High Street UK 2020: Transferring knowledge to facilitate the repositioning, reinventing, rebranding and restructuring of sustainable retail centres.

Lead Research Organisation: Manchester Metropolitan University
Department Name: Marketing Operations and Digital Busines

Abstract

The changing nature of retail in the UK brings many benefits to consumers but has significant consequences for communities and retailers themselves. In 2012, 54 retail companies failed, closing 3,951 stores between them, affecting 48,142 employees (Source: Centre for Retail Research). Academics at MMU have been studying and predicting large-scale change on the high street for nearly 30 years, but despite all this research, the ever-growing body of evidence from high street data providers as well as government-commissioned reports and extensive media coverage, it is clear that retailers and local actors and agencies responsible for managing change on the high street do not know how to respond effectively. For example, a headline from a recent (14th March 2013) Daily Mail reads "Towns have spent just 7% of Mary Portas' £10million fund to rescue High Streets... and most of it went on reindeer and Peppa Pig costumes". MMU has a successful track record of delivering interventions to support retail and location change, the project's PI (Professor Cathy Parker) has run relevant projects worth in excess of £8m over the past 10 years, therefore we are confident we have the knowledge, experience and reputation to help high street stakeholders to respond to change.

The knowledge exchange activities, designed with 10 towns (such as Congleton) and cities (such as Bristol), chosen by the Institute of Place Management, will bring the knowledge places need to deliver sustainable high streets, directly to decision-makers. Firstly, we will synthesise the existing extensive academic research base of peer-reviewed studies of drivers of retail change/high street change at macro, meso and micro level through utilising an interdisciplinary expert review panel and a well-established ranking method. This will enable an interactive tool to be developed which individual locations can use to forecast change on their high street. The first stage of the project will culminate in a seri of local workshops in the 10 partner locations bringing together retailers, local actors and agencies and academics to jointly explore and understand the nature of the retail challenge faced by that location.

Whilst the drivers of change are complex and cross discipline boundaries, the second stage of the project will focus on building a framework for managing change, from the management and marketing literature. The project will review and distil the evidence relating to place interventions and their implications, under the broad categories of 'repositioning', 'reinventing', 'rebranding' and 'restructuring'. For example, a location may need to reposition and reinvent itself as a local centre rather than district centre - with the relevant retail/service mix, and all the corresponding rebranding and physical restructuring (changing the usage of some space from retail to residential, for example). National workshops on these major themes will be led by academic experts (who are all Visiting Researchers within this project) and attended by the partner high streets. These broad approaches will then be contextualised in partnership with 10 user communities, facilitated by a town/city centre manager with over 20 years' experience, so those individual high streets identify an alternative, sustainable future for 2020 and an action plan for achieving that aim.

All the deliverables from the project will be available online, free of charge, through the Institute of Place Management website, thereby disseminating this valuable knowledge to a much wider audience, such as the 400 towns currently involved in the Portas Pilot and associated schemes. In addition, a special 'knowledge exchange' edition of the Journal of Place Management and Development will be published based on the 4 key intervention themes (repositioning, reinventing, rebranding and restructuring). Each of these themes will be explored through a case-study drawn from the partner locations.

Planned Impact

A wide range of stakeholders will benefit from this project. Retail academics involved in the project will gain key new insights into the knowledge exchange process to build on its previous experience, and will derive new understanding of the retail sector and the high street, their needs, drivers and development opportunities. In addition, the utilisation of the Delphi Technique using academic experts from a range of disciplines (retail, geography, planning, urban regeneration, public administration, management, marketing etc.) will foster cross-disciplinary knowledge exchange, helping to broaden the 'real-world' understanding of a research problem in context (the changing nature of the high street) by the end of the project (2014). Broader academic impact about the benefits of knowledge exchange will be achieved through the publication of a special issue of the Journal of Place Management and Development.

Private sector - A range of business will also benefit from the project. For example, retailers and other high street commercial operators (such as retail property owners) will learn first hand about specific opportunities on their high street and how to work collectively and adapt their businesses to exploit these opportunities (such as meeting the needs of an ageing population) by 2020. This will enhance the efficiency, performance and sustainability of high street businesses/organisations. The UK High Street 2020 forecasting model will also be available to commercial operators (such as Springboard) that support the retail sector (such as providers of retail data) to improve the quality of service they provide, thereby improving the quality of decision making effecting the retail sector and the high street.

Policy-makers - Those previously responsible for managing change on the high street at a local level (predominantly local authorities) will have a simple interactive tool to model the diverse range of impacts on the high street as well as a range of possible interventions to bring about sustainable change. A quote from our partners, Ballymena council illustrates this "While I understand the work is subject to funding the project comes at a very appropriate time for us. Our overarching strategy of 'Destination Ballymena' encompasses everything we do in terms of Councils core objectives". The 10 sustainable high street action plans developed within this project will add to the evidence base to inform national policy surrounding, for example, high street innovation, regeneration, planning and localism.

Third and public sectors - More actors who have agency to bring about change on the high street will be trained in using the modelling tool and the range of interventions available to them, thereby empowering them with data and knowledge that would not normally be available to them. This will contribute to increasing public awareness and understanding of science, economic and societal issues. Strengthening local partnerships and their role in managing change is an integral part of this project and involves a wide range of stakeholders from the public, private and third sectors, such as local residents associations etc. This enhances the efficiency and performance of public services, as it builds local capacity for local economic development and regeneration and enhancing cultural enrichment. A sustainable high street will improve the quality of life of local communities. Healthy high streets contribute toward wealth creation and economic prosperity i.e. the creation and growth of local companies and jobs; enhancing business revenue in the local economy and innovation within a specific location as well as providing opportunities for cultural and social exchange, leisure, exercise and education. The project will impact on the quality of life of thousands of UK citizens, who are regular users of high street services and space, or could be, if they met the needs of local communities more effectively.

Publications

10 25 50
 
Description We have reviewed over 200 published studies, and employed a consensus building scoring method with UK retail experts, to quantify the influence of over 200 factors on the vitality and viability of the High Street. For the first time local partnerships have access to information to enable them to prioritise their action and resources towards interventions they can initiate that will improve footfall.

In addition, this project has identified and validated footfall data as a useful measure of town centre vitality. By analysing historical footfall data using our hierarchy of factors of influence, we have been able to identify emerging new town types, based upon activity - which will form the basis of important new research questions such as 'how are towns adapting to the reduction of comparison shopping?'

A new consortium has been formed as a result of the project to validate and bring the research findings (the 25 priority factors that influence vitality and viability) to more locations, using applications and dashboards to measure both retail and location performance.
Exploitation Route Any town, city or district partnership can use our model to identify priority action areas that will make a difference to the vitality and viability of their retail area.

The emerging town types based on footfall patterns can help any town adjust to changes, such as those brought about by an increase in internet shopping
Sectors Communities and Social Services/Policy,Creative Economy,Leisure Activities, including Sports, Recreation and Tourism,Government, Democracy and Justice,Culture, Heritage, Museums and Collections,Retail

URL http://www.business.mmu.ac.uk/crpcc/resources.php
 
Description Findings have been used to prirotise town centre decision making and action in all 10 towns. Findings have influenced the restructuring of governance partnerships, to the delivery of social media marketing campaigns.
First Year Of Impact 2015
Sector Communities and Social Services/Policy,Government, Democracy and Justice,Retail,Other
Impact Types Societal,Economic

 
Description 201 actors that affect performance of town and city centres.
Geographic Reach Local/Municipal/Regional 
Policy Influence Type Influenced training of practitioners or researchers
Impact A detailed analysis of factors affecting the High Street that shows which factors have the most influence on town centres and can help policy makers to make informed decisions based on empirical evidence, as well as prioritise resources to the most important factors that influence High Street change.
URL http://www.placemanagement.org/special-interest-groups/place-management/town-and-city-centresdowntow...
 
Description Acknowledgement on the "British High Streets: from Crisis to Recovery?" report
Geographic Reach National 
Policy Influence Type Citation in other policy documents
URL http://thegreatbritishhighstreet.co.uk/research-reports
 
Description HSUK2020 catalyst for creation of a new Business Group (Wrexham)
Geographic Reach Local/Municipal/Regional 
Policy Influence Type Influenced training of practitioners or researchers
 
Description Influence on local town centre policy (Wrexham)
Geographic Reach Local/Municipal/Regional 
Policy Influence Type Citation in other policy documents
Impact Wrexham has changed its governance model of the town centre. It is now a public/private partnership, rather than purely public service. This has involved more business, especially retailers, and enabled a new action plac to be developed that is effectively tackling issues such as declining footfall and ocreasing vacancy rates.
 
Description Wrexham Town Centre Management Task & Finish Group - Action Plan developed based on HSUK2020
Geographic Reach Local/Municipal/Regional 
Policy Influence Type Citation in other policy documents
URL http://moderngov.wrexham.gov.uk/documents/s7461/Item%205.pdf?LLL=undefined
 
Description Innovate : Improving the Customer Experience in Retail
Amount £686,022 (GBP)
Funding ID 57643 - 421307 
Organisation Innovate UK 
Sector Public
Country United Kingdom
Start 05/2016 
End 04/2018
 
Title 201 Factors that influence high street performance 
Description A detailed database of factors that influence town centre and high street performance 
Type Of Material Database/Collection of data 
Year Produced 2014 
Provided To Others? Yes  
Impact Helps policy makers and town stakeholders to prioritise resources and not trying to influence factors that are irrelevant to their town/city 
URL http://www.placemanagement.org/special-interest-groups/place-management/town-and-city-centresdowntow...
 
Description DAC Beachcroft 
Organisation DAC Beachcroft
Country United Kingdom 
Sector Private 
PI Contribution The research team was asked for their thoughts on how consumers can be encouraged to return again and again to shop in our town and city centres. Their response considers flexible approaches to empty spaces, the more detailed study of footfall profile and the importance of centres having a strong focus - a strong sense of their purpose.
Collaborator Contribution Financial and mentioning of HSUK2020 in the report.
Impact Publication (Flexibility, footfall and focus: the basis for continued attraction)
Start Year 2015
 
Description Emerald 
Organisation Emerald Group Publishing
Country United Kingdom 
Sector Private 
PI Contribution Aim to write up case studies, papers and other examples of knowledge exchange and work in partnership with Emerald for a special issue of the Journal of Place Management and Development based on the project (due Summer 2017)
Collaborator Contribution Allowing access to electronic resources, Unlimited open access for Special Issue of the Journal of Place Management and Development to disseminate findings to the general public.
Impact Practical application of academic knowledge
Start Year 2014
 
Description Improving the customer expereince in retail: Bringing big data to small users 
Organisation Springboard
Country United Kingdom 
Sector Charity/Non Profit 
PI Contribution We have helped build a consortium to develop applications and dashboards for retailers and other users to improve the customer expereince in specific locations. Our expertise, research and models has provided the scientific input and underpinning for the product concept.
Collaborator Contribution Springboard have led the development of the consortium and provided all the data for the initial analysis and developping the product concept.
Impact A funding bid for innovate, which is now through to the second round. A product concept and initial underpinning model for improving the customer expereince in specific locations.
Start Year 2014
 
Description Institute of Place Management 
Organisation Institute of Place Management
Country United Kingdom 
Sector Charity/Non Profit 
PI Contribution Access to data and journal articles, use of facilities, project team working in partnership with IPM.
Collaborator Contribution Involvement in project design, IPM director allocated as Knowledge Exchange Director for the project and is the main point of contact for the town groups, dissemination of the progress and products developed within the project through IPM's monthly Place Bulletin and by hosting the outputs of the project, the forecasting tool, the frameworks, podcasts from the expert workshops etc. on IPM's website.
Impact Publication of report (Additional factors that affecting the High Street) Publication of Journal Article (High Street research agenda: identifying High Street research priorities) http://dx.doi.org/10.1108/JPMD-06-2014-0008
Start Year 2013
 
Description NABMA 
Organisation National Association of British Market Authorities (NABMA)
Country United Kingdom 
Sector Learned Society 
PI Contribution At the request of the National Association of British Market Authorities and, as part of the High Street UK2020 project, we have conducted a comprehensive review of the published evidence demonstrating, unequivocally, that markets contribute to the economic, social and political health of towns and cities
Collaborator Contribution Financial support, publicity, dissemination of findings
Impact Publication (Markets Matter)
Start Year 2015
 
Description Springboard 
Organisation Springboard
Country United Kingdom 
Sector Charity/Non Profit 
PI Contribution Development of a forecasting tool based on Springboard's retail data that Springboard will utilise in the future
Collaborator Contribution Springboard opened up their data-sets for interrogation and analysis by the project team, Springboard's Marketing and Retail Insights Director will also manage this aspect of the project.
Impact Use of footfall data to validate forecasting model
Start Year 2014
 
Description Urban Innovation Actions 
Organisation Inpolis
Country Germany 
Sector Private 
PI Contribution We have provided the HSUK2020 model as a research basis for the urban innovative action
Collaborator Contribution Finance, manpower
Impact Project funding application
Start Year 2016
 
Description Urban Innovation Actions (County Antrim) 
Organisation Economic Development
Country United Kingdom 
Sector Public 
PI Contribution HSUK 2020 model as a basis to inform urban innovative actions
Collaborator Contribution Finance, manpower
Impact Project funding application
Start Year 2016
 
Description Greater Manchester Strategic Alliance 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Policymakers/politicians
Results and Impact Meeting where HSUK2020 findings were presented to the Chief Executive of Greater Manchester Strategic Alliance. The Greater Manchester Strategic Alliance is just to complete a major review of all the town centre strategies and development plans, HSUK2020 came at a very opportune time and will inform the new approach taken.
Year(s) Of Engagement Activity 2017
 
Description 'Bringing Big Data to Small Users' events (Manchester Metropolitan University) 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact "Bringing Big Data to Small Users (#BDSU) is both an ambitious aspiration as well as a significant new project uniting a multitude of businesses, organisations, public bodies, and communities in town centres across the UK. The project is co-funded by Innovate UK, as part of the Enhancing User Experience in Retail funding competition. It is primarily a collaboration between Springboard and MMU, and will will help high streets future proof themselves, by generating much-needed place intelligence; enabling stakeholders to develop a more relevant collective offer. Springboard is thrilled to be working with MMU that led the High Street UK 2020 project, which demonstrated retail centres with a clear collective offer, fare much better than those without.

A series of activities involving 35-40 participants from our 16 project partners have been held during 2016-2017. In these events, we are working towards developing new data-driven tools designed to help the constituents of town and city centres align their offer to the expectations of their catchment, making them more successful and better places to visit. The new technology we are developing will be available to retailers, the property industry, policy makers and local initiatives and partnerships.
Year(s) Of Engagement Activity 2016
URL https://innovateuk.blog.gov.uk/2017/01/25/revolutionising-town-centre-decision-making-with-big-data/
 
Description ATCM Midlands 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Professional Practitioners
Results and Impact Presented findings of HSUK2020 research to place managers in Midlands
Year(s) Of Engagement Activity 2016
 
Description ATCM NW 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Professional Practitioners
Results and Impact Presenting findings of HSUK2020 to NW place managers
Year(s) Of Engagement Activity 2016
 
Description Association of American Geographers Annual Meeting 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Findings from the UK High Street 2020 Project were presented to an international audience, consisting mainly of geographers.
Year(s) Of Engagement Activity 2015
URL http://meridian.aag.org/callforpapers/program/AbstractDetail.cfm?AbstractID=62464
 
Description BIG City Bid Conference 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact A presentation based on findings from HSUK2020 that summarised the progress that had been made so far on establishing the BIDs Alliance to 30 Business Improvement District (BID) CEOs and senior staff from big cities. Well received, another 30 senior place managers exposed to HSUK2020.
Year(s) Of Engagement Activity 2017
 
Description Barclays/PwC NW Business Briefing 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Professional Practitioners
Results and Impact Research set the scene for a panel debate on retail in the North West.

Follow up interest from a North West retail chain to be involved in HSUK2020 project.
Year(s) Of Engagement Activity 2014
 
Description Cumbria Business Interaction Centre - University of Cumbria - Talk 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Professional Practitioners
Results and Impact Talk about the power of footfall data to understand the real-time activity in a city like Carlisle - and how this evidence can guide planning and management - and ultimately ensure the location is adapting appropriately to the changing needs of its various users. Working together to improve the 25 vitality and viability priorities, identified through our High Street UK2020 research.
Year(s) Of Engagement Activity 2016
 
Description Future of the High Street Conference, Inside Government, London 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? Yes
Type Of Presentation keynote/invited speaker
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Strong interest in 25 priorities for the High Street we developed from research.

Delegates showed increased interest in the research, all 30 copies of handout taken by interested delegates
Year(s) Of Engagement Activity 2014
 
Description HSUK2020 Follow-up Visits (All Towns) 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? Yes
Geographic Reach National
Primary Audience Public/other audiences
Results and Impact Follow-up visits after workshops and the main conference, each town is emphasizing on one of the four Rs (Repositioning, Reinventing, Rebranding, Restructuring) and project team is participating and helping in the dialogues and discussions.

Project team's recommendations are influencing each town's Action Plan.
Year(s) Of Engagement Activity 2014
 
Description HSUK2020 Main Conference (Manchester) 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? Yes
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Project findings were presented to participants, and visiting academics presented strategies for repositioning, reinventing, rebranding and restructuring the High Street.

The national workshops were a two-way exchange of knowledge, as our leading academics worked directly with the towns to put their research directly into practice. This was facilitated through 'surgery sessions' with the experts.

HSUK2020 findings disseminated to local, regional, national and international audience (the conference was available as a webinar).
Year(s) Of Engagement Activity 2014
URL https://www.youtube.com/watch?v=qb0pVMTS84U
 
Description HSUK2020 Project Meeting (Manchester) 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Participants in your research and patient groups
Results and Impact The conceptual framework, research and project methodology was shared, discussed and agreed by 27 representatives of the following stakeholder groups: retailers, town teams, local councils, providers of high street data, town centre managers, residents; retail, planning and marketing academics, and retail consultants.

Shared understanding of the problem across partnership. Raised awareness and understanding of existing research relevant to town centre change as well as role of academia and ESRC.
Year(s) Of Engagement Activity 2014
 
Description HSUK2020 Workshops in project towns 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? Yes
Geographic Reach National
Primary Audience Public/other audiences
Results and Impact Presentation of findings, HSUK2020 model and top 25 priorities for change attracted great interest by all workshop participants. Activities such as identification of local variations for each town led to discussions about ways of attracting and engaging more people in partnerships.

Project findings were cascaded to a diverse range of local stakeholders in all towns: town centre managers, major retailers, independent retailers, market managers, supermarkets, retail property owners, shopping centre managers, local politicians, MPs, mayors, council officers (economic development, planning, tourism, town centre services), residents, volunteers, charities, headteachers, planning consultants, SMEs, youth workers, care workers, civic society and local history groups, gallery owners, banks, restaurants and bars, fast-food outlets, leisure operators and the police.

Improved understanding of factors affecting town centres amongst a diverse group of stakeholders. Raised awareness of the importance and availability of evidence for decision making.

After completion of these workshops, the majority of town partnerships started to look at how to build on the discussions and how to find champions for the 25 top priorities identified in the HSUK2020 research.

The workshops helped partnerships to engage and meet with local stakeholders; as a direct result of these workshops, some partnerships managed to grow as more people decided to participate in shaping their town's future and volunteer in projects.
Year(s) Of Engagement Activity 2014
URL http://www.yorkshirepost.co.uk/news/main-topics/general-news/top-priorities-to-save-town-s-high-stre...
 
Description Harrogate Chamber of Commerce - 120th AGM - Talk 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Professional Practitioners
Results and Impact Invitation to share the findings of the ESRC-funded High Street UK2020 research to more than 130 people who gave up an hour and half of their evening to hear how retail centres across the UK are changing and how Harrogate is planning to adapt.
Year(s) Of Engagement Activity 2016
 
Description International Downtown Association Conference, Ottawa, Canada 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? Yes
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Widespread interest in the research and requests for follow-up and more information from places as geographically diverse as Times Square, New York, Chicago Loop, Los Angeles Historic Core, Toronto, London, Ontario, Miami, Florida, and the Central Johannesburg Partnership (South Africa).

Stimulating interest for the HSUK2020 project internationally
Year(s) Of Engagement Activity 2014
URL https://www.ida-downtown.org/eweb/dynamicpage.aspx?webcode=Ottawa2014
 
Description Meeting with Landscape Institute 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact A formal meeting with staff from the Landscape Institute (LI). HSUK2020 was mentioned. High Street UK 2020 findings on vitality and viability very relevant to Landscape practitioners that undertake public realm regeneration, and can lead into new applications (landscape design).
Year(s) Of Engagement Activity 2017
 
Description National Association of British Market Authorities, London 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? Yes
Type Of Presentation keynote/invited speaker
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Talk sparked interest from market managers in how our priorities can apply to markets.

Strong interest to receive more follow up 'training' to help market managers apply evidence from town and city centres to markets.
Year(s) Of Engagement Activity 2014
 
Description National Retail Research Knowledge Exchange Centre Seminar - Keynote Presentation 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Launch of National Retail Research Knowledge Exchange Centre. High Street UK2020 research was chosen to be included in the launch - as an example of best practice for impactful research.
Year(s) Of Engagement Activity 2016
URL http://www.nrrkec.org.uk/event/national-retail-research-knowledge-exchange-centre-seminar/
 
Description Oxfordshire High Streets Conference - Keynote Speech 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Policymakers/politicians
Results and Impact The Oxfordshire High Streets Conference brought together people working on town centre vitality projects, retailers, business group representatives, and councillors and council economic development teams. Having the chance to hear directly from representatives of towns that feel their centre's profile is changing from one of comparison shopping to one that is more focused on community retail and services, for example, was really useful. We got a chance to take part in the important debate about what this change means 'on the ground', in terms of managing the offer, attracting the right type of businesses, changing opening hours and communicating all these changes in the community.
Year(s) Of Engagement Activity 2016
URL http://prbi.co.uk/our-oxfordshire-high-streets-conference/
 
Description Pragmatic City Conference, Liege, Belgium 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? Yes
Type Of Presentation keynote/invited speaker
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Don't know what to add here

Same as above
Year(s) Of Engagement Activity 2014
 
Description REGEN2014 in Liverpool, June 2014 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Type Of Presentation keynote/invited speaker
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Interest in the development of a forecasting model. Many regeneration professionals identified the lack of data available for decision making being a key barrier to effective regeneration.

Professional requested more information about the project and particularly in data that will stimulate/drive decision making
Year(s) Of Engagement Activity 2014
 
Description RICS CPD Day, Barnsley 01 October, 2014 Tankersley Manor, Barnsley 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? Yes
Geographic Reach Regional
Primary Audience Professional Practitioners
Results and Impact Independent evaluation from RICS reveals my contribution to be mainly "Excellent or Very Good"

Subsequently invited by RICS to deliver a national progamme of workshops as part of their CPD programme.
Year(s) Of Engagement Activity 2014
 
Description RICS CPD Day: Warrington A regional conference for the North West 13 November 2014 The Park Royal, Warrington 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? Yes
Geographic Reach Regional
Primary Audience Professional Practitioners
Results and Impact Independent evaluation by RICS reveal my contribution to be "very positive".

Subsequently the RICS invited me to deliver a national programme of workshops as part of their CPD programme.
Year(s) Of Engagement Activity 2014
URL http://www.rics.org/Global/RICS%20CPD%20Day,%20Warrington.pdf
 
Description RICS National Programme of CPD Delivery 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? Yes
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact According to RICS independent evaluation the feedback on the workshops in general was "very positive". The workshops sparked lively discussion about the future of British high streets. Much of this discussion centred on the obstacles to setting up new independent retail on the high street, as well as broader planning issues. Discussion also included ideas about encouraging residential development in centres. The workshops also revealed some really interesting local examples such as the work of Portadown TCP and the work of the Coastal Housing Group in Swansea. In general the view of RICS members is that the commercial priorities of landowners and property rental companies were a significant barrier to new independent retail business. We would suggest, therefore, a new research agenda is emergent here.

Having completed the workshops we have received positive letters/emails from Carmarthenshire County Council, Cherwell District Council, The Coastal Housing Group and several independent RICS members. We are currently exploring follow up work with these groups.
Year(s) Of Engagement Activity 2015
 
Description Royal GS event - London 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Schools
Results and Impact Findings from HSUK2020 were presented to mainly sixth formers and GCSE students + teachers/lecturers from London and the South East. Very positive feedback + positive feedback on Twitter, A level students have to do fieldwork as part of their course, many are interested in town centres so HSUK2020 findings useful for that.
Year(s) Of Engagement Activity 2018
 
Description Rural Revitalisation Conference, Bristol, June 2014 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Type Of Presentation keynote/invited speaker
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Lots of interest in the research and its particular relevance to market towns and rural centres. Having some market towns as part of the ten towns encouraged follow up from various authorities.

Practical lessons supported by evidence seemed to be a key interest.
Year(s) Of Engagement Activity 2014
 
Description Smart City Expo (Puebla) 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Policymakers/politicians
Results and Impact Presented key findings of HSUK2020 to Smart City Expo (audience of about 200 in Puebla Mexico on 16th Feb). Mainly from Latin America. Policy makers and practitioners on the whole including Mayors, State ministers etc.
Year(s) Of Engagement Activity 2016
 
Description University Visit - Higher School of Economics (HSE) (Kirpichnaya, Moscow) 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Postgraduate students
Results and Impact 25 postgraduate students (MSc Retail Management) attended the event, which was concerned with presenting the existing knowledge from HSUK2020 in the context of retail change in Russia. This can be seen as a specialist type of retail input on other university's programmes. The programme in HSE Moscow is for retail managers - so was really useful for us to learn more about retail and place trends in Russia. The students benefitted as they got to hear about our research and apply it to their situation.
Year(s) Of Engagement Activity 2017
 
Description Workshop - St Helier 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Public/other audiences
Results and Impact HSUK2020 workshop for St Helier. 35 people, including the Jersey Minister, St Helier Town Centre Manager, Head of Product Visit Jersey, business owners, police, and retailers participated. St Helier us reviewing its town centre strategy in light of the research presented. Work perceived as more valuable then 'just retail' or 'just tourism'.
Year(s) Of Engagement Activity 2017
 
Description World Towns Leadership Summit 2016 - Presentation 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Policymakers/politicians
Results and Impact Presented the findings of HSUK2020 to around 200 delegates from around the globe, who gathered to discuss, debate, disagree, defend and develop a new, collective approach to thinking about, talking about and, most importantly, taking positive action in our urban places.
Year(s) Of Engagement Activity 2016
URL http://www.scotlandstowns.org/world_towns_leadership_summit