation of grandesmujeres.lat which hosts 21 animated films and over 400 downloadable educational resources for primary school children in Latin America, based on the lives of leading women, past and present. For this Euhen Matarozzo and I led a team of over 50 creative industries professionals (animators, graphic designers, illustrators, musicians, web designers), primary school teachers and academic consultants, from nine countries.
Start Year 2016
 
Description Invited talk at DOKUMA conference (Colombia) 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Invited participation in DOKUMA (Colombia), industry-led education and technology conference, with Euhen Matarozzo. We used this as the "soft launch" for Grandes Mujeres Latinoamericanas
Year(s) Of Engagement Activity 2021
URL https://dokuma.tech/
 
Description Launch event Grandes Mujeres Latinoamericanas (Argentina) 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Policymakers/politicians
Results and Impact Formal launch of the project held at Centre Cultural Kirchner in Buenos Aires.
Articles about the launch published by a number of online media outlets.
Year(s) Of Engagement Activity 2021
URL https://www.sheffield.ac.uk/slc/news/promoting-gender-equality-latin-america
 
Description Media coverage of the launch of Grandes Mujeres Latinoamericanas 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Coverage of the launch event as a result of press releases:

https://revistag7.com/se-presento-grandes-mujeres-latinoamericanas/
ladoh.com/grandes-mujeres-latinoamericanas-un-proyecto-que-fomenta-la-igualdad-de-genero-en-la-primaria/
https://www.mdzol.com/sociedad/2021/12/1/una-nueva-plataforma-educativa-promueve-la-igualdad-de-genero-205361.html
https://www.dossiernet.com.ar/articulo/billiken-presento-el-proyecto-grandes-mujeres-latinoamericanas-para-fomentar-la-igualdad-de-genero-en-la-escuela-primaria/27592
https://www.agenciasdemedios.com.ar/billiken-presento-proyecto-grandes-mujeres-latinoamericanas-fomentar-la-igualdad-genero-la-escuela-primaria/

Radio interview: https://ar.radiocut.fm/radiostation/city/listen/2021/12/17/00/00/00/#

Promotion from media owned by the project partner:
Billiken: https://billiken.lat/interesante/billiken-lanzo-grandesmujeres-lat-una-plataforma-educativa-gratuita-que-fomenta-la-igualdad-de-genero/
Para Ti: https://www.parati.com.ar/news/billiken-lanzo-grandesmujeres-lat-una-plataforma-educativa-gratuita-que-fomenta-la-igualdad-de-genero/
Gente: https://www.gente.com.ar/actualidad/billiken-lanzo-grandesmujeres-lat-una-plataforma-educativa-gratuita-que-fomenta-la-igualdad-de-genero/
Year(s) Of Engagement Activity 2021
 
Description Webinars delivered via the TOMI platform (Colombia) to teachers across Latin America 
Form Of Engagement Activity A broadcast e.g. TV/radio/film/podcast (other than news/press)
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Schools
Results and Impact Two webinars presenting Grandes Mujeres Latinoamericanas given via a platform managed by the digital educational company TOMI which has an established network of teachers across Latin America. 100+ lives attendees at each webinar from Mexico, Ecuador, Guatemala, Chile, Colombia and Argentina. 750+ views on YouTube since transmission.
Year(s) Of Engagement Activity 2021
 
Description Website www.grandesmujeres.lat 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Website launched on 23rd November 2021. Repository of all the outputs of the project including over 400 downloadable educational resources and 21 short animated films. 3500 unique users to date on the website.
15,000 views of the animated films on YouTube (to 11/3/22)
Year(s) Of Engagement Activity 2021,2022
URL http://www.grandesmujeres.lat
 
Description Workshops with teachers in Guatemala 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Schools
Results and Impact A series of workshops with schools in Guatemala to give training on using the resources on grandesmujeres.lat
Three workshops as of March 2022 reaching 150 individual teachers across 20 schools, teacher training colleges and educational institutes.
Year(s) Of Engagement Activity 2021,2022