'Strictly' Inclusive: Co-creating the past, present and future
Lead Research Organisation:
Coventry University
Department Name: Ctr for Dance Research
Abstract
Strictly Come Dancing is a hugely successful BBC programme with an enormous following of fans, with viewers averaging at 8 million per week. This public engagement project will involve the public with research about BBC's cutting-edge work in televising dance, focusing on Strictly. Drawing on research expertise at the Centre for Dance Research, we will partner with the BBC and utilise both BBC archive analysis and public engagement activities to better understand and celebrate the impact of the programme on audiences. We will specifically focus on how Strictly has addressed inclusion and representation of gender, sexuality and disability. Along with this we will share our knowledge of archival research, dance analysis and 'kinaesthetic empathy' of the viewers (Wood, 2010); supporting participants to critically and creatively reflection on televised dance. This project will engage dance enthusiasts from D/deaf and LGBTQIA+ communities in the Midlands region of the UK by collaborating with Coventry Pride, the Deaf Cultural Centre and Deaf Explorer in Birmingham to select archival clips, host discussions and generate creative responses as an approach to reflect on inclusion and representation in Strictly Come Dancing - past, present and future. We will host workshops and discussion documented through film; facilitate creative responses through stop motion gifs and artistic films; and celebrate the material developed through a public launch and sharing in local/social media outlets.
Publications
Stamp K
(2022)
How Strictly is challenging the way people think about dance
Stamp, K.
(2024)
Strictly: three ways the show can make things better for all dancers
| Title | Dance films |
| Description | We commissioned three artists to respond to the theme of the project using dance and film. |
| Type Of Art | Film/Video/Animation |
| Year Produced | 2022 |
| Impact | We have developed relationships with three artists that we will continue to work with. |
| URL | https://canvas-story.bbcrewind.co.uk/strictly/ |
| Title | Strictly at 20 |
| Description | We were invited to contribute to a website article celebrating 20 years of Strictly Come Dancing. |
| Type Of Art | Artefact (including digital) |
| Year Produced | 2024 |
| Impact | Capacity and relationship building with the BBC. |
| URL | https://canvas-story.bbcrewind.co.uk/strictly20inclusion/ |
| Description | To change narratives in society, we have to have honest representation in media to open up debate. Representation on TV and in the media is important for marginalised communities. |
| Exploitation Route | We have published a policy brief and we are still working with the BBC. |
| Sectors | Communities and Social Services/Policy Education Leisure Activities including Sports Recreation and Tourism Culture Heritage Museums and Collections |
| URL | https://canvas-story.bbcrewind.co.uk/strictly/ |
| Description | We will write a policy brief on the outcome of the project. We have built relationships with the partners that we will continue to work with. Particularly working with the Deaf Cultural Centre, we helped the organisation think of other creative ways to work with a group. |
| Sector | Communities and Social Services/Policy,Creative Economy |
| Impact Types | Societal Policy & public services |
| Description | ESRCIAA |
| Amount | £1,500 (GBP) |
| Organisation | Coventry University |
| Sector | Academic/University |
| Country | United Kingdom |
| Start | 06/2024 |
| End | 11/2024 |
| Description | Festival of social Science |
| Amount | £3,000 (GBP) |
| Organisation | British Broadcasting Corporation (BBC) |
| Sector | Public |
| Country | United Kingdom |
| Start | 06/2024 |
| End | 11/2024 |
| Description | Research England Development Fund |
| Amount | £6,000 (GBP) |
| Organisation | Coventry University |
| Sector | Academic/University |
| Country | United Kingdom |
| Start | 01/2023 |
| End | 06/2023 |
| Description | Festival of Social Science community workshops |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Public/other audiences |
| Results and Impact | We delivered two workshops as part of Coventry University's Festival of Social Science. These workshops took place at the Deaf Cultural Centre in Birmingham and at the Symphony Hall. They were with two D/deaf adult groups. The members participated in a short dance class, we watched clips of Strictly and they made stop-motion GIFS of their wishes for future representation on TV. |
| Year(s) Of Engagement Activity | 2024 |
| URL | https://canvas-story.bbcrewind.co.uk/strictly/ |
| Description | Interview for Radio |
| Form Of Engagement Activity | A press release, press conference or response to a media enquiry/interview |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Public/other audiences |
| Results and Impact | We were invited to talk on six radio shows, links below. BBC Three Counties with Robert Peronne from 2:52:00 - https://www.bbc.co.uk/programmes/p0gbqyp8 BBC Scotland with Connie McLaughlin, from 2:49:50 - https://www.bbc.co.uk/sounds/play/m001r128 BBC CWR with Dan Sambell/ Kirsty Leahy from 15:00 - https://www.bbc.co.uk/sounds/play/p0gfdq6w BBC Five Live with Eleanor Oldroyd from 54:30 - https://www.bbc.co.uk/sounds/play/m001r7m3 BBC Local, Radio Berkshire with Kirsten O'Brien from 14:32 - https://www.bbc.co.uk/sounds/play/p0gglc10 BBC Oxford and Berkshire with Brigitte Tetteh from 40:00 - https://www.bbc.co.uk/sounds/play/p0h586b8 |
| Year(s) Of Engagement Activity | 2023 |
| URL | https://www.bbc.co.uk/sounds/play/m001r7m3 |
| Description | Stop-motion workshops |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Public/other audiences |
| Results and Impact | We delivered workshops at the Belgrade Theatre with the LGBT+ community and at the Deaf Cultural Centre in Birmingham. 35 people (approx) attended and it sparked conversation around diversity and inclusion on Strictly Come Dancing and an increased interest in stop motion animation and dancing. We also delivered an additional workshop at the Being Human Festival at the Herbert Gallery in Coventry to 15 people. Again, with the same impact as above. |
| Year(s) Of Engagement Activity | 2022 |
| URL | https://canvas-story.bbcrewind.co.uk/strictly/ |