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CULTIVATE: Co-creating cultural narratives for sustainable rural development

Lead Research Organisation: University of the Highlands and Islands
Department Name: Perth College UHI

Abstract

CULTIVATE seeks to understand the role of cultural heritage in shaping sustainable landscapes and communities in the context of societal challenges such as the Covid-19 pandemic, the climate emergency and transitions required to meet the Sustainable Development Goals (SDGs). This research will explore how cultural narratives are co-created, contested and negotiated at community, regional and national scales using methods that bring to the fore cultural values, identity and relationships between people and land. CULTIVATE aims to make conceptual advances by integrating cultural heritage paradigms with socio-ecological systems (SES) to design a methodology to analyse how cultural narratives emerge in relation to stakeholder dynamics, landscape features and drivers of change. CULTIVATE will explore different meaning of heritage through a participatory co-creation approach thereby contributing to JPICH CHIP project and also informing progress towards SDGs. Cultural narratives will be reshaped using the 'Seeds of a good Anthropocene' methodology which focuses on using inspirational visions and stories to achieve transformations to sustainability. CULTIVATE will have valuable impact in real world socio-ecological systems by conducting research across 4 Biosphere Reserves which represent a diverse spectrum of rural cultural landscapes with an ethos of scientific-based management and community engagement. Cultural narratives in the BR communities will be contrasted with those at regional and national level to explore how cultural heritage is conceptualised in different parts of SES. Findings will be synthesised for dissemination both regionally/nationally and internationally. A bank of narratives expressed in written and arts-based forms will be produced as a resource and other outcomes will include policy recommendation for the integration of intangible heritage into planning and management. CULTIVATE will have lasting impact on communities through the empowering nature of its co-creation approach. The role of Biosphere Reserves as demonstration regions will lead to international impact through global Biosphere networks.

Publications

10 25 50
 
Title CULTIVATE in Wester Ross 
Description The film was created using cultural narratives collected as part of our community interviews. These were brought together with a graphic map prepared by the project team and drawing in imagery of the region. The aim of the film is to demonstrate some of the richness and diversity of the cultural narratives in the area. The film was launched at the final project event and was very well received. Wester Ross Biosphere intend to use it as a communications tool going forward. 
Type Of Art Film/Video/Animation 
Year Produced 2024 
Impact Very positive feedback on the film from participants at the final CULTIVATE conference event 
URL https://www.youtube.com/watch?v=vNULP6MrfQ0
 
Title Collaborative poems 
Description We included a poet in our team during the implementation of a series of workshops for regional stakeholders. A collaborative poem was produced by the poet in partnership with the participants of each workshop, in response to the discussions and experiences that took place as part of the workshop process. These will be included in project outputs and also shared with our participants 
Type Of Art Creative Writing 
Year Produced 2024 
Impact We believe this is a novel way of communicating community values within a community planning process. We have not yet recorded any specific impact of this, but we will track how it is taken up and used within our focal region. 
 
Title Cultivate: Co-Creating Cultural Narratives for Sustainable Rural Development - short film 
Description A short film about our project was made and shown at an event organised by the Joint Programming Initiative for Cultural Heritage and Global Change at COP 29 in Azerbaijan 
Type Of Art Film/Video/Animation 
Year Produced 2024 
Impact The film was played continuously 21 and 22 November 2024. The focal event during which the film was featured attacted a diverse audience of over 100 including government representatives, researchers, and international delegates. It is now hosted on the JPI Heritage Hub youtube channel 
URL https://www.youtube.com/watch?v=IrQyGMO0hYI
 
Description The research project met its original objectives by answering the research questions posed at the outset. The project used a co-creation approach to refine research approaches and methodologies both as an academic partnership, and also through collaboration with the associate partner Biosphere Reserves and related stakeholders. The first phase of the project led a new understanding of the different ways in which Biosphere Reserves conceptualise and implement concepts of cultural heritage and how this aligns with action towards sustainable development. This related to various factors including the history of the Biosphere development, as well as socio-cultural context and governance approaches. This paved the way for a cross disciplinary literature review of the connections between cultural heritage and sustainable development (Bryce et al. in prep). A mix of walking and standard semi-structured interviews gathered information about the diversity of cultural narratives in each Biosphere (Malcolm et al. 2025, in review). Comparative analysis revealed key themes which included the multiple values and relationships that connect people and landscape, the sense of loss associated with local and regional heritage and narratives related to change across different temporal and spatial scales. The next phase of the research was based on the concept of 'heritage in the making' and was implemented in a series of participatory workshops in each Biosphere using the 'seeds of a good Anthropocene' methodology'. These insights provided valuable insights into potential future trajectories in each partner country based on positive visions inspired by place-based heritage. The results have been applied to inform local planning and policy in various ways. Further analysis is currently being completed for a comparative paper on the future for heritage and sustainability in each of the Biospheres. The workshops were conducted with both youth and adults and there will be further comparison of future visions and trajectories between these groups. Overall, engagement by communities and stakeholders with the project was good and of high quality, which demonstrated the relevance of the lines of research. The output by Bohnet et al. (2025) presents a transdisciplinary learning framework for guiding place-based research socio-ecological research based on the methodological development in our project. Several creative approaches were included in the research at various stages which enhanced the quality and experience of community and stakeholder engagement. Participatory poetic enquiry formed part of the workshops in Scotland, while in Norway visualisations of workshop themes were created in collaboration with a local artist. Project outputs have included books for a public audience on traditional land use practices in the coastal heaths of Nordhordland and the historic ice roads of Hiiumaa in Estonia. Films have been made for public audiences to convey cultural narratives in Norway, Scotland the Czech Republic. Project researchers have engaged in discussions related to the future of the UNESCO Man and Biosphere programme, emphasising the significance of culture and cultural heritage in sustainable landscape management and in meeting the global sustainable development goals. Several promising future research trajectories have emerged including the role of cultural leadership in sustainable development and the relationships between cultural heritage and sustainable food production.

Bohnet, IC, Bryce, R, Måren, IE, Barraclough, AD, Malcolm, Z, Külm, S, Kokovkin, T, Taylor, S, Cudlinova, E & Sepp, K 2025, 'Co-creating cultural narratives for sustainable rural development: a transdisciplinarylearning framework for guiding place-based social-ecological research', Current Opinion in Environmental Sustainability, vol. 73, 101506, pp. 1-13. https://doi.org/10.1016/j.cosust.2024.101506
Bryce, R., et al. (2025). Cultural heritage in the making - an interdisciplinary perspective on shaping the future of sustainable practices in cultural landscapes. In prep
Malcolm, Z. Bohnet, I.C, Bryce, R. Måren, I., Östman, S, Buchetele, R., Külm, S., Kokovkin, T. Exploring cultural heritage narratives for sustainable rural development: A comparative analysis of four European UNESCO Biosphere Reserves. In review
Exploitation Route In terms of academic routes, I would envisage increasing recognition of the need for transdisciplinary research to address sustainability challenges. This clearly emerged from discussions with multiple groups including the mixed groups of academics and practitioners during the final event. I would envisage a greater emphasis on place-based approaches that combine socio-cultural perspectives and local knowledge with scientific processes, underpinned by a strong understanding of how applications of methods and approaches vary across socio-cultural contexts.
Potential non-academic routes will focus on continued work with UNESCO Biospheres and work with the Man and Biosphere Programme at national, European and international levels. Our work has made a demonstrative contribution to the aim of UNESCO Biospheres to be "learning places for sustainable development". We also envisage that our work will continue to inform the activities sustainability actions of the four focal Biospheres, influencing regional policy and planning processes. Each University partner in the project has an enduring relationship with the partner Biosphere and seek to continue building on the CULTIVATE research through new initiatives.
Sectors Agriculture

Food and Drink

Education

Environment

Culture

Heritage

Museums and Collections

 
Description The Cultivate project ended in November 2024. The impacts from the project are still developing. In the UK context, the project has impacted on regional planning processes. Our team has designed and delivered a participatory approach based on the 'Seeds of a Good Anthropocene' methodology with key stakeholders across the Wester Ross and Lochalsh region of Scotland. The finding from the workshops informed the publication of a strategic area place plan for the region. Similar processes are underway in Estonia, the Czech Republic and Norway. Another area of developing impact has been the strengthening of a relationships between the project research team and the UK National Commission for UNESCO. CULTIVATE worked in partnership with UNESCO UK to deliver the final event around shared aims and welcomed the UK Ambassador for UNESCO to open and participate in the event. A new collaborative project between UHI and UNESCO is ongoing in the form of an AHRC Clore Leadership Fellowship which has led to schedule joint conference presentations. The CULTIVATE PI is also part of a research advisory group for the UNESCO Climate Change and UNESCO Heritage project which has funding of £1.8 Million from the HM treasury. The CULTIVATE findings are being used to inform the development of cross-cutting solutions to climate change for natural and heritage landscapes through this process. The CULTIVATE findings related to youth engagement have been used in another AHRC project on 'designing the green transition' led by a UHI collaboratory, due to the effectiveness of the 'seeds of a good anthropocene' methodology. This has allowed the research team to engage with more young people in rural areas about issues related to sustainability and climate change, and further developing a strong method for young people to share their views. CULTIVATE is contributing to a developing research area that integrates creative approaches such as creative writing and art into scientific problems and questions traditionally explored using natural and social science research methods. This is in its fairly early stages, but the research team are exploring publishing an article to gather evidence from a number of initiatves including the CULTIVATE project.
First Year Of Impact 2024
Sector Communities and Social Services/Policy,Education,Culture, Heritage, Museums and Collections
Impact Types Policy & public services

 
Description CULTIVATE findings submitted to idea-gathering organised by Ministry of Climate in Estonia
Geographic Reach National 
Policy Influence Type Contribution to a national consultation/review
 
Description Informing Area Place Plan for Wester Ross and Lochalsh
Geographic Reach Local/Municipal/Regional 
Policy Influence Type Contribution to a national consultation/review
URL https://www.highland.gov.uk/news/article/16446/area_place_plan_for_wester_ross_strathpeffer_and_loch...
 
Description Informing the development of the new Man and Biosphere Strategy 2025-2035
Geographic Reach Multiple continents/international 
Policy Influence Type Citation in other policy documents
 
Description UNESCO sites as partners for education for sustainable development: an implementation guide
Geographic Reach Multiple continents/international 
Policy Influence Type Citation in other policy documents
URL https://unesdoc.unesco.org/ark:/48223/pf0000393024
 
Description Peat, Diesel and Seaweed: A Poetic Inquiry to Design Green Transition in Northwest Highlands
Amount £32,067 (GBP)
Funding ID AH/Y000331/1 
Organisation Arts & Humanities Research Council (AHRC) 
Sector Public
Country United Kingdom
Start 02/2023 
End 01/2024
 
Title Cultural narratives in four European Biospheres 
Description Phase 1 of the CULTIVATE project has led to the generation of data sets in each of the 4 participating partner countries. These data sets are driven by common questions and will be used to understand the diversity of cultural narratives and impacts of change drivers on these narratives across our case study Biopsheres. The data is based on interviews with stakeholders and community members in each case study (approx 40 in each site) 
Type Of Material Data analysis technique 
Year Produced 2023 
Provided To Others? No  
Impact No impacts as yet. Analysis underway 
 
Description Collaboration and partnership with UK Commission for UNESCO 
Organisation UK National Commission for UNESCO
Country United Kingdom 
Sector Charity/Non Profit 
PI Contribution As PI of the CULTIVATE project, I have been working closely with the Director for Policy and Research at the UK Commission for UNESCO. This individual successfully applied for an AHRC Clore Leadership Fellowship, for which I am acting as project supervisor and hence receiving funding to reflect this. This has been an excellent opportunity to build on the findings of CULTIVATE and to address related research questions related to the role of cultural leadership in place-based sustainable development.
Collaborator Contribution The Clore Leadership Fellow has been working with each of the project partners, to draw on a subset of the CULTIVATE data and to conduct interviews and focus groups on their research topic. The Fellow has visited three of the four UNESCO Biospheres, the Associate Partners of the project to conduct research building on CULTIVATE. Hence partners and associate partners have contributed to these activities.
Impact Outputs will be in the form of a report, a conference presentation and a pee-reviewed publication. These are forthcoming
Start Year 2024
 
Description Research and Innovation Group for Climate Change and UNESCO Heritage project 
Organisation UK National Commission for UNESCO
Country United Kingdom 
Sector Charity/Non Profit 
PI Contribution I was invited to be a member of the Research and Innovation Group to provide expert advice on the Climate Change and UNESCO Heritage Project I attend a series of online meetings with the group and also meetings with UNESCO sites across the UK to discuss innovative approaches to managing climate change and sustainable development in some of the UK's most valuable landscapes
Collaborator Contribution NA
Impact Outcomes are forthcoming and will include a research and innovation strategy for UK UNESCO designations
Start Year 2025
 
Description Area place planning workshops 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Professional Practitioners
Results and Impact The CULTIVATE project team held a series of three workshops across the North West Highlands of Scotland. The aim of the workshops was to provide data from representatives of community development organisations and decision makers at regional and national scale to inform future visioning and planning for the region. the process specifically considered the role of cultural heritage in sustainability transitions for the landscapes and communities of the region. Thirty four stakeholders attended the three half day workshops which was positive for this sparsely populated area, and further stakeholders provided inputs virtually. The research process was directly linked to the a formal Area Place Planning process on behalf of the local authority which will optimise the impact of the findings which will be considered as part of regional strategic planning in the future.
Year(s) Of Engagement Activity 2024
 
Description CULIVATE project film shown at COP 29 in Azerbaijan 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Policymakers/politicians
Results and Impact The Joint Programming Initiative on Cultural Heritage and Global Change (JPI CH) was at COP29 Azerbaijan in Baku to present their work and the future European Partnership on Resilient Cultural Heritage. As part of this, they showcased nine projects including CULTIVATE, that explore the vital link between climate change and cultural heritage, sharing their research and delivering urgent messages to participants.The project short films were shown continuously over a two day period.
Year(s) Of Engagement Activity 2024
URL https://www.youtube.com/watch?v=IrQyGMO0hYI
 
Description CULTIVATE development workshop 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Professional Practitioners
Results and Impact Workshop held with members of Wester Ross Biosphere Board to encourage their contributions towards the co-creation of the themes, approaches and methods to be used in CULTIVATE. The workshop was very rich in terms of content and allowed the research team to make decisions at to the scope of the project and the stakeholders to be engaged.
Year(s) Of Engagement Activity 2022
 
Description Celebrating the 50th Anniversary of UNESCO's Man and the Biosphere programme Webinar 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Third sector organisations
Results and Impact The UNESCO Chair team at the University of Bergen is hosting a webinar celebrating the contribution of research to the evolution of UNESCO's Man and the Biosphere (MAB) programme throughout the last 50 years. The CULTIVATE project was presented as an example of research being conducted in Biopsheres. Much interest was generated and links made with related research projects being conducted across multiple Biospheres. Follow up discussions have focussed on common methods and methodolgical development for implementation in CULTIVATE
Year(s) Of Engagement Activity 2021
URL https://www.uib.no/en/unesco-chair/145354/celebrating-50th-anniversary-unescos-man-and-biosphere-pro...
 
Description Dissemination of CULTIVATE project and findings to UK Man and Biosphere Committee 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact As an independent expert on the UK Man and Biopshere Comittee, I disseminate information about the CULTIVATE research to the UK network of UNESCO Biosphere managers, UK commission for UNESCO, and associated stakeholders including representatives of the devolved administrations. I do this at two committee meetings each year
Year(s) Of Engagement Activity 2024
 
Description Engagement with project stakeholders in Nordhordland Biosphere in Norway 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact During a project partnership meeting in Nordhordland Biosphere in Norway, we reported project results to a group of regional stakeholders and researchers based at the University of Bergen. We also met a number of landuse and heritage practitioners in different parts of the Biosphere
Year(s) Of Engagement Activity 2024
 
Description Engagement with project stakeholders in Wester Ross Biopshere 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Professional Practitioners
Results and Impact This engagment was associated with a meeting of the CULTIVATE project partnership in Wester Ross Biosphere. Meetings were hosted by a local community development trust where approaches to tackling sustainability challenges were discussed. We also met with local heritage and land use experts.
Year(s) Of Engagement Activity 2024
 
Description Heritage and Horizon: Cultivating relationships between cultural heritage and sustainable development 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact The final CULTIVATE event was aimed at practioners, policy makers and academics intrested in understanding the connections between cultural heritage and sustainable development. The project partners reported key findings and demonstrated key outputs including films and interactive maps. This was followed by an expert panel discussion and then an afternoon session of participatory workshops which focused on developing a future research agenda for heritage and sustainability, use of poetic enquiry to collect perspectives on the event themes, and a session on the role of cultural leadership. Attendance and engagement at the event was high and the feedback very positive.
Year(s) Of Engagement Activity 2024
URL https://www.perth.uhi.ac.uk/news/heritage-and-horizon-global-experts-unite-to-advance-culture-and-su...
 
Description Meeting with stakeholders in case study region 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact A stakeholder reception was held in Trebon in the Czech Republic, one of our four case study regions. We presented our research to the administration of the region and discussed how we can implement approaches that will have benefits in the area. Local stakeholders also presented their own work, perspectives and connections were made with related projects ongoing in the region. This was followed by a dialogue that will inform decisions as to how we develop our research in the area. We also met with a local museum to discuss our work during a field tour of the region.
Year(s) Of Engagement Activity 2022
 
Description Meetings with cultural heritage stakeholders in the Western Estonian Archipelago Biosphere, Hiiumaa, Estonia 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact We held meetings with representatives from 3 different Cultural Heritage Institutions in Hiiumaa, Estonia. We held talks in museums in our focus case study area and these informed the co-design element of our ongoing research process in the area.
Year(s) Of Engagement Activity 2023
 
Description National Parks Consultation 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Policymakers/politicians
Results and Impact Partcipated in discussions about how new parks might better accommodate role of culture and heritage - with some discussion of Biospheres as examples. We engaged with 15 or so individual stakeholders from the cultural heritage sector with possibilities for follow on work to try and impact policy-makers in terms of research that supports Biospheres as examples of cultural heritage landscapes.
Year(s) Of Engagement Activity 2022
URL https://www.nature.scot/scotlands-new-national-park-stakeholder-consultation-launched
 
Description Policy makers focus groups 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Policymakers/politicians
Results and Impact Two online focus groups were held with those with expertise in policy and planning in relation to landscapes, housing, community and heritage. These focus groups explored questions around the ways in which cultural heritage has a role in decision making processes, the role of international and national policy frameworks and defined recommendations for how cultural heritage, especially intangible cultural heritage could be better integrated in policies and planning frameworks in the future.
Year(s) Of Engagement Activity 2023,2024
 
Description Presentation at EuroMAB 2024 international meeting 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Oral presentation by Co-PI Iris Bohnet on CULTIVATE: A transdisciplinary conceptual framework for guiding place-based social-ecological research in Biosphere Reserves: The CULTIVATE project to workshop 23: Promoting impactful research in Biosphere Reserves in the context of a changing climate - Good practices to develop research strategies, at the EuroMAB 2024 international meeting. This was followed by a discussion on the value of research in UNESCO Biospheres with Biosphere practitioners and regional stakeholder organisations.
Year(s) Of Engagement Activity 2024
URL https://www.euromab2024.de/
 
Description Scottish Crofting Federation Conference 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Policymakers/politicians
Results and Impact Key outcome: commitment to work in partnership with scottish crofting federation on a conference to engage people with Cultivate research findings and co-create a strategy for crofting/crofting research
Year(s) Of Engagement Activity 2022
 
Description Seachdain Na Gaidhlig (World Gaelic week) 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Professional Practitioners
Results and Impact Drop in event to discuss ongoing research in Wester Ross Biosphere that includes Gaelic - Cultivate project was discussed there to raise awareness of research and discuss how research would develop in next phases to include Gaelic elements
Year(s) Of Engagement Activity 2023
URL https://seachdainnagaidhlig.scot/
 
Description Wester Ross UNESCO Biosphere: Managing Change in our Lands and Seas 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact The PI of CULTIVATE was invited to discuss the project as a member of an expert panel for upland managmeent in the Wester Ross Biosphere. The rationale for the project and the ways in which the work will inform the understanding of cultural landscapes in the region was discussed with a panel of experts and audience of stakeholders. This was an opportunity to connect with key stakeholder groups and organisations that are active in Wester Ross. There was also a national level presence from organisation involved with Scotland-wide habitat restoraton. This organisation has requested a specific meeting to discuss sharing of knowledge related to community engagement in the area. Awareness of the project was raised, and stakeholder groups identified for involvmement with CULTIVATE.
Year(s) Of Engagement Activity 2022
 
Description Youth workshops in Wester Ross Biosphere Scotland 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Schools
Results and Impact We held two workshops with school aged young people in Wester Ross Biopshere. The interactive workshops employed the 'Seeds of a good Anthropocence' participatory methodology and gathered information on young peoples' visions for sustainable futures in their region. There was a high level of interest and engagement with the workshops with the process sparking many questions and discussions. Following the events, the two secondary schools who hosted the workshops reported that the young people had found the experience engaging and thought provoking, and had increased their awareness and knowledge of sustainability and heritage.
Year(s) Of Engagement Activity 2024