Dynamic, Real time, On-demand Personalisation for Scaling (DROPS)
Lead Research Organisation:
UNIVERSITY OF EXETER
Department Name: Business and Management
Abstract
Abstracts are not currently available in GtR for all funded research. This is normally because the abstract was not required at the time of proposal submission, but may be because it included sensitive information such as personal details.
Organisations
| Description | The DROPS project investigates the technology, business, economic and legal models of personalisation in a decentralised data economy. The project is doing this through the creation of ThingBox, a cloud-enabled space where HAT owners can store the data of the things they own. This data can be informed by both the organisation's data, as well as the HAT owner's data, resulting in a personalised offering for the owner. ThingBox is therefore a collaborative personalisation space for HAT owners and organisations to come together with their own data to create highly personalised experiences with equitable benefits to both. DROPS project will be specifically working with children's publishers for e-books as the first 'Thing' in the ThingBox. For e-books, a child's HAT (under the guardianship of the parent or a guardian) could be used to collect reading data, and through dynamic signals and machine learning algorithms from the Smart HAT Engine, feed back into the e-book ThingBox in the cloud. The content of the e-book from the children's publishers could then be changed dynamically to aid learning in real time as the child turns the page of the book. The child's learning progress is then stored in his or her HAT so that learning can become part of a person's life-long journey of digital memories, together with other HAT data. The project investigates economic models (the design of transactions), legal models (rights and contracts), data science models (algorithms) as well as children's learning models to advance the understanding of personalised cyber-social-physical things (like e-books, TVs, cars) that work with decentralised HAT private micro-servers. |
| Exploitation Route | The development of the ThingSpace is an important one for personal data analytics whilst allowing the user to maintain control over their own data. |
| Sectors | Digital/Communication/Information Technologies (including Software) Education |
| Description | Impact of the DROPS Grant The DROPS grant has generated several key findings, impacting the public, private, and third sectors. More generally the research is part of our drive for the Data Economy, see https://medium.com/@irene.cl.ng/the-data-economy-2-0-55b366b751dd Public Sector Impact: The issue of personal data is central to the digital economy internationally and the research team continue to make presentations on the topic to public bodies. This includes the evidence for the 2023 report, From privacy to partnership: the role of Privacy Enhancing Technologies in data governance and collaborative analysis More specifically, work in the project has developed a working paper that aims to inform both research and practical approaches to children's reading practices, leading to a better understanding of how children learn to read and potentially contributing to improvements in literacy. Third Sector Impact: The findings have been shared with the HAT Community Foundation, a not-for-profit organization focused on advocating for ethical and fair data use and establishing related standards. Impact of COVID-19 The project was significantly affected by COVID-19, as: The testing phase for the e-books was halted due to school closures. Developers were furloughed, leading to project delays. In response, a 'lite' version of the software was developed for use outside the classroom and remains under development. Recent Developments (2023+) There is growing interest in personal data and how individuals can manage and control it. DataSwift, a spin-out from the original HAT research, continues to grow, supported by commercial contracts and additional venture capital funding. The technology developed through DROPS research is now commercially implemented across Southeast Asia and the USA. Findings from the DROPS research have been integrated into the start-up, DataSwytft, which continues to work with marginalized communities on issues related to personal data privacy and creating a market for personal data. |
| First Year Of Impact | 2023 |
| Sector | Creative Economy,Education,Financial Services, and Management Consultancy,Healthcare |
| Impact Types | Cultural Societal Economic Policy & public services |
| Description | Digital Servitization Demonstrator |
| Amount | £1,692,640 (GBP) |
| Organisation | Innovate UK |
| Sector | Public |
| Country | United Kingdom |
| Start | |
| Title | Play Concepts Ltd |
| Description | Business and domestic software development |
| Type Of Technology | e-Business Platform |
| Year Produced | 2020 |
| Impact | Play Concepts Ltd |
| Description | Digital catapult |
| Form Of Engagement Activity | A formal working group, expert panel or dialogue |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Industry/Business |
| Results and Impact | Future direction of digital supply chain hub |
| Year(s) Of Engagement Activity | 2022 |
| Description | Exeter MBA Alumni Presentation |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Professional Practitioners |
| Results and Impact | Presentation to Exeter MBA alumni conference, September 2019. |
| Year(s) Of Engagement Activity | 2019 |
| Description | Industry engagement Data swift January 17 |
| Form Of Engagement Activity | A formal working group, expert panel or dialogue |
| Part Of Official Scheme? | No |
| Geographic Reach | Local |
| Primary Audience | Industry/Business |
| Results and Impact | Industry engagement Data swift January 17 |
| Year(s) Of Engagement Activity | 2022 |
| Description | Industry engagement Data swift November 2 |
| Form Of Engagement Activity | A formal working group, expert panel or dialogue |
| Part Of Official Scheme? | No |
| Geographic Reach | Local |
| Primary Audience | Industry/Business |
| Results and Impact | Industry engagement Data swift November 2 |
| Year(s) Of Engagement Activity | 2021 |
| Description | Interview with Sanja Gogova Kociski |
| Form Of Engagement Activity | A formal working group, expert panel or dialogue |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Interview with Sanja Gogova Kociski - Chief Operating Officer, Pickatale: "DATA IS IN THE EYE OF THE BEHOLDER: UNDERSTANDING THE VALUE OF BIG DATA THROUGH BOURDIEU'S NOTION OF CAPITAL" submitted to European Conference on Information Systems as research-in-progress and to presented in 2020. |
| Year(s) Of Engagement Activity | 2019,2020 |
| Description | Interview with David Taylor |
| Form Of Engagement Activity | A formal working group, expert panel or dialogue |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Industry/Business |
| Results and Impact | Interview with David Taylor, Director, HAT Community Foundation Ltd for the paper "DATA IS IN THE EYE OF THE BEHOLDER: UNDERSTANDING THE VALUE OF BIG DATA THROUGH BOURDIEU'S NOTION OF CAPITAL" submitted to European Conference on Information Systems as research-in-progress and to presented in 2020. |
| Year(s) Of Engagement Activity | 2019,2020 |
| Description | Interview with Jonathan Holtby |
| Form Of Engagement Activity | A formal working group, expert panel or dialogue |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Industry/Business |
| Results and Impact | Interview with Jonathan Holtby, Community Manager at HATLAB, University of Warwick for the paper: "DATA IS IN THE EYE OF THE BEHOLDER: UNDERSTANDING THE VALUE OF BIG DATA THROUGH BOURDIEU'S NOTION OF CAPITAL" submitted to European Conference on Information Systems as research-in-progress. |
| Year(s) Of Engagement Activity | 2019,2020 |
| Description | Interview with Kris Turvey |
| Form Of Engagement Activity | A formal working group, expert panel or dialogue |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Industry/Business |
| Results and Impact | Interview with Kris Turvey, Creative Director at Kuato Studios for the paper: "DATA IS IN THE EYE OF THE BEHOLDER: UNDERSTANDING THE VALUE OF BIG DATA THROUGH BOURDIEU'S NOTION OF CAPITAL" submitted to European Conference on Information Systems as research-in-progress and to presented in 2020. |
| Year(s) Of Engagement Activity | 2019,2020 |
| Description | Interview with Paul Tasker |
| Form Of Engagement Activity | A formal working group, expert panel or dialogue |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Industry/Business |
| Results and Impact | Interview with Paul Tasker, Chief Executive, HAT Community Foundation Ltd, for the paper: "DATA IS IN THE EYE OF THE BEHOLDER: UNDERSTANDING THE VALUE OF BIG DATA THROUGH BOURDIEU'S NOTION OF CAPITAL" submitted to European Conference on Information Systems as research-in-progress. |
| Year(s) Of Engagement Activity | 2019,2020 |
| Description | Interview with Xiao Ma |
| Form Of Engagement Activity | A formal working group, expert panel or dialogue |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Industry/Business |
| Results and Impact | Interview with Xiao Ma, Senior Fellow, WMG, University of Warwick; Director, HAT Accelerator: "DATA IS IN THE EYE OF THE BEHOLDER: UNDERSTANDING THE VALUE OF BIG DATA THROUGH BOURDIEU'S NOTION OF CAPITAL" submitted to European Conference on Information Systems as research-in-progress and to presented in 2020. |
| Year(s) Of Engagement Activity | 2019,2020 |
| Description | Meeting with FSA |
| Form Of Engagement Activity | A formal working group, expert panel or dialogue |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Industry/Business |
| Results and Impact | Meeting with the Foods Standard Agency |
| Year(s) Of Engagement Activity | 2019 |
| Description | Meeting with HMRC |
| Form Of Engagement Activity | A formal working group, expert panel or dialogue |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Policymakers/politicians |
| Results and Impact | Meeting with Nick Davies (Technology Lead), to discuss and explored ways of using DLT to close VAT tax gaps |
| Year(s) Of Engagement Activity | 2020 |
| Description | Meeting with IDEO |
| Form Of Engagement Activity | A formal working group, expert panel or dialogue |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Industry/Business |
| Results and Impact | Meeting with Arianne Orillac: Head of Circular Business Design at IDEO |
| Year(s) Of Engagement Activity | 2019 |
| Description | Meeting with Mike Waters- Transport for West Midlands |
| Form Of Engagement Activity | A formal working group, expert panel or dialogue |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Policymakers/politicians |
| Results and Impact | Meeting with Mike Waters, Director of Policy, Strategy and Innovation at Transport for West Midlands. |
| Year(s) Of Engagement Activity | 2020 |
| Description | Meeting with Vendigital |
| Form Of Engagement Activity | A formal working group, expert panel or dialogue |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Industry/Business |
| Results and Impact | Meeting with Vendigital, to develop studentship application. We were able to establish a funding scheme for studentships |
| Year(s) Of Engagement Activity | 2022 |
| Description | Meeting: Data Trusts |
| Form Of Engagement Activity | A formal working group, expert panel or dialogue |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Industry/Business |
| Results and Impact | Data Trust Meeting- December 2019. |
| Year(s) Of Engagement Activity | 2019 |
| Description | Partnership development Rayner food January 10 |
| Form Of Engagement Activity | A formal working group, expert panel or dialogue |
| Part Of Official Scheme? | No |
| Geographic Reach | Local |
| Primary Audience | Industry/Business |
| Results and Impact | Partnership development Rayner food January 10 |
| Year(s) Of Engagement Activity | 2022 |
| Description | Workshop with Quorn |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Industry/Business |
| Results and Impact | Industry workshop to work on engagement strategies, promotion, and organisational structure improvement |
| Year(s) Of Engagement Activity | 2022 |