School Breakfast Clubs: Research, Policy and Practice

Lead Research Organisation: Northumbria University
Department Name: Fac of Health and Life Sciences

Abstract

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Title Breakfast on a plate : our official interviews at the breakfast club conference 
Description Video put together by pupils from Front Street primary school. Children interviewed conference delegates about their views and experiences of breakfast clubs. 
Type Of Art Film/Video/Animation 
Year Produced 2010 
Impact Children and school staff gained a greater understanding of the scientific research underpining school breakfast clubs. 
URL https://www.makewav.es/story/187017/title/breakfastonaplate
 
Title Breakfast summit evening event 
Description An evening reception incorporating a Question Time event, which offered delegates the opportunity to put questions to a panel of industry, education and charity representatives. 
Type Of Art Film/Video/Animation 
Year Produced 2010 
Impact Increased knowledge and awareness of different school and community breakfast club modelsand how these models feed into wider social and political agendas. 
URL http://vimeo.com/20602190
 
Title Front street reporters at the breakfast clubs conference : the interviews from our roving reporters 
Description Front Street primary school pupils interviewed conference delegates about their views and experiences of breakfast clubs. 
Type Of Art Film/Video/Animation 
Year Produced 2010 
Impact Increased knowledge and awareness of different school and community breakfast club modelsand how these models feed into wider social and political agendas. 
URL https://www.makewav.es/story/185152/title/frontstreetreportersatthebreakfastclubconference
 
Title Our film about breakfast club with interviews from parents and staff... 
Description Short film produced by children from Front Street primary school about their breakfast club. 
Type Of Art Film/Video/Animation 
Year Produced 2010 
Impact Academics, policy makers and practitioners gained an indepth experience of how a school breakfast club operates. 
URL https://www.makewav.es/story/188288/title/ourfilmaboutbreakfastclub
 
Description The aim of the current project was to bring together some of the key researchers working in the area of school breakfast clubs with researchers involved in associated fields (e.g. nutritionists), policy makers (e.g. School Food Trust), representatives from industry (e.g. Kellogg's, Gregg's), representatives from charitable organisations (e.g. The Soil Association), and user groups (e.g. school staff). To achieve this aim, the grant holders worked in partnership with Kellogg's and ContinYou and delivered a two-day conference held in Newcastle upon Tyne. In addition to the conference, pupils from a local primary school were trained to be reporters and interviewed delegates as well as producing a video about their school breakfast club. To provide additional opportunities to share knowledge, practice and policy across disciplines and also with other key stakeholders, a Breakfast Club website was developed which contained videos of all of the presentations, videos produced by the school reporters, footage of a 'Question Time' panel debate, posters, summaries of interactive workshops facilitated by Zing technology, as well as informative external links. The conference was evaluated by asking delegates to complete an Evaluation Feedback Sheet. The impact of the event was outstanding. Delegates rated the event as very good to excellent, and the website has attracted over a 1000 viewers to date. Many delegates commented that the interaction between academics and practitioners was excellent. As a result, the event helped in establishing an excellent network of professionals both within and across different sectors. An evaluation of the overall programme of events was undertaken by the organising committee to explore what activities took place as a result of the event. A realist evaluation was undertaken to ask: 'what worked for whom, and under what conditions'. We were interested in knowledge exchange activity that took place during the actual conference and follow-up action. Data collection methods included: a conference evaluation form, documentary analysis of written workshop material, observation of the workshops, use and effectiveness of the conference website, and whether delegate action plans were followed up. The day event was very well attended (N = 159), and attracted delegates from local authorities and local government organisations (26%), private companies (20%), academia (23%), third sector (6%), and schools (25%). Seventy six delegates attended the evening event, with a similar pattern of attendance from across the various sectors. The drop-out rate was relatively low (8%). Recruitment of participants to take part in the evaluation study was excellent, although it proved very difficult to get participants to respond to emails after the event. Hence, the number of responses regarding delegate's follow-up action is low.
The symposia were presented by leading business people, academics, charity workers, head teachers, and policy advisors. The material was tailored to suit the needs of the audience. This mix of presenters enabled research, corporate responsibility agendas, policies, and examples of case studies to be linked to wider issues both at a local and national level. The Zing facilitated workshops enabled delegates the opportunity to share experiences with other delegates in a non-threatening way. Delegates reported that these activities raised general awareness of policies, issues regarding funding and sustainability, clear examples of how academic research findings could be put into practice, provided examples of good practice, and provided opportunities for new contacts to be made and relationships built. The flow of knowledge between academe and practice appeared to be two-way; with many academics forming new relationships with schools and public bodies. Delegates also enjoyed informal parts of the programme (coffee breaks) in order to catch up with colleagues and to visit the exhibitor stands. All of this suggests that multiple flows of knowledge between delegates from across sector, geographical, professional and organisational boundaries were taking place.
The action pledges that delegates committed to on the day were of two different types. The first were mainly individually focused and required little change (e.g. I will keep up the work). The second type was more ambitious (e.g. the national accredited training programme resulted from a pledge given by Kellogg's). However, given the low response rate regarding follow-up actions care must be taken in over-generalising the findings. Training primary school children to conduct interviews proved useful in keeping the focus on the service user, and enabled delegates to hear the views of breakfast club attendees, parents and school staff. Finally, delegates reported that the website provided manageable packages of material to be accessed in a one-stop place. Delegates appreciated the fact that they could access this material at any time and share with other members of their organisation.
Exploitation Route An event summary has been sent to Anne Milton MP, Parliamentary under Secretary of State for Public Health.
Dr. Defeyter presented at a Princes Trust "Seeing is Believing Visit", hosted by Ken McMeikan (CEO of Gregg's) and a summary of this event was sent to HRH the Prince of Wales and to No. 10 Downing Street (Northumbria Insight magazine, July 2011, pg. 6).
Gregg's commissioned a piece of research to evaluate the effectiveness of their school breakfast clubs (December 2010).
Kellogg's have launched a national campaign through which they will donate 30p to school breakfast clubs for every packet of Cornflakes sold.
The conference website has now been viewed over 1000 times.
Sectors Agriculture

Food and Drink

Education

URL http://www.breakfastclubsummit.org
 
Description Summary of Economic impacts The findings from the collective work of researchers and user groups were pooled to offer both a national and international perspective on school breakfast clubs and allow delegates to draw greater conclusive power regarding the underlying factors that facilitate educational and health benefits through school breakfast club provision. The event and conference web site played a key role in facilitating the flow of communication between the scientific community and a wider audience. Specifically, the utilisation of the conference website proved beneficial in promoting the exchange of knowledge and sharing ideas and practices beyond the life of the project. As a result of conference attendance, 49 primary schools pledged to start a school breakfast club and over 50 schools pledged to keep their breakfast club running. A pledge from Kellogg's USA resulted in the formation of a three-way partnership between Healthy Living (Northumbria University), ContinYou and Kellogg's and led to the establishment of a research-based training program for school staff and parent volunteers aiming to start a school breakfast club. This accredited training programme is the first of its kind and will provide free training for up to 400 learners in 2012. In addition, the partnership is developing an online breakfast toolkit that will be freely available to all primary and secondary schools within the UK. In order to address the issue of sustainability, Gregg's adapted their breakfast club model; and Kellogg's launched "Give a Child a Breakfast Campaign", with an aim of providing one million free school breakfasts in 2012. Findings and outputs Delegates reported that the range of activities raised general awareness of policies and issues regarding funding and sustainability, provided clear examples of translational research, good practice and also created opportunities for new contacts to be made and relationships built. Feedback and observational data strongly suggested that multiple flows of knowledge between delegates across sector, geographical, and organisational boundaries took place. The project team went to considerable lengths to ensure knowledge exchange beyond the actual event. The conference website hosts recorded presentations from psychologists, teachers, nutritionists, and business leaders with talks covering current issues. Primary school children from Front Street Primary School were trained as radio reporters and produced a number of DVD's about their school breakfast club. (see conference website for details). A summary of the event was sent to Anne Milton MP, Parliamentary under Secretary of State for Public Health; to No.10 Downing Street; and the PI contributed to a Princes Trust "Seeing is Believing Visit", with a summary report sent to HRH Prince of Wales and No. 10 Downing St. To further disseminate conference material to a wider audience an article was published in NHD Magazine (April, 2011), and an independent review made front page headlines in Dietetics Today (2010). Finally, to stimulate public interest and debate, the PI spoke about the event on BBC Look North; Tyne Tees and participated in a number of radio chat shows at Sun (Sunderland station); Real Radio and TFM. How these impacts were achieved The project team adopted a multi-faceted approach to facilitate knowledge exchange. In order to maximise the likelihood that the current project met its objectives, an organising committee made up of academics, business leaders, charity workers and school staff was established in the early stages of the project. To ensure all user groups engaged with multiple content areas, the conference was centred on common themes (e.g. educational and cognitive performance) and within each theme speakers from across academia, business and education presented talks. At the end of each symposium, delegates were given some key points to discuss during workshop sessions. The use of Zing technology within these workshops enabled groups to post ideas and comments in parallel and proved extremely effective in facilitating interactive knowledge exchange and fostering learning through the sharing of ideas and practices. The poster and exhibition stands enabled delegates to access recent research findings, see practical demonstrations of food preparation, experience a computerised cognitive test battery, talk to children attending school breakfast clubs, and network with others. The conference website not only provided a valuable resource to delegates but enabled information to be shared with a much wider audience. Links to the Learning Forum enabled delegates to engage in on-line discussions and resulted in the formation of national communication networks in order to share ideas and examples of good practice. The impact of this project still continues, as demonstrated by the formation of Healthy Living, at Northumbria University and a newly launched breakfast club training programme. Who these findings impact Through careful planning the project impacted on all groups; from parents and children to academics and policy makers. Many school staff reported that they had either changed their practice as a result of attending the conference or were committed to starting a school breakfast club. The exchange of knowledge between community groups and academics has led to new collaborations and evaluations of existing community intervention programmes (e.g. an evaluation of the Big Cooks, Little Cooks cooking intervention operating in deprived areas in Northumberland). Such collaborations feed directly into national educational initiatives, such as Every Child Matters, Inclusion Policies, Change4Life, and Extended School Services. Post event discussions fed into Kellogg's "Give a Child a Breakfast" campaign which aims to provide one million free breakfasts to children across the UK, and in 2012, 400 school staff will partake in an accredited training program based on translations research from the project. The PI's engagement with industry's social and corporate responsibility departments has contributed to Kellogg's breakfast club models currently being piloted in Uganda, Kenya and Zambia through collaborative work with the charity "Seeds for Africa." The PI's work with Business in the Community has supported Gregg's expanding their breakfast club model to include companies such as Tetley, Atihad Airlways and PriceWaterhouseCooper. Finally, the increase in childhood poverty and the value that breakfast clubs can play was brought to the attention of the public and policy makers through television and radio broadcasts. Potential future impacts It is hoped that this accredited training program will provide an excellent opportunity for a regular, rolling programme that allows participants to form online communities and to develop trust and new and innovation ways of working together. A longer term aim is to increase the provision of school breakfast clubs in areas of need, such as community first areas. Unexpected impacts The main unexpected output of the project was the establishment of a three-way partnership between Healthy Living at Northumbria University, Kellogg's, and ContinYou to provide training for up to 400 school staff from across the UK in 2012. This resulted from (a) key stakeholders from each organisation being involved in the current project and (b) the demand expressed by delegates attending the Breakfast Club Summit Conference.
First Year Of Impact 2000
Sector Agriculture, Food and Drink,Education
Impact Types Cultural

Societal

Economic

 
Description Healthy living 
Organisation ContinYou
Country United Kingdom 
Sector Charity/Non Profit 
PI Contribution An innovation unit based at Northumbria University with the main aim of working in partnership with international, national and local organisations to enable translational research to become actioned.
Start Year 2012
 
Description Healthy living 
Organisation Kellogg's
Country United States 
Sector Private 
PI Contribution A partnership with Kellogg's to establish an accredited school and community breakfast club training programme.
Start Year 2012
 
Description Breakfast clubs research 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Undergraduate students
Results and Impact Pamela Graham has been invited to give a talk on breakfast clubs during the 2011 academic year to students enrolled on BA (Hons) Learning in Families, Schools and Beyond

The talk provided undergraduate students with knowledge regarding conducting 'real life' research.
Year(s) Of Engagement Activity 2011
 
Description Breakfast research helps tackle social issues 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Other academic audiences (collaborators, peers etc.)
Results and Impact Article on Greta Defeyter's contribution to the Seeing is Believing programme through which research findings were presented to representatives who will feedback information to the Prince of Wales

The article facilitated discussion at the APPG on School Food.
Year(s) Of Engagement Activity 2011
URL http://www.northumbria.ac.uk/static/insightarchive/1999631?facebox=1
 
Description School and community breakfast clubs 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Media (as a channel to the public)
Results and Impact Invited magazine article, which appeared in NHD magazine

Increased cross-discplinary research.
Year(s) Of Engagement Activity 2011
URL http://www.nhdmag.com/home
 
Description School and community breakfast clubs : it's not just the food! 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Front page feature and 5 page magazine article about the conference.
Carrie Ruxton attended the conference then put together a full report. The report considered the benefits of breakfast clubs and gave details of each of the talks presented at the conference, giving the names of the presenters and a brief description of the content of the talks. The conference organisers were also acknowledged in the article.

This article drew peoples attention towards the website and helped in establishing a community of practice.
Year(s) Of Engagement Activity 2011
URL http://www.bda.uk.com/dietetics_today.html
 
Description School breakfast clubs 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Media (as a channel to the public)
Results and Impact An interview about the number of school breakfast clubs that are closing down.

Public reported increased awareness regarding the number of school breakfast clubs closing down.
Year(s) Of Engagement Activity 2011
 
Description School breakfast clubs and childhood poverty 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Media (as a channel to the public)
Results and Impact An interview regarding the role that breakfast clubs may play in alleviating childhood poverty.

Increased applications for breakfast club funding with partner organisations.
Year(s) Of Engagement Activity 2011
 
Description The role of breakfast clubs in an age of austerity 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Media (as a channel to the public)
Results and Impact Interview on BBC Look North

Increased public awarness as evidenced by discussion board on project's website.
Year(s) Of Engagement Activity 2011
 
Description The role of business and communities in establishing and sustaining school and community breakfast clubs 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Media (as a channel to the public)
Results and Impact Interview on ITV Tyne Tees North East Tonight

None that can be identified for this particular activity.
Year(s) Of Engagement Activity 2011
 
Description Winning conference bids 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Public/other audiences
Results and Impact Details of the School and Community Breakfast Clubs conference were included in the Newcastle Gateshead Convention Bureau Newsletter, the Ambassador.

The newsletter article was written by Gill Pilkington from the Newcastle Gateshead Convention Bureau. The article was based on information provided by Dr. Greta Defeyter and Pamela Graham.

Increased public awareness of school breakfast club provision.
Year(s) Of Engagement Activity 2010