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'Strictly' Inclusive: Co-creating the past, present and future

Lead Research Organisation: Coventry University
Department Name: Ctr for Dance Research

Abstract

Strictly Come Dancing is a hugely successful BBC programme with an enormous following of fans, with viewers averaging at 8 million per week. This public engagement project will involve the public with research about BBC's cutting-edge work in televising dance, focusing on Strictly. Drawing on research expertise at the Centre for Dance Research, we will partner with the BBC and utilise both BBC archive analysis and public engagement activities to better understand and celebrate the impact of the programme on audiences. We will specifically focus on how Strictly has addressed inclusion and representation of gender, sexuality and disability. Along with this we will share our knowledge of archival research, dance analysis and 'kinaesthetic empathy' of the viewers (Wood, 2010); supporting participants to critically and creatively reflection on televised dance. This project will engage dance enthusiasts from D/deaf and LGBTQIA+ communities in the Midlands region of the UK by collaborating with Coventry Pride, the Deaf Cultural Centre and Deaf Explorer in Birmingham to select archival clips, host discussions and generate creative responses as an approach to reflect on inclusion and representation in Strictly Come Dancing - past, present and future. We will host workshops and discussion documented through film; facilitate creative responses through stop motion gifs and artistic films; and celebrate the material developed through a public launch and sharing in local/social media outlets.

Publications

10 25 50
 
Title Dance films 
Description We commissioned three artists to respond to the theme of the project using dance and film. 
Type Of Art Film/Video/Animation 
Year Produced 2022 
Impact We have developed relationships with three artists that we will continue to work with. 
URL https://canvas-story.bbcrewind.co.uk/strictly/
 
Title Strictly at 20 
Description We were invited to contribute to a website article celebrating 20 years of Strictly Come Dancing. 
Type Of Art Artefact (including digital) 
Year Produced 2024 
Impact Capacity and relationship building with the BBC. 
URL https://canvas-story.bbcrewind.co.uk/strictly20inclusion/
 
Description To change narratives in society, we have to have honest representation in media to open up debate. Representation on TV and in the media is important for marginalised communities.
Exploitation Route We have published a policy brief and we are still working with the BBC.
Sectors Communities and Social Services/Policy

Education

Leisure Activities

including Sports

Recreation and Tourism

Culture

Heritage

Museums and Collections

URL https://canvas-story.bbcrewind.co.uk/strictly/
 
Description We will write a policy brief on the outcome of the project. We have built relationships with the partners that we will continue to work with. Particularly working with the Deaf Cultural Centre, we helped the organisation think of other creative ways to work with a group.
Sector Communities and Social Services/Policy,Creative Economy
Impact Types Societal

Policy & public services

 
Description ESRCIAA
Amount £1,500 (GBP)
Organisation Coventry University 
Sector Academic/University
Country United Kingdom
Start 06/2024 
End 11/2024
 
Description Festival of social Science
Amount £3,000 (GBP)
Organisation British Broadcasting Corporation (BBC) 
Sector Public
Country United Kingdom
Start 06/2024 
End 11/2024
 
Description Research England Development Fund
Amount £6,000 (GBP)
Organisation Coventry University 
Sector Academic/University
Country United Kingdom
Start 01/2023 
End 06/2023
 
Description Festival of Social Science community workshops 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Public/other audiences
Results and Impact We delivered two workshops as part of Coventry University's Festival of Social Science. These workshops took place at the Deaf Cultural Centre in Birmingham and at the Symphony Hall. They were with two D/deaf adult groups. The members participated in a short dance class, we watched clips of Strictly and they made stop-motion GIFS of their wishes for future representation on TV.
Year(s) Of Engagement Activity 2024
URL https://canvas-story.bbcrewind.co.uk/strictly/
 
Description Interview for Radio 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Public/other audiences
Results and Impact We were invited to talk on six radio shows, links below.

BBC Three Counties with Robert Peronne from 2:52:00 - https://www.bbc.co.uk/programmes/p0gbqyp8

BBC Scotland with Connie McLaughlin, from 2:49:50 - https://www.bbc.co.uk/sounds/play/m001r128

BBC CWR with Dan Sambell/ Kirsty Leahy from 15:00 - https://www.bbc.co.uk/sounds/play/p0gfdq6w

BBC Five Live with Eleanor Oldroyd from 54:30 - https://www.bbc.co.uk/sounds/play/m001r7m3

BBC Local, Radio Berkshire with Kirsten O'Brien from 14:32 - https://www.bbc.co.uk/sounds/play/p0gglc10

BBC Oxford and Berkshire with Brigitte Tetteh from 40:00 - https://www.bbc.co.uk/sounds/play/p0h586b8
Year(s) Of Engagement Activity 2023
URL https://www.bbc.co.uk/sounds/play/m001r7m3
 
Description Stop-motion workshops 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Public/other audiences
Results and Impact We delivered workshops at the Belgrade Theatre with the LGBT+ community and at the Deaf Cultural Centre in Birmingham. 35 people (approx) attended and it sparked conversation around diversity and inclusion on Strictly Come Dancing and an increased interest in stop motion animation and dancing.

We also delivered an additional workshop at the Being Human Festival at the Herbert Gallery in Coventry to 15 people. Again, with the same impact as above.
Year(s) Of Engagement Activity 2022
URL https://canvas-story.bbcrewind.co.uk/strictly/