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Digital Islam across Europe: Understanding Muslims' Participation in Online Islamic Environments

Lead Research Organisation: University of Edinburgh
Department Name: Sch of Literature Languages & Culture

Abstract

Contemporary social, religious, and political hierarchies within Muslim communities are transformed by the eroding monopolization of knowledge by elites. The digital revolution intensified transnational diasporic ties and widened inter-generational differences within Muslim populations throughout Europe. Yet, our general comprehension of the creation, use, and influence of Online Islamic Environments (OIEs) is highly limited. This project investigates the characteristics of contemporary OIEs, and their consequences for the social and religious practices of different Muslim populations within and across distinct European contexts. Focusing on the interactions between producers and users of OIEs, it examines how, when and why individuals and groups seek advice on the internet about a range of social and religious issues, as well as how their online and offline experiences and practices shape one another. The project entails in-depth research on the production and use of OIEs in in five European countries: Lithuania, Poland, Spain, Sweden and the United Kingdom. At its core, the project will provide an examination of how diverse Muslim populations engage with the online ecosystem providing formal or informal advice on issues related to Islam. It will show how these interactions shape, and are shaped, by the success of specific online producers. It will also analyse on how these usages of OIE can induce revisions of individual behaviour and belief in different national settings. The research for the project combines qualitative and quantitative methods. These include semi-structured interviews of producers and users of OIEs, a netnographic tracing of online habits, and a transnational survey of producers of online Islamic guidance and their followers. The research will provide concise explanations of the dynamics and social implications of OIEs to specific stakeholders, including Muslim organisations and networks, national policy makers, and third sector organisations.

Publications

10 25 50
 
Description National and transnational trends:
- UK Muslims show significant online religious connections with North America rather than Europe or Muslim-majority countries. English language dominates online religious engagement (82.1%), but Arabic (38.1%) and Urdu (15.1%) remain relevant. Many content creators cater to global English-speaking audiences, particularly in the US and South Asia.
- UK heritage languages (e.g., Bangla, Gujarati, Persian, and Urdu) are used for specific religious contexts but are declining among younger generations. Nonetheless, Arabic is seen as a marker of religious capital, with many aspiring to learn it.
- Archiving domain graphs have highlighted the influence of UK-based websites on smaller Muslim communities in other European countries (ex. Lithuania). The ability to create specific collections with Archiving (e.g., "Salafi" blogs, Ahmadiyya websites) provides insights into transnational links of some "branches" within the partner countries.
- In Spain, several sites that enjoy significant traffic from people looking for information about Islam are administered anonymously. Most anonymous Islamic reference sites are published out of the Gulf countries or the US.
- Polish Muslims frequently turn to English-language or Arabic sources online for Islamic knowledge. Polish Converts to Islam play an active role in creating online communities and content.
- In Sweden, "frequent content producers" (i.e., online influencers) are as likely to focus on religious content than to concentrate on other topics such as culture and leisure. They are also likely to receive threats and experience harassment.
Authority and Trust:
- In the UK, independent Islamic scholars and lecturers are the most trusted sources, surpassing UK-based congregations and organisations. UK Muslims struggle to identify prominent national online figures, instead engaging with global figures such as Mufti Menk (UAE) and Omar Suleiman (USA).
- In the UK Abdal Hakim Murad stands out as the only UK-based Muslim scholar frequently mentioned. The Cambridge Muslim College and East London Mosque are the most frequently mentioned UK-based sources.
- UK Muslim identities in the UK are fluid even though most survey respondents identified as Sunni, as qualitative interviews revealed non-rigid affiliations, including Sufi, Salafi, and non-denominational Muslims.
- Interviewees from UK non-denominational Sunni Muslims moved beyond traditional sectarian labels, often facilitated by online engagement as online platforms provided alternative spaces for religious discussion, intellectual engagement, and community-building.
- In Spain, users of digital Islamic environments do so in a manner that complements their offline activities at mosques or go online because they feel alienated at physical mosques and are not comfortable with local activities
- Muslims in Spain tend to be more active in searching for religious content online than members of other faiths. This is partly because they tend to be younger and more digitally active in general and partly because more religious than non-Muslims living in Spain as far as participation in religious prayer and ritual are concerned
- Polish Muslims favour international Islamic scholars over local ones due to perceptions of greater diversity and reliability, and because of the low visibility of Official Polish Islamic organizations
Exploitation Route - Online connections can be cross-referenced with offline fieldwork and literature to understand offline religious and social networks.
- Saving URLs over several years will allow others to continue monitoring for example the overall "health" of certain organisations or the popularity of influential online figures.
Sectors Communities and Social Services/Policy

Digital/Communication/Information Technologies (including Software)

Education

Government

Democracy and Justice

Culture

Heritage

Museums and Collections

URL https://blogs.ed.ac.uk/digitalislameurope/
 
Description 2 Panels at the conference of the British Association for Islamic Studies 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Postgraduate students
Results and Impact 2 Panels at the conference of the British Association for Islamic Studies (BRAIS) (University of Leeds, Leeds, United Kingdom)
Year(s) Of Engagement Activity 2024
 
Description Anna Grasso, Gary R. Bunt. Approaches and Considerations Towards Archiving Digital Islam Across Europe https://blogs.ed.ac.uk/digitalislameurope/research-findings/archiving/ 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Diffusing the insights from the project
Year(s) Of Engagement Activity 2023
 
Description Blog post: European Digital Muslim Responses to the Israel-Hamas Crisis 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Blog post: European Digital Muslim Responses to the Israel-Hamas Crisis
Year(s) Of Engagement Activity 2024
URL https://blogs.ed.ac.uk/digitalislameurope/research-findings/archiving/archiving-contemporary-events/...
 
Description Blog post: Qur'an Burning Incidents in Sweden 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Blog post: Qur'an Burning Incidents in Sweden. CHANSE DIGITISLAM,
Year(s) Of Engagement Activity 2024
URL https://blogs.ed.ac.uk/digitalislameurope/research-findings/archiving/archiving-contemporary-events/...
 
Description Blog post: Sharing Ramadan: online and offline initiatives 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Blog post: Sharing Ramadan: online and offline initiatives, CHANSE DIGITISLAM,
Year(s) Of Engagement Activity 2024
URL https://blogs.ed.ac.uk/digitalislameurope/research-findings/archiving/archiving-contemporary-events/...
 
Description Blog post: The Online Portrayal and Legacy of Deceased Influential Figures 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Blog post: The Online Portrayal and Legacy of Deceased Influential Figures. CHANSE DIGITISLAM,
Year(s) Of Engagement Activity 2024
URL https://blogs.ed.ac.uk/digitalislameurope/research-findings/archiving/archiving-contemporary-events/...
 
Description Gary R. Bunt, Anna Grasso, Avi Astor, Rosa Martinez Cuadros, Mateusz Chudziak, Arvydas Kumpis 'European Digital Muslim Responses to the Israel-Hamas Crisis', https://blogs.ed.ac.uk/digitalislameurope/research-findings/archiving/digital-muslim-responses-to-the-israel-hamas-crisis/ 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Diffusing the insights from the project
Year(s) Of Engagement Activity 2024
 
Description Interview by the ARCH/Archive-it team about the DigiIslam experience on web archiving 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Interview by the ARCH/Archive-it team about the DigiIslam experience on web archiving
Year(s) Of Engagement Activity 2025
URL https://archive-it.org/post/learning-from-muslim-communities-online/
 
Description Keynote speech: 'Digital Connections: Influence, Impact and Authority in Islamic Digital Spaces.' 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Postgraduate students
Results and Impact Keynote speech: 'Digital Connections: Influence, Impact and Authority in Islamic Digital Spaces.' European Network for Islamic Studies (ENIS) Spring School, "Peripheral Islam: Muslims on the Geographical, Normative, Political and Religious Margins", UNIL Lausanne, Switzerland, June 2024. Score of students attended, alongside faculty members, NGO representatives and policy makers. The talk generated increased interest in studying and policing the digital Islamic field.
Year(s) Of Engagement Activity 2024
 
Description Keynote speech: 'From Sheikh Google to ImamAI.' 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Postgraduate students
Results and Impact Keynote speech: 'From Sheikh Google to ImamAI.' Faculty of Islamic Studies Universitas Islam Internasional Indonesia (UIII), Leiden University and KITLV-Jakarta, Annual Masterclass 2024, "The Future of Artificial Intelligence in/and of Islam". July 2024. Depok, West Java, Indonesia. Over 50 students attended, alongside faculty members, NGO representatives and policy makers. The talk generated increased interest in studying and policing the digital Islamic field.
Year(s) Of Engagement Activity 2024
 
Description Keynote speech: 'Islamic Algorithms.' Fakultas Dakwah UIN Sultan Maulana Hasanuddin Banten. 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Postgraduate students
Results and Impact Keynote speech: 'Islamic Algorithms.' International Seminar on Islamic Digital Humanities. Fakultas Dakwah UIN Sultan Maulana Hasanuddin Banten. July 2024. Banten, Indonesia. Over 50 students attended, alongside faculty members, NGO representatives and policy makers. The talk generated increased interest in studying and policing the digital Islamic field.
Year(s) Of Engagement Activity 2024
 
Description Keynote speech: 'Transmission, Influence, Control: the Evolution of Cyber Islamic Environments'. Oficina d'Afers Religiosos i Investigacions en Sociologia de la Religio in Barcelona, 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Policymakers/politicians
Results and Impact Keynote: 'Transmission, Influence, Control: the Evolution of Cyber Islamic Environments'. Religions Digitals: Transformacions Technologiques i Espirituals Conference organised by the Oficina d'Afers Religiosos i Investigacions en Sociologia de la Religio in Barcelona, in conjunction with Universitat Autonoma de Barcelona/CHANSE DIGITISLAM. February 2025. Policymakers, NGOs and researchers discussed policing the field of digital Islam.
Year(s) Of Engagement Activity 2025
 
Description Online workshop "Self-presentation, image creation and lifestyle promotion in the social media" 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Public/other audiences
Results and Impact Online workshop adressed to Muslim women engaged in running islam related sacial media accounts. The main purpose was to increase awareness of the technical aspects of navigating social media platforms, not only to achieve higher reach and increase visibility, but also to avoid the risks associated with online activity, including immunity to the stress associated with it.

Warkshop held in two rounds in 14th ans 28th of October 2023. The host - prof. Magdalena Kachniewska
Organizers - prof. Katarzyna Górak-Sosnaowska, Iga Werminska-Wislicka, Jasmina Samsel.
Year(s) Of Engagement Activity 2023
 
Description Online workshop: "What is missing in the expression of Lithuanian Muslims in online spaces" 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Third sector organisations
Results and Impact Online workshop: "What is missing in the expression of Lithuanian Muslims in online spaces". (In Lithuanian)
Year(s) Of Engagement Activity 2024
URL https://www.youtube.com/watch?v=x5Zx744aYqw
 
Description Online workshops for Muslim women "Self-presentation, image creation and lifestyle promotion in social media." October 14 and 28, 2023 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Public/other audiences
Results and Impact Diffusion of the insights from the project
Year(s) Of Engagement Activity 2023
 
Description Participation in Stop Islamophobia (Roundtable): "Against Islamophobic online discourse." Faculty of Social Science, Universidad Salamanca: 7 February 2024. 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Other audiences
Results and Impact Diffusion of insights from the project.
Year(s) Of Engagement Activity 2024
 
Description Presentation: 'Preliminary Results from the Digital Islam Across Europe Project.' Manchester Metropolitan University 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Undergraduate students
Results and Impact Presentation: 'Preliminary Results from the Digital Islam Across Europe Project.' Recovira-Religious Communities in the Virtual Age Conference, Manchester Metropolitan University. October 2024. Scores of students attended and there were questions and discussion afterwards that increased interest in the field of online religion
Year(s) Of Engagement Activity 2024
 
Description Presentation: 'The Ethics of researching Muslims' Participation in Online Islamic Environments" 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Postgraduate students
Results and Impact Presentation: 'The Ethics of researching Muslims' Participation in Online Islamic Environments" CHANSE Mid-Term Conference: Building Networks. Bucharest, Romania,18-19 September, 2024.
Year(s) Of Engagement Activity 2024
 
Description Presentation: 'Transmission, Influence, Control: The Evolution of Religious Authority and Knowledge in Islamic Digital Spaces.' Friedrich-Alexander-Universität 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Policymakers/politicians
Results and Impact Presentation: 'Transmission, Influence, Control: The Evolution of Religious Authority and Knowledge in Islamic Digital Spaces.' Islam online - offline - and beyond: Digital media, Islamic knowledge and authority in the West Workshop. Friedrich-Alexander-Universität Research Centre for Islam and Law in Europe - FAU EZIRE. September 2024. Erlangen. Policy makers, NGOs and researchers asked questions about policing the online Islamic field.
Year(s) Of Engagement Activity 2024
 
Description Presentation: Archiving Methodologies. European Association for the Study of Religions Conference. 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Postgraduate students
Results and Impact Presentation: Archiving Methodologies. European Association for the Study of Religions Conference. August 2024. Gothenburg. The talk parked questions and discussion afterwards about revising current research methodology.
Year(s) Of Engagement Activity 2024
 
Description Webinar at the International Internet Preservation Consortium 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Postgraduate students
Results and Impact Webinar at the International Internet Preservation Consortium: Scholarship with Web Archive Collection Data
Year(s) Of Engagement Activity 2025
URL https://netpreserve.org/event/iipc-rss-webinar-scholarship-with-web-archive-collection-data/
 
Description Workshop with Polish Teachers, Kutno, Poland, May 29, 2023 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Schools
Results and Impact Workshop with introduction on Islamic content online. Event was held in 1st High school of J. Dabrowski in Kutno with around 15 participants (school teachers).
Workshop delivered by Katarzyna Górak Sosnowska.
Year(s) Of Engagement Activity 2023
 
Description https://www.bernardinai.lt/skaitmenines-islamiskos-aplinkos-pletra-lietuvoje/ 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Media (as a channel to the public)
Results and Impact Diffusing the insights from the project
Year(s) Of Engagement Activity 2023