High Street UK 2020: Transferring knowledge to facilitate the repositioning, reinventing, rebranding and restructuring of sustainable retail centres.

Lead Research Organisation: Manchester Metropolitan University
Department Name: Marketing Operations and Digital Busines

Abstract

The changing nature of retail in the UK brings many benefits to consumers but has significant consequences for communities and retailers themselves. In 2012, 54 retail companies failed, closing 3,951 stores between them, affecting 48,142 employees (Source: Centre for Retail Research). Academics at MMU have been studying and predicting large-scale change on the high street for nearly 30 years, but despite all this research, the ever-growing body of evidence from high street data providers as well as government-commissioned reports and extensive media coverage, it is clear that retailers and local actors and agencies responsible for managing change on the high street do not know how to respond effectively. For example, a headline from a recent (14th March 2013) Daily Mail reads "Towns have spent just 7% of Mary Portas' £10million fund to rescue High Streets... and most of it went on reindeer and Peppa Pig costumes". MMU has a successful track record of delivering interventions to support retail and location change, the project's PI (Professor Cathy Parker) has run relevant projects worth in excess of £8m over the past 10 years, therefore we are confident we have the knowledge, experience and reputation to help high street stakeholders to respond to change.

The knowledge exchange activities, designed with 10 towns (such as Congleton) and cities (such as Bristol), chosen by the Institute of Place Management, will bring the knowledge places need to deliver sustainable high streets, directly to decision-makers. Firstly, we will synthesise the existing extensive academic research base of peer-reviewed studies of drivers of retail change/high street change at macro, meso and micro level through utilising an interdisciplinary expert review panel and a well-established ranking method. This will enable an interactive tool to be developed which individual locations can use to forecast change on their high street. The first stage of the project will culminate in a series of local workshops in the 10 partner locations bringing together retailers, local actors and agencies and academics to jointly explore and understand the nature of the retail challenge faced by that location.

Whilst the drivers of change are complex and cross discipline boundaries, the second stage of the project will focus on building a framework for managing change, from the management and marketing literature. The project will review and distil the evidence relating to place interventions and their implications, under the broad categories of 'repositioning', 'reinventing', 'rebranding' and 'restructuring'. For example, a location may need to reposition and reinvent itself as a local centre rather than district centre - with the relevant retail/service mix, and all the corresponding rebranding and physical restructuring (changing the usage of some space from retail to residential, for example). National workshops on these major themes will be led by academic experts (who are all Visiting Researchers within this project) and attended by the partner high streets. These broad approaches will then be contextualised in partnership with 10 user communities, facilitated by a town/city centre manager with over 20 years' experience, so those individual high streets identify an alternative, sustainable future for 2020 and an action plan for achieving that aim.

All the deliverables from the project will be available online, free of charge, through the Institute of Place Management website, thereby disseminating this valuable knowledge to a much wider audience, such as the 400 towns currently involved in the Portas Pilot and associated schemes. In addition, a special 'knowledge exchange' edition of the Journal of Place Management and Development will be published based on the 4 key intervention themes (repositioning, reinventing, rebranding and restructuring). Each of these themes will be explored through a case-study drawn from the partner locations.

Planned Impact

A wide range of stakeholders will benefit from this project. Retail academics involved in the project will gain key new insights into the knowledge exchange process to build on its previous experience, and will derive new understanding of the retail sector and the high street, their needs, drivers and development opportunities. In addition, the utilisation of the Delphi Technique using academic experts from a range of disciplines (retail, geography, planning, urban regeneration, public administration, management, marketing etc.) will foster cross-disciplinary knowledge exchange, helping to broaden the 'real-world' understanding of a research problem in context (the changing nature of the high street) by the end of the project (2014). Broader academic impact about the benefits of knowledge exchange will be achieved through the publication of a special issue of the Journal of Place Management and Development.

Private sector - A range of business will also benefit from the project. For example, retailers and other high street commercial operators (such as retail property owners) will learn first hand about specific opportunities on their high street and how to work collectively and adapt their businesses to exploit these opportunities (such as meeting the needs of an ageing population) by 2020. This will enhance the efficiency, performance and sustainability of high street businesses/organisations. The UK High Street 2020 forecasting model will also be available to commercial operators (such as Springboard) that support the retail sector (such as providers of retail data) to improve the quality of service they provide, thereby improving the quality of decision making effecting the retail sector and the high street.

Policy-makers - Those previously responsible for managing change on the high street at a local level (predominantly local authorities) will have a simple interactive tool to model the diverse range of impacts on the high street as well as a range of possible interventions to bring about sustainable change. A quote from our partners, Ballymena council illustrates this "While I understand the work is subject to funding the project comes at a very appropriate time for us. Our overarching strategy of 'Destination Ballymena' encompasses everything we do in terms of Councils core objectives". The 10 sustainable high street action plans developed within this project will add to the evidence base to inform national policy surrounding, for example, high street innovation, regeneration, planning and localism.

Third and public sectors - More actors who have agency to bring about change on the high street will be trained in using the modelling tool and the range of interventions available to them, thereby empowering them with data and knowledge that would not normally be available to them. This will contribute to increasing public awareness and understanding of science, economic and societal issues. Strengthening local partnerships and their role in managing change is an integral part of this project and involves a wide range of stakeholders from the public, private and third sectors, such as local residents associations etc. This enhances the efficiency and performance of public services, as it builds local capacity for local economic development and regeneration and enhancing cultural enrichment. A sustainable high street will improve the quality of life of local communities. Healthy high streets contribute toward wealth creation and economic prosperity i.e. the creation and growth of local companies and jobs; enhancing business revenue in the local economy and innovation within a specific location as well as providing opportunities for cultural and social exchange, leisure, exercise and education. The project will impact on the quality of life of thousands of UK citizens, who are regular users of high street services and space, or could be, if they met the needs of local communities more effectively.

Publications

10 25 50
 
Description We found the 25 priorities that local groups should action to improve their high street/town centre. We also revealed 4 useful approaches to high street/town centre regeneration.
Repositioning (using data and evidence to make sure plans meet the needs of user communities). Reinventing (action to ensure offer meets demand). Rebranding (changing perceptions and communicating with stakeholders more effectively). Restructuring (altering the spatial layout of the town or resetting management and governance structures).
Exploitation Route The 25 priorities and 4 regeneration approaches are now in widespread use as form the knowledge framework underpinning the High Streets Task Force.
Sectors Communities and Social Services/Policy,Creative Economy,Leisure Activities, including Sports, Recreation and Tourism,Government, Democracy and Justice,Culture, Heritage, Museums and Collections,Retail

URL https://www.highstreetstaskforce.org.uk/
 
Description Findings have been used to prirotise town centre decision making and action in all 10 towns. Findings have influenced the restructuring of governance partnerships, to the delivery of social media marketing campaigns. The findings have also been used to develop the Government's Future High Streets Fund and influenced the development of the new High Streets Task Force.
First Year Of Impact 2015
Sector Communities and Social Services/Policy,Government, Democracy and Justice,Retail,Other
Impact Types Societal,Economic

 
Description 201 actors that affect performance of town and city centres.
Geographic Reach Local/Municipal/Regional 
Policy Influence Type Influenced training of practitioners or researchers
Impact A detailed analysis of factors affecting the High Street that shows which factors have the most influence on town centres and can help policy makers to make informed decisions based on empirical evidence, as well as prioritise resources to the most important factors that influence High Street change.
URL http://www.placemanagement.org/special-interest-groups/place-management/town-and-city-centresdowntow...
 
Description Acknowledgement on the "British High Streets: from Crisis to Recovery?" report
Geographic Reach National 
Policy Influence Type Citation in other policy documents
URL http://thegreatbritishhighstreet.co.uk/research-reports
 
Description HSUK2020 catalyst for creation of a new Business Group (Wrexham)
Geographic Reach Local/Municipal/Regional 
Policy Influence Type Influenced training of practitioners or researchers
 
Description HSUK2020 influencing national policy on UK High Streets
Geographic Reach National 
Policy Influence Type Participation in a national consultation
Impact High Streets UK 2020 research has also influenced the UK Government's decision to create a £675 million Future High Street Fund, with the Institute of Place Management awarded an £8.6 million contract in 2019 to lead the resulting government-funded High Street Task Force over the next five years to revitalise the UK's high streets and town centres.
URL https://www2.mmu.ac.uk/business-school/research/real-world-impact/how-our-research-is-helping-high-s...
 
Description High Street 2030: Achieving Change - Supplementary report to the High Street Report led by Sir John Timpson
Geographic Reach National 
Policy Influence Type Gave evidence to a government review
URL https://www.gov.uk/government/publications/the-high-street-report
 
Description Influence on local town centre policy (Wrexham)
Geographic Reach Local/Municipal/Regional 
Policy Influence Type Citation in other policy documents
Impact Wrexham has changed its governance model of the town centre. It is now a public/private partnership, rather than purely public service. This has involved more business, especially retailers, and enabled a new action plac to be developed that is effectively tackling issues such as declining footfall and ocreasing vacancy rates.
 
Description Working in partnership with Manchester City Council (MCC): Informing the MCC District Centres Policy
Geographic Reach Local/Municipal/Regional 
Policy Influence Type Participation in a advisory committee
Impact Align place making interventions against 25 priorities for High Street Change and the 4Rs, resources that were created as an outcome of the research that underpinned the HSUK2020 award. Below are some recommendation from the District Centres Subgroup Committee's last meeting: ? District centre networks are recommended to refer to the IPM 25 Priority Interventions and the 4Rs Framework (Repositioning, Reinventing, Rebranding and Restructuring) as a mechanism for identifying priority interventions. It is important that priorities are set locally and not set from above and that networks focus on factors they can influence at a local level. ? Each centre has individual issues but a top priority across all centres is the visual appearance including litter, graffiti and quality of storefronts and public realm. Traffic and pollution are also a concern in each centre, however, these issues are beyond the remit of local networks and require a strategic response. ? IPM recommend branding is created collectively and managed by local stakeholders utilising low cost social media. ? Improving the resilience of centres is essential which will require many centres to reduce dependency on retail and to consider new uses to create multi-functional centres. ? Introduce more market activity or further capitalise on existing market assets as markets are particularly important drivers of diversity and vibrancy (whilst noting the issues discussed at the markets session at paragraphs 2.12 and 2.13) ? Co-locate key services in central hubs in centres. Public services located together in centres have a significant impact on footfall.
URL https://democracy.manchester.gov.uk/ieListDocuments.aspx?CId=136&MId=137
 
Description Wrexham Town Centre Management Task & Finish Group - Action Plan developed based on HSUK2020
Geographic Reach Local/Municipal/Regional 
Policy Influence Type Citation in other policy documents
URL http://moderngov.wrexham.gov.uk/documents/s7461/Item%205.pdf?LLL=undefined
 
Description Innovate : Improving the Customer Experience in Retail
Amount £686,022 (GBP)
Funding ID 57643 - 421307 
Organisation Innovate UK 
Sector Public
Country United Kingdom
Start 05/2016 
End 04/2018
 
Title 201 Factors that influence high street performance 
Description A detailed database of factors that influence town centre and high street performance 
Type Of Material Database/Collection of data 
Year Produced 2014 
Provided To Others? Yes  
Impact Helps policy makers and town stakeholders to prioritise resources and not trying to influence factors that are irrelevant to their town/city 
URL http://www.placemanagement.org/special-interest-groups/place-management/town-and-city-centresdowntow...
 
Title Updating the 201 factors and the 25 Priorities for High Street Change 
Description In 2014, the Institute of Place Management identified 201 factors that influence the vitality and viability of the high street or other, traditional, retail agglomerations, like town centres. Over the summer we have updated this work as part of the development of the High Streets Task Force and identified 36 new factors that researchers had found also impact upon the performance of high streets/town centres. From crowd funding to hipster stores, the last five years have seen some changes on our high streets. All these factors will be influencing the decision making of local place leaders and partnerships, therefore all 237 factors have been reviewed by a panel of experts in place management to establish: How much influence each factor has on the vitality and viability of town centres/high streets? In other words, what matters? How much local control there is over each factor? In other words, what can you do about it? By calculating a score for each factor, based on both influence and control this has enabled the High Streets Task Force to identify the Top 25 Priorities that local place leaders and place leaders should be focusing on, in their quest for vitality and viability and to have sustainable high streets that meet the needs of their catchment communities. 
Type Of Material Database/Collection of data 
Year Produced 2019 
Provided To Others? Yes  
Impact The priorities that are marked with an asterix in the table are either new or amended for 2019. ACTIVITY now includes footfall as it is important to measure activity on the street, not just consider when the business and other services are open. ANCHORS now refer to universities, hospitals, anything that is attracting a significant amount of people to a location - not just anchor stores. NON-RETAIL OFFER is a new priority for 2019. Previously, any part of a town's offer that wasn't retail was included in DIVERSITY - but as the non-retail offer becomes more important to many high streets then it is becomes as a priority in its own right. MARKETS are also new for 2019. They are our oldest form of collective retailing, however, the transformation of markets into food halls and other ways in which markets are reinventing demonstrates how they are now improving the vitality and viability of many towns. REDEVELOPMENT PLANS are another new priority for 2019. Unfortunately, some town centre regeneration has been misguided and, after the financial crash, other plans have stalled, leading to situations of planning blight, both of which have a negative impact on town centres and high streets. FUNCTIONALITY is another new priority for 2019. Functionality refers to the various purposes that towns serve. In some locations certain functions dominate but others have more of a multifunctional economy. Research has demonstrated that understanding these functions is important before visions, strategies and other interventions are planned2. Finally, INNOVATION, or opportunities to experiment, is recognised as a priority in 2019. Successful transformation is not just dependent on traditional investment and development, it can also be kick-started by pop-up shops, festivals, events, and community use of redundant retail space. The message here is that place leaders and partnerships need to be creative and experiment. The updated 25 Priorities and 237 Factors will be included in the High Street Task Force website. They are treated as valuable resources which will be publicly available. 
URL https://www.placemanagement.org/news/high-street-changes-update-25-factors/
 
Description DAC Beachcroft 
Organisation DAC Beachcroft
Country United Kingdom 
Sector Private 
PI Contribution The research team was asked for their thoughts on how consumers can be encouraged to return again and again to shop in our town and city centres. Their response considers flexible approaches to empty spaces, the more detailed study of footfall profile and the importance of centres having a strong focus - a strong sense of their purpose.
Collaborator Contribution Financial and mentioning of HSUK2020 in the report.
Impact Publication (Flexibility, footfall and focus: the basis for continued attraction)
Start Year 2015
 
Description Emerald 
Organisation Emerald Group Publishing
Country United Kingdom 
Sector Private 
PI Contribution Aim to write up case studies, papers and other examples of knowledge exchange and work in partnership with Emerald for a special issue of the Journal of Place Management and Development based on the project (due Summer 2017)
Collaborator Contribution Allowing access to electronic resources, Unlimited open access for Special Issue of the Journal of Place Management and Development to disseminate findings to the general public.
Impact Practical application of academic knowledge
Start Year 2014
 
Description Improving the customer expereince in retail: Bringing big data to small users 
Organisation Springboard
Country United Kingdom 
Sector Charity/Non Profit 
PI Contribution We have helped build a consortium to develop applications and dashboards for retailers and other users to improve the customer expereince in specific locations. Our expertise, research and models has provided the scientific input and underpinning for the product concept.
Collaborator Contribution Springboard have led the development of the consortium and provided all the data for the initial analysis and developping the product concept.
Impact A funding bid for innovate, which is now through to the second round. A product concept and initial underpinning model for improving the customer expereince in specific locations.
Start Year 2014
 
Description Institute of Place Management 
Organisation Institute of Place Management
Country United Kingdom 
Sector Charity/Non Profit 
PI Contribution Access to data and journal articles, use of facilities, project team working in partnership with IPM.
Collaborator Contribution Involvement in project design, IPM director allocated as Knowledge Exchange Director for the project and is the main point of contact for the town groups, dissemination of the progress and products developed within the project through IPM's monthly Place Bulletin and by hosting the outputs of the project, the forecasting tool, the frameworks, podcasts from the expert workshops etc. on IPM's website.
Impact Publication of report (Additional factors that affecting the High Street) Publication of Journal Article (High Street research agenda: identifying High Street research priorities) http://dx.doi.org/10.1108/JPMD-06-2014-0008
Start Year 2014
 
Description NABMA 
Organisation National Association of British Market Authorities (NABMA)
Country United Kingdom 
Sector Learned Society 
PI Contribution At the request of the National Association of British Market Authorities and, as part of the High Street UK2020 project, we have conducted a comprehensive review of the published evidence demonstrating, unequivocally, that markets contribute to the economic, social and political health of towns and cities
Collaborator Contribution Financial support, publicity, dissemination of findings
Impact Publication (Markets Matter)
Start Year 2015
 
Description Springboard 
Organisation Springboard
Country United Kingdom 
Sector Charity/Non Profit 
PI Contribution Development of a forecasting tool based on Springboard's retail data that Springboard will utilise in the future
Collaborator Contribution Springboard opened up their data-sets for interrogation and analysis by the project team, Springboard's Marketing and Retail Insights Director will also manage this aspect of the project.
Impact Use of footfall data to validate forecasting model
Start Year 2014
 
Description Urban Innovation Actions 
Organisation Inpolis
Country Germany 
Sector Private 
PI Contribution We have provided the HSUK2020 model as a research basis for the urban innovative action
Collaborator Contribution Finance, manpower
Impact Project funding application
Start Year 2016
 
Description Urban Innovation Actions (County Antrim) 
Organisation Economic Development
Country United Kingdom 
Sector Public 
PI Contribution HSUK 2020 model as a basis to inform urban innovative actions
Collaborator Contribution Finance, manpower
Impact Project funding application
Start Year 2016
 
Title Bringing Big Data to Small Users (BDSU) Dashboard 
Description BDSU Dashboard is a tool that aims to enhance and inform town centre decision-making with the use of continuous footfall data, and helps understanding how town centre footfall can change with the help of the top 25 priorities for high street performance. Evidence from HSUK2020 is used here in order for users to better understand changes in their town centres and to use these factors in place interventions that can improve place management decision making. 
Type Of Technology Webtool/Application 
Year Produced 2018 
Impact Product is still under development (3rd phase) but expressions of interest already received and work is currently done to add some essential features and improve usability. 
 
Description Greater Manchester Strategic Alliance 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Policymakers/politicians
Results and Impact Meeting where HSUK2020 findings were presented to the Chief Executive of Greater Manchester Strategic Alliance. The Greater Manchester Strategic Alliance is just to complete a major review of all the town centre strategies and development plans, HSUK2020 came at a very opportune time and will inform the new approach taken.
Year(s) Of Engagement Activity 2017
 
Description 'Bringing Big Data to Small Users' events (Manchester Metropolitan University) 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact "Bringing Big Data to Small Users (#BDSU) is both an ambitious aspiration as well as a significant new project uniting a multitude of businesses, organisations, public bodies, and communities in town centres across the UK. The project is co-funded by Innovate UK, as part of the Enhancing User Experience in Retail funding competition. It is primarily a collaboration between Springboard and MMU, and will will help high streets future proof themselves, by generating much-needed place intelligence; enabling stakeholders to develop a more relevant collective offer. Springboard is thrilled to be working with MMU that led the High Street UK 2020 project, which demonstrated retail centres with a clear collective offer, fare much better than those without.

A series of activities involving 35-40 participants from our 16 project partners have been held during 2016-2017. In these events, we are working towards developing new data-driven tools designed to help the constituents of town and city centres align their offer to the expectations of their catchment, making them more successful and better places to visit. The new technology we are developing will be available to retailers, the property industry, policy makers and local initiatives and partnerships.
Year(s) Of Engagement Activity 2016
URL https://innovateuk.blog.gov.uk/2017/01/25/revolutionising-town-centre-decision-making-with-big-data/
 
Description ABCE Project Inter-regional meeting - Athens, Greece 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Policymakers/politicians
Results and Impact HSUK2020 research findings are being implemented as part of a project which connects Manchester to a network of European cities. This implementation and collaboration helped Manchester to be in an advanced stage compared to the other cities with regards to area-based collaboration.
Year(s) Of Engagement Activity 2019
 
Description ATCM Midlands 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Professional Practitioners
Results and Impact Presented findings of HSUK2020 research to place managers in Midlands
Year(s) Of Engagement Activity 2016
 
Description ATCM NW 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Professional Practitioners
Results and Impact Presenting findings of HSUK2020 to NW place managers
Year(s) Of Engagement Activity 2016
 
Description ATCM Summer School (London) 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Joint workshop with Springboard presenting findings from HSUK2020 and from other projects that were influenced by HSUK2020 research
Year(s) Of Engagement Activity 2018
 
Description Association of American Geographers Annual Meeting 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Findings from the UK High Street 2020 Project were presented to an international audience, consisting mainly of geographers.
Year(s) Of Engagement Activity 2015
URL http://meridian.aag.org/callforpapers/program/AbstractDetail.cfm?AbstractID=62464
 
Description BIG City Bid Conference 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact A presentation based on findings from HSUK2020 that summarised the progress that had been made so far on establishing the BIDs Alliance to 30 Business Improvement District (BID) CEOs and senior staff from big cities. Well received, another 30 senior place managers exposed to HSUK2020.
Year(s) Of Engagement Activity 2017
 
Description Barclays/PwC NW Business Briefing 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Professional Practitioners
Results and Impact Research set the scene for a panel debate on retail in the North West.

Follow up interest from a North West retail chain to be involved in HSUK2020 project.
Year(s) Of Engagement Activity 2014
 
Description Cumbria Business Interaction Centre - University of Cumbria - Talk 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Professional Practitioners
Results and Impact Talk about the power of footfall data to understand the real-time activity in a city like Carlisle - and how this evidence can guide planning and management - and ultimately ensure the location is adapting appropriately to the changing needs of its various users. Working together to improve the 25 vitality and viability priorities, identified through our High Street UK2020 research.
Year(s) Of Engagement Activity 2016
 
Description Denbighshire Council Town Centres (EETD) (Wales) 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Local authority brought all officers who have any relationship with town centres intoone room for 3 hours to identify how each could contribute to sustainability of town centres. More local authorities could do this.
Year(s) Of Engagement Activity 2018
 
Description European Seminar of Commerce and Tourism (Barcelona) 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact European conference and an opportunity to present HSUK2020 findings and other IPM research into how places are used and managed (in a holistic manner), which is seen as exemplary in Europe. Many other countries (France, Spain and Italy) interested in having a similar institute.
Year(s) Of Engagement Activity 2018
 
Description Future High Street Forum Executive Board (London) 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Policymakers/politicians
Results and Impact Ministerial level meeting, direct route to policy for some of the research findings of HSUK2020
Year(s) Of Engagement Activity 2018
 
Description Future High Street Workshops (commissioned by Ministry of Housing, Communities and Local Government) (multiple towns in the UK) 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Public/other audiences
Results and Impact Series of High Street workshops in Bristol, Shrewsbury, Holmfirth, Bolton, Altrincham), working with central government in informing MHCLG policy developments for high streets and town centres. HSUK2020 extensively featured in these workshops and the subsequent report on the High Street
Year(s) Of Engagement Activity 2018
 
Description Future of the High Street Conference, Inside Government, London 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? Yes
Type Of Presentation keynote/invited speaker
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Strong interest in 25 priorities for the High Street we developed from research.

Delegates showed increased interest in the research, all 30 copies of handout taken by interested delegates
Year(s) Of Engagement Activity 2014
 
Description HSUK2020 Follow-up Visits (All Towns) 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? Yes
Geographic Reach National
Primary Audience Public/other audiences
Results and Impact Follow-up visits after workshops and the main conference, each town is emphasizing on one of the four Rs (Repositioning, Reinventing, Rebranding, Restructuring) and project team is participating and helping in the dialogues and discussions.

Project team's recommendations are influencing each town's Action Plan.
Year(s) Of Engagement Activity 2014
 
Description HSUK2020 Main Conference (Manchester) 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? Yes
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Project findings were presented to participants, and visiting academics presented strategies for repositioning, reinventing, rebranding and restructuring the High Street.

The national workshops were a two-way exchange of knowledge, as our leading academics worked directly with the towns to put their research directly into practice. This was facilitated through 'surgery sessions' with the experts.

HSUK2020 findings disseminated to local, regional, national and international audience (the conference was available as a webinar).
Year(s) Of Engagement Activity 2014
URL https://www.youtube.com/watch?v=qb0pVMTS84U
 
Description HSUK2020 Project Meeting (Manchester) 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Participants in your research and patient groups
Results and Impact The conceptual framework, research and project methodology was shared, discussed and agreed by 27 representatives of the following stakeholder groups: retailers, town teams, local councils, providers of high street data, town centre managers, residents; retail, planning and marketing academics, and retail consultants.

Shared understanding of the problem across partnership. Raised awareness and understanding of existing research relevant to town centre change as well as role of academia and ESRC.
Year(s) Of Engagement Activity 2014
 
Description HSUK2020 Workshops in project towns 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? Yes
Geographic Reach National
Primary Audience Public/other audiences
Results and Impact Presentation of findings, HSUK2020 model and top 25 priorities for change attracted great interest by all workshop participants. Activities such as identification of local variations for each town led to discussions about ways of attracting and engaging more people in partnerships.

Project findings were cascaded to a diverse range of local stakeholders in all towns: town centre managers, major retailers, independent retailers, market managers, supermarkets, retail property owners, shopping centre managers, local politicians, MPs, mayors, council officers (economic development, planning, tourism, town centre services), residents, volunteers, charities, headteachers, planning consultants, SMEs, youth workers, care workers, civic society and local history groups, gallery owners, banks, restaurants and bars, fast-food outlets, leisure operators and the police.

Improved understanding of factors affecting town centres amongst a diverse group of stakeholders. Raised awareness of the importance and availability of evidence for decision making.

After completion of these workshops, the majority of town partnerships started to look at how to build on the discussions and how to find champions for the 25 top priorities identified in the HSUK2020 research.

The workshops helped partnerships to engage and meet with local stakeholders; as a direct result of these workshops, some partnerships managed to grow as more people decided to participate in shaping their town's future and volunteer in projects.
Year(s) Of Engagement Activity 2014
URL http://www.yorkshirepost.co.uk/news/main-topics/general-news/top-priorities-to-save-town-s-high-stre...
 
Description Harrogate Chamber of Commerce - 120th AGM - Talk 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Professional Practitioners
Results and Impact Invitation to share the findings of the ESRC-funded High Street UK2020 research to more than 130 people who gave up an hour and half of their evening to hear how retail centres across the UK are changing and how Harrogate is planning to adapt.
Year(s) Of Engagement Activity 2016
 
Description High Street 2030 Inquiry Briefing (London) 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Joint event with Association of Town Centre Management and The BID Foundation. Members of the research team handled an interactive facilitation process that was based on the HSUK2020 research findings, which elicited the top themes our response to the HS 2030 inquiry should focus on.
Year(s) Of Engagement Activity 2018
 
Description How data guides your future: experience from abroad (USA) 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Policymakers/politicians
Results and Impact Internationalisation of HSUK2020 research, and found that many of HSUK2020 research findings resonate with North American cities/towns.
Year(s) Of Engagement Activity 2018
 
Description International City Retail Experience (Netherlands) 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Delivered presentation and workshop, opportunity for HSUK2020 findings to make an impact on towns across Europe, many of the towns were going to use the 25 factors identified from HSUK2020 for auditing.
Year(s) Of Engagement Activity 2018
 
Description International Downtown Association Conference, Ottawa, Canada 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? Yes
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Widespread interest in the research and requests for follow-up and more information from places as geographically diverse as Times Square, New York, Chicago Loop, Los Angeles Historic Core, Toronto, London, Ontario, Miami, Florida, and the Central Johannesburg Partnership (South Africa).

Stimulating interest for the HSUK2020 project internationally
Year(s) Of Engagement Activity 2014
URL https://www.ida-downtown.org/eweb/dynamicpage.aspx?webcode=Ottawa2014
 
Description International Precinct Management Conference - South Africa 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Policymakers/politicians
Results and Impact Those involved in BIDs in South Africa received information about the 25 priorities for High Street Change and the 4Rs. They expressed interest in implementing those models in their training to place practitioners
Year(s) Of Engagement Activity 2019
 
Description Interview with ITV Tonight 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Public/other audiences
Results and Impact Interview with ITV tonight on a High Streets segment, talking about some of the findings from HSUK2020, shown that IPM is a major UK source of reference on the high street
Year(s) Of Engagement Activity 2018
 
Description Making a 2030 City (Mayfield - Manchester) 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Key note speaker at Mayfield - a high profile development in Manchester. Organised by Place North West and U + !, major developers/placemakers. Mayfield is a major development in Manchester - bringing the city its first urban park for over 150 years. They value place management as an integral element of development and HSUK2020 project findings were presented in this
Year(s) Of Engagement Activity 2018
 
Description Manchester City Council Vital and Viable Workshops (Manchester) 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Public/other audiences
Results and Impact Facilitating a series of workshops as part of a wider project with Manchester City Council across District Centres (Northenden, Gorton, Harpurhey, Withington, Chorlton). Wider dissemination of HSUK2020 research findings within smaller centres. Local stakeholders to use signature types and 25 factors in future placemaking.
Year(s) Of Engagement Activity 2018
 
Description Manchester City Council district centres sub-committee 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Policymakers/politicians
Results and Impact Informing Councillors/elected officials on HSUK2020 research with the potential of impact generation.
Year(s) Of Engagement Activity 2018
 
Description Meeting with Centre for Towns (Manchester) 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Professional Practitioners
Results and Impact Centre for Towns is a new think tank focussing on mining and presenting useful data to understand the position of UK towns. They want to form a partnership with IPM - and raise awareness of the work that we and members do, supporting town centres. Mentioning of the 25 Factors from HSUK2020 project in the meeting as a method of changing high streets.
Year(s) Of Engagement Activity 2018
 
Description Meeting with Landscape Institute 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact A formal meeting with staff from the Landscape Institute (LI). HSUK2020 was mentioned. High Street UK 2020 findings on vitality and viability very relevant to Landscape practitioners that undertake public realm regeneration, and can lead into new applications (landscape design).
Year(s) Of Engagement Activity 2017
 
Description Meeting with Stockport Borough Council 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Policymakers/politicians
Results and Impact We were invited to a meeting of the senior place team at Stockport Borough Council. Director of Place, regeneration, planning, policy etc. 5 attendees. We were invited to talk about the Manchester districts project that is based on HSUK2020 research and see if it was an approach that Stockport could follow too. The interest in HSUK2020 project demonstrates that our research and projects are highly relevant to local authorities.
Year(s) Of Engagement Activity 2018
 
Description NABMA Annual Conference - Plenary Speaker 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Presentation on updated 25 factors for the NABMA members as they look to professionalise and develop the industry.
Year(s) Of Engagement Activity 2019
 
Description NABMA Diploma in Markets Administration 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Professional Practitioners
Results and Impact Presentation of HSUK2020 findings and outcomes
Year(s) Of Engagement Activity 2018
 
Description National Association of British Market Authorities, London 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? Yes
Type Of Presentation keynote/invited speaker
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Talk sparked interest from market managers in how our priorities can apply to markets.

Strong interest to receive more follow up 'training' to help market managers apply evidence from town and city centres to markets.
Year(s) Of Engagement Activity 2014
 
Description National Retail Research Knowledge Exchange Centre Seminar - Keynote Presentation 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Launch of National Retail Research Knowledge Exchange Centre. High Street UK2020 research was chosen to be included in the launch - as an example of best practice for impactful research.
Year(s) Of Engagement Activity 2016
URL http://www.nrrkec.org.uk/event/national-retail-research-knowledge-exchange-centre-seminar/
 
Description Open Business Forum (Corfu) - part of Corfu Symposium on Managing & Marketing Places 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Bringing the tried and tested methodology from HSUK2020 (influence/importance matrix) from retail into tourism. This helped local stakeholders prioritise activities they can focus upon to improve the visitor economy in Corfu.
Year(s) Of Engagement Activity 2018
 
Description Oxfordshire High Streets Conference - Keynote Speech 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Policymakers/politicians
Results and Impact The Oxfordshire High Streets Conference brought together people working on town centre vitality projects, retailers, business group representatives, and councillors and council economic development teams. Having the chance to hear directly from representatives of towns that feel their centre's profile is changing from one of comparison shopping to one that is more focused on community retail and services, for example, was really useful. We got a chance to take part in the important debate about what this change means 'on the ground', in terms of managing the offer, attracting the right type of businesses, changing opening hours and communicating all these changes in the community.
Year(s) Of Engagement Activity 2016
URL http://prbi.co.uk/our-oxfordshire-high-streets-conference/
 
Description Pragmatic City Conference, Liege, Belgium 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? Yes
Type Of Presentation keynote/invited speaker
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Don't know what to add here

Same as above
Year(s) Of Engagement Activity 2014
 
Description REGEN2014 in Liverpool, June 2014 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Type Of Presentation keynote/invited speaker
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Interest in the development of a forecasting model. Many regeneration professionals identified the lack of data available for decision making being a key barrier to effective regeneration.

Professional requested more information about the project and particularly in data that will stimulate/drive decision making
Year(s) Of Engagement Activity 2014
 
Description RICS CPD Day, Barnsley 01 October, 2014 Tankersley Manor, Barnsley 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? Yes
Geographic Reach Regional
Primary Audience Professional Practitioners
Results and Impact Independent evaluation from RICS reveals my contribution to be mainly "Excellent or Very Good"

Subsequently invited by RICS to deliver a national progamme of workshops as part of their CPD programme.
Year(s) Of Engagement Activity 2014
 
Description RICS CPD Day: Warrington A regional conference for the North West 13 November 2014 The Park Royal, Warrington 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? Yes
Geographic Reach Regional
Primary Audience Professional Practitioners
Results and Impact Independent evaluation by RICS reveal my contribution to be "very positive".

Subsequently the RICS invited me to deliver a national programme of workshops as part of their CPD programme.
Year(s) Of Engagement Activity 2014
URL http://www.rics.org/Global/RICS%20CPD%20Day,%20Warrington.pdf
 
Description RICS National Programme of CPD Delivery 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? Yes
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact According to RICS independent evaluation the feedback on the workshops in general was "very positive". The workshops sparked lively discussion about the future of British high streets. Much of this discussion centred on the obstacles to setting up new independent retail on the high street, as well as broader planning issues. Discussion also included ideas about encouraging residential development in centres. The workshops also revealed some really interesting local examples such as the work of Portadown TCP and the work of the Coastal Housing Group in Swansea. In general the view of RICS members is that the commercial priorities of landowners and property rental companies were a significant barrier to new independent retail business. We would suggest, therefore, a new research agenda is emergent here.

Having completed the workshops we have received positive letters/emails from Carmarthenshire County Council, Cherwell District Council, The Coastal Housing Group and several independent RICS members. We are currently exploring follow up work with these groups.
Year(s) Of Engagement Activity 2015
 
Description Research Presentation meeting to stakeholders in Guigliano in Campania, Italy 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Member of the research team as speaker & panel member, reflecting previous role as an advisor to the team carrying out the research in the area. This shows the broader applicability of some of the IPM research including HSUK2020 transnationally.
Year(s) Of Engagement Activity 2018
 
Description Revive & Thrive Town Centre Vitality (Whitchurch) 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Professional Practitioners
Results and Impact Event was in Whitchurch and was opportunity to present research to many small town place management initiatives
Year(s) Of Engagement Activity 2018
 
Description Royal GS event - London 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Schools
Results and Impact Findings from HSUK2020 were presented to mainly sixth formers and GCSE students + teachers/lecturers from London and the South East. Very positive feedback + positive feedback on Twitter, A level students have to do fieldwork as part of their course, many are interested in town centres so HSUK2020 findings useful for that.
Year(s) Of Engagement Activity 2018
 
Description Rural Revitalisation Conference, Bristol, June 2014 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Type Of Presentation keynote/invited speaker
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Lots of interest in the research and its particular relevance to market towns and rural centres. Having some market towns as part of the ten towns encouraged follow up from various authorities.

Practical lessons supported by evidence seemed to be a key interest.
Year(s) Of Engagement Activity 2014
 
Description Salford City Council Policy Forum 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Policymakers/politicians
Results and Impact Presentation of HSUK2020 findings that led to a proposal to run a place management project in Salford.
Year(s) Of Engagement Activity 2019
 
Description Scotland's Walking Summit 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact A member of the research team was invited as a keynote speaker. Invited on recommendation from Living Streets staff member who had seen the member present HSUK2020 in Dublin. Raised the profile of place managers as important coordinators who can make goals like 'walkabikity' actual happen - by working with all the stakeholders in a place.
Year(s) Of Engagement Activity 2018
 
Description Smart City Expo (Puebla) 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Policymakers/politicians
Results and Impact Presented key findings of HSUK2020 to Smart City Expo (audience of about 200 in Puebla Mexico on 16th Feb). Mainly from Latin America. Policy makers and practitioners on the whole including Mayors, State ministers etc.
Year(s) Of Engagement Activity 2016
 
Description TEDx Macclesfield 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Public/other audiences
Results and Impact Raised awareness of the importance of people - and a more plural approach to town centre decision making. Through using specific examples from the HSUK2020 project and by showing what good place management can do.
Year(s) Of Engagement Activity 2018
 
Description The Future of Town Centres - Germany 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Through the event, the research underpinning HSUK2020 reached a broad audience. The research findings show that world-leading expert status of the IPM in issues of place management and town centre development.
Year(s) Of Engagement Activity 2020
 
Description University Visit - Higher School of Economics (HSE) (Kirpichnaya, Moscow) 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Postgraduate students
Results and Impact 25 postgraduate students (MSc Retail Management) attended the event, which was concerned with presenting the existing knowledge from HSUK2020 in the context of retail change in Russia. This can be seen as a specialist type of retail input on other university's programmes. The programme in HSE Moscow is for retail managers - so was really useful for us to learn more about retail and place trends in Russia. The students benefitted as they got to hear about our research and apply it to their situation.
Year(s) Of Engagement Activity 2017
 
Description Workshop - St Helier 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Public/other audiences
Results and Impact HSUK2020 workshop for St Helier. 35 people, including the Jersey Minister, St Helier Town Centre Manager, Head of Product Visit Jersey, business owners, police, and retailers participated. St Helier us reviewing its town centre strategy in light of the research presented. Work perceived as more valuable then 'just retail' or 'just tourism'.
Year(s) Of Engagement Activity 2017
 
Description World Towns Leadership Summit 2016 - Presentation 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Policymakers/politicians
Results and Impact Presented the findings of HSUK2020 to around 200 delegates from around the globe, who gathered to discuss, debate, disagree, defend and develop a new, collective approach to thinking about, talking about and, most importantly, taking positive action in our urban places.
Year(s) Of Engagement Activity 2016
URL http://www.scotlandstowns.org/world_towns_leadership_summit