Dynamic, Real time, On-demand Personalisation for Scaling (DROPS)

Lead Research Organisation: University of Exeter
Department Name: Business and Management

Abstract

Privacy is a human right and value that often under threat in the context of technology. While much research has been done on this topic, in the modern era of technology privacy preserving technologies must keep in pace with state of the art technological developments, as in the case of dynamically personalised technologies. Personalised technologies operate on the basis of collecting personal data, dynamically analysing it to infer knowledge about the user and providing in-the-moment responses that add value for the user. The privacy implications of this technology, however, have been not explored extensively. DROPS will address this through an examination of the privacy, trust and identity issues that arise from the development of personalized e-books for children's reading. Our focus on children's reading is motivated by evidence that shows the value of personalised e-books for learning and reading enjoyment, and yet the lack of research that engages with the range of privacy issues that these technologies introduce.

DROPS has two broad synergetic goals: i) To develop a ThingsSpace that manages the computational process of personalizing technology, such as e-books, in such a way that a user's personal data is protected. ThingsSpace will use an existing personal data store, the HAT, to store personal data subsequently used by the e-book's algorithm to adapt to the child's pedagogical needs ii) To use ThingsSpace as a springboard to document and evaluate the privacy, trust and identity issues resulting from its design and use. This evaluation will lead to the development of different economic and business models creating a feedback loop with the technical design.

Across all of the project stages, we will co-create the technology with future end users of ThingsSpace (publishers, SMEs, designers of personalized digital products) and end users of personalised e-books (teachers, parents, children). This multi-stakeholder approach will allow us to ensure that the aspired values of e-books (for learning and privacy) are aligned with the economic models used to monetise this technology and the technical platform that delivers it. The code for ThingsSpace will be open source in order to allow other researchers and commercial parties to transfer our project findings to the diverse domains that digital personalisation is currently used, e.g. Finance, HealthCare, Social Media.

Publications

10 25 50
 
Description The DROPS project investigates the technology, business, economic and legal models of personalisation in a decentralised data economy. The project is doing this through the creation of ThingBox, a cloud-enabled space where HAT owners can store the data of the things they own. This data can be informed by both the organisation's data, as well as the HAT owner's data, resulting in a personalised offering for the owner. ThingBox is therefore a collaborative personalisation space for HAT owners and organisations to come together with their own data to create highly personalised experiences with equitable benefits to both. DROPS project will be specifically working with children's publishers for e-books as the first 'Thing' in the ThingBox.

For e-books, a child's HAT (under the guardianship of the parent or a guardian) could be used to collect reading data, and through dynamic signals and machine learning algorithms from the Smart HAT Engine, feed back into the e-book ThingBox in the cloud. The content of the e-book from the children's publishers could then be changed dynamically to aid learning in real time as the child turns the page of the book. The child's learning progress is then stored in his or her HAT so that learning can become part of a person's life-long journey of digital memories, together with other HAT data.

The project investigates economic models (the design of transactions), legal models (rights and contracts), data science models (algorithms) as well as children's learning models to advance the understanding of personalised cyber-social-physical things (like e-books, TVs, cars) that work with decentralised HAT private micro-servers.
Exploitation Route The development of the ThingSpace is an important one for personal data analytics whilst allowing the user to maintain control over their own data.
Sectors Digital/Communication/Information Technologies (including Software),Education

 
Description The DROPS grant is bringing a number of findings, impacting the public and private sectors, as well as the third sector. First of all, the research paper that is one of the outputs will be circulated around a number of public institutions and their representatives, including University College London, University of West England, University of Exeter and will inform research and practice around children reading practices. The paper is likely to lead to improvements in the current understanding around how children learn to read, and possibly feed into research improving literacy. The paper will also be presented at an event aimed at the private sector, where representatives from private companies, including ebook publishers and data management companies, will have the opportunity to learn and derive economic benefits from the analysis of the different perceptions of the value of data that this paper uncovers. Notably, the findings will also be shared with HAT Community Foundation, a not-for-profit organisation aiming to advocate for and create standards concerning ethical and fair data use.
First Year Of Impact 2020
Sector Education
Impact Types Cultural,Societal,Policy & public services

 
Description Digital Servitization Demonstrator
Amount £1,692,640 (GBP)
Organisation Innovate UK 
Sector Public
Country United Kingdom
Start  
 
Description Exeter MBA Alumni Presentation 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Presentation to Exeter MBA alumni conference, September 2019.
Year(s) Of Engagement Activity 2019
 
Description Interview with David Taylor 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Interview with David Taylor, Director, HAT Community Foundation Ltd for the paper "DATA IS IN THE EYE OF THE BEHOLDER: UNDERSTANDING THE VALUE OF BIG DATA THROUGH BOURDIEU'S NOTION OF CAPITAL" submitted to European Conference on Information Systems as research-in-progress and to presented in 2020.
Year(s) Of Engagement Activity 2019,2020
 
Description Interview with Paul Tasker 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Interview with Paul Tasker, Chief Executive, HAT Community Foundation Ltd, for the paper: "DATA IS IN THE EYE OF THE BEHOLDER: UNDERSTANDING THE VALUE OF BIG DATA THROUGH BOURDIEU'S NOTION OF CAPITAL" submitted to European Conference on Information Systems as research-in-progress.
Year(s) Of Engagement Activity 2019,2020
 
Description Interview with Sanja Gogova Kociski 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Interview with Sanja Gogova Kociski - Chief Operating Officer, Pickatale: "DATA IS IN THE EYE OF THE BEHOLDER: UNDERSTANDING THE VALUE OF BIG DATA THROUGH BOURDIEU'S NOTION OF CAPITAL" submitted to European Conference on Information Systems as research-in-progress and to presented in 2020.
Year(s) Of Engagement Activity 2019,2020
 
Description Interview with Jonathan Holtby 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Interview with Jonathan Holtby, Community Manager at HATLAB, University of Warwick for the paper: "DATA IS IN THE EYE OF THE BEHOLDER: UNDERSTANDING THE VALUE OF BIG DATA THROUGH BOURDIEU'S NOTION OF CAPITAL" submitted to European Conference on Information Systems as research-in-progress.
Year(s) Of Engagement Activity 2019,2020
 
Description Interview with Kris Turvey 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Interview with Kris Turvey, Creative Director at Kuato Studios for the paper: "DATA IS IN THE EYE OF THE BEHOLDER: UNDERSTANDING THE VALUE OF BIG DATA THROUGH BOURDIEU'S NOTION OF CAPITAL" submitted to European Conference on Information Systems as research-in-progress and to presented in 2020.
Year(s) Of Engagement Activity 2019,2020
 
Description Interview with Xiao Ma 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Interview with Xiao Ma, Senior Fellow, WMG, University of Warwick; Director, HAT Accelerator: "DATA IS IN THE EYE OF THE BEHOLDER: UNDERSTANDING THE VALUE OF BIG DATA THROUGH BOURDIEU'S NOTION OF CAPITAL" submitted to European Conference on Information Systems as research-in-progress and to presented in 2020.
Year(s) Of Engagement Activity 2019,2020
 
Description Meeting with FSA 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Meeting with the Foods Standard Agency
Year(s) Of Engagement Activity 2019
 
Description Meeting with HMRC 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Policymakers/politicians
Results and Impact Meeting with Nick Davies (Technology Lead), to discuss and explored ways of using DLT to close VAT tax gaps
Year(s) Of Engagement Activity 2020
 
Description Meeting with IDEO 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Meeting with Arianne Orillac: Head of Circular Business Design at IDEO
Year(s) Of Engagement Activity 2019
 
Description Meeting with Mike Waters- Transport for West Midlands 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Policymakers/politicians
Results and Impact Meeting with Mike Waters, Director of Policy, Strategy and Innovation at Transport for West Midlands.
Year(s) Of Engagement Activity 2020
 
Description Meeting: Data Trusts 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Data Trust Meeting- December 2019.
Year(s) Of Engagement Activity 2019