Big, Open Data: Mining and Synthesis (BODMAS)

Lead Research Organisation: University College London
Department Name: Centre for Advanced Spatial Analysis

Abstract

The volume and assortment of available data for research in the social sciences has dramatically increased in recent years- a trend that shows no sign of stopping. For the first time researchers can obtain large amounts of population data free of charge (so-called "open data") thanks to government websites such as data.gov.uk. When these data are combined with the computing power to perform complex calculations it creates an unprecedented opportunity for social science researchers. We are now in an era of big data and this is fundamentally changing the research environment for investigations across social science. The purpose of this project is to develop some of the new perspectives required to adapt to these changes in the practice of data modeling and synthesis.

These new perspectives include the need to account for the increased uncertainty in data provenance and less thorough metadata, as the data provision philosophy has shifted away from careful collection and dissemination to an emphasis on expediency. Researchers increasingly have to temper gains in data volume against losses in data quality when they embark on a study. Extra caution is also required when combining datasets, especially if they contain geographic information, as it is not always case that the spatial scales are compatible. The proposed project will develop a web-based tool to help social scientists minimise or eradicate these issues by enabling the synthesis, mining and visualisation of open datasets in a more informed way. The project will also use the newly combined data to undertake more complex analyses of population processes using supercomputers to gain unprecedented insights into phenomena such as commuter flows.

In addition the project is focused facilitating my personal ambition to become a Future Research Leader. A comprehensive list of world-leading collaborators (ESRI (UK), the Open Data Institute, University of Illinois and University of Zurich) each have a specialism of interest to me and that is integral to the project. Activities with these organisations and my mentor, Professor Michael Batty, form part of a comprehensive plan for knowledge transfer and personal development. I have the full support of my host department, the UCL Centre for Advanced Spatial Analysis, which ensures that the project activities are not confined to the time formally costed to it. As the proposal demonstrates, the proposed project is both ambitious and extremely timely and will strive for high impact social science.

Planned Impact

1.1 THE ESRC
Influencing Behaviour and Informing Interventions: The project is about linkage and synthesis across a range of datasets from administrative, commercial and volunteered sources. The challenge associated with this is nontrivial and if successfully overcome it will have important impacts on the interaction of data between seemingly disparate sources. Additionally, the range of international partners selected in this project reflect expertise that will be important to UK social sciences. It is hoped that the outcomes from this project can help to inform future ESRC data strategy through the incorporation and development of the ADT findings at the start of the project through to the integration of datasets with the ESRC Data Service at the end.
A Vibrant and Fair Society: The largest impact this project will have is the better use of data in the social sciences. By utilising new technologies, a number of high-impact data visualisations are envisaged which, will raise wider public awareness of society's inequalities. Wider outreach is detailed in the proposal, but much of it will be motivated by the development of a vibrant and fair society.
1.2 ACADEMIC PARTNERS (UNIVERSITY OF ZURICH AND UNIVERSITY OF ILLINOIS)
I have expressed an interest in presenting my research at the departmental seminars at each of the universities I intend to visit to inspire further collaborations with world leading researchers. The ambition to co-author peer reviewed publications will also provide a lasting outcome from the relationship that, it is hoped will extend beyond the duration of the project. In addition collaborators will be able to utilise some of the carefully prepared datasets assembled thus expanding the applications and relevance of their own research. My work with the University of Illinois will, for example, help to build a compelling case for greater involvement of the social sciences in US cyberinfrastructure projects and this, in turn, will contribute to the case for continued funding of the host department, whilst my work with Zurich could link to a broader proposal to the European Science Foundation.
1.3 INDUSTRY
If investment in open data, especially from government sources, is to be sustained and justified there need to be tangible benefits beyond academic research. Through partnering with ESRI (UK) this project will help inform the company about both the possible value of open data (something they already have an awareness of) and best practice to unlock its potential. In addition I have agreed a series of industry workshops with the Open Data Institute (ODI) to showcase the data and tools created and compiled over the course of this project.
1.4 SOCIAL SCIENCE RESEARCH
The ambition to publish not only provides a quantifiable method of demonstrating research output, it will also offer focus to the range of collaborations I plan to pursue. Work with the University of Illinois will yield a paper on the value of supercomputing to social science, with the University of Zurich a paper on using visual analytics to gauge the quality of open data in geography and with my academic mentor a wide ranging paper on flows in population data. I will aim for highly cited international and interdisciplinary journals and believe that the strength of the work I plan to undertake, combined with the interest in the topic, will facilitate this.
1.5 POLICY
The proposed policy document will go some way to ensuring the promises of open data are realised by offering clear guidance and examples of best practice. The document itself is not meant to replace or override existing larger scale initiatives (such as the ADT); it merely seeks to contribute to the growing body of literature from the perspective of GIScience to better inform constructive access to open data.

Publications

10 25 50
 
Description The BODMAS grant has been hugely successful. In addition to societal impact (detailed elsewhere on ResearchFish), it has led to new knowledge and enabled the PI to develop many of the skills required to become a "future research leader". Thanks to BODMAs research there is now a greater understanding of the challenges and potential for the use of spatially-referenced open datasets in social science research.

The project has provided the basis for new ways of representing geographical data - in particular how best to show different levels of uncertainty as well as multivariate data. As a result it has been foundational in the work of the ESRC Consumer Data Research Centre. There have also been a number of high profile collaborations with the likes of Nike and National Records of Scotland. This work has involved the use of innovative mapping and visualisation platforms developed as part of the BODMAS project. In addition, the PI has been called upon to provide advice to the governments of Taiwan and Japan on how best to maximise the value of open datasets in their respective countries.
Exploitation Route The BODMAS project has developed a network of researchers interested in the use of the analysis and visualisation of open datasets in the social sciences. The Datashine mapping platform has already been adapted and used by the Consumer Data Research Centre as well as National Records Scotland - facilitating the continued use and development of the grant's outcomes. In addition, academic collaborations initiated by the grant are set to continue - with joint papers under preparation with a number of researchers. Two ESRC- funded PhD students are undertaking work based on BODMAS' findings.
Sectors Creative Economy,Digital/Communication/Information Technologies (including Software),Education,Leisure Activities, including Sports, Recreation and Tourism,Government, Democracy and Justice,Retail,Transport

 
Description 1. UK Open Data Mission to Taiwan: Exploring UK-Taiwan Partnership. (2015). I joined a mission, organised by the British Trade and Cultural Office, that showcased my research as an exemplar for the use of large and open population datasets to drive innovation. I presented this work to Taiwan's leading universities and cabinet ministers. 2. Japanese Government Fact Finding Mission. (2015). I hosted members of the Japanese Cabinet and officials from the Japanese Embassy who were seeking advice on the development of data visualisation dashboards to inform government policy and increase transparency. 3. Mapping the Scottish Census. Commissioned by National Records of Scotland. (2015) Local Government and Third Sector In the UK, outputs from my research are used widely to communicate complex social issues to their stakeholders and to inform policy. In addition, a key output - the Datashine.org.uk website - has been commended by the Royal Statistical Society in its "Data Manifesto" as an exemplary use of data to inform policy. Those using the research include: 1. NSPCC 2. Homelessness Link 3. London First 4. Blackpool Council 5. The Greater London Authority 6. The Airports Commission 7. MySociety The above listed uses are specific examples of a wide and growing user base for the Datashine platform. The research is utilised at all levels from secondary school teaching, through to undergraduate training and providing local and national government insights.
First Year Of Impact 2014
Sector Communities and Social Services/Policy,Digital/Communication/Information Technologies (including Software),Education,Retail,Transport
Impact Types Societal,Economic

 
Description Advising Children's Society on mapping and data
Geographic Reach National 
Policy Influence Type Influenced training of practitioners or researchers
Impact Children's Society now better informed about the commissioning and requirements of mapping platforms and the data they can contain.
 
Description Cited as great resource by the Scottish Association of Geography Teachers (SAGTeach)
Geographic Reach Local/Municipal/Regional 
Policy Influence Type Citation in other policy documents
URL https://twitter.com/SAGTeach/status/704429392349503488
 
Description DataShine Listed by Bristol City Government as a good census visualisation tool
Geographic Reach Local/Municipal/Regional 
Policy Influence Type Citation in other policy documents
URL https://www.bristol.gov.uk/statistics-census-information/census-2011
 
Description London First - Opportunity Areas Report
Geographic Reach Local/Municipal/Regional 
Policy Influence Type Citation in other policy documents
 
Description Meeting with Japanese Government CIO and National Strategy Office of ICT, to demonstrate our data visualisations
Geographic Reach National 
Policy Influence Type Gave evidence to a government review
 
Description Most downloaded National Centre for Research Methods ePrint
Geographic Reach Multiple continents/international 
Policy Influence Type Influenced training of practitioners or researchers
URL http://eprints.ncrm.ac.uk/3295/
 
Description National Records of Scotland: Report on non-EEA migrants to Scotland (cited)
Geographic Reach Local/Municipal/Regional 
Policy Influence Type Citation in other policy documents
URL http://scotlandscensus.gov.uk/documents/analytical_reports/Migration_Matters_Scotland_Census2011_Sta...
 
Description Office for National Statistics Website Link for DataShine
Geographic Reach National 
Policy Influence Type Citation in other policy documents
URL http://www.ons.gov.uk/ons/guide-method/census/analysis/external-links-to-census-analyses/index.html
 
Description Oxford City Council: DataShine Commute used to illustrate commuting statistics in council statistical publication
Geographic Reach Local/Municipal/Regional 
Policy Influence Type Citation in other policy documents
URL https://www.oxford.gov.uk/download/downloads/id/997/commuting_to_and_from_oxford_in_2011_september_2...
 
Description Royal Statistical Society Data Manifesto
Geographic Reach National 
Policy Influence Type Influenced training of practitioners or researchers
URL http://www.ons.gov.uk/ons/guide-method/census/analysis/external-links-to-census-analyses/index.html
 
Description UK Open Data Mission to Taiwan
Geographic Reach Europe 
Policy Influence Type Participation in advisory committee
Impact In order to further strengthen exchanges and practical collaborations between the UK and Taiwan, the UK's Open Data Institute (ODI) is leading a six-member mission to Taiwan on 18 March to 20 March. The mission will build upon the letter of intent to work together on open data collaboration signed in December 2013 between the ODI and Taiwan's Open Data Alliance. Organised by the British Trade & Cultural Office (BTCO), the UK Open Data mission consists of start-up open data companies and researchers who meet with key stakeholders in Taiwan and host the "Taiwan-UK Open Data Summit" at the GIS Taipei Tech Convention Centre in Taipei tomorrow (19 March) in collaboration with Industrial Development Bureau of the Ministry of Economic Affairs and the Taipei Computer Association. The latest Open Data developments, covering policy, research and commercial applications will be addressed at the Summit.
URL https://www.gov.uk/government/world-location-news/uk-open-data-mission-visits-taiwan
 
Title British Academy: Mapping Languages in Education 
Description A map showing provision of language teaching, research and grants in UK educational institutions. Focussing initially on Arabic. Commissioned by British Academy and executed via UCLC. 
Type Of Technology Webtool/Application 
Year Produced 2018 
Impact The website has just been released and so there has not been sufficient time to evaluate its impact. 
URL http://languagemap.britac.ac.uk/
 
Title CDRC Maps 
Description OpenLayers-based slippy map portal of various raster web maps created from CDRC Data secondary datasets. Codebase was based on DataShine Census. 
Type Of Technology Webtool/Application 
Year Produced 2015 
Impact Featured in a variety of newspaper online portals and other websites. 
URL http://maps.cdrc.ac.uk/
 
Title DataShine Platform 
Description An online tool for the mapping and dissemination of large geospatial population datasets. In the first instance this has been used to disseminate 2011 Census data and Travel to work flows in addition to the 2011 Output Areas Classification (produced in collaboration with the Office for National Statistics) and the London Output Area Classification (produced in collaboration with the Greater London Authority). The tool allows for the data to be visualised and high resolution maps to be created via a simple interface. 
Type Of Technology Webtool/Application 
Year Produced 2014 
Impact Greatly increased awareness and use of the datasets included. Higher quality map production from users. 
URL http://datashine.org.uk
 
Title DataShine Scotland 
Description DataShine Scotland maps the Census aggregated statistics - most "Quick Statistics" and some "Key Statistics" published by NRS for Scotland. It is based on DataShine Census, which does the same for England/Wales. 
Type Of Technology Webtool/Application 
Year Produced 2015 
Impact Featured/mentioned in NRS website. 
URL http://scotland.datashine.org.uk/
 
Title England and Wales Cricket Board (ECB) South Asian Heatmap 
Description Interactive web map showing socioeconomic characteristics of population relating to the England & Wales Cricket Board's South Asian engagement strategy, along with ECB assets (i.e. playing fields/grounds). Commissioned by ECB and fulfilled through UCLC. 
Type Of Technology Webtool/Application 
Year Produced 2017 
Impact N/A 
URL http://southasianheatmap.ecb.co.uk/
 
Description AAG Annual Conference, Tampa, Florida 2014 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Other academic audiences (collaborators, peers etc.)
Results and Impact A presentation to 50+ peers on work linking demographic attributes to cycle hire data in London. Generated interesting discussion on how such work can be improved and also applied in a number of North American and Australian cities.

Data sharing with the University of Melbourne
Year(s) Of Engagement Activity 2014
 
Description Bristol Post-Unique maps chart history of housing development 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Public/other audiences
Results and Impact One of the CDRC Maps (Dwellings Age) utilised to chart Bristol's history of housing development. This article was available online and the number of hits to the maps.cdrc.ac.uk site went up siginificantly.
Year(s) Of Engagement Activity 2015
 
Description Broadcast interview on Sky News: Google in Mongolia 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Media (as a channel to the public)
Results and Impact I was invited by Sky News to provide my expertise to discuss the novel methods deployed by Google, including horse-drawn sledges, barges and local trekkers, to bring Street View to ever more far-flung parts of the world, now including Mongolia.
Year(s) Of Engagement Activity 2015
 
Description City Labs: An incredibly detailed map of how Londoners commute 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Media (as a channel to the public)
Results and Impact City Labs made contact with CDRC with a request to feature the 'Travel to Work' map as a result of an article they had come across on-line.
City Labs is an American based media house, looking to make in-roads into the UK market and felt our visualisations were an excellent way of enticing the UK audience. Their feature article on the CDRC 'Travel to Work' map received countless hits and saw heightened traffic to the maps portal. Additionally, City Labs showed a keen interest in our 'Map of the Month' feature and have stated they would like to pursue this in the future, under their section dedicated to maps.
Year(s) Of Engagement Activity 2016
 
Description Daily Mail Online features CDRC Maps: 'Are you a constrained City Dweller or a Multicultural Metropolitan?' 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Media (as a channel to the public)
Results and Impact This article featured our work on CDRC Maps, using the interactive map to underpin a feature on identifying which social category users fall into.
Year(s) Of Engagement Activity 2015
 
Description DataShine Election in article about constituency boundary changes, in CityMetric 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Public/other audiences
Results and Impact Article in CityMetric which includes an image of the website, and link to it, showing constituency turnout at a recent election.
Year(s) Of Engagement Activity 2015
URL http://www.citymetric.com/politics/reducing-number-mps-house-commons-could-disenfranchise-britain-s-...
 
Description Driven by Data Summit, London 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Sole Presenter
Year(s) Of Engagement Activity 2015
 
Description Edinburgh Neighbourhood Partnership: DataShine Scotland cited 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Public/other audiences
Results and Impact "You will also find this interactive mapping tool via Datashire Scotland helpful and which allows the entire map of Scotland to be searched by key 2011 census stats (e.g. datazone, postcode level, health board, parliamentary ward etc.)."
Year(s) Of Engagement Activity 2015
URL http://www.edinburghnp.org.uk/about-nps/other-information/edinburgh-by-numbers/
 
Description Evening Standard Online: Fascinating map reveals how Londoners travel to and from work 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Media (as a channel to the public)
Results and Impact Article featured in the Evening Standard Online, referencing Londoners' preferred travel to work. This is one of the UK's largest and oldest national news outlet, with a significant on-line presence. As a result, we received further queries about the map, the portal and the CDRC as a whole.
Year(s) Of Engagement Activity 2015
 
Description Express and Star Midlands: Average black country house prices vary by 200K 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Media (as a channel to the public)
Results and Impact Article featured in a local on-line news outlet, Express and Star - Midlands, referencing the CDRC map 'average house prices'. With a well known local audience base, we consequently received further queries about the map, the portal and the CDRC as a whole.
Year(s) Of Engagement Activity 2015
 
Description Geodesign Conference and ESRI Visit 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Other academic audiences (collaborators, peers etc.)
Results and Impact Visit to the HQ of ESRI Inc in Redlands California. I met with members of their Applications Programming Lab (APL) as well as participated in a number of workshops as part of the annual Geodesign Conference. This has provided the foundations for a number of ongoing collaborations with the company and a better awareness of the state of the art in digital mapping.

An invite for further collaboration with ESRI (a multibillion $ software company)
Year(s) Of Engagement Activity 2015
 
Description Geographical Magazine: Launch of DataShine Scotland 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Media (as a channel to the public)
Results and Impact I was featured in an article detailing the launch of DataShine Scotland; this included a quote provided by me.
Year(s) Of Engagement Activity 2015
 
Description Gloucester Citizen: Commuters exclusively using cars to work 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Media (as a channel to the public)
Results and Impact Article featured on-line, with a very specific take on one of our CDRC Maps detailing 'Travel to Work'. This generated local interest and as a result we received interest from researchers based within the local academic community.
Year(s) Of Engagement Activity 2015
 
Description Guardian Citites: How cities grow-the age of houses mapped 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Media (as a channel to the public)
Results and Impact One of the CDRC Maps (Dwellings Age) utilised to track how cities grow. This article was available online and the number of hits to the maps.cdrc.ac.uk site went up tremendously.
Year(s) Of Engagement Activity 2015
 
Description Guardian: Are you a constrained city dweller or a multicultural metropolitan? 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Media (as a channel to the public)
Results and Impact CDRC Map featured in the Guardian on-line; this site has an extremely strong presence and as a result we received numerous queries as to the data behind the map as well as interest in future endeavours.
Year(s) Of Engagement Activity 2015
 
Description Guardian: How England and Wales get to work - mapped 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact "Which city you live in makes a huge difference to how you commute. DataShine, from UCL's Centre for Advanced Spatial Analysis, uses census data to make the issue easier to visualise. Why is the bike so big in Hackney, Oxford or Bristol? Why do so many more people in Birmingham commute by bus compared with Bradford?
• Click on the tabs below to select cities and modes of transport, or visit DataShine to explore their full interactive census mapping project"
Year(s) Of Engagement Activity 2014,2015,2016
URL http://www.theguardian.com/cities/ng-interactive/2014/jul/10/-sp-how-we-get-to-work-mapped-city-comm...
 
Description Guardian: Religion is a toxic brand in some UK cities - but it's not about atheism 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact "A distrust of 'religion' often goes alongside a strong belief in 'spirituality' and an interest in alternatives". "Oliver O'Brien and James Cheshire's extraordinary and illuminating heatmaps of Britain's religious fervour look as if they have a lesson for people interested in religion, and this is that it is fading over large sections of the country. The overall tone is pale pink at best and often completely cyanotic blue."
Year(s) Of Engagement Activity 2014
URL http://www.theguardian.com/cities/2014/jul/03/religion-toxic-brand-cities-atheism
 
Description Guardian: Where do atheists live? Maps show the 'godless' cities of England and Wales 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Article: "DataShine, a new census data visualisation tool from Oliver O'Brien at UCL's Centre for Advanced Spatial Analysis, shows 'no religion' hotspots in Brighton, Bristol and Norwich; while Bradford and Leeds are clearly split and Liverpool keeps the faith. Dark blue areas indicate at least 39.5% there said they had no religion. Bright red means fewer than 10% gave that answer"
Year(s) Of Engagement Activity 2014,2015
URL http://www.theguardian.com/cities/datablog/gallery/2014/jul/03/where-atheists-live-maps-uk-godless-c...
 
Description ITV News online: Londoners methods of travel to work mapped in stunning interactive 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Media (as a channel to the public)
Results and Impact Article featured in ITV News online, where the CDRC 'Travel to Work' map was referenced. ITV news has a strong on-line presence; as a result of this we received follow on enquiries from other media houses as well as researchers' from academia making contact for further information.
Year(s) Of Engagement Activity 2016
 
Description Islington Cyclists Action Group - referenced DataShine Commute 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Public/other audiences
Results and Impact "Our roads are designed for driving, but we walk and cycle far more. Last week, new census data was released highlighting where people work and how they get there. Then the wonderful people at CASA.UCL made a map for us simpletons to easily see what is happening."
Year(s) Of Engagement Activity 2014
URL http://www.icag.org.uk/2014/commuting-flow/
 
Description London: Aspects of Change presentation 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Other academic audiences (collaborators, peers etc.)
Results and Impact Presentation and panel as part of UCL's London: Aspects of Change event. Talk sparked questions and discussions afterwards.

None to date
Year(s) Of Engagement Activity 2014
 
Description London: The Information Capital talk at the Department of Health, Whitehall 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Policymakers/politicians
Results and Impact Gave a talk at the Department for Health, Whitehall. This had an excellent turnout from Governmental persons where it was useful to talk about data, maps and their importance in the policy environment.
Year(s) Of Engagement Activity 2015
 
Description Mapping Through Discourse talk at Somerset House 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Public/other audiences
Results and Impact A presentation and panel discussion with other academics to members of the public about maps and mapping in London.

A number of enquiries for further information and possible commercial collaboration.
Year(s) Of Engagement Activity 2015
 
Description Media associated with launch of datashine.org.uk 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact A key deliverable from this ESRC Future Research Leaders grant was the creation of the datashine.org.uk website with the project's RA Oliver O'Brien. It is used throughout the public, private and charity sectors for data insights as well as by schools and universities as an educational resource. The website attracted over 100,000 users in its first 3 months of operation thanks to media coverage by the following outlets:
Guardian Online
Guardian Cities
City AM
Metro
Flowingdata.com
Emerald Street (email)



This is regarded as an innovator in the visualisation and provision of 2011 Census data and was cited as exemplar in the Royal Statistical Society's Data Manifesto.

We have done extensive monitoring of feedback via the blog.datashine.org.uk website as well as on social media in addition to issuing a user survey. All surveyed users said they would miss the website if it went offline and many would be willing to pay for the service it provides.

It has generated many requests for collaboration from other academics as well as feature requests from practitioners making use of the website.
Year(s) Of Engagement Activity 2014
URL http://datashine.org.uk
 
Description Media associated with publication of London: The Information Capital 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Media (as a channel to the public)
Results and Impact See here: http://theinformationcapital.com/media-reviews/

Maps and graphics from the book have been featured in all mainstream media and seen by millions of people to date. 22,000 copies of the book have now sold.
Year(s) Of Engagement Activity 2014,2015
URL http://theinformationcapital.com/media-reviews/
 
Description Mention for DataShine Scotland in Geographical magazine 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Professional Practitioners
Results and Impact DataShine Scotland had an article in Geographical, the magazine of the Royal Geographical Society, featuring and outlining it.
Year(s) Of Engagement Activity 2015
URL http://geographical.co.uk/places/mapping/item/1230-eye-on-scotland/
 
Description Metro: How religious are your neighbours? New interactive map of Britain can tell you 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Public/other audiences
Results and Impact "A new interactive map that shows how religious parts of Britain are has been released. The map, called DataShine, was created by Oliver O'Brien at UCL's Centre for Advanced Spatial Analysis and shows, among other things, the atheist hot-spots around the UK."
Year(s) Of Engagement Activity 2014
URL http://metro.co.uk/2014/07/04/how-religious-are-your-neighbours-new-interactive-map-of-britain-can-t...
 
Description Popfest Keynote 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Postgraduate students
Results and Impact Keynote presentation to around 40 postgraduate students with interests in population data. The talk was intended to outline career options and offer some advice based on personal experience.

Emails from attendees seeking advice on applying to the ESRC Future Research Leaders scheme. I seemed to generate awareness of this scheme amongst the group, many of whom would consider applying or had actually applied as result.
Year(s) Of Engagement Activity 2014
 
Description Presentation for the MySociety Charity 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact An invited presentation to approximately 60 people working within the government and charity sectors.

Data sharing to produce a key graphic for the publication London: The Information Capital. Increased awareness of the datashine.org.uk platform
Year(s) Of Engagement Activity 2014
 
Description Presentation to the Centre for Cities 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Professional Practitioners
Results and Impact I presented to the Centre for Cities think tank, approximately 15 members of staff attended.

Increased interest in the power of data visualisation to communicate particular issues related to cities. They have since sought advice on how best to improve their own outputs and are now seeking to initiate a collaboration with a colleague in the context of transport data.
Year(s) Of Engagement Activity 2014
 
Description Presentation: Geospatial Analytics Applied to Urban Environments, Argonne National Laboratory, Illinois 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Policymakers/politicians
Results and Impact Invited to present but unable to attend
Year(s) Of Engagement Activity 2015
 
Description Press release for DataShine Scotland: RCUK Research Innovate Grow Event 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact A press release detailing the launch of DataShine Scotland for the RCUK Research Innovate Grow event: business leaders, entrepreneurs, world-leading researchers, parliamentarians and policymakers came together in London for an interactive showcase event and exhibition.

The aim was to consider how we can ensure that the UK remains the best place in the world to do research, develop innovation and grow business.
Year(s) Of Engagement Activity 2015
 
Description Reimagine London 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Policymakers/politicians
Results and Impact Maps and graphics from the book London: The Information Capital presented by Daniel Raven-Ellison at the "Reimagine London" event hosted by London's South Bank.

None to date.
Year(s) Of Engagement Activity 2015
 
Description Royal Geographical Society City Lecture 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Public/other audiences
Results and Impact A high-profile talk to the Royal Geographical Society. Talk triggered many questions and requests for further speaking/ collaboration.

Several followup emails from policy makers and media.
Year(s) Of Engagement Activity 2015
 
Description The Independent: Londoners preferred method of travelling to work revealed in interactive map 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Media (as a channel to the public)
Results and Impact Article featured in The Independent referencing Londoners' preferred travel to work. This is one of the UK's largest and oldest national news outlet, with a significant online presence. As a result, we received further queries about the map, the portal and the CDRC as a whole.
Year(s) Of Engagement Activity 2015
 
Description Timeout Online: This interactive map shows how Londoners return to work 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Media (as a channel to the public)
Results and Impact Article featured in the TimeOut Online, which has a strong on-line presence. The article encouraged users to get interactive with this particular map; as a result, we witnessed an increase in traffic to the site and went on to receive a heightened number of enquiries.
Year(s) Of Engagement Activity 2015
 
Description Timeout Print: Things we learned this week-London Loves Maps 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Media (as a channel to the public)
Results and Impact Article featured in the print version of Timeout. This magazine is handed out to commuters across London throughout the day so the audience reach is extremely large and varied. This was quite a fun article, as a result of which we went on to receive further media requests to utilize the map in their print version.
Year(s) Of Engagement Activity 2015
 
Description UCL Department of Geography Open Day 
Form Of Engagement Activity Participation in an open day or visit at my research institution
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Public/other audiences
Results and Impact I participated in the departmental Geography Open Day, where I showcased the work I do to prospective students and their families. The purpose was to increase awareness of the department as a whole, but also to assist prospective students in identifying what they can study within the department to ensure their interest in Geography is maximised.
Year(s) Of Engagement Activity 2015
 
Description Visually-Supported Reasoning with Uncertainty workshop, Vienna 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Other academic audiences (collaborators, peers etc.)
Results and Impact 10 minute presentation entitled "Mapping Geodemographic Classification Uncertainty - an Exploration of Visual Techniques using Compositing Operations"

Fostering international collaboration and receiving feedback on key project deliverable.
Year(s) Of Engagement Activity 2014