Cottons Hidden Voices: Stories from the makers of your clothes

Lead Research Organisation: University of Leeds
Department Name: Sch of Design

Abstract

The UK fashion sector is worth in excess of £26 billion, it employs at least 800,000 people and is a major contributor to the UK's reputation for a creativity and innovation. However, production of UK fashion is highly dependent on global supply chains where workers in the Global South in countries such as Bangladesh, Cambodia, China, India and Sri Lanka provide the labour to grow cotton, spin yarns, knit and weave fabrics and ultimately make the garments we wear in the UK.
These supply chains have been associated with major ethical issues which can include various forms of discrimination, poor pay, bonded labour, child labour and dangerous working conditions. These issues are now best described by the umbrella term 'modern slavery'. But the fashion industry also provides employment for over 250 million workers, and for many workers fashion supply chains offer an opportunity to alleviate poverty, access education and develop social mobility for themselves and for their families. Therefore, the challenge for designers, brands, policy makers and the UN SDGs is how to eradicate issues of modern slavery, while retaining the positive aspects that fashion can provide for workers in the Global South.
Eradicating modern slavery and creating sustainable supply chains is vital for the future of the UK fashion industry and for the planet. However, too often policies, initiatives and discussions aiming to improve sustainability and address modern slavery issues fail to understand and accommodate the complexity of these supply chains, the diversity of actors and the voices of workers involved in the journey of fashion from cotton farms to UK wardrobes.
This project will describe this journey and its complexity using the voices of workers in the supply chain. Through collaboration with workers in India, it will create visual, audio, written and digital content that brings their hidden voices to stakeholders in the UK. By collapsing the cultural and geographical divides between producers and consumers, this content aims to facilitate dialogue about the connections between the clothes consumers in the UK wear and the workers who make them. These human stories will help designers, consumers, educators and policy makers improve their knowledge and awareness of the global fashion industry.
The innovative content will be co-designed and delivered through collaboration with Leeds Museums and Galleries, the largest local authority-run museum service in England with one of the most significant multidisciplinary collections in the UK. This will be supported by the Public Engagement and Arts Educational Engagement Teams at the University of Leeds and the AHRC funded Future Fashion Factory. The project also supports the University's commitment to public engagement with its research and to the UN SDG accord.
This Follow-On project builds on a previously funded AHRC project 'Impact of Covid-19 on management to eradicate modern slavery from global supply chains' (RC Grant reference: AH/V009206/1). This project, a collaboration between the University of Leeds and the Goa Institute of Management, India, explored the impact of the Covid on modern slavery risks for workers in fashion supply chains from the perspective of UK consumption and Indian production.
The research project highlighted how solutions for sustainable fashion must reflect the priorities of the supply chain, and how established Global North views of fashion have ignored Global South perspectives. This has implication for the delivery of the UN SDGs, particularly for following SDGs which are the focus for this Follow-On project:
- SDG 5 Gender Equality; recognising the majority of workers in fashion are female,
- SDG 8 Decent Work and Economic Growth; the fashion industry is a route for poverty alleviation and GDP growth in the Global South,
- SDG 12: Responsible Consumption and Production; understanding the link between fashion consumption in the UK and production in India.

Publications

10 25 50
 
Description There is a real demand for expertise and knowledge regarding the publics understanding of the complex nature of sustainability for fashion and peoples clothing.
Exploitation Route The outputs of the engagement activities will hopefully demonstrate how to explore complex issues for non-expert auidences
Sectors Creative Economy,Education,Culture, Heritage, Museums and Collections

 
Description The aim of this AHRC Follow On call is to explore how existing research can be used to engage non-academic audiences with complex subjects. As such much of the engagement work for th eproject wil be focussing on the non-academic impacts. As many of the activities are ongoing, with the major components of the project plan still be be fully implemented, details of the impacts can't be documented as yet.
First Year Of Impact 2022
Sector Creative Economy,Environment,Culture, Heritage, Museums and Collections
Impact Types Cultural,Societal

 
Description Cottons Hidden Voice 
Organisation Leeds Museums and Galleries
Country United Kingdom 
Sector Public 
PI Contribution The project team has worked with the partner to develop several types of activities to support their outreach and public engagement around the subject of sustainable fashion. The team provide expertise and knowledge as well as contributing to the co-design of activities. Partnership supported the development of a Youth Group and a new exhibition at one of the partners galleries plus contribution to a webinar.
Collaborator Contribution The partner supported the co-design of process to develop an engagement strategy. They also provide the venue and staff support for the Youth Group. They are hosting the exhibition and worked closely with the team to develop the key themes for the event.
Impact The exhibition launches this month (March 2023) and outputs will be associated with this during the course of the next 6 months.
Start Year 2021
 
Description Be Curious Lates 
Form Of Engagement Activity A broadcast e.g. TV/radio/film/podcast (other than news/press)
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact A series of three interactive webinars were developed aimed at engagement with the general public. The series explored the complexity of cotton as a material for use in clothing and how this impacts debates around sustainability
Year(s) Of Engagement Activity 2022
 
Description Be Curious Open Day 
Form Of Engagement Activity Participation in an open day or visit at my research institution
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Public/other audiences
Results and Impact The purpose of the event was to showcase research activities at the University of Leeds.
This project explored the complexity of fashion and sustainability through the use of an interactive game.
Year(s) Of Engagement Activity 2022
 
Description Museum of Goa 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact A workshop was co-developed with the Museum of Goa (India) team to explore the complexity of fashion supply chains and sustainability
Year(s) Of Engagement Activity 2022
 
Description National Trust Interactive Day 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Public/other audiences
Results and Impact An interactive game was developed to help visitors to the National Trust property at Quarry Bank Mill understand and explore the nature of sustainability for fashion
Year(s) Of Engagement Activity 2022
 
Description Teacher Training 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Schools
Results and Impact Presentations were made to local groups of subject specialist teachers to support their development and knowledge of sustainable fashion
Year(s) Of Engagement Activity 2022