The social guilt hypothesis

Lead Research Organisation: University of Kent
Department Name: Sch of Psychology

Abstract

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Publications

10 25 50
 
Description What is guilt good for? Do guilty feelings help us control our behaviour at all times, or do they work best to help us make up for bad things we have done to other people? Our research started by developing a questionnaire that could distinguish guilt from closely related feelings such as regret and shame. We then set up a laboratory procedure in which people thought they had harmed either themselves or another person by taking too much in an economic resource game. This was effective in creating guilt, but only when another person was involved. Finally, we looked at the outcomes of guilty feelings. Although guilt did not help people to control their resource-taking behaviour, it did predict how much participants helped the person they had harmed in a subsequent, different game. We also did two experiments to see whether these results generalised across social group boundaries, using methods of studying groups in the lab that have previously been shown to create own-group favouritism. However, the harmed person's group membership did not modify the effects shown in the other studies, which again were found in these new studies.



These results lead us to conclude that a) guilt is a fundamentally social emotion; it does not help to regulate one's own behaviour so much as to regulate one's behaviour toward others; b) this characteristic of guilt seems to apply regardless of membership in social groups, whether pre-existing or created in the lab.
Exploitation Route These understandings will resolve existing doubts about the roles of guilt and shame in applied and health settings, providing a clearer basis for research going forward. For example, many existing perspectives on clinical issues, self-control behaviours, and goal-setting subscribe to a model in which guilt is a positive force, measured in terms of the personality trait of general "guilt-proneness." Here we have shown that when people feel guilty in real situations of moral harm and self-control, this motivates them to help other people they have harmed, but not necessarily to restrain their individual behaviour. This suggests that guilt will be more effective in situations of interpersonal harm (such as offender rehabilitation) than individual self-control (such as dieting) Also, our findings can help people understand when their own feelings help versus harm personal goals and well-being. Our findings should have a strong impact on how academics and others think about regret, shame and guilt in the context of self-control. These emotions are often confused with each other, with scholars distinguishing them in a myriad of sometimes contradictory ways. We have experimentally demonstrated, going beyond previous vignette-based studies, that guilt's behavioural outcome can be better characterised as other-helping than self-restraint. This confirms our suspicions that guilt, as experienced, is not helpful in situations of individual self-control such as dieting or medical compliance, but does help in situations of social harm.



Our scale development has yielded a much-needed new measure of situational shame and guilt feelings. We have found that guilt and shame are so easily confused because their elicitors (other harm and hierarchical concerns) co-occur in moral fault. In these situations it may be relevant to discuss guilt and shame as a single construct, elicited by different emphases in thought.
Sectors Creative Economy,Energy,Environment,Pharmaceuticals and Medical Biotechnology

 
Description Guilty thoughts, not guilty feelings, help self-control 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Primary Audience
Results and Impact Conflicting findings about the usefulness of guilt in self-control may be

reconciled by distinguishing between aversive feelings of guilt and the

anticipated concept of guilt (Giner-Sorolla, 2001; see also Baumeister,

Vohs, DeWall, & Zhang, 2007). We propose that it is not the distress of

guilt, per se, that aids self-control. Rather, it is the cognitive thought of

that distress that activates negative valence in attitude linked with

inherently pleasurable choices. To test this hypothesis, we manipulated (a)

the affective and cognitive aspects of guilt (via recall of a personal guilt

experience), (b) the cognitive aspects of guilt (via recall of an

acquaintance's guilt experience), or (c) neither (control), with female

dieters as participants. Then we tested their self-restraint on an

unexpected temptation-a choice between a healthy or unhealthy snack.

Only when the recalled experience was personal were there increased guilt

feelings, compared to the other two conditions. However, more healthy

choices compared to the control were made even in the condition recalling

the friend's guilt, as well as the personal guilt recall condition. These

results support a view of guilt's anticipatory and cognitive, rather than

reactive and affective, role in self-regulation (cf. related study on prosocial

behaviour, presentation by Piazza, EASP general meeting).
Year(s) Of Engagement Activity