The Environmental Impact of Filmmaking: Using Star Wars to Improve Sector Sustainability Practices
Lead Research Organisation:
The Open University
Department Name: Faculty of Arts and Social Sci (FASS)
Abstract
Responding to the urgency of activist movements and governmental talks to prevent climate change, screen sector practitioners are, at present, seeking solutions to the environmental harms caused by film production. For example, events run by the British Film Institute and Creative Scotland have discussed how the sector can become greener. However, as attested by Albert, BAFTA's industry-leading sustainability consultancy, industry initiatives to date have focused on carbon-offsetting on film shoots. While many filmmakers hope to achieve carbon neutrality, researchers and activists argue that 'net-zero' masks the effects of prolonged carbon use and fails to prevent climate change.
This project, then, will turn attention to the hidden environmental impacts of prop and costume making, and provide practitioners with tools to help them reduce carbon emissions. In doing so, the project will collaborate with Albert to provide four sustainability calculators, each of which will estimate the carbon emissions produced by an object made for the Star Wars franchise. The calculators will also enable practitioners to input data to determine the sustainability of their past or future productions. The four case studies underpinning the calculators are: 1. Analogue (1980) and digital (2005) iterations of the droid Artoo Detoo 2. Queen Amidala's 'throne room' costume in The Phantom Menace (1999) 3. Stormtrooper helmets appearing across multiple films 4. An animatronic porg from The Last Jedi (2017).
Star Wars is a useful point of departure in discussions about sustainability. For, from its inception to the present day, it has told stories about environmental change. In A New Hope (1977), a human-made weapon obliterates the planet Alderaan. The Phantom Menace addresses the effects of colonisation. And in Solo (2018), characters recognise the effects of war on different eco-systems. Emerging in the 1970s alongside the first mainstream public debates about climate change and other environmental issues, the Star Wars franchise has provided fascinating commentary on how humans change the natural world.
Of course, planetary exploitation is not limited to its onscreen narratives. It can also be evidenced in the production and commoditising of Star Wars properties, which are all made from raw materials: stormtrooper helmets rely on thermoplastics derived from oil; silicon computer chips store digital characters. Through its extractive, manufacturing, and waste processes, the franchise harms ecosystems and contributes to global climate change by emitting carbon, among other pollutants. Yet many of the franchise's innovations in prop and costume making, which have emerged from English studios, have set standards across the sector for over four decades. Visually iconic Star Wars properties appear in fashion magazines (Vogue, 1977, 2002), are referenced by other media such as television shows (Ru Paul's Drag Race UK, 2021), and are crucial to Star Wars merchandising. Thus, the franchise will offer valuable insights into the environmental impact of prop and costume making that are relevant to the film industry and other design-oriented sectors.
The project's findings and resources will be shared on a website, which will include written histories, short videos, and visual material. Furthermore, through a research network, industry focus group, and events (such as a lecture at the National Science and Media Museum's 'Widescreen Weekend' Film Festival), the project will prompt discussions about sustainability among academics, practitioners, and the public. The Environmental Impact of Filmmaking project, then, will demonstrate how props and costume making are vital to industry efforts to make filmmaking more sustainable. By equipping practitioners with tools to adopt greener processes and inspiring public conversations about industry practices, the project will have a lasting and positive impact on film production.
This project, then, will turn attention to the hidden environmental impacts of prop and costume making, and provide practitioners with tools to help them reduce carbon emissions. In doing so, the project will collaborate with Albert to provide four sustainability calculators, each of which will estimate the carbon emissions produced by an object made for the Star Wars franchise. The calculators will also enable practitioners to input data to determine the sustainability of their past or future productions. The four case studies underpinning the calculators are: 1. Analogue (1980) and digital (2005) iterations of the droid Artoo Detoo 2. Queen Amidala's 'throne room' costume in The Phantom Menace (1999) 3. Stormtrooper helmets appearing across multiple films 4. An animatronic porg from The Last Jedi (2017).
Star Wars is a useful point of departure in discussions about sustainability. For, from its inception to the present day, it has told stories about environmental change. In A New Hope (1977), a human-made weapon obliterates the planet Alderaan. The Phantom Menace addresses the effects of colonisation. And in Solo (2018), characters recognise the effects of war on different eco-systems. Emerging in the 1970s alongside the first mainstream public debates about climate change and other environmental issues, the Star Wars franchise has provided fascinating commentary on how humans change the natural world.
Of course, planetary exploitation is not limited to its onscreen narratives. It can also be evidenced in the production and commoditising of Star Wars properties, which are all made from raw materials: stormtrooper helmets rely on thermoplastics derived from oil; silicon computer chips store digital characters. Through its extractive, manufacturing, and waste processes, the franchise harms ecosystems and contributes to global climate change by emitting carbon, among other pollutants. Yet many of the franchise's innovations in prop and costume making, which have emerged from English studios, have set standards across the sector for over four decades. Visually iconic Star Wars properties appear in fashion magazines (Vogue, 1977, 2002), are referenced by other media such as television shows (Ru Paul's Drag Race UK, 2021), and are crucial to Star Wars merchandising. Thus, the franchise will offer valuable insights into the environmental impact of prop and costume making that are relevant to the film industry and other design-oriented sectors.
The project's findings and resources will be shared on a website, which will include written histories, short videos, and visual material. Furthermore, through a research network, industry focus group, and events (such as a lecture at the National Science and Media Museum's 'Widescreen Weekend' Film Festival), the project will prompt discussions about sustainability among academics, practitioners, and the public. The Environmental Impact of Filmmaking project, then, will demonstrate how props and costume making are vital to industry efforts to make filmmaking more sustainable. By equipping practitioners with tools to adopt greener processes and inspiring public conversations about industry practices, the project will have a lasting and positive impact on film production.
Organisations
| Description | The project is still in progress, and currently the project team is working on two case studies. We have published one case study so far, though, which makes carbon footprint comparisons between two iterations of the droid Artoo Detoo from Star Wars (a robotic recurring character in the franchise). In the first instance, we looked at a costume of the droid made for the 1977 film 'A New Hope,' which comprised bespoke, hand-pressed aluminium parts and found leather, rubber, plastic and other objects. In the second, we investigated the first major digital appearance of the droid in the 2002 film 'Attack of the Clones,' when Artoo was recreated using computer-generated imaging, or CGI. What we found may be surprising to people: the practical, costume version of the droid had far lower carbon emissions associated with its materials and build than the CGI one. The result is because digital work often has a huge, and largely hidden or under-discussed, environmental impact that comes from a variety of sources. These include energy consumption (running computers and screens, running and cooling servers to store data, etc.), and the use of precious metals and plastics to make the hardware needed to run CGI software. As part of the case study, we created a calculator that allows people to select a range of common materials used to build props and costumes (e.g., cotton, polyester, polyurethane foam) and input both the size of their prop/costume and how long it appears on screen in their film or TV show. The calculator then estimates whether it would be more or less environmentally friendly to make the asset practically, or digitally. So far, most results from our calculator tests suggest that practical builds tend to be greener than CGI. And, given that practical makes can be reused and recycled - a less common activity with digital data - there seems to be a strong initial case for encouraging filmmakers to consider practical builds. We continue to undertake research for our other case studies, and to balance initial findings with other evidence, such as interviews. Based on discussions with prop-makers, for example, we think a hybrid way of working that blends basic practical builds with green-screen technology and CGI augmentation, might offer a good, and reasonably eco-friendly solution to filmmakers. |
| Exploitation Route | Filmmakers and broadcasters have already expressed interest in the project's initial findings. The calculator can help people in the screen industries reflect on their current practice and find ways to make their processes greener. The Artoo Detoo case study might encourag both organisations and employees across all sectors that are heavily reliant on digital production to consider - and hopefully adapt - their reliance on energy-intensive media making and data storage processes. |
| Sectors | Creative Economy Digital/Communication/Information Technologies (including Software) Education Environment Culture Heritage Museums and Collections |
| URL | https://eifproject.com/artoo-detoo/ |
| Description | Following the project's launch event in September 2023, the research has begun to have impact on the screen industries, and among the sustainability consultancies that serve them. The launch event itself was attended by guests from organisations including Pinewood Studios, ITV, BAFTA albert, Love Productions, and others, with 87% of respondents to the feedback survey suggesting that the event had changed how they thought about one or more aspects of industry practice or its environmental impact. ITV Anglia ran a short new item about the research in September 2023. In October 2023, the PI was invited by the British Film Designers' Guild to discuss the research at an 'Art Dept Take Over' event in London, which put the work in front of an audience of around 100 industry professionals. The research was cited by industry speakers at an event run by Ffilm Cymru Wales in November 2023, and we have had interest expressed in the work by the BBC, as well as Ffilm Cymru Wales. The project's initial findings now appear on degree-level curricula at two UK universities. Another result of the work thus far has been the genesis of a new research idea by the project RA, which seeks to benchmark the energy use and efficiency of green screen and 'volume' (LED set) technologies. This nascent project is opening up pathways to new collaborations within academia and in industry. |
| First Year Of Impact | 2023 |
| Sector | Digital/Communication/Information Technologies (including Software),Education,Culture, Heritage, Museums and Collections |
| Impact Types | Cultural Societal |
| Description | Changing perspectives on the carbon footprint of digital media production |
| Geographic Reach | National |
| Policy Influence Type | Influenced training of practitioners or researchers |
| Title | Interviews with former Star Wars crew members |
| Description | The dataset is comprised of transcripts from the PI's interviews of film industry professionals who have worked on Star Wars films (or in some cases, other major blockbuster franchises) in roles such as art department, costume manager, and creature makers. The interviews provide rare insights into the day-to-day roles of below-the-line film industry workers in general, the specific experiences of crew on the Star Wars films. They also document changes to industry-standard practices and materials over time, and offer commentary on film industry workers' perspectives on environmental sustainability. |
| Type Of Material | Database/Collection of data |
| Year Produced | 2024 |
| Provided To Others? | No |
| Impact | The dataset is not yet public, but will become so when major outputs from the EIF project are complete. |
| Title | Prop and Costume Environmental Sustainability: Practical/Digital Calculator |
| Description | The calculator is an open-access web tool hosted on the EIF project website. It enables people to input data about a chosen asset (a prop or costume) according to its material, size, and the length of time it will spend on screen in a film or television production. The calculator then determines the estimated carbon emissions per second of screen time for the physical asset, while also estimating the likely carbon emissions that would result from creating a comparative asset digitally. By comparing carbon emissions/second of screen time between the physical and digital assets, the calculator informs the user of the option that is most likely to be greener based on the tool's estimates and dataset. |
| Type Of Technology | Webtool/Application |
| Year Produced | 2023 |
| Impact | Users have reported that the tool has changed how they think about practical and digital asset making. |
| URL | https://eifproject.com/artoo-detoo/ |
| Description | Interview for regional news |
| Form Of Engagement Activity | A press release, press conference or response to a media enquiry/interview |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Public/other audiences |
| Results and Impact | The PI gave an interview to ITV's Anglia regional news. She shared initial findings from the project with a general evening news audience. |
| Year(s) Of Engagement Activity | 2023 |
| Description | Panel discussion at Star Wars Celebration London |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Public/other audiences |
| Results and Impact | The PI participated in a roundtable discussion on politics in a Star Wars TV series at the official Star Wars fan conference. The session was attended by approx. 500 people, and as part of the discussion the PI drew attention to research being carried out by the EIF project. |
| Year(s) Of Engagement Activity | 2023 |
| Description | Public engagement blog post |
| Form Of Engagement Activity | Engagement focused website, blog or social media channel |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Undergraduate students |
| Results and Impact | The PI write a blog post for the Open Learn website that introduced issues about screen industry sustainability to a public audience, and highlighted the research being carried out by the EIF project. |
| Year(s) Of Engagement Activity | 2022 |
| URL | https://www5.open.ac.uk/sustainability/news/greening-film-and-television-save-our-blue-planet?nocach... |
