Exploring the changing role of advertising creatives in the UK advertising industry
Lead Research Organisation:
University of St Andrews
Department Name: Management
Abstract
Abstracts are not currently available in GtR for all funded research. This is normally because the abstract was not required at the time of proposal submission, but may be because it included sensitive information such as personal details.
People |
ORCID iD |
Charlotte Gilmore (Principal Investigator / Fellow) |
Publications
Barbara Townley (Author)
(2008)
Examining the advertising creative-client relationship
Charlotte McLeod (author)
(2008)
The firm as a collaborative community : reconstructing trust in the knowledge economy
in International journal of advertising
Charlotte McLeod (author)
(1900)
An exploration of the lifelong relationship between the advertising creative and their creativity
McLeod C
(2011)
Pot Noodles, Placements and Peer Regard: Creative Career Trajectories and Communities of Practice in the British Advertising Industry Pot Noodles, Placements and Peer Regard
in British Journal of Management
McLeod C
(2009)
The elephant in the room? Class and creative careers in British advertising agencies
in Human Relations