Understanding and altering perceptions of personal 'invulnerability' to persuasive advertising
Lead Research Organisation:
University of Kent
Department Name: Sch of Psychology
Abstract
Abstracts are not currently available in GtR for all funded research. This is normally because the abstract was not required at the time of proposal submission, but may be because it included sensitive information such as personal details.
Organisations
Publications
Douglas K
(2010)
Why I am less persuaded than you: People's intuitive understanding of the psychology of persuasion
in Social Influence